What Masterbox does

Veritiv Masterbox is a B2B wholesale packaging distribution platform operating as a subsidiary of Veritiv. Founded in 1985 and headquartered in Montebello, California, the company distributes more than 4,000 stock packaging products to businesses across Northern California, Southern California, and Arizona through three regional warehouse and distribution locations. Its catalog spans corrugated boxes, mailers, poly bags, cushioning materials, tapes, strapping, stretch and shrink films, kraft paper, janitorial, safety, office, food service, cold chain, and wine packaging supplies, supplemented by a private-label line (Lands Brand).

The company monetizes through a sales-led, B2B wholesale distribution model in which registered business accounts purchase packaging inputs for resale or internal use. Masterbox functions as a backend operations partner for packaging distributors and end-users, offering will-call pickup (processed within two hours), drop shipments with generic paperwork and unmarked trucks, Just-In-Time (JIT) delivery, Vendor Managed Inventory (VMI), custom packaging design, engineered packaging solutions, point-of-purchase displays, and Landsberg-branded fulfillment and promotions services. An e-business ordering platform supports electronic procurement, and the company holds ISO 9001 certification. Customers access accounts via an online portal requiring company number and bill-to zip code verification, which supports repeat purchasing and account-level reporting. The revenue model is one-time transactional sales of physical goods with attached services rather than subscriptions or licensing.

Name

Masterbox

Legal name

Veritiv Masterbox

Website

https://masterbox.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Veritiv Masterbox is a B2B wholesale packaging distributor serving businesses across California and Arizona with 4,000+ packaging products, warehouse fulfillment, JIT delivery, VMI, and custom packaging design services.

Ownership category

akta.pro rank

Product category

Wholesale Packaging Distribution

NAICS

Industrial Supplies Merchant Wholesalers (423840), Service Establishment Equipment and Supplies Merchant Wholesalers (42385), Packaging and Labeling Services (56191)

SIC

Wholesale-Durable Goods (5000), Wholesale-Professional & Commercial Equipment & Supplies (5040)

akta.pro primary industry

Packaging, Containers & Shipping Supplies Marketplaces (CRAFAHAJ)

akta.pro secondary industries

Ambient General Merchandise Warehousing (Dry Storage) (TLAIACAA), Foodservice Packaging & Takeout Containers Wholesale (AFAIALAE), Primary Packaging (Form-Fill-Seal, Blister, Sachet/Stick Pack, Bottling) (TLAIAGAA)

Keywords

• Wholesale packaging distribution
• Industrial packaging supplies
• Corrugated shipping boxes
• Packaging logistics services
• Vendor managed inventory

Headquarters

HQ city

Montebello

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Wholesale Packaging Distribution: B2B wholesale distribution model selling packaging products directly to businesses. Operates with a large inventory of over 4,000 products and provides full operations support including drop shipments, will call orders, and extended warehouse hours.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels1 record

Core offering

Veritiv Masterbox is a wholesale packaging distributor that sells more than 4,000 stock packaging products to businesses across California and Arizona, including corrugated boxes, poly bags, cushioning, tapes, strapping, stretch and shrink film, kraft paper, janitorial and safety supplies. It also provides backend distribution services such as Just-In-Time delivery, Vendor Managed Inventory, custom packaging design, engineered packaging solutions, point-of-purchase displays, and e-business procurement, operating warehouses in Northern California, Southern California, and Arizona with same/next-day service.

Product overview

Veritiv Masterbox is a wholesale packaging distribution platform offering more than 4,000 stock packaging products through a unified e-commerce platform. The portfolio includes corrugated boxes, mailers, bags, tapes, strapping, stretch films, cushioning materials, and specialty products like wine packaging and cold chain supplies. The company also provides value-added services including Custom Packaging Design, Point of Purchase Displays, Engineered Packaging Solutions, Just In Time Delivery (JIT), Vendor Managed Inventory (VMI), Landsberg Fulfillment, Landsberg Promotions, and Ebusiness Solutions. The platform combines inventory management, customer service, and logistics support with operations in Northern California, Southern California, and Arizona.

Differentiator

Problem solved

Functional benefit

Brands

• Lands Brand: Private label packaging brand offered by Masterbox
• Landsberg Fulfillment
• Landsberg Promotions

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• LandsbergminorChannel Partner/ Reseller/ DistributorLandsberg is mentioned as part of Veritiv Masterbox's solutions portfolio including Landsberg Fulfillment and Landsberg Promotions, suggesting a distribution or co-selling partnership within the packaging distribution ecosystem.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Uline: Uline is the largest North American distributor of packaging, shipping, and industrial supplies with a deeply overlapping catalog (boxes, poly bags, tape, stretch film, etc.) and the same B2B same/next-day delivery playbook, making it the closest nationwide comparable to Masterbox's wholesale packaging distribution model.
• Berlin Packaging: Berlin Packaging is a major hybrid packaging supplier and distributor offering rigid and flexible containers, custom design, and inventory services. Its hybrid distributor-plus-solutions model and emphasis on value-added services directly parallel Masterbox's custom packaging design and engineered solutions offerings.
• Imperial Dade: Imperial Dade is one of the largest independent distributors of foodservice packaging, janitorial, and print packaging supplies in North America. Its broad SKU catalog, regional warehouse model, and focus on B2B delivery economics map closely to Masterbox's regional distribution footprint and product breadth.
• McMaster-Carr: McMaster-Carr distributes a massive catalog of industrial, maintenance, and packaging-related supplies with next-day delivery from regional warehouses. Its coverage of strapping, cushioning, tape, and shipping supplies, combined with same-day order cutoff times, makes it a direct functional comparable to Masterbox.
• Amerisource Packaging: Amerisource Packaging is a regional wholesale distributor of packaging materials and supplies with overlapping SKUs (boxes, mailers, tapes, stretch film) and similar B2B service-level commitments. Its regional distribution footprint and account-based ordering model closely mirror Masterbox's operations.

Broad incumbents

• Packaging Corporation of America: Packaging Corporation of America is a major vertically integrated containerboard and corrugated packaging producer supplying the same product category Masterbox distributes. Its vertical integration, scale, and national footprint set the upstream supply and pricing benchmark for Masterbox's corrugated box lines.
• Grainger: Grainger is a national broad-line industrial MRO distributor carrying a portion of Masterbox's categories (janitorial, safety, material handling, shipping supplies). While not a packaging specialist, its massive catalog, regional branches, and B2B next-day delivery compete for incremental share of Masterbox's product mix.
• Sealed Air Corporation: Sealed Air manufactures and distributes protective packaging solutions (bubble, foam, shrink, cushioning) that are core SKUs in Masterbox's catalog. While primarily a manufacturer, its solution-selling motion and design-engineering services overlap with Masterbox's engineered packaging solutions offering.
• Veritiv Corporation: Veritiv is Masterbox's parent company and one of North America's largest distributors of packaging, paper, and facility solutions. As Masterbox's strategic owner, Veritiv sets the strategic direction, supply contracts, and pricing architecture Masterbox operates within, making it the most direct incumbency benchmark.

Regional players

• Midwestern Packaging: Midwestern Packaging is a regional packaging distributor serving Midwest and East Coast business customers with similar SKUs and same/next-day service. As another regional packaging wholesale distributor, it provides useful geographic and scale benchmarking for Masterbox's regional operating model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ororapackaging
• Facebookfacebook.com/OroraPackagingSolutions
• LinkedInlinkedin.com/company/masterbox-orora

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Masterbox