Total Benefit Solutions
- Company typePrivate
- Founded2006
- HeadquartersLubbock, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Total Benefit Solutions does
Total Benefit Solutions (TBS) is a privately held, founder-owned benefits enrollment and administration firm headquartered in Lubbock, Texas, established in 2006 by Cannon Allen. The company designs and operates benefits enrollment systems for employer clients, providing end-to-end administration including platform configuration, employee communication, open-enrollment support, ongoing new-hire and offboarding workflows, and a proprietary monthly premium remittance audit via its OneCheck billing system. TBS runs on three third-party benefits administration platforms — Selerix (for larger cases), Zevo (modern interface), and Employee Navigator (smaller cases / API-heavy integrations) — and complements these with custom-branded bilingual (English/Spanish) microsites, custom EDI files, and a recorded, time-stamped call center for employee Q&A during enrollment.
TBS distributes a portfolio of ten voluntary and core insurance lines (Life, Critical Illness, Accident, Short- and Long-Term Disability, Pet, Identity Theft, Hospital Indemnity, Medical, Dental, and Vision) and offers ancillary services including custom marketing materials, broker/AE support, RFP quoting, and carrier liaison work. The firm generates revenue through professional services fees charged to employer clients (and indirectly through broker/agent partners), with pricing handled via direct inquiry rather than public rate cards. The primary customer segments are U.S. employers of all sizes, with a notable over-index in K-12 school districts and public-education institutions; insurance brokers and agents function as a secondary channel partner rather than a direct customer segment.
Total Benefit Solutions firmographics
Firmographics- Name
- Total Benefit Solutions
- Legal name
- Total Benefit Solutions
- Website
- https://tbsins.net
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Total Benefit Solutions industry classification
Industry- Product category
- Benefits Administration Services
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Insurance and Employee Benefit Funds (5251)
- SIC
- Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)
- akta.pro primary industry
- Benefits Administration (BPACAPAC)
- akta.pro secondary industries
- Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Eligibility, Enrollment & Benefits Administration (HLAEALAH), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Ancillary Employer Benefits (Life/Disability/Accident/Critical Illness) (HLAEAAAK)
Keywords
Where Total Benefit Solutions is headquartered
LocationHeadquarters
- HQ city
- Lubbock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Total Benefit Solutions business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Benefits Administration Services: Total Benefit Solutions provides comprehensive benefits enrollment, administration, communication, and support services to employers. They design and implement benefits enrollment systems, provide ongoing billing audit services through their proprietary OneCheck system, and offer support during open enrollment periods. Revenue appears to be generated through service fees for these professional and managed services provided to employer clients.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Total Benefit Solutions product offering
Product offeringCore offering
Total Benefit Solutions designs, implements, and administers employee benefits enrollment programs for employers, operating across multiple benefits administration platforms (Selerix, Zevo, Employee Navigator) and layering proprietary billing audit (OneCheck), custom microsites, EDI integration, bilingual call center support, and employee communication services. The firm also distributes a portfolio of voluntary and core insurance products (life, disability, critical illness, accident, hospital indemnity, medical, dental, vision, pet, identity theft) through employer-sponsored enrollment.
Product overview
Total Benefit Solutions is a benefits enrollment and administration company founded in 2006 that offers a comprehensive platform approach to benefits management. The company operates on third-party benefits administration platforms (Selerix, Zevo, and Employee Navigator) combined with proprietary technology including the OneCheck billing system. Their core product is benefits enrollment administration supporting 24/7 self-service and call center enrollment. They offer a portfolio of voluntary and core insurance products (Life, Critical Illness, Accident, Disability, Pet, Identity Theft, Hospital Indemnity, Medical, Dental, and Vision insurance) and supplementary services including custom communication/marketing, bilingual call center support, and AE/Broker services. The company focuses on employee benefit communication, enrollment technology, and ongoing administration for employers.
