Gloucester Park

What Gloucester Park does

Gloucester Park, legally Gloucester Park Harness Racing (GPHR), is a private entertainment venue in East Perth, Western Australia, founded in 1910. It operates Perth's principal harness racing facility, hosting live harness racing events every Friday night with supplementary Monday afternoon race meetings and special event series. The venue combines a regulated racing track with tote and betting infrastructure, three race-night dining outlets (Steelo's à la carte, The Beau Rivage buffet, JP's Sportsbar), and nine private function rooms available year-round for weddings, meetings, conferences, and landmark events. Additional product lines include the TrotSynd horse syndication service and themed hospitality programming such as Christmas in July and broadcast-event viewing nights.

The business operates a direct-to-consumer, event-driven model with three primary revenue streams: race-night entertainment (admissions plus on-site dining and wagering commission through TABtouch), venue hire and function services (9 rooms bookable any day or night), and sponsorship and advertising (TABtouch, Retravision, Sky Racing, Channel 7, APG, Westside Auto and other local businesses). Distribution is omnichannel: walk-up venue admissions, online booking for restaurants and function enquiries, phone reservations at (08) 9323 3555, and marketing via the company website plus Facebook, X, YouTube, and Instagram.

The company serves two main customer segments — general public race enthusiasts who attend weekly race nights for entertainment and wagering, and corporate/event clients who hire function rooms for private functions. Operating geography is limited to Western Australia. Gloucester Park is privately held with no disclosed parent company, no external investment or private equity ownership, no funding history, and no subsidiaries, reflecting its status as a standalone venue operator rather than a venture- or PE-backed growth entity.

Name

Gloucester Park

Legal name

Gloucester Park Harness Racing

Website

https://gloucesterpark.com.au

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

51–100 employees

Short description

Gloucester Park is a private East Perth harness racing entertainment venue hosting weekly Friday night and select Monday races, operating three race-night restaurants and nine function rooms, serving race-goers, diners, and corporate event clients in Western Australia.

Ownership category

akta.pro rank

Product category

Harness Racing & Entertainment Venue

NAICS

Racetracks (711212), Spectator Sports (7112)

SIC

Services-Racing, Including Track Operation (7948), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Equestrian & Horse Trekking Centers (THAAAKAL)

akta.pro secondary industries

Sports Bars (CRANACAC), Neighborhood & Sports Bars (THAFAEAA)

Keywords

• Harness racing venue
• Live racing entertainment
• Event venue hire
• Race night dining
• Function rooms

Headquarters

HQ city

East Perth

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Race Night Entertainment: Weekly harness racing events every Friday night with admission fees and hospitality services including 3 restaurants operating during race nights.
2. Venue Hire and Functions: 9 function rooms available for private hire on any day or night of the week for events including weddings, meetings, conferences, and private functions.
3. Sponsorship and Advertising: Partnerships with sponsors including TABtouch, Retravision, Sky Racing, Channel 7, and numerous other companies displayed as venue sponsors.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Gloucester Park is a harness racing entertainment venue in East Perth, Western Australia, hosting weekly Friday night harness racing (with select Monday afternoon racing). It operates three on-site race-night restaurants — Steelo's casual à la carte, The Beau Rivage buffet, and JP's Sportsbar — and rents out nine function rooms for weddings, meetings, conferences, and private events. Additional offerings include TrotSynd, a horse syndication service, and venue-based sponsorship and advertising partnerships.

Product overview

Gloucester Park is a harness racing venue in Perth, Western Australia, offering a unified entertainment experience centered around weekly Friday night harness racing. The venue operates three distinct restaurants during race nights (Steelo's casual dining, The Beau Rivage buffet, and JP's Sportsbar) plus nine function rooms available for private hire, providing a platform of hospitality and event services alongside its core racing product. The venue also hosts Monday afternoon racing events and various special racing series.

