Hoglund Bus Company
Hoglund Bus Company, a division of family-owned North Central International LLC (founded 1947), operates 22 commercial vehicle dealerships across Iowa, Minnesota, North Dakota, and South Dakota, selling and servicing International trucks, IC/Collins/Glaval buses, and specialty vehicles for school districts, commercial fleet operators, and mobility customers.
- Company typePrivate
- Founded1947
- HeadquartersMonticello, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Hoglund Bus Company does
Hoglund Bus Company is a commercial vehicle dealership operating as a division of North Central International LLC, a privately held, family-owned dealership group founded in 1947 and headquartered in Monticello, Minnesota. The company sells and services buses and trucks across 22 locations in Iowa, Minnesota, North Dakota, and South Dakota, operating as an authorized dealer for International Trucks and IC Bus along with eight additional OEM brands spanning school buses (Collins, IC Bus CE Series), commercial buses (Glaval, Frontrunner), specialty vehicles (High Level Enterprises, Waldoch, Prime-Time SV), and mobility equipment (BraunAbility). The two main operating divisions are the truck division (19 locations selling International CV, MV, HV, HX, LT, and RH series plus Isuzu trucks) and the bus division (2 primary locations in Monticello, MN and Marshalltown, IA).
The business operates an integrated dealership platform combining new and used vehicle sales, factory-trained service and repair, all-makes parts distribution with daily delivery, truck leasing and rental through a Fox Idealease partnership, vehicle financing through North Central International, body shop and mobile service capabilities, and telematics integration via OnCommand Connection and International 360 service communications. Underlying technology offerings include the S13 Integrated Powertrain (12.7L inline 6-cylinder diesel, up to 515 hp and 1,850 lb-ft torque, 1,200,000-mile B10 design life) and Accelerated Service with a 2-hour diagnostic guarantee. The company maintains an annual IC Bus University factory training program that has trained 3,005 technicians cumulatively since 2009.
The revenue model spans six streams: new vehicle sales (one-time), used vehicle sales (one-time), parts sales (transactional), service and repair (transactional), truck leasing/rental through Fox Idealease (managed services), and vehicle financing (managed services). Customer segments include school districts (primary), commercial transportation operators (primary), truck fleet operators (primary), and healthcare/mobility providers (secondary). The company was named 2023 International Dealer of the Year and operates as a privately held LLC with no public listings, no venture capital or private equity ownership signals, and no disclosed external funding rounds.
Hoglund Bus Company firmographics
Firmographics- Name
- Hoglund Bus Company
- Legal name
- North Central International LLC
- Website
- https://hoglundcompanies.com
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoglund Bus Company, a division of family-owned North Central International LLC (founded 1947), operates 22 commercial vehicle dealerships across Iowa, Minnesota, North Dakota, and South Dakota, selling and servicing International trucks, IC/Collins/Glaval buses, and specialty vehicles for school districts, commercial fleet operators, and mobility customers.
- Ownership category
- akta.pro rank
Hoglund Bus Company industry classification
Industry- Product category
- Commercial Vehicle Dealership
- NAICS
- Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Other Commercial and Industrial Machinery and Equipment Rental and Leasing (532490)
- SIC
- Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510), Wholesale-Motor Vehicle Supplies & New Parts (5013)
- akta.pro primary industry
- General Heavy-Duty Truck & Bus Repair (Full-Service Shops) (TLAKABAA)
- akta.pro secondary industry
- Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power) (TLABABAJ)
Keywords
Where Hoglund Bus Company is headquartered
LocationHeadquarters
- HQ city
- Monticello
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
Hoglund Bus Company business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Vehicle Sales: Sales of new trucks (International, Isuzu) and buses (IC Bus, Collins, and other brands) through 22 dealership locations. Revenue from sale of new heavy-duty trucks, medium-duty trucks, school buses, and commercial buses.
- Used Vehicle Sales: Sales of pre-owned trucks and buses from all major manufacturers including International, Freightliner, Peterbilt, Kenworth, Volvo, and Mack.
- Parts Sales: Extensive inventory of medium and heavy-duty parts and accessories for all makes of trucks and buses. Daily delivery to local and metro areas in Minnesota.
- Vehicle Service and Repair: Factory-trained technicians provide maintenance, repairs, warranty work, and recall services for trucks, buses, and vans. Includes DOT inspections, preventive maintenance, and collision repair.
- Truck Leasing and Rental: Truck leasing and rentals through Fox Idealease partnership. Day cabs, sleepers, van bodies, and trailers available at locations in Minnesota, South Dakota, and Iowa.
