What Physiomed does

Physiomed, legally Physiomed Health Holdings Inc., is a Canadian privately held healthcare services company founded in 1994 by Dr. Scott Wilson, a graduate of Canadian Memorial Chiropractic College. The company operates a franchised network of 30+ interdisciplinary healthcare clinics concentrated in the Greater Toronto Area, Southern Ontario, and British Columbia, delivering physiotherapy, chiropractic, massage therapy, chiropody, naturopathy, acupuncture, custom orthotics, and a broad portfolio of specialty therapies (laser therapy, shockwave therapy, Active Release Technique, Graston Technique, MedX medical exercise, aquatic therapy, pelvic floor physiotherapy, and High Energy Inductive Therapy via emField Pro). The clinical delivery platform is supported by 200+ practitioners across more than a dozen disciplines, an SEO-driven content marketing footprint, physician referral infrastructure, and a virtual care video platform spanning all clinic locations.

The business model is predominantly fee-for-service professional services billed to individual patients, with extended health insurance and motor vehicle accident claims accepted as payment pathways. A B2B corporate wellness program layer targets employer clients. Go-to-market is direct-to-consumer through clinic-based intake, the clinic finder on the company website, and MD-driven referrals. Pricing is not publicly disclosed; patients are directed to contact individual clinics. A proprietary branded topical analgesic cream represents a small consumer product extension. The franchise model separates clinic-level operations from holding-company-level brand, protocol, and marketing infrastructure, with trademarks registered to Physiomed Health Holdings Inc.

Name

Physiomed

Legal name

Physiomed Health Holdings Inc.

Website

https://physiomed.ca

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Physiomed is a privately held Canadian operator of 30+ franchised interdisciplinary healthcare clinics across Ontario and British Columbia, delivering physiotherapy, chiropractic, massage therapy, and specialty rehabilitation services to individual patients, MVA claimants, and corporate wellness clients through 200+ practitioners.

Ownership category

akta.pro rank

Headquarters

HQ city

Oshawa

HQ country

Canada

HQ region

North America

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Physiotherapy Services: Fee-for-service physiotherapy treatment including assessment, manual therapy, exercise prescription, and rehabilitation programs for pain, injury, and chronic conditions.
2. Chiropractic Services: Chiropractic adjustments and spinal care services provided by licensed chiropractors.
3. Massage Therapy (RMT): Registered massage therapy services for pain relief, relaxation, and rehabilitation.
4. Specialty Therapies: Advanced treatments including laser therapy, shockwave therapy, Graston Technique, Active Release Technique, aquatic therapy, and spinal decompression.
5. Custom Orthotics and Medical Devices: Custom-fitted orthotics, bracing, and orthopedic shoes prescribed by healthcare professionals.
6. Virtual Care: Remote healthcare consultations delivered through video platform for patients unable to attend in-person appointments.
7. Corporate Wellness Programs: Employer-sponsored workplace health and wellness programs for corporate clients.
8. Physician Services: Medical services for referring physicians and healthcare providers, including MD referral web forms.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Physiomed is a franchised network of 30+ interdisciplinary healthcare clinics in Canada delivering physiotherapy, chiropractic, massage therapy, custom orthotics, chiropody, naturopathy, acupuncture, and sports medicine services, along with specialty therapies such as Active Release Technique, Graston Technique, laser therapy, shockwave therapy, pelvic floor rehabilitation, MedX medical exercise, spinal decompression, and aquatic therapy. The network also provides virtual care consultations and corporate wellness programs, supported by over 200 practitioners across more than a dozen disciplines.