Differentiator
Problem solved
Functional benefit
Products and services
- Benefits Enrollment Administration End-to-end benefits enrollment administration offering 24/7 employee self-service access with no wait times, supporting self-service enrollment, call center enrollment, and enrollment confirmation statements for employer clients.
- Custom Communication Services Full-service marketing and promotion of benefit programs including custom microsites, marketing materials, bilingual (English/Spanish) communications, and employee engagement tools for employer-sponsored benefit programs.
- Call Center Services Bilingual (English/Spanish) support team providing Q&A support during open enrollment, with recorded calls, time/date stamps, and minimal wait times for participating employees.
- AE & Broker Services Account management and broker-support services including implementation support, carrier liaison, RFP quoting, white-label marketing materials, and live demos for broker/agent partners and employer clients.
- OneCheck Billing System Proprietary billing-audit service that audits group premium remittance monthly for accuracy, ensuring appropriate payments to carriers for in-force coverage and producing comprehensive remittance detail reports.
- Life Insurance Voluntary life insurance paying a lump-sum benefit upon death, featuring guaranteed death benefit to age 120, long-term care benefit, and guarantee issue for employees enrolled through employer-sponsored programs.
- Critical Illness Insurance Voluntary insurance coverage providing tax-free lump-sum payments for severe medical conditions such as cancer, heart attack, or stroke, offered through employer-sponsored enrollment.
- Accident Insurance Voluntary insurance providing financial assistance for accident-related injuries, covering medical costs, hospital stays, and sometimes disability benefits, offered through employer-sponsored enrollment.
- Long Term Disability Insurance Long-term income-replacement coverage for individuals unable to work due to illness or injury, covering both partial and total disabilities, offered through employer-sponsored enrollment.
- Short Term Disability Insurance Short-term income-replacement coverage for temporary illness or injury, typically covering periods from a few weeks up to six months, offered through employer-sponsored enrollment.
- Pet Insurance Voluntary coverage for veterinary costs due to pet illness or injury, including medical treatments, surgeries, and routine care with reimbursement, offered through employer-sponsored enrollment.
- Identity Theft Insurance Voluntary protection against financial fallout from stolen personal information, covering legal fees, credit monitoring, and identity-restoration support, offered through employer-sponsored enrollment.
- Hospital Indemnity Insurance Voluntary cash-benefit insurance providing fixed daily or lump-sum payments for each day of hospitalization to cover expenses beyond standard health insurance, offered through employer-sponsored enrollment.
- Medical Insurance Group healthcare coverage for medical services including doctor visits, hospital stays, and preventive care, with individual and family coverage options offered through employer-sponsored enrollment.
- Dental Insurance Group dental coverage for dental-care services including routine check-ups, cleanings, and procedures, with individual or family plan options offered through employer-sponsored enrollment.
- Vision Insurance Group vision coverage including annual eye exams, glasses, and contact lenses, with individual and family coverage options offered through employer-sponsored enrollment.
Quantifiable outcome
- Eliminated enrollment setup hassle for employers through streamlined systems and processes
Companies that use Total Benefit Solutions
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Total Benefit Solutions technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Total Benefit Solutions partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- SelerixcoreSelerix is the ultimate benefits administration platform that takes the hassle out of managing employee benefits. TBS operates as a partner providing enrollment services, better EDI files, larger cases, and case customization on the Selerix platform. Services include marketing materials and educational content for employers using Selerix.
- ZevocoreZevo is an innovative benefits administration platform designed to simplify and elevate the employee experience. TBS offers services including any size case handling, custom EDI's, and modern interface capabilities on the Zevo platform.
- Employee NavigatorcoreEmployee Navigator is a powerful, all-in-one benefits management platform. TBS provides services including smaller case handling, integrated carriers, and more API capabilities through the Employee Navigator platform.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Total Benefit Solutions competitors and assessment
Company assessmentDirect peers
- Businessolver: Businessolver is a benefits administration technology and services provider offering enrollment, eligibility, and billing capabilities to mid-market and enterprise employers. It competes directly with TBS on platform-powered benefits administration and outsourced enrollment services, though at a much larger scale.
