FirstChoice
FirstChoice Home Healthcare LLC is an Ohio-based home health care provider founded in 1998, delivering skilled nursing, therapy, wound care, behavioral health, and dementia care services to homebound adults across multiple Ohio markets.
- Company typePrivate
- Founded1998
- HeadquartersCleveland, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What FirstChoice does
FirstChoice Home Healthcare LLC is an Ohio-based home health care provider founded in 1998, delivering in-home clinical and custodial care services across multiple Ohio markets. The company operates from five office locations spanning Cleveland (corporate headquarters at 1457 West 117th Street), Akron, Mansfield, Sandusky/Milan, and Lake County, and serves homebound adults with skilled nursing (RN, LPN), physical/occupational/speech therapy, wound care, infusion therapy, diabetes management, and orthopedic and neurological rehabilitation. Specialty programs include the Journey Behavioral Health program (launched October 2009) for patients with mental health diagnoses, and the Becoming an Alzheimer's Whisperer program, a nationally-recognized dementia care curriculum developed by Dr. Verna Benner Carson and designated Best Practices in Dementia Care by the American Psychiatric Nurses Association.
The business operates as a single service-line healthcare provider rather than a software or platform business, with revenue generated through fee-for-service billing to multiple payors including Medicare, Medicaid, MyCare plans, Veterans Administration, commercial insurance, and private pay. Patient acquisition is primarily referral-driven, sourced through physician orders, hospital discharge planning, and direct outreach, with services available 24/7. The company employs 51-100 staff, all licensed, bonded, insured, and background-checked, and reports a 96% wound care quality rating exceeding state and national Medicare Home Health Compare averages. Operational infrastructure includes a staff portal and an SMS-based patient communication system with an effective policy date of April 22, 2025, indicating modest investment in care coordination technology. The company maintains memberships in the National Alliance of Mental Illness (NAMI) and the Alzheimer's Association as part of its specialty program positioning.
FirstChoice firmographics
Firmographics- Name
- FirstChoice
- Legal name
- FirstChoice Home Healthcare LLC
- Website
- https://firstchoiceohio.com
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- FirstChoice Home Healthcare LLC is an Ohio-based home health care provider founded in 1998, delivering skilled nursing, therapy, wound care, behavioral health, and dementia care services to homebound adults across multiple Ohio markets.
- Ownership category
- akta.pro rank
FirstChoice industry classification
Industry- Product category
- Home Health Care Services
- NAICS
- Home Health Care Services (62161), Outpatient Mental Health and Substance Abuse Centers (621420)
- SIC
- Services-Home Health Care Services (8082)
- akta.pro primary industry
- Skilled Home Health Therapy Services (PT/OT/SLP) (HLADAFAE)
- akta.pro secondary industries
- Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD) (HSABAIAF), Dementia/Alzheimer’s Care Management & Behavioral Support (HLADALAF)
Keywords
Where FirstChoice is headquartered
LocationHeadquarters
- HQ city
- Cleveland
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
FirstChoice business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Healthcare Services Revenue: Revenue generated from providing home health care services to patients, billed through various payors including Medicare, Medicaid, private insurance, Veterans Administration, and private pay. Services include skilled nursing, therapy services, home health aides, and specialty programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Healthcare services covered by insurance and government programs |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
FirstChoice product offering
Product offeringCore offering
FirstChoice provides home health care services in Ohio, including skilled nursing (RN and LPN), physical, occupational, and speech therapy, home health aides, and custodial care. The company operates specialty programs such as Wound Care, the Journey Behavioral Health Program, the Becoming an Alzheimer's Whisperer dementia care program, Diabetes Today chronic care management, Infusion Therapy, and Orthopedic & Neurology Rehabilitation. Services are delivered in patients' homes and billed through Medicare, Medicaid, Veterans Administration, commercial insurance, and private pay.
Product overview
FirstChoice is an Ohio-based home health care services company established in 1998. The company operates as a single unified service offering rather than a software platform, providing comprehensive in-home health care through multiple service lines. The core offering consists of skilled nursing (RN, LPN), physical therapy, occupational therapy, speech therapy, social worker services, and home health aides. These are supported by specialty programs including the Journey Behavioral Health Program for mental health care, the Becoming an Alzheimer's Whisperer Program for dementia care, Wound Care, Diabetes Today chronic care management, Infusion Therapy, and Orthopedic & Neurology Rehabilitation. Services are available 24 hours a day, 7 days a week, with private duty and live-in care options. The company accepts Medicare, Medicaid, Veterans Administration, commercial insurance, and private pay.
Differentiator
Problem solved
Functional benefit
Brands
- Journey: Behavioral and Mental Health home care services program for homebound adults, including specialized Alzheimer's and Dementia care through the 'Becoming an Alzheimer’s Whisperer' program.