- Financing Services: Financing for heavy-duty, medium-duty trucks, buses, dump trucks, and cab & chassis trucks through North Central International. Bundling of parts, accessories, apparel, and insurance into monthly payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | IC Bus University I Training |
| One time/ perpetual license | Multi-year contract | IC Bus University II (Level 2) Training |
| Unit Pricing | Pay-as-you-go | New Truck Pricing |
| Unit Pricing | Pay-as-you-go | New Bus/Van Pricing |
| Unit Pricing | Pay-as-you-go | Used Truck Pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
Hoglund Bus Company product offering
Product offeringCore offering
Hoglund Bus Company sells new and used school and commercial buses, along with medium- and heavy-duty trucks, through 22 dealership locations across Iowa, Minnesota, North Dakota, and South Dakota. The company also provides factory-trained maintenance and repair services, an all-makes parts department with daily delivery, truck leasing and rental, vehicle financing, body shop and mobile service, and electric vehicle transition consulting. It operates as the bus division of North Central International LLC, an authorized dealer for International Trucks, Isuzu, IC Bus, Collins, BraunAbility, Glaval, Waldoch, Prime-Time SV, Frontrunner, and High Level Enterprises.
Product overview
Hoglund Bus Company, a division of North Central International LLC, operates as a commercial vehicle dealership and service provider. The portfolio consists of two main product lines: School/Commercial Bus Sales and Medium/Heavy-Duty Truck Sales. Bus offerings include IC Bus (CE Series in diesel, gasoline, and electric variants), Collins (Type A, Type 3 MPV, MFSAB, and Childcare buses), BraunAbility (Century 2 and Millennium 2 wheelchair lifts), Waldoch (Boundary Waters, Galaxy, Mobility, Limo, Shuttle, and Prisoner Transport vans), Prime-Time SV (Avenger, MT-1, Med-Transit, Premier Shuttle), Glaval (Universal, Commute, Primetime, Concorde II, Titan II, Entourage buses), Frontrunner (Low-Floor Transit, Senior Living, Book Mobile), and High Level Enterprises (Prison Transport and Custom Specialty Vehicles). Truck offerings include International CV, MV, HV, HX, LT, and RH series plus Isuzu trucks. Supporting services include service/maintenance (factory-trained technicians, body shop, mobile service), parts department, financing, leasing/rentals (via Fox Idealease), electric vehicle support, and technology platforms including S13 Integrated Powertrain, OnCommand Connection, and International 360. The company holds the 2023 International Dealer of the Year award.
Differentiator
Problem solved
Functional benefit
Products and services
- School Buses
- Commercial Buses
- Medium and Heavy-Duty Trucks
- Service and Maintenance
- Parts Department
- Body Shop
- Mobile Service
- Financing
- Truck Leasing and Rental
- Electric Vehicle Support
- IC Bus University Technician Training
Quantifiable outcome
- NCI named 2023 International Dealer of the Year
- +3 more outcomes
Companies that use Hoglund Bus Company
Customer profileSegments4 records
Ideal customer profiles3 records
Hoglund Bus Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Hoglund Bus Company partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- IC BuscoreAuthorized dealer for IC Bus school and commercial buses. IC Bus was the first Bus OE to offer factory training, with IC Bus University training 3,005 individuals since 2009. Hoglund Bus participates in annual IC Bus University technician training programs at the Tulsa Bus Plant.
- Collins BuscoreAuthorized dealer for Collins Type A school buses, Type 3 MPV Mini Buses, Multi-Function School Activity Buses (MFSAB), and childcare/daycare buses. Collins has over 55 years of industry leadership since developing the first Type A school bus in 1967.
- BraunAbilitycoreAuthorized dealer for BraunAbility wheelchair lifts including Century 2 Series and Millennium 2 Series. Products include wheelchair accessible school buses and fleet vehicles with lifts and ramps.
- Glaval BuscoreAuthorized dealer for Glaval buses including Universal Transit, Commute Transit, Primetime Transit, Concorde II, Titan II, and Entourage models serving transit, shuttle, and school transportation markets.
- Prime-Time Specialty VehiclescoreAuthorized dealer for Prime-Time SV products including Avenger Series vans, Ram ProMaster MT-1, Ford Med-Transit, Ford Med-Transit RSD, and Premier Shuttle. Specializes in paratransit and non-emergency medical transit vehicles.
- High Level EnterprisescoreAuthorized dealer for High Level Enterprises prison transport units and custom specialty vehicles including mobile command centers, secure transport units, and mobile medical clinics.
- FrontrunnercoreAuthorized dealer for Frontrunner low-floor minibuses including Low-Floor Transit Minibus, Low-Floor Senior Living Bus, and Low-Floor Book Mobile. Specializes in accessibility-focused transit vehicles.
- WaldochcoreAuthorized dealer for Waldoch specialty vehicles including Boundary Waters Van, Galaxy Van, Mobility Van, Limo Van, Shuttle Bus, and Prisoner Transport Van. Waldoch is a Minnesota-based manufacturer and upfitter of specialty vehicles.
- Fox IdealeasecorePartnership for truck leasing and rentals. Fox Idealease is based at the Sanborn, MN dealership location and handles truck leasing and rentals at all NCI locations in Minnesota, South Dakota, and Iowa. Offers day cabs, sleepers, van bodies, and trailers.