- OneDigital: OneDigital is a technology-enabled benefits and insurance advisory firm that combines brokerage with outsourced benefits administration and enrollment support for employers. It mirrors TBS's B2B benefits administration motion while offering broader consulting, brokerage, and HR services.
- BenefitMall: BenefitMall provides benefits administration, enrollment technology, and back-office support to insurance brokers and employers across the U.S. It is a direct peer in the third-party benefits administration and enrollment services space that TBS operates in.
Broad incumbents
- USI Insurance Services: USI is a large, diversified insurance brokerage that includes benefits consulting and outsourced administration across property/casualty, employee benefits, and retirement. Its employee benefits practice competes with TBS for employer accounts while offering a much wider portfolio.
- Hub International: Hub International is a major North American insurance brokerage providing employee benefits, property/casualty, and risk services. Its benefits division is a scaled incumbent that competes with boutique firms like TBS for employer and school district benefits business.
- ADP TotalSource: ADP offers a PEO and benefits administration suite serving small and mid-sized employers with bundled HR, payroll, and benefits services. Its scale and bundled pricing pressure small benefits administrators like TBS on convenience and total cost.
- Paychex: Paychex provides payroll, HR, and benefits administration for SMBs, including PEO services through Paychex PEO. Its benefits administration module competes with boutique administrators for small employer enrollment and billing services.
- Brown & Brown: Brown & Brown is a diversified insurance brokerage and risk management firm with a sizable employee benefits practice. Its scale across brokerage and administration makes it a broad incumbent competitor for employer benefits outsourcing.
Emerging players
- PlanSource: PlanSource is a cloud-based benefits administration and HR platform providing enrollment, billing, and decision-support tools. It is a technology-forward emerging player overlapping with the platform-based administration services TBS delivers on Selerix/Zevo/Employee Navigator.
Regional players
- AssuredPartners: AssuredPartners is a rapidly growing U.S. insurance brokerage with strong regional employee benefits practices serving mid-market employers. It competes with TBS for regional and education-sector benefits accounts and is part of the broader consolidation backdrop.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Total Benefit Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Benefit Solutions leadership team
Management profileNumber of profiles
Profiles1 record
Total Benefit Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Benefit Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Benefit Solutions
What does Total Benefit Solutions do?
Total Benefit Solutions designs, implements, and administers employee benefits enrollment programs for employers, operating across multiple benefits administration platforms (Selerix, Zevo, Employee Navigator) and layering proprietary billing audit (OneCheck), custom microsites, EDI integration, bilingual call center support, and employee communication services. The firm also distributes a portfolio of voluntary and core insurance products (life, disability, critical illness, accident, hospital indemnity, medical, dental, vision, pet, identity theft) through employer-sponsored enrollment.
Is Total Benefit Solutions a public or private company?
Total Benefit Solutions is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Benefit Solutions founded?
Total Benefit Solutions was founded in 2006. It employs 1 to 10 people.
Where is Total Benefit Solutions based?
Total Benefit Solutions is headquartered in Lubbock, United States, in the North America region.
How does Total Benefit Solutions make money?
One revenue line is on record: benefits Administration Services.
Who are Total Benefit Solutions's main competitors?
Direct peers on record are Businessolver, OneDigital and BenefitMall. Broad incumbents are USI Insurance Services, Hub International, ADP TotalSource, Paychex and Brown & Brown. PlanSource is listed as an emerging player. AssuredPartners is listed as a regional player.
Does Total Benefit Solutions have an API?
No public API is recorded for Total Benefit Solutions.
What industry is Total Benefit Solutions in?
Total Benefit Solutions's product category is Benefits Administration Services. Its primary akta.pro industry code is BPACAPAC, Benefits Administration, with a secondary code of BPACAKAE, Benefits Administration & Total Rewards Outsourcing. Its NAICS code is 524292 and its SIC code is 6411.