- Homecare of Lake County
Products and services
- Skilled Nursing Services
Quantifiable outcome
- 96% wound care quality rating exceeding state and national averages
Companies that use FirstChoice
Customer profileSegments4 records
Ideal customer profiles4 records
FirstChoice technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
FirstChoice partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- CaracoreCara announced a strategic partnership with FirstChoice, a MarshBerry Company, to provide its AI platform to FirstChoice's agency network in the United States. The collaboration aims to enhance operational efficiency, reduce errors, and drive growth for independent insurance agencies. This partnership positions FirstChoice at the forefront of AI adoption in the insurance industry.
- National Alliance of Mental Illness (NAMI)minorFirstChoice Home Health is a proud member of NAMI, demonstrating commitment to mental health awareness and services for patients with behavioral health conditions.
- Alzheimer's AssociationminorFirstChoice Home Health is a proud member of the Alzheimer's Association, supporting dementia care awareness and resources for families dealing with Alzheimer's and related dementias.
Scale indicators3 records
Recent moves4 records
Expansion highlights4 records
FirstChoice competitors and assessment
Company assessmentBroad incumbents
- Amedisys: Public home health and hospice operator with national footprint and concentrated presence in Ohio. Comparable as a scaled incumbent competing for the same Medicare-reimbursed skilled nursing and therapy episodes.
- BrightSpring Health Services: Diversified home and community-based services provider including home health, pharmacy, and behavioral health. Comparable across the home health and behavioral service lines FirstChoice operates.
- Interim HealthCare: Established national franchise network providing home health, hospice, and personal care across the U.S., including Ohio. Comparable as a broad incumbent offering the same core service lines (skilled nursing, therapy, home aides) with significant scale advantages.
- LHC Group: National home health, hospice, and home- and community-based services provider (now part of Optum) with deep Ohio coverage. Comparable as a broad incumbent with similar payor mix and service portfolio.
Emerging players
- Compassus: National home health, hospice, and palliative care provider with growing Ohio presence. Comparable as an emerging scaled player pursuing similar skilled nursing and behavioral home-based service lines.
Direct peers
- Bayada Home Health Care: Large national nonprofit home health and personal care services provider with adult and pediatric skilled nursing, therapy, and assistive care programs. Comparable across the full home health service portfolio including adult and specialty behavioral/dementia support.
- Cleveland Clinic Home Care: Cleveland Clinic's home health services provide skilled nursing and therapy across Northeast Ohio with hospital-integrated referral flows. A direct regional competitor operating in FirstChoice's core Cleveland market.
- Visiting Nurse Association of Ohio: Ohio-based nonprofit home health and hospice agency offering skilled nursing, therapy, and personal care services across Northeast Ohio. Directly comparable in service mix, geography, and payor profile (Medicare/Medicaid-heavy).
- University Hospitals Home Care: Northeast Ohio health system-affiliated home health agency offering skilled nursing, rehabilitation, and specialty home-based programs. Directly comparable in Ohio footprint and the model of leveraging hospital discharge referrals.
- OhioHealth Home Care: Hospital-affiliated home health provider serving central Ohio with skilled nursing, therapy, and chronic disease management. Comparable as a regional home health operator with multi-office reach and integrated referral channels from health systems.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
FirstChoice social profiles
Digital presenceFirstChoice financial estimates
Financial estimateRevenue estimate
Valuation estimate
FirstChoice leadership team
Management profileNumber of profiles
FirstChoice funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FirstChoice M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FirstChoice
What does FirstChoice do?
FirstChoice provides home health care services in Ohio, including skilled nursing (RN and LPN), physical, occupational, and speech therapy, home health aides, and custodial care. The company operates specialty programs such as Wound Care, the Journey Behavioral Health Program, the Becoming an Alzheimer's Whisperer dementia care program, Diabetes Today chronic care management, Infusion Therapy, and Orthopedic & Neurology Rehabilitation. Services are delivered in patients' homes and billed through Medicare, Medicaid, Veterans Administration, commercial insurance, and private pay.
Is FirstChoice a public or private company?
FirstChoice is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FirstChoice founded?
FirstChoice was founded in 1998. It employs 51 to 100 people.
Where is FirstChoice based?
FirstChoice is headquartered in Cleveland, United States, in the North America region.
How does FirstChoice make money?
One revenue line is on record: healthcare Services Revenue.
Who are FirstChoice's main competitors?
Broad incumbents on record are Amedisys, BrightSpring Health Services, Interim HealthCare and LHC Group. Compassus is listed as an emerging player. Direct peers are Bayada Home Health Care, Cleveland Clinic Home Care, Visiting Nurse Association of Ohio, University Hospitals Home Care and OhioHealth Home Care.
Does FirstChoice have an API?
No public API is recorded for FirstChoice.
What industry is FirstChoice in?
FirstChoice's product category is Home Health Care Services. Its primary akta.pro industry code is HLADAFAE, Skilled Home Health Therapy Services (PT/OT/SLP), with a secondary code of HSABAIAF, Behavioral Health & Cognitive Support Coordination (Dementia, Depression, SUD). Its NAICS code is 62161 and its SIC code is 8082.