Vivid Print

What Vivid Print does

Vivid Print is a privately held Canadian specialty retailer founded in 2007 and headquartered in Edmonton's Whyte Avenue district (10342 82 Avenue NW), operating a single brick-and-mortar storefront alongside a direct-to-consumer e-commerce site at vividprint.ca that supports CAD, USD, EUR, and GBP. The company is structured around four interlocking revenue pillars: (1) in-house fine art giclée printing on archival Epson papers using pigment-based inks, including limited editions on Somerset Velvet 255 gsm cotton; (2) custom picture framing with multiple glass, acrylic, mounting, and installation options; (3) curated retail spanning art prints, vintage travel posters, maps and charts, greeting cards, books, stationery, apparel, and home goods; and (4) a vintage ephemera resale line featuring collectible pennants, signs, and Edmonton streetcar transfers at price points up to C$1,200. Pricing is predominantly unit-based with pay-as-you-go cadence across SKUs ranging from C$12 apparel to C$89–C$169 giclée prints, supplemented by the Club Fred subscription loyalty program and gift cards.

The customer base is a long-tail of individual consumers — primarily Edmonton and Alberta residents seeking local art and memorabilia, Canadian collectors and tourists interested in heritage and travel posters, and a smaller academic and research community requiring professional poster printing — with the marketing motion relying on Instagram, an email newsletter, the 'The Studio' blog, and organic search rather than paid acquisition. The proprietary content library, anchored by primary artist Bee Waeland (175+ SKUs across Edmonton Alta, Canadian Parks, and travel collections) and additional collaborators (Raymond Biesinger, Magda Straszynska, Paul Swanson, Mariah Barnaby-Norris/TMW, Elizabeth Ginn), plus structured sub-brands such as Vivid Archives and Vivid Vintage, constitutes the principal defensible asset. Headcount is in the 11–50 range, no external funding or M&A activity has been disclosed, and ownership appears founder-led with Bee Waeland as the central creative partner; the firm is presented as a stable, founder-operated lifestyle business rather than a venture-backed scale-up.

Name

Vivid Print

Legal name

Vivid Print

Website

https://vividprint.ca

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Vivid Print is a privately held Edmonton-based specialty retailer (founded 2007, 11–50 employees) that operates a Whyte Avenue storefront and e-commerce site selling in-house giclée art prints, custom framing, vintage travel posters, home goods, and Canadian/Alberta-themed merchandise to individual consumers.

Ownership category

akta.pro rank

Product category

Art Retail and Custom Printing

NAICS

Commercial Printing (except Screen and Books) (323111), Art Dealers (45992), Gift, Novelty, and Souvenir Retailers (459420)

SIC

Commercial Printing (2750), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Large-Format & Specialty Printing (Signage, Posters, Displays) (MPAJALAD)

akta.pro secondary industries

Reprographics & Large‑Format Printing (Posters, Banners, Blueprints, Signage) (EDAEAJAD), On‑Demand Copy & Print Shops (Walk‑In / Quick Print) (EDAEAJAA), Art & Drafting Supplies Retail (CRALABAG)

Keywords

• Fine art printing
• Custom picture framing
• Art prints retail
• Giclée printing services
• Vintage travel posters

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Art Print Sales: One-time sales of art prints, vintage travel posters, and archival reproductions. Includes both open edition and limited edition prints.
2. Custom Framing Services: Custom picture framing services with various glass, acrylic, and mounting options.
3. Merchandise: Sale of branded merchandise including mugs, apparel (t-shirts, touques), bags, patches, and stationery items.
4. Club Fred Loyalty Program: Loyalty program offering rewards and early access to products for repeat customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Vivid Print sells a curated catalogue of art prints, vintage travel posters, Edmonton and Canadian-themed artwork, greeting cards, books, stationery, apparel, and vintage ephemera through a brick-and-mortar store in Edmonton's Strathcona neighborhood and a multi-currency e-commerce storefront. The company also provides paid on-demand services, including fine art giclée printing on archival Epson papers with pigment-based inks and custom picture framing with glass, acrylic, and mounting options. Pricing is per-unit for retail items and varies by specification for custom framing and custom printing jobs.

Product overview

Vivid Print is a Canadian retail company (established 2007) operating a brick-and-mortar store and e-commerce platform in Edmonton's Whyte Avenue district. The company operates as a multi-category specialty retailer focused on art, home goods, and print services. Its product portfolio consists of five interconnected pillars: (1) Fine Art Printing services using archival giclée technology and pigment-based inks for custom prints and posters; (2) Custom Picture Framing services with various glass, matting, and mounting options; (3) Curated Art and Wall Decor including Bee Waeland-designed prints, vintage travel posters, Canadian Parks wildlife series, and Edmonton-themed collections; (4) Lifestyle Home Goods spanning greeting cards, books, stationery, apparel, and housewares; and (5) Vintage Items including felt pennants, historic ephemera, and framed luggage labels. The company also operates a loyalty program (Club Fred) and offers gift cards. Artists featured include Bee Waeland (primary designer), Raymond Biesinger, Magda Straszynska, Paul Swanson, Mariah Barnaby-Norris/TMW, and Elizabeth Ginn.