Differentiator

Problem solved

Functional benefit

Brands

• The Beau Rivage: Buffet style dining restaurant with sweeping views over the racecourse and Swan River.
• Steelo's
• JP's Sportsbar
• TrotSynd

Products and services

• Harness Racing Events (Friday Night) Weekly Friday night harness racing events held at the Gloucester Park venue in East Perth, featuring competitive pacer and trotter racing with associated on-course betting (TABtouch tote) and entertainment. Targeted at racing enthusiasts and general entertainment-seeking patrons in the Perth metropolitan area.
• Monday Afternoon Racing Select Monday afternoon harness racing events with on-site dining options including Steelo's lunch service and à la carte menu. Targeted at daytime race-goers seeking a more relaxed racing and dining experience.
• Steelo's Restaurant Casual à la carte dining restaurant on the ground floor offering views of the harness racing track, bar, and Tote facilities during race nights. Targeted at race-night patrons seeking casual dining alongside live racing.
• The Beau Rivage Restaurant Buffet-style dining restaurant operating during race nights with sweeping views over the racecourse and the Swan River. Targeted at race-night patrons seeking premium buffet dining and scenic views.
• JP's Sportsbar Sports bar featuring three giant screens showing live sport from around the globe, with on-course tote and bar facilities. Targeted at race-night patrons seeking a casual bar environment with live global sport viewing.
• Private Functions & Event Hire (9 Function Rooms) Venue hire of nine function rooms available any day or night of the week for weddings, meetings, conferences, landmark events, and private functions. Targeted at corporate clients, wedding parties, and individuals seeking premium riverside function space with on-site catering.
• TrotSynd Horse Syndication Syndication service for harness racing horses at Gloucester Park. Targeted at individuals or groups seeking shared ownership of racehorses competing at the venue.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered major, core and minor.

• TABtouchmajorOthersMajor sponsor and betting partner visible throughout the venue and website.
• RetravisionmajorOthersMajor retail sponsor for harness racing events.
• Sky RacingmajorOthersBroadcasting partner for race coverage.
• Channel 7majorOthersTelevision broadcast partner for race coverage and promotional content.
• APG (Australian Pacing Gold)coreOthersSponsorship partner for racing events and sales classics.
• Specialised Equipment Funding SolutionsminorOthersEquipment financing sponsor.
• JC CatalanominorOthersLocal business sponsor.
• CowdenminorOthersBusiness sponsor.
• Westside AutominorOthersAuto industry sponsor supporting racing events.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Perth Racing (Ascot Racecourse): Operates Ascot Racecourse in Perth, WA, hosting thoroughbred racing and hospitality/events. Most directly comparable as the other major racing-and-hospitality venue in the Perth market, competing for similar race-going, dining, and function audiences.
• Tabcorp Park (Melbourne): Major Australian harness racing venue in Melbourne operated under the national Harness Racing NSW/Victoria framework. Closest direct functional peer given shared focus on harness racing events, on-course wagering, dining, and function hire.
• Menangle Park (NSW): NSW's flagship harness racing venue hosting regular race meetings with on-course tote and hospitality. Directly comparable operating model to Gloucester Park in another Australian state harness racing market.
• Albion Park (Brisbane): Queensland's main harness racing track with race nights and on-course wagering/hospitality. Comparable weekly Friday-night harness racing format, tote, dining, and event venue operations.

Regional players

• Bendigo Harness Racing Club: Regional Victorian harness racing venue combining race meetings with hospitality offerings. Comparable regional single-venue harness racing model but smaller scale and serving a different local catchment.

Broad incumbents

• Australian Turf Club (Royal Randwick, Rosehill): Major thoroughbred racing operator running multiple premier Sydney venues with significant hospitality and event hire. Larger, broader racing incumbent with overlapping function/dining/event venue business model.
• Melbourne Racing Club (Caulfield, Mornington): Operator of Victorian thoroughbred racing venues (Caulfield, Mornington) with race-day dining, hospitality, and large-scale function/event hosting. Comparable integrated racing plus venue hire business at greater scale.

Others

• Crown Perth: Major Perth integrated entertainment resort with restaurants, bars, function rooms, and event spaces. Competes with Gloucester Park for Perth corporate event, wedding, and premium dining demand even though it is not a racing operator.
• Optus Stadium (Perth): Large-scale Perth venue hosting sport, concerts, and large corporate events. Competes with Gloucester Park for major Perth event bookings and consumer entertainment share-of-time despite operating in a different sport/entertainment segment.
• TABtouch / Tabcorp: Major Australian wagering operator and Gloucester Park's primary tote/sponsorship partner. Comparable ecosystem player because it monetizes the same on-course and off-course wagering activity that underpins Gloucester Park's race-night economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GloucesterPark
• YouTubeyoutube.com/user/GloucesterPark
• Facebookfacebook.com/GloucesterPark
• Instagraminstagram.com/gloucesterpark
• LinkedInlinkedin.com/company/gloucester-park

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gloucester Park