Diamond Dental Group and Orthodontics

What Diamond Dental Group and Orthodontics does

Diamond Dental Group and Orthodontics is a single-location general and specialty dental practice operating at 4380 Blue Diamond Rd, Suite 102, Las Vegas, NV 89139, established in 2006 and operating as a Pacific Dental Services (PDS) supported office within the Smile Generation network. The practice is staffed by 6 clinical professionals — two general dentists (Dr. Zarina Sicat, DDS, USC-trained; Dr. John Nguyen, DMD, UNLV-trained), one oral and maxillofacial surgeon (Dr. James Kim, DDS/MD, Columbia/UCSF/UCD), two periodontists (Dr. Benjamin Ellsworth, UCSF-trained; Yen Le), and one dental hygienist (Alicia Digiacomo) — supporting family dental care plus in-house surgical and periodontal specialty services that reduce the need for external referrals.

The practice offers a comprehensive 25-plus service catalog spanning preventive (cleanings, fluoride, sealants, OralFitnessCheck aMMP-8 screening, oral cancer screening), restorative (fillings, CEREC same-day CAD/CAM crowns, bridges, implants, inlays/onlays, root canals, dentures, Curodont remineralization), cosmetic (veneers, whitening, clear aligners), periodontal (scaling/root planing, laser bacterial reduction), surgical (extractions, wisdom teeth removal), sedation, and emergency dentistry. Technology stack centers on CEREC CAD/CAM for same-day ceramic restorations, Cone Beam Computed Tomography (CBCT) for 3D imaging, digital X-rays with image-analysis comparison, intraoral cameras, and laser bacterial reduction systems. Patient engagement runs through Smile Generation MyChart (appointment scheduling, billing, provider communication) on smilegenerationmychart.com, with payments processed via direct service fees, in-network insurance billing, the Smile Generation Dental Plan ($119-$169/year memberships from Wellfit), and Comenity Capital Bank-issued financing up to $75,000 over 144 months.

The business model is direct-to-consumer fee-for-service dentistry with auxiliary subscription (dental plan), transaction-fee (insurance reimbursement, financing), and unit-pricing ($59 new patient special) revenue streams. Patient acquisition is driven primarily through SmileGeneration.com network referrals, organic search, Google Ads, Facebook presence, and promotional offers (20% off dentistry, $59 new patient exam). As a PDS-supported office, the practice's strategic direction, technology provisioning, marketing infrastructure, and back-office functions are largely coordinated through Pacific Dental Services LLC (Irvine, California). Diamond Dental Group is privately held with no disclosed revenue or ARR.

Name

Diamond Dental Group and Orthodontics

Legal name

Diamond Dental Group

Website

https://bluediamonddentalgroup.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Diamond Dental Group and Orthodontics is a single-location PDS-supported dental practice in Las Vegas, NV, offering comprehensive family, cosmetic, surgical, and periodontal dentistry to local families and individuals via CEREC, CBCT, and discount-plan-enabled service delivery.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industries

Comprehensive Orthodontic Clinics (HLABABAA), Orthodontic Imaging & Treatment Planning Centers (HLABAIAI), Restorative General Dentistry (Fillings/Crowns/Bridges) (HLABAAAB)

Keywords

• General dental services
• Cosmetic dentistry
• Orthodontic treatment
• Restorative dental procedures
• Preventive dental care

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Dental Services Revenue: Revenue generated from comprehensive dental services including preventive care (cleanings, exams, X-rays), restorative procedures (fillings, crowns, bridges, implants), cosmetic treatments (whitening, veneers), orthodontic services (clear aligners), periodontal treatments, oral surgery, and emergency dental care. Services are provided to individual patients on a per-visit and per-procedure basis.
2. Dental Insurance Billing: Practice accepts most major dental insurance plans (Aetna, Ameritas, Anthem Blue Cross, Cigna, Delta Dental, Guardian, MetLife, United Health Care, UCCI) and files claims on behalf of patients. Revenue received as reimbursement from insurance carriers based on contracted rates.
3. Smile Generation Dental Plan Membership: Annual membership-based dental discount plan offering 20-50% discounts on treatments. Individual plan $119/year, 2-person $149/year, 3+ persons $169/year. No deductibles, copays, or annual maximums with same-day discount availability.
4. Smile Generation Financing: Patient financing through partnerships with lending partners, enabling patients to finance up to $75,000 for up to 144 months. 0% interest plans and low-interest options available on approved credit. Practice receives payment while patients pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Diamond Dental Group and Orthodontics is a single-location, full-service dental practice in Las Vegas, NV delivering preventive, restorative, cosmetic, orthodontic, periodontal, oral surgery, and emergency dental care to families and individual patients. The practice combines general dentistry with in-house specialty services (oral surgery, periodontics) and uses advanced digital dental technology, including CEREC CAD/CAM same-day crowns, CBCT 3D imaging, digital X-rays, OralFitnessCheck screening, and laser bacterial reduction, to deliver comprehensive oral healthcare.

