Aurora Jet Partners

What Aurora Jet Partners does

Aurora Jet Partners is a Canadian private aviation company that sells, manages, charters, and brokers private aircraft for high-net-worth individuals, corporations, and aircraft buyers/sellers. Founded in 1979 and headquartered at Edmonton International Airport, the company is a subsidiary of the Morningstar Group and operates from four Canadian aircraft bases (Vancouver, Kelowna, Edmonton, Toronto) plus a helicopter base in Victoria. Its service portfolio is organized around four pillars: Aircraft Management, Charter, Aircraft Brokerage (including financing facilitation), and Maintenance, with ancillary offerings such as empty-leg flights and a Jet Partnerships shared-ownership program.

The company operates a fleet of 12+ aircraft ranging from the Embraer Phenom 300 light jet to the Bombardier Global 7500 ultra-long-range jet, plus two Bell 505 helicopters. Its technology stack centers on a company-wide Safety Management System (SMS) that predates Canadian regulatory mandates, an Electronic Flight Bag (EFB) program, and the proprietary Jetdesk owner portal that provides 24/7 self-service flight scheduling, booking, and itinerary management. Aurora holds Transport Canada AMO #61-13 for in-house maintenance, IS-BAO Stage 2, and ARGUS Platinum ratings, making it one of the few Canadian operators to carry both third-party safety accreditations simultaneously.

Aurora generates revenue through managed-services fees on managed aircraft, usage-based charter billing, transaction-based brokerage commissions on aircraft sales and acquisitions, professional-services fees on financing facilitation, and MRO billings. Its go-to-market is enterprise sales-led and relationship-driven, targeting HNW owners and corporate accounts (e.g., PCL Construction, Stantec, CWB Financial Group) through a dedicated sales VP, direct phone/website channels, and industry association presence (CBAA, NBAA). Long customer tenures (10+ years), the Jetdesk portal, and dual safety certifications anchor retention.

Name

Aurora Jet Partners

Legal name

Aurora Jet Partners

Website

https://aurorajet.ca

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Aurora Jet Partners is a Canadian private aviation company that manages, charters, brokers, and maintains private jets and helicopters for high-net-worth individuals and corporate clients, operating 12+ aircraft across four Canadian bases.

Ownership category

akta.pro rank

Product category

Private Aviation Services

NAICS

Nonscheduled Chartered Passenger Air Transportation (481211), Other Nonscheduled Air Transportation (481219)

akta.pro primary industry

Business Jet Charter (On-Demand) (THABAFAA)

akta.pro secondary industries

Private Jet Charter (Midsize/Super-Midsize/Heavy Jet) (TLAFABAB), Private Aviation Insurance & Financing/Leasing Services (THABAFAM), Corporate & VIP Group Charter Operators (THABADAD)

Keywords

• Private jet charter
• Aircraft management
• Aircraft brokerage
• Aviation maintenance
• Private aviation services

Headquarters

HQ city

Edmonton

HQ country

Canada

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Charter Services: On-demand private jet charter flights. Aircraft available for charter include Phenom 300, Challenger 300, Challenger 350, Challenger 650, and Global 6000. Revenue generated per flight based on aircraft type, distance, and duration.
2. Aircraft Management: Full-service management of private aircraft including flight crew hiring/training/scheduling, maintenance, accounting, regulatory compliance, and charter sales coordination. Owners pay management fees and direct operating costs.
3. Aircraft Brokerage: Acquisition and sales services for private jets. Aurora assists with worldwide aircraft searches, negotiations, regulatory documentation, and closing. Compensation likely through commissions on transactions.
4. Aircraft Financing: Facilitation of aircraft financing through relationships with Canadian and American lenders for clients purchasing aircraft.
5. Empty Leg Flights: Discounted one-way flights when aircraft return empty to home base. Sold at 30-60% of conventional charter rates to offset positioning costs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Aurora Jet Partners sells and operates private jet services, providing on-demand charter, full-service aircraft management for owners, aircraft acquisition and sales brokerage, financing facilitation through Canadian and American lenders, and Transport Canada-approved maintenance. The company supports a 12+ aircraft fleet ranging from Embraer Phenom 100 to Bombardier Global 7500 plus Bell 505 helicopters, with bases across Western and Eastern Canada and worldwide operational capability.

