Hoglund Bus Company

What Hoglund Bus Company does

Hoglund Bus Company is a commercial vehicle dealership operating as a division of North Central International LLC, a privately held, family-owned dealership group founded in 1947 and headquartered in Monticello, Minnesota. The company sells and services buses and trucks across 22 locations in Iowa, Minnesota, North Dakota, and South Dakota, operating as an authorized dealer for International Trucks and IC Bus along with eight additional OEM brands spanning school buses (Collins, IC Bus CE Series), commercial buses (Glaval, Frontrunner), specialty vehicles (High Level Enterprises, Waldoch, Prime-Time SV), and mobility equipment (BraunAbility). The two main operating divisions are the truck division (19 locations selling International CV, MV, HV, HX, LT, and RH series plus Isuzu trucks) and the bus division (2 primary locations in Monticello, MN and Marshalltown, IA).

The business operates an integrated dealership platform combining new and used vehicle sales, factory-trained service and repair, all-makes parts distribution with daily delivery, truck leasing and rental through a Fox Idealease partnership, vehicle financing through North Central International, body shop and mobile service capabilities, and telematics integration via OnCommand Connection and International 360 service communications. Underlying technology offerings include the S13 Integrated Powertrain (12.7L inline 6-cylinder diesel, up to 515 hp and 1,850 lb-ft torque, 1,200,000-mile B10 design life) and Accelerated Service with a 2-hour diagnostic guarantee. The company maintains an annual IC Bus University factory training program that has trained 3,005 technicians cumulatively since 2009.

The revenue model spans six streams: new vehicle sales (one-time), used vehicle sales (one-time), parts sales (transactional), service and repair (transactional), truck leasing/rental through Fox Idealease (managed services), and vehicle financing (managed services). Customer segments include school districts (primary), commercial transportation operators (primary), truck fleet operators (primary), and healthcare/mobility providers (secondary). The company was named 2023 International Dealer of the Year and operates as a privately held LLC with no public listings, no venture capital or private equity ownership signals, and no disclosed external funding rounds.

Name

Hoglund Bus Company

Legal name

North Central International LLC

Website

https://hoglundcompanies.com

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

11–50 employees

Short description

Hoglund Bus Company, a division of family-owned North Central International LLC (founded 1947), operates 22 commercial vehicle dealerships across Iowa, Minnesota, North Dakota, and South Dakota, selling and servicing International trucks, IC/Collins/Glaval buses, and specialty vehicles for school districts, commercial fleet operators, and mobility customers.

Ownership category

akta.pro rank

Product category

Commercial Vehicle Dealership

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)

akta.pro secondary industry

Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)

Keywords

• Commercial vehicle dealership
• School bus sales
• Heavy duty truck sales
• Vehicle service and parts
• Truck leasing rental

Headquarters

HQ city

Monticello

HQ country

United States

HQ region

North America

Offices21 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sales of new trucks (International, Isuzu) and buses (IC Bus, Collins, and other brands) through 22 dealership locations. Revenue from sale of new heavy-duty trucks, medium-duty trucks, school buses, and commercial buses.
2. Used Vehicle Sales: Sales of pre-owned trucks and buses from all major manufacturers including International, Freightliner, Peterbilt, Kenworth, Volvo, and Mack.
3. Parts Sales: Extensive inventory of medium and heavy-duty parts and accessories for all makes of trucks and buses. Daily delivery to local and metro areas in Minnesota.
4. Vehicle Service and Repair: Factory-trained technicians provide maintenance, repairs, warranty work, and recall services for trucks, buses, and vans. Includes DOT inspections, preventive maintenance, and collision repair.
5. Truck Leasing and Rental: Truck leasing and rentals through Fox Idealease partnership. Day cabs, sleepers, van bodies, and trailers available at locations in Minnesota, South Dakota, and Iowa.
6. Financing Services: Financing for heavy-duty, medium-duty trucks, buses, dump trucks, and cab & chassis trucks through North Central International. Bundling of parts, accessories, apparel, and insurance into monthly payments.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hoglund Bus Company sells new and used school and commercial buses, along with medium- and heavy-duty trucks, through 22 dealership locations across Iowa, Minnesota, North Dakota, and South Dakota. The company also provides factory-trained maintenance and repair services, an all-makes parts department with daily delivery, truck leasing and rental, vehicle financing, body shop and mobile service, and electric vehicle transition consulting. It operates as the bus division of North Central International LLC, an authorized dealer for International Trucks, Isuzu, IC Bus, Collins, BraunAbility, Glaval, Waldoch, Prime-Time SV, Frontrunner, and High Level Enterprises.

Product overview

Hoglund Bus Company, a division of North Central International LLC, operates as a commercial vehicle dealership and service provider. The portfolio consists of two main product lines: School/Commercial Bus Sales and Medium/Heavy-Duty Truck Sales. Bus offerings include IC Bus (CE Series in diesel, gasoline, and electric variants), Collins (Type A, Type 3 MPV, MFSAB, and Childcare buses), BraunAbility (Century 2 and Millennium 2 wheelchair lifts), Waldoch (Boundary Waters, Galaxy, Mobility, Limo, Shuttle, and Prisoner Transport vans), Prime-Time SV (Avenger, MT-1, Med-Transit, Premier Shuttle), Glaval (Universal, Commute, Primetime, Concorde II, Titan II, Entourage buses), Frontrunner (Low-Floor Transit, Senior Living, Book Mobile), and High Level Enterprises (Prison Transport and Custom Specialty Vehicles). Truck offerings include International CV, MV, HV, HX, LT, and RH series plus Isuzu trucks. Supporting services include service/maintenance (factory-trained technicians, body shop, mobile service), parts department, financing, leasing/rentals (via Fox Idealease), electric vehicle support, and technology platforms including S13 Integrated Powertrain, OnCommand Connection, and International 360. The company holds the 2023 International Dealer of the Year award.

