What Rocstor-Rocsecure does

Rocstor is a privately held US hardware manufacturer founded in 2000 and headquartered at 12979 Arroyo Street, San Fernando, California. The company manufactures and distributes over 1,500 SKUs spanning data storage, hardware-encrypted storage, enterprise NAS, networking, server racks, charging stations, monitor mounts, privacy filters, security locks, and connectivity accessories under nine sub-brands (Rocstor, Rocsecure, Enteroc, Volt, ErgoReach, PrivacyView, Rocbolt, SolidRack, DataSecure, Rocpro). Core technology centers on hardware-based XTS-AES 256-bit encryption with FIPS 140-2 Level 3 validation and keypad authentication (Rocsecure/DataSecure product lines), USB-C and USB 3.2 Gen 2 connectivity, RAID storage systems supporting modes 0/1/5/6/10/JBOD, and enterprise NAS on Intel Xeon with dual 10GbE and ZFS-based compression/deduplication (Enteroc). Manufacturing is performed in Taiwan, enabling TAA compliance for US federal procurement.

The company serves government, healthcare, education, enterprise, Pro AV, and home/small-business markets. Its Rocsecure/DataSecure line is positioned for regulated buyers, with HIPAA, CMMC Level 2, and NIST SP 800-171 compliance alongside FIPS validation. Products are sold through a hybrid channel: direct enterprise sales for government and large accounts, distribution partnerships with TD Synnex (US, Canada, Latin America), Ingram Micro, and AB Distributor, an authorized reseller/VAR program with volume discounts, and direct e-commerce via rocstor.com. The business model is one-time hardware sales with no recurring subscription component; publicly disclosed unit prices range from approximately $165 (DataSecure FX5 64GB flash drive) to over $13,400 (96TB Rocpro U35 RAID configuration).

Rocstor is described in its own materials as a "fast-growing private data storage company" with no disclosed venture or institutional funding, no parent company, and no documented M&A activity. Rocsecure operates as an adjacent wholly-owned division rather than a separate legal entity.

Name

Rocstor-Rocsecure

Legal name

Rocstor, Inc.

Website

https://rocstor.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

Rocstor is a private US hardware manufacturer of over 1,500 data storage, FIPS-validated encrypted storage, networking, and IT infrastructure products, serving government, healthcare, education, and enterprise markets through distributors and direct sales.

Ownership category

akta.pro rank

Product category

Enterprise Data Storage Hardware

NAICS

Computer Storage Device Manufacturing (334112)

SIC

Computer Storage Devices (3572)

akta.pro primary industry

NAS Storage Systems (HDABAEAB)

akta.pro secondary industries

Expansion Cards & Internal Add-ons (Sound, Capture, USB, RAID/HBA, NIC) (HDACAGAJ), Secure ICs, Smart Cards & Trusted Hardware (HDAHAAAJ), Storage & Backup Devices Retail (External Drives, NAS) (CRACABAG)

Keywords

• Encrypted storage hardware
• Enterprise data storage
• FIPS validated encryption
• RAID storage systems
• NAS storage solutions

Headquarters

HQ city

Encino

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Product Sales: One-time hardware sales of storage devices, encrypted drives, networking equipment, cables, mounts, and accessories through distributors, resellers, and direct e-commerce. Revenue is generated from initial product purchase with no recurring subscription component.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels5 records

Core offering

Rocstor manufactures and sells over 1,500 hardware products across data storage, encrypted storage, NAS, networking, mounting, and security categories. The Rocsecure division specializes in hardware-encrypted portable and flash drives with FIPS 140-2 Level 3 validation, while the Enteroc line delivers enterprise NAS storage. Additional offerings include charging stations, monitor arms, server racks, security locks, and connectivity accessories for government, healthcare, education, and enterprise buyers.

Product overview

Rocstor is a hardware manufacturer offering over 1,500 products across storage, connectivity, mounting, networking, and security categories. The product portfolio centers on data storage solutions (Rocpro external drives, DataSecure encrypted storage, Enteroc NAS systems), computer accessories (VOLT charging stations, ErgoReach monitor arms, Rocbolt security locks, PrivacyView screen filters), and IT infrastructure (SolidRack server racks, network switches, KVM switches, Ethernet cables). Rocsecure is a division specializing in hardware-encrypted storage with FIPS 140-2 Level 3 validated products. ENTEROC provides enterprise NAS solutions. The offerings serve government, education, healthcare, and enterprise markets with TAA-compliant products manufactured in Taiwan.