Product overview

Aurora Jet Partners is a Canadian private aviation company offering a comprehensive suite of private jet services organized around four core pillars: Aircraft Management, Charter, Aircraft Brokerage, and Maintenance. The company operates a diverse fleet of 12 aircraft including Bell 505 helicopters, Embraer Phenom 300, Bombardier Challenger series (300, 350, 3500, 605, 650), and Bombardier Global series (6000, 7500). Services include professional aircraft management with over 45 years of experience, private jet charter with aircraft based in Vancouver, Kelowna, Edmonton, and Toronto, aircraft acquisition and sales brokerage, aircraft financing, and Transport Canada-approved maintenance services. The company also provides an online Jetdesk Owner Portal for clients to manage bookings and access their accounts, plus shared ownership programs and discounted empty leg flight options.

Differentiator

Problem solved

Functional benefit

Brands

• Jetdesk: Owner portal for Aurora Jet Partners providing flight scheduling, booking, and feedback functionality for aircraft owners.

Products and services

• Charter On-demand private jet charter with a modern fleet of business jets based in Vancouver, Kelowna, Edmonton, and Toronto, augmented by industry partner aircraft for private air travel needs.

Quantifiable outcome

• Empty leg flights offered at 30-60% discount to conventional charter rates
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor.

• International Business Aviation Council (IBAC)minorOthersDeveloped IS-BAO (International Standard for Business Aircraft Operations) - the gold standard for business aviation. Endorsed by NBAA with 700+ operators worldwide registered.
• National Business Aviation Association (NBAA)minorOthersPrimary trade association representing business aviation. Aurora is a member organization.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Jet Aviation: Global business aviation services company offering aircraft management, charter, FBO, maintenance, and completions with bases across the US, Europe, Middle East, and Asia. Comparable in providing full-service private aviation including management, charter, and MRO, though operating at a much larger global scale.
• NetJets: World's largest private aviation company offering fractional ownership, jet cards, and charter with a global fleet of 700+ aircraft. Comparable as a private aviation operator serving HNW and corporate clients, though much larger and focused on fractional ownership rather than on-demand charter and management.
• Wheels Up: Membership-based private aviation company offering shared flights, charter, and aircraft management with a large US-centric fleet. Comparable as a private aviation operator serving corporate and HNW clients, though US-focused and membership-driven rather than regional charter/management.
• Flexjet: Global fractional jet ownership provider and part of Directional Aviation with a fleet of 300+ aircraft. Comparable in serving HNW and corporate clients with premium private aviation, though centered on fractional programs rather than traditional charter/management.
• VistaJet: Global business aviation company offering subscription-based and on-demand private jet services with a fleet of 270+ aircraft worldwide. Comparable in serving corporate and HNW clients with long-range jet charter, though operates globally on a subscription model rather than regional charter/management.

Emerging players

• PrivateFly: Global on-demand private jet booking platform offering charter comparison and booking technology. Comparable as an on-demand private jet charter provider, though primarily a tech-enabled broker rather than a fleet operator.

Direct peers

• AirSprint Private Aviation: Canadian-headquartered private aviation company offering fractional jet ownership, jet cards, and charter services across Canada and the US. Directly comparable as a Canadian private aviation operator with a similar mix of management services and charter, focused on the same corporate and HNW customer base.
• Skyservice Business Aviation: Canadian private aviation company providing aircraft management, charter, FBO, and maintenance services with multiple Canadian bases. Comparable as a full-service Canadian private aviation operator with similar service mix and target customers.
• Chartright Air: One of Canada's largest private aircraft operators offering charter, aircraft management, and FBO services with bases across Canada. Directly comparable business model and customer base, including corporate and HNW clients in the Canadian market.

Regional players

• Executive Flight Services: Canadian charter and aircraft management operator based in Ontario serving corporate and HNW clients. Comparable in offering charter and management services to similar customer segments, though primarily Eastern Canada focused.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aurora_jet

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurora Jet Partners