Differentiator

Problem solved

Functional benefit

Products and services

• School Buses
• Commercial Buses
• Medium and Heavy-Duty Trucks
• Service and Maintenance
• Parts Department
• Body Shop
• Mobile Service
• Financing
• Truck Leasing and Rental
• Electric Vehicle Support
• IC Bus University Technician Training

Quantifiable outcome

• NCI named 2023 International Dealer of the Year
• +3 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• IC BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for IC Bus school and commercial buses. IC Bus was the first Bus OE to offer factory training, with IC Bus University training 3,005 individuals since 2009. Hoglund Bus participates in annual IC Bus University technician training programs at the Tulsa Bus Plant.
• Collins BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Collins Type A school buses, Type 3 MPV Mini Buses, Multi-Function School Activity Buses (MFSAB), and childcare/daycare buses. Collins has over 55 years of industry leadership since developing the first Type A school bus in 1967.
• BraunAbilitycoreChannel Partner/ Reseller/ DistributorAuthorized dealer for BraunAbility wheelchair lifts including Century 2 Series and Millennium 2 Series. Products include wheelchair accessible school buses and fleet vehicles with lifts and ramps.
• Glaval BuscoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Glaval buses including Universal Transit, Commute Transit, Primetime Transit, Concorde II, Titan II, and Entourage models serving transit, shuttle, and school transportation markets.
• Prime-Time Specialty VehiclescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Prime-Time SV products including Avenger Series vans, Ram ProMaster MT-1, Ford Med-Transit, Ford Med-Transit RSD, and Premier Shuttle. Specializes in paratransit and non-emergency medical transit vehicles.
• High Level EnterprisescoreChannel Partner/ Reseller/ DistributorAuthorized dealer for High Level Enterprises prison transport units and custom specialty vehicles including mobile command centers, secure transport units, and mobile medical clinics.
• FrontrunnercoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Frontrunner low-floor minibuses including Low-Floor Transit Minibus, Low-Floor Senior Living Bus, and Low-Floor Book Mobile. Specializes in accessibility-focused transit vehicles.
• WaldochcoreChannel Partner/ Reseller/ DistributorAuthorized dealer for Waldoch specialty vehicles including Boundary Waters Van, Galaxy Van, Mobility Van, Limo Van, Shuttle Bus, and Prisoner Transport Van. Waldoch is a Minnesota-based manufacturer and upfitter of specialty vehicles.
• Fox IdealeasecoreChannel Partner/ Reseller/ DistributorPartnership for truck leasing and rentals. Fox Idealease is based at the Sanborn, MN dealership location and handles truck leasing and rentals at all NCI locations in Minnesota, South Dakota, and Iowa. Offers day cabs, sleepers, van bodies, and trailers.
• Navistar/InternationalcoreChannel Partner/ Reseller/ DistributorAuthorized International Truck dealer through North Central International LLC. NCI was named 2023 International Dealer of the Year. Offers new International trucks including S13 Integrated Powertrain technology.
• Navistar Zero Emission Team / International eMobilityminorStrategic or Co-development PartnerElectric vehicle consulting partnership covering the 5 C's of EVs: Consulting, Charging, Constructing, Connecting, and Conserving. Helps customers transition to electric vehicles.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rush Enterprises: Largest commercial vehicle dealer group in North America (NASDAQ: RUSHA), operating 150+ locations across the US and Canada. Rush sells Peterbilt, International, Ford, Isuzu, and Hino trucks — directly comparable in that both are multi-OEM commercial vehicle dealer networks with integrated service, parts, and financing offerings.
• Velocity Vehicle Group: Commercial truck and bus dealer group operating multiple locations across the western US. Both companies operate multi-OEM commercial vehicle dealerships with service, parts, leasing, and financing arms, and serve overlapping fleet customer segments in regional territories.
• Premier Truck Group: Commercial truck dealer group operating across multiple US states selling Volvo, Mack, and Hino trucks. Comparable in multi-location dealer model with full-service, parts, and financing offerings for fleet customers.
• Truck Country / MHC Truck Group: Large commercial truck dealer network across the Midwest and South. Highly comparable regional dealership model with similar OEM authorizations (International, Freightliner, Volvo) and similar customer mix of regional fleet operators and owner-operators.
• Matthews Bus Alliance: School bus dealer network operating across multiple states. Both companies are bus-focused dealer groups selling multiple bus OEM brands to school districts with similar service, parts, and financing support models.
• National Bus Sales: Commercial and school bus dealer with locations across the Southeast US. Comparable in multi-brand bus dealership model serving school districts, commercial transportation operators, and specialty vehicle customers.
• BusWest: Commercial bus dealer group operating in the western US with similar multi-brand bus dealership model. Comparable in offering IC Bus, Collins, and other bus brands to commercial transportation and shuttle operators with full service support.
• Idealease: North American truck leasing and rental network, sister-company to International Trucks. Fox Idealease (Hoglund's leasing partner) is part of this network, making Idealease a directly comparable leasing/rental franchise partner with similar operational model.

Broad incumbents

• Blue Bird Corporation: Leading school bus manufacturer (NASDAQ: BLBD) producing Type A, C, and D school buses including electric and propane variants. Relevant as a competing OEM brand that Hoglund does not represent — represents the broader competitive context for school bus sales.
• Ryder System: Major commercial truck leasing, rental, and fleet management company (NYSE: R). Comparable to Hoglund's truck leasing business (Fox Idealease) and provides scale benchmark for full-service truck leasing operations in the commercial fleet market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@HoglundBus1947
• LinkedInlinkedin.com/company/hoglund-bus-co-inc

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoglund Bus Company