- Navistar/InternationalcoreAuthorized International Truck dealer through North Central International LLC. NCI was named 2023 International Dealer of the Year. Offers new International trucks including S13 Integrated Powertrain technology.
- Navistar Zero Emission Team / International eMobilityminorElectric vehicle consulting partnership covering the 5 C's of EVs: Consulting, Charging, Constructing, Connecting, and Conserving. Helps customers transition to electric vehicles.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hoglund Bus Company competitors and assessment
Company assessmentDirect peers
- Rush Enterprises: Largest commercial vehicle dealer group in North America (NASDAQ: RUSHA), operating 150+ locations across the US and Canada. Rush sells Peterbilt, International, Ford, Isuzu, and Hino trucks — directly comparable in that both are multi-OEM commercial vehicle dealer networks with integrated service, parts, and financing offerings.
- Velocity Vehicle Group: Commercial truck and bus dealer group operating multiple locations across the western US. Both companies operate multi-OEM commercial vehicle dealerships with service, parts, leasing, and financing arms, and serve overlapping fleet customer segments in regional territories.
- Premier Truck Group: Commercial truck dealer group operating across multiple US states selling Volvo, Mack, and Hino trucks. Comparable in multi-location dealer model with full-service, parts, and financing offerings for fleet customers.
- Truck Country / MHC Truck Group: Large commercial truck dealer network across the Midwest and South. Highly comparable regional dealership model with similar OEM authorizations (International, Freightliner, Volvo) and similar customer mix of regional fleet operators and owner-operators.
- Matthews Bus Alliance: School bus dealer network operating across multiple states. Both companies are bus-focused dealer groups selling multiple bus OEM brands to school districts with similar service, parts, and financing support models.
- National Bus Sales: Commercial and school bus dealer with locations across the Southeast US. Comparable in multi-brand bus dealership model serving school districts, commercial transportation operators, and specialty vehicle customers.
- BusWest: Commercial bus dealer group operating in the western US with similar multi-brand bus dealership model. Comparable in offering IC Bus, Collins, and other bus brands to commercial transportation and shuttle operators with full service support.
- Idealease: North American truck leasing and rental network, sister-company to International Trucks. Fox Idealease (Hoglund's leasing partner) is part of this network, making Idealease a directly comparable leasing/rental franchise partner with similar operational model.
Broad incumbents
- Blue Bird Corporation: Leading school bus manufacturer (NASDAQ: BLBD) producing Type A, C, and D school buses including electric and propane variants. Relevant as a competing OEM brand that Hoglund does not represent — represents the broader competitive context for school bus sales.
- Ryder System: Major commercial truck leasing, rental, and fleet management company (NYSE: R). Comparable to Hoglund's truck leasing business (Fox Idealease) and provides scale benchmark for full-service truck leasing operations in the commercial fleet market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Hoglund Bus Company social profiles
Digital presenceHoglund Bus Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoglund Bus Company leadership team
Management profileNumber of profiles
Hoglund Bus Company subsidiaries and ownership
Company hierarchySubsidiaries2 records
Hoglund Bus Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoglund Bus Company M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoglund Bus Company
What does Hoglund Bus Company do?
Hoglund Bus Company sells new and used school and commercial buses, along with medium- and heavy-duty trucks, through 22 dealership locations across Iowa, Minnesota, North Dakota, and South Dakota. The company also provides factory-trained maintenance and repair services, an all-makes parts department with daily delivery, truck leasing and rental, vehicle financing, body shop and mobile service, and electric vehicle transition consulting. It operates as the bus division of North Central International LLC, an authorized dealer for International Trucks, Isuzu, IC Bus, Collins, BraunAbility, Glaval, Waldoch, Prime-Time SV, Frontrunner, and High Level Enterprises.
Is Hoglund Bus Company a public or private company?
Hoglund Bus Company is a private company. It is classified as family owned and is currently operating.
When was Hoglund Bus Company founded?
Hoglund Bus Company was founded in 1947. It employs 11 to 50 people.
Where is Hoglund Bus Company based?
Hoglund Bus Company is headquartered in Monticello, United States, in the North America region.
How does Hoglund Bus Company make money?
Six revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, parts Sales, vehicle Service and Repair, truck Leasing and Rental and financing Services.
Who are Hoglund Bus Company's main competitors?
Direct peers on record are Rush Enterprises, Velocity Vehicle Group, Premier Truck Group, Truck Country / MHC Truck Group, Matthews Bus Alliance, National Bus Sales, BusWest and Idealease. Broad incumbents are Blue Bird Corporation and Ryder System.
Does Hoglund Bus Company have an API?
No public API is recorded for Hoglund Bus Company.
What industry is Hoglund Bus Company in?
Hoglund Bus Company's product category is Commercial Vehicle Dealership. Its primary akta.pro industry code is TLAKABAA, General Heavy-Duty Truck & Bus Repair (Full-Service Shops), with a secondary code of TLABABAJ, Utility / Service Body Truck Leasing & Rental (Bucket, Field Service, Telecom/Power). Its NAICS code is 42311 and its SIC code is 5010.