Product overview

Physiomed is a Canadian healthcare services provider operating as a network of over 30 interdisciplinary physiotherapy and rehabilitation clinics across Southern Ontario and British Columbia. The company offers a comprehensive range of healthcare services centered around physiotherapy, including core services such as chiropractic care, massage therapy, custom orthotics, and virtual care options. Specialty services include pelvic floor physiotherapy, Active Release Technique, laser therapy, Graston Technique, shockwave therapy, and aquatic therapy. The service portfolio extends to weight management programs, sports conditioning, and clinical rehabilitation. Additionally, Physiomed offers consumer products including a proprietary topical pain relief cream. The clinics operate with over 200 health practitioners across multiple disciplines, providing integrated care that combines therapeutic treatments with rehabilitative exercise programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Physiotherapy Primary physiotherapy treatment focused on improving movement, reducing pain, and supporting recovery from injury, surgery, or chronic conditions through hands-on care, guided exercise, and movement retraining. Targeted at patients with pain, injury, post-surgical rehabilitation needs, or chronic musculoskeletal conditions.
• Chiropractic Care Chiropractic care focused on diagnosing and treating neuromuscular disorders through manual adjustment and manipulation of the spine. Targeted at patients with spinal alignment issues, back/neck pain, and related musculoskeletal conditions.
• Registered Massage Therapy (RMT) Registered Massage Therapy services for pain relief, muscle tension reduction, and rehabilitation support. Targeted at patients seeking therapeutic muscle work, stress relief, and adjunct treatment to physiotherapy or chiropractic care.
• Virtual Care

Quantifiable outcome

• 100,000+ patients treated since founding in 1994
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Marketing and Advertising PartnersminorGTM or Marketing PartnerThird-party marketing and advertising partners used to promote Physiomed services and reach prospective patients through digital marketing channels.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CBI Health Group: One of the largest community-based healthcare networks in Canada, offering physiotherapy, rehabilitation, chiropractic, and multidisciplinary care across hundreds of clinics. Closest direct comparable to Physiomed by virtue of multi-discipline service mix, franchise/affiliate clinic structure, and pan-Canadian ambitions.
• Lifemark Health Group: Major Canadian provider of outpatient physiotherapy, rehabilitation, and occupational health services operating a national network of branded clinics. Directly comparable on service portfolio, payor mix, and multi-disciplinary clinic model, and is significantly larger and more geographically diversified than Physiomed.
• Athlete's Care: Ontario-based network of sports medicine, physiotherapy, chiropractic, and massage therapy clinics serving athletes and active individuals. Highly comparable for its sport-injury and rehabilitation focus, multidisciplinary delivery, and overlap in the same GTA and Southern Ontario markets.
• HealthOne: Toronto-based multidisciplinary healthcare operator combining physiotherapy, chiropractic, massage therapy, dermatology, and other specialties under one brand. Directly comparable interdisciplinary, multi-service model and Toronto concentration, with a more premium positioning.
• Myodetox: Modern Canadian physiotherapy and recovery brand with clinics primarily in Toronto and Vancouver, emphasizing manual therapy, exercise, and technology-enabled rehab. Comparable to Physiomed on modality mix and urban core geography, with a more digitally native brand.
• pt Health: Canadian physiotherapy, massage therapy, and rehabilitation clinic network, now operating within the Lifemark family. Comparable in service portfolio and payor mix; less directly comparable on franchise model versus corporate-operated structure.
• Cornerstone Physiotherapy: GTA-based multi-clinic physiotherapy and rehabilitation brand offering sports injury, pelvic health, and manual therapy services. Directly comparable on clinic-network model, patient segments, and Southern Ontario geography, though smaller in scale.
• Foundation Physiotherapy: Toronto multidisciplinary physiotherapy and wellness clinic offering manual therapy, pelvic health, sports rehab, and specialty services. Comparable on modality mix and downtown Toronto patient base; smaller scale and single- or few-clinic footprint.

Broad incumbents

• Medcan: Canadian private preventive health and wellness provider offering executive health assessments, specialty care, and corporate wellness. Comparable on corporate wellness and multidisciplinary care positioning, but operates a higher-end, lower-volume model rather than a high-volume clinic network.

Regional players

• Cleveland Clinic Canada: Canadian outpatient arm of Cleveland Clinic delivering executive health, sports medicine, and rehabilitation services in the Toronto market. Comparable on multidisciplinary care and premium positioning, but operates as a single flagship location rather than a network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/physiomedhealth
• Facebookfacebook.com/PhysiomedHealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments1 record

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Physiomed