Differentiator

Problem solved

Functional benefit

Brands

• Rocsecure: A division of Rocstor pioneering in secure encryption of digital content in any standard format, featuring hardware-based AES-256 encryption with FIPS 140-2 validation.
• Enteroc
• Volt
• ErgoReach
• PrivacyView
• Rocbolt
• SolidRack
• DataSecure
• Rocpro

Products and services

• DataSecure EX20 Portable Encrypted Drive FIPS 140-2 Level 3 validated hardware-encrypted portable drive with keypad authentication, XTS-AES 256-bit encryption, and tamper-resistant epoxy-coated enclosure for government, defense, and healthcare buyers needing secure data transport.
• DataSecure FX5 Encrypted USB Flash Drive FIPS 140-2 Level 3 validated encrypted USB flash drive with wear-resistant keypad authentication, IP68 rating, and XTS-AES 256-bit hardware encryption for secure portable data.
• Rocpro U35 USB Type-C Desktop RAID Storage 4-bay professional desktop RAID storage system with up to 96TB capacity, RAID 0/5/JBOD support, USB-C connectivity, and hot-swap trays for enterprise and prosumer use.
• Rocpro D91 USB Type-C External Hard Drive External hard drive with hot-swap tray, up to 24TB capacity, USB 3.2 Gen 2 connectivity at up to 10Gbps, and TAA compliance.
• Enteroc N58 NAS Desktop Enterprise desktop NAS with Intel Xeon D-1521 processor, dual 10Gb Ethernet, RAID 0/1/5/6/10 support, up to 80TB capacity, and multi-protocol support (SMB/CIFS, NFS, iSCSI) on ZFS with compression and deduplication.
• VOLT Charging Stations and Carts USB-C charging stations and carts with up to 65W power delivery and universal device compatibility, designed for charging and managing multiple laptops and tablets in education, healthcare, and enterprise environments.
• ErgoReach Monitor Arms and Mounts Ergonomic monitor arms and desk mounts available in desk clamp, wall-mount, and desktop configurations for workspace and monitor mounting optimization.
• Rocbolt Computer Security Locks Computer security cable locks with key lock protection and a Rocbolt lock selector tool for finding the right lock for laptops, desktops, and tablets.
• PrivacyView Screen Filters Screen privacy filters and protectors for laptops, monitors, and tablets that limit viewing angles to protect sensitive on-screen information.
• SolidRack Server Racks Enterprise-grade server racks and cabinets including floor-standing enclosures, low-profile, wall-mount, open-frame, and vertical mount options for data center and server room deployments.
• Network Switches Managed, unmanaged, and PoE-capable network switches in desktop, rackmount, and wall-mount form factors with speeds up to 48Gbps for wired network deployments.
• KVM Switches Desktop KVM switches supporting 2 to 3 ports with DisplayPort and HDMI connectivity for controlling multiple computers from a single keyboard, video, and mouse.
• CAT6/CAT6a Ethernet Cables CAT6 and CAT6a Ethernet network cables in various lengths, colors, and styles (molded, snagless) for wired network connections.

Quantifiable outcome

• Up to 96TB storage capacity in single device (Rocpro U35)
• +3 more outcomes

Named customers5 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered core and minor.

• TD SynnexcoreChannel Partner/ Reseller/ DistributorMajor distributor covering US, Canada, and Latin America markets. TD Synnex provides comprehensive distribution services for Rocstor products across their marketplace locations.
• Ingram MicrocoreChannel Partner/ Reseller/ DistributorMajor US distributor headquartered in Irvine, California. Ingram Micro distributes Rocstor products throughout the US market.
• AB DistributorminorChannel Partner/ Reseller/ DistributorRegional US distributor located in Arlington Heights, Illinois. Provides distribution services for Rocstor products in the midwest region.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Apricorn: US-based manufacturer of hardware-encrypted portable drives and flash drives (FIPS 140-2 validated), directly competing with Rocstor's DataSecure EX20 and FX5 lines in the same government, defense, and healthcare use cases.
• iStorage: UK-based specialist in PIN-authenticated, hardware-encrypted HDDs, SSDs, and USB drives with FIPS validation, competing with Rocsecure in regulated enterprise and government storage.
• Kanguru Solutions: Provider of FIPS-validated encrypted USB drives, secure storage, and remote management appliances, directly comparable to Rocstor's hardware-encrypted drive portfolio.
• Synology: Tier-1 NAS vendor with enterprise and SMB storage systems running DSM software; competes directly with Rocstor's Enteroc N58 in the desktop/enterprise NAS segment.
• QNAP Systems: Leading NAS and rackmount storage manufacturer targeting similar enterprise and prosumer use cases as Rocstor's Enteroc and Rocpro RAID lines.
• Other World Computing (OWC): Manufacturer of storage enclosures, external drives, docks, and accessories for Mac/PC professionals, comparable to Rocstor's Rocpro RAID and connectivity portfolio.
• StarTech.com: Broad-line manufacturer of connectivity, cabling, racks, and IT infrastructure accessories, overlapping heavily with Rocstor's cable, dock, mount, and rack portfolio.

Broad incumbents

• Western Digital (SanDisk Professional, G-Technology): Mega-incumbent in HDDs, SSDs, and external storage; competes with Rocstor across consumer and enterprise portable/RAID storage categories with much broader scale.
• Seagate Technology (LaCie): Global storage incumbent owning the LaCie premium external drive brand, directly competing with Rocpro external and desktop storage products.
• Kingston Technology: Major memory and storage vendor with encrypted USB drives (IronKey) and SSD product lines that compete with Rocsecure and Rocpro in regulated channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rocstor/?ref=bookmarks
• LinkedInlinkedin.com/company/rocstor

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rocstor-Rocsecure