Product overview

Diamond Dental Group and Orthodontics operates as a comprehensive dental practice offering a full suite of dental services and advanced technologies. The practice provides preventive care (teeth cleaning, fluoride treatment, dental sealants), restorative treatments (fillings, crowns, bridges, implants, dentures, inlays/onlays), cosmetic procedures (veneers, teeth whitening), specialty services (periodontics, endodontics/root canals, oral surgery, orthodontics/clear aligners), and emergency dentistry. The practice leverages advanced technology including CEREC CAD/CAM for same-day crowns, CBCT 3D imaging, digital X-rays, laser bacterial reduction, and OralFitnessCheck screening. Patient management is facilitated through the SmileGeneration MyChart portal, with payment options including an in-house dental discount plan (Smile Generation Dental Plan) and financing marketplace. Additional treatments include Curodont for early cavity repair without drilling, sedation dentistry options, wisdom teeth removal, and oral cancer screening.

Differentiator

Problem solved

Functional benefit

Products and services

• Teeth Cleaning Professional dental cleaning to remove plaque, tartar, and stains to prevent gum disease and cavities, offered to individuals and families for preventive oral health maintenance.
• Fluoride Treatment Application of fluoride to strengthen tooth enamel and prevent tooth decay, primarily for children and cavity-prone patients.
• Dental Sealants Protective coating applied to teeth (typically molars) to prevent cavities, primarily for children and at-risk patients.
• Oral Cancer Screening Examination of the mouth, teeth, gums, and oral tissues to detect early signs of oral cancer for adult patients.
• Dental X-Rays and Imaging

Quantifiable outcome

• 95%+ success rate for dental implant restoration process (industry standard)
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Pacific Dental Services (PDS)coreStrategic or Co-development PartnerPacific Dental Services provides comprehensive business support services to Diamond Dental Group as part of the Smile Generation network. PDS supports practice operations including technology platforms, practice management systems, marketing infrastructure, financing programs, and operational best practices. The practice operates as a PDS-supported dental office within the Smile Generation brand ecosystem.
• Smile GenerationcoreStrategic or Co-development PartnerSmile Generation is the consumer-facing brand operated by Pacific Dental Services. Diamond Dental Group is included in the Smile Generation trusted office network. The partnership provides patient acquisition through SmileGeneration.com provider search, MyChart patient portal access, Smile Generation Dental Plan discount program, and Smile Generation Financing options. The brand emphasizes the Mouth-Body Connection philosophy and advanced technology differentiation.
• WellfitcoreTechnology or IntegrationWellfit powers the Smile Generation Dental Plan, providing the technology platform for the discount dental program. Wellfit's platform enables real-time visibility to treatment savings and costs via mobile app, supporting the dental plan's transparency and convenience proposition.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Sonrava Health (Western Dental): DSO operating general dentistry and specialty offices accepting a wide insurance panel with in-house discount plans. Comparable on insurance-driven volume model and multi-specialty scope.
• Comfort Dental: Multi-location dental franchise offering general dentistry, orthodontics, and implants with a membership/discount program. Comparable on consumer-facing GTM and breadth of services.
• Aspen Dental: Large dental support organization (DSO) operating branded multi-specialty offices with similar insurance-accepting, financing-supported, and technology-equipped models. Highly comparable on GTM, service breadth, and patient financing infrastructure.
• Heartland Dental: Largest US DSO supporting general and multi-specialty dental offices with similar operational infrastructure, continuing education, and patient acquisition support. Closest analog to the PDS support model that Diamond Dental operates under.
• Smile Brands Dental Group: DSO supporting affiliated branded dental offices (Bright Now! Dental, Castle Dental, etc.) with similar insurance-acceptance, financing, and multi-specialty service models targeting suburban family patients.
• Mortenson Family Dental (Mortenson Dental Partners): DSO-backed regional dental group offering general and specialty dentistry with insurance and membership plans. Comparable DSO support model and comprehensive service mix.

Regional players

• Jefferson Dental & Orthodontics: Multi-location DSO offering general dentistry and orthodontics with insurance and discount plans; comparable service mix and target patient base, though concentrated in Texas rather than Nevada.

Emerging players

• ClearChoice Dental Implant Centers: Specialty provider of dental implants and full-arch restorations with a consult-driven, financing-supported model. Comparable on the surgical/restorative specialty and patient financing component, though narrower in scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1758880150917439

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Diamond Dental Group and Orthodontics