Differentiator

Problem solved

Functional benefit

Brands

• Bee Waeland: Primary artist brand featuring illustrative work by Bee Waeland. Her style is graphic and clean with a deference for white space.
• Vivid Archives
• Vivid Vintage

Products and services

• Fine Art Printing Gallery-quality giclée printing service using archival Epson papers and pigment-based inks for fine art prints, academic posters, and sewing pattern printing. Targeted at artists, photographers, researchers, and home decor buyers who need museum-grade output.
• Custom Picture Framing Custom framing service with multiple glass and acrylic options, finishing and mounting, art installation, alongside readymade frames and fitted readymade frame products. Targeted at individuals, gift shoppers, and academic clients needing professionally framed artwork.
• Art Prints and Posters Curated line of wall art including giclée prints, vintage travel posters, the Canadian Parks wildlife series, and Edmonton-themed artwork. Targeted at home and office decor buyers, gift shoppers, and collectors seeking Alberta and Canadian heritage imagery.
• Maps and Charts Historic maps and charts covering Alberta and additional Canadian destinations, including vintage Edmonton maps, topographic maps, and Canadian destination maps. Targeted at collectors, home decor buyers, and gift shoppers.
• Greeting Cards and Postcards Curated line of greeting cards for occasions such as birthday, wedding, anniversary, holiday, and empathy, plus vintage-style postcards featuring Canadian destinations. Targeted at gift shoppers and everyday consumers.
• Books Book retail assortment spanning arts, architecture, fiction, cookbooks, history, children's books, biography, crafts, gardening, travel, and more. Targeted at general readers and gift shoppers.
• Stationery Office and home stationery including notebooks, journals, pens, pencils, and notecards. Targeted at home and office buyers and gift shoppers.
• Apparel and Accessories Branded apparel and accessories including T-shirts, touques, hats, bags, totes, patches, and enamel pins featuring Bee Waeland designs and Edmonton-themed branding. Targeted at gift shoppers and local-brand enthusiasts.
• Vintage Collection Vintage finds including felt pennants from Canadian cities, vintage signs, ephemera, luggage labels, and Edmonton Street Railway transfers. Targeted at collectors and gift shoppers interested in Canadian heritage memorabilia.
• Gift Cards Physical and digital gift cards available in flexible denominations, redeemable across Vivid Print's retail and service offerings. Targeted at gift purchasers.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Bee WaelandcoreStrategic or Co-development PartnerBee Waeland is the primary artist and designer for Vivid Print. Her illustrative work includes digital art, collage, ink, and paint. Her style is graphic and clean with a deference for white space. She is credited as being made in Dagenham (UK). Vivid Print features 175+ products from Bee Waeland including the Edmonton Alta series, Canadian Parks collection, and various travel and geometric prints.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Minted: Sells independent-artist art prints, stationery and cards direct-to-consumer, overlapping Vivid's art, cards and stationery categories.
• Framebridge: Custom picture-framing service with retail and online channels, directly overlapping Vivid Print's custom framing and finishing/mounting services.
• Society6: Online marketplace selling artist-designed art prints, apparel and home goods; competes with Vivid's curated art prints and branded merchandise model.
• Fine Art America: Print-on-demand platform for fine-art prints, posters and framing; comparable to Vivid's fine-art print sales and framing but at global online scale.

Regional players

• deSerres: Canadian art-supplies and framing retailer serving artists and consumers, overlapping Vivid's art supplies, framing and creative retail focus.
• Posterjack: Canadian photo and fine-art printing service producing prints, canvases and framed art; directly comparable to Vivid's giclée printing and framing offering within the Canadian market.

Emerging players

• Redbubble: Print-on-demand marketplace for artist art prints, apparel, and accessories, overlapping Vivid's artist-designed merchandise and prints.
• Level Frames: Online custom framing and art printing startup, comparable to Vivid's framing and fine-art print services.

Broad incumbents

• Vistaprint: Broad commercial and custom printing provider (posters, cards, apparel) overlapping Vivid's print-services and merchandise lines at scale.
• Michaels: Large arts, crafts and custom-framing retail chain whose framing and art-supply lines overlap Vivid's offering as part of a much broader assortment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vividprint
• Facebookfacebook.com/vividprint
• LinkedInlinkedin.com/company/vividprint

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vivid Print