Embella
Embella, Inc., operating as Studio 25 Music, runs an AI-assisted platform that converts personal stories into custom songs and music videos for individual consumers, leveraging Suno AI and distributing through streaming platforms, a Roku channel, and an iOS app.
- Company typePrivate
- Founded2001
- HeadquartersLittle Falls, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Embella does
Embella, Inc. is a privately held US corporation operating under the doing-business-as name Studio 25 Music, headquartered in Little Falls, New York with a headcount of 1–10 employees. The company operates an AI-assisted music and video creation platform that transforms personal stories, experiences, and memories into original songs and music videos, primarily serving individual consumers seeking personalized content for gifts, legacies, or personal enjoyment. Core offerings include a Music Catalog available for licensing, custom Song Creation services, Music Video Creation, and streaming distribution via Live365 radio stations (Front Porch Country Radio, Jazz Standards), a dedicated Roku channel, an iOS app, and major streaming platforms such as Spotify and Apple Music.
The underlying production stack relies on the Suno AI platform for generative music composition and voice synthesis, including the creation of Ava Bently, marketed as the world's first female AI-powered country artist, with three debut albums released in November 2025. The business model is transaction-based, with customers paying one-time license fees for bespoke songs and videos; no subscription tiers or public pricing are disclosed. Distribution is direct-to-consumer through the Studio 25 website e-commerce shop, Apple Store mobile app, Roku channel, and streaming services. The company has no disclosed funding rounds, no enterprise customers, and minimal management team information in the source data, and was originally formed in 2001 for marketing and educational Web applications before its current music-focused pivot.
Embella firmographics
Firmographics- Name
- Embella
- Legal name
- Embella, Inc.
- Website
- https://embella.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Embella, Inc., operating as Studio 25 Music, runs an AI-assisted platform that converts personal stories into custom songs and music videos for individual consumers, leveraging Suno AI and distributing through streaming platforms, a Roku channel, and an iOS app.
- Ownership category
- akta.pro rank
Embella industry classification
Industry- Product category
- AI-Assisted Music Production Services
- NAICS
- Motion Picture and Video Production (512110), Record Production and Distribution (512250), Software Publishers (5132)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Distribution (7829), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)
- akta.pro secondary industry
- Mobile Music Creation Apps (Beatmaking, Songwriting, Practice) (MPAIAIAC)
Keywords
Where Embella is headquartered
LocationHeadquarters
- HQ city
- Little Falls
- HQ country
- United States
- HQ region
- North America
Markets served
Embella business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- Custom Music and Video Creation: Transaction-based services where customers pay to have personalized songs and music videos created based on their stories, experiences, and memories. Services available for gifts, legacies, or personal enjoyment.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Embella product offering
Product offeringCore offering
Embella, Inc. operates Studio 25 Music, an AI-assisted creative production platform that transforms personal stories, experiences, and memories into original music tracks and music videos. The platform leverages the Suno AI platform for music generation, offers a licensable music catalog, and distributes finished content through streaming radio stations, a Roku channel, an iOS mobile app, and major streaming platforms. The company also created Ava Bently, an AI-generated country music artist with three debut albums released in late November 2025.
Product overview
Studio 25 Music is a unified AI-assisted music and video creation platform operated by Embella, Inc. The platform centers on transforming personal experiences into authentic music and video content. Core offerings include a Music Catalog for licensing original tracks, Music Video Creation services, and Song Creation that turns customer words into custom tracks. Distribution is handled through multiple streaming channels including Front Porch Country Radio, Jazz Standards streams, a dedicated Roku Channel, and an iOS mobile application. The platform recently launched Ava Bently, the world's first female AI-powered country artist created using Suno AI technology, representing the company's entry into AI-generated music production.
Differentiator
Problem solved
Functional benefit
Companies that use Embella
Customer profileSegments1 record
Ideal customer profiles2 records
Embella technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature3 records
Embella partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Suno AIcoreSuno AI is the AI platform used to create Ava Bently, the world's first female AI-powered country artist. Studio 25 Music leverages Suno AI's music generation capabilities to produce original songs, with AI voice models trained on decades of country influences to create authentic-sounding music that feels familiar yet innovative.
Recent moves4 records
Expansion highlights4 records
Embella competitors and assessment
Company assessmentDirect peers
- Udio: Udio is a leading AI music generation platform producing original songs across genres including country and pop, directly competing with the AI song creation services Studio 25 Music delivers.
- Suno: Suno is the underlying AI music generation platform Embella uses and is also a direct horizontal competitor offering consumer-facing AI song generation. Both target non-musician creators producing original tracks with generative AI.
- Boomy: Boomy is a consumer-focused AI music creation platform that lets users generate and distribute original songs to streaming services, mirroring Studio 25 Music's custom song and streaming distribution model.
- Soundraw: Soundraw is an AI music generation tool that creates customizable, royalty-free tracks for creators and brands, overlapping with Studio 25 Music's AI music and licensing offerings.
- Mubert: Mubert provides AI-generated royalty-free music for creators, apps, and brands, comparable to the catalog licensing and AI music generation services offered by Studio 25 Music.
- AIVA: AIVA is an AI music composition assistant that generates original scores and songs across styles, directly comparable to Studio 25 Music's AI-assisted song creation use cases.
- Songfinch: Songfinch is a custom song service that turns personal stories into original songs performed by independent artists, the closest direct competitor to Studio 25 Music's gift and tribute song offering.
- Songlorious: Songlorious sells custom-made songs written and performed by independent musicians, directly comparable to Studio 25 Music's personalized song creation service for gifts and personal occasions.
Emerging players
- LANDR: LANDR offers AI-powered music production tools including mastering and sample generation, serving independent musicians and creators with an overlapping AI music production workflow to Studio 25 Music's offering.
- Splash: Splash offers AI music generation aimed at social and short-form content creators, partially overlapping with Studio 25 Music's consumer-facing AI music creation and distribution model.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
Embella social profiles
Digital presenceEmbella financial estimates
Financial estimateRevenue estimate
Valuation estimate
Embella leadership team
Management profileNumber of profiles
Profiles1 record
Embella funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Embella M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Embella
What does Embella do?
Embella, Inc. operates Studio 25 Music, an AI-assisted creative production platform that transforms personal stories, experiences, and memories into original music tracks and music videos. The platform leverages the Suno AI platform for music generation, offers a licensable music catalog, and distributes finished content through streaming radio stations, a Roku channel, an iOS mobile app, and major streaming platforms. The company also created Ava Bently, an AI-generated country music artist with three debut albums released in late November 2025.
Is Embella a public or private company?
Embella is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Embella founded?
Embella was founded in 2001. It employs 1 to 10 people.
Where is Embella based?
Embella is headquartered in Little Falls, United States, in the North America region.
How does Embella make money?
One revenue line is on record: custom Music and Video Creation.
Who are Embella's main competitors?
Direct peers on record are Udio, Suno, Boomy, Soundraw, Mubert, AIVA, Songfinch and Songlorious. Emerging players are LANDR and Splash.
Does Embella have an API?
No public API is recorded for Embella.
What industry is Embella in?
Embella's product category is AI-Assisted Music Production Services. Its primary akta.pro industry code is MPAIAIAG, AI Music Creation & Assistive Tools (Generation, Separation, Mastering), with a secondary code of MPAIAIAC, Mobile Music Creation Apps (Beatmaking, Songwriting, Practice). Its NAICS code is 512110 and its SIC code is 7812.