Frontier Produce
- Company typePrivate
- Founded1995
- HeadquartersOklahoma City, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Frontier Produce firmographics
Firmographics- Name
- Frontier Produce
- Legal name
- Frontier Produce Inc.
- Website
- https://frontierproduceinc.com
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Frontier Produce industry classification
Industry- Product category
- Wholesale Foodservice Distribution
- NAICS
- Fresh Fruit and Vegetable Merchant Wholesalers (42448)
- SIC
- Wholesale-Groceries, General Line (5141)
- akta.pro primary industry
- Fresh Vegetable Wholesale (AFAIACAB)
Keywords
Where Frontier Produce is headquartered
LocationHeadquarters
- HQ city
- Oklahoma City
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Frontier Produce business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Wholesale Produce Distribution: Frontier Produce generates revenue through the wholesale distribution of fresh produce, vegetables, fruit, meat, cheese, and related food products to foodservice businesses across Oklahoma. The company operates on a Cash-on-Delivery payment model with credit terms available upon application approval. Customers can order through an online portal with 24/7 access to pricing and inventory.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale produce pricing for foodservice customers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels2 records
Frontier Produce product offering
Product offeringCore offering
Frontier Produce is a wholesale distributor and broker of fresh produce, vegetables, fruit, meat, cheese, dairy, and eggs, supplying foodservice businesses across Oklahoma from two warehouse locations in Moore and Tulsa. The company supports its customers with a 24/7 business online ordering platform, customizable order guides, and Monday-Saturday delivery services. It operates on a Cash-on-Delivery payment model with credit terms available to qualifying customers.
Product overview
Frontier Produce operates as a wholesale produce distributor serving Oklahoma with two warehouse locations (Moore and Tulsa). The company offers a unified product portfolio centered on fresh produce distribution including vegetables and fruits, supplemented by meat and cheese products. Their primary customer-facing platform is a proprietary online ordering system that enables foodservice businesses to access inventory, pricing, and manage orders 24/7. The company provides delivery services across Oklahoma for wholesale customers including restaurants, hotels, school systems, and caterers.
Differentiator
Problem solved
Functional benefit
Products and services
- Vegetables Wholesale distribution of fresh vegetables, including lettuce, peppers, tomatoes, mushrooms, potatoes, onions, and other seasonal produce, sourced from quality farms for foodservice businesses in Oklahoma.
- Fruit Wholesale distribution of fresh fruit, including berries, citrus, tropical fruits, apples, pears, and grapes, stored under temperature-controlled conditions for foodservice businesses in Oklahoma.
- Meat & Cheese Wholesale supply of meat and cheese products, supported by 50 years of combined company experience in the meat and cheese market, offered at competitive prices to foodservice customers across Oklahoma.
- Wholesale Produce Distribution Full wholesale produce distribution service for restaurants, hotels, school systems, caterers, and foodservice organizations across Oklahoma, including order intake, sourcing, warehouse handling, and Monday-Saturday delivery from Moore and Tulsa warehouses, with cash-on-delivery and credit terms available.
Companies that use Frontier Produce
Customer profileSegments2 records
Ideal customer profiles1 record
Frontier Produce technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Frontier Produce partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights2 records
Frontier Produce competitors and assessment
Company assessmentDirect peers
- FreshPoint: Specialty produce subsidiary of Sysco that distributes fresh fruits and vegetables to restaurants and foodservice operators across the U.S. — the closest analog to Frontier's produce-led foodservice distribution model, just at vastly greater scale.
- Shamrock Foods Company: Privately held foodservice distributor headquartered in Arizona with a robust produce, dairy, and specialty foods offering to restaurants and institutions — a near-twin in business model to Frontier Produce.
- Ben E. Keith Foods: Regional broadline foodservice distributor with a strong fresh produce division serving restaurants, schools, and institutions across Texas, Oklahoma, and surrounding states — directly overlapping Frontier's category, geography, and customer mix.
- Keany Produce Company: Mid-Atlantic foodservice produce distributor serving restaurants, schools, and caterers with daily delivery — same target customers, same fresh-produce wholesale model, different region.
- Pro*Act: National network of fresh produce distributors serving the foodservice channel; comparable to Frontier in that members are regional produce wholesalers pooling resources — same customer base and category focus.
- Hardie's Fresh Foods: Texas-based fresh foodservice distributor with produce, dairy, and protein categories serving restaurants and institutions — highly comparable regional foodservice wholesale model with similar mid-size scale.
- Markon Cooperative: Cooperative of independent fresh produce distributors serving foodservice operators across North America; Frontier could conceivably be a member/similar operator — directly comparable model and customer segment.
- Coastal Sunbelt Produce: Mid-Atlantic specialty produce distributor serving foodservice customers including schools and chain restaurants — directly comparable business model of fresh produce wholesale to foodservice operators.
Broad incumbents
- Performance Food Group: Large broadline foodservice distributor (Vistar/Roma) that competes with Frontier in fresh produce distribution to restaurants and institutions but operates nationally with a vastly broader assortment.
- Sysco Corporation: Largest broadline foodservice distributor in North America; competes with Frontier via its produce subsidiary (FreshPoint) and overall foodservice contracts but offers a far wider portfolio and national reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Frontier Produce financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frontier Produce leadership team
Management profileNumber of profiles
Profiles2 records
Frontier Produce funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frontier Produce M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frontier Produce
What does Frontier Produce do?
Frontier Produce is a wholesale distributor and broker of fresh produce, vegetables, fruit, meat, cheese, dairy, and eggs, supplying foodservice businesses across Oklahoma from two warehouse locations in Moore and Tulsa. The company supports its customers with a 24/7 business online ordering platform, customizable order guides, and Monday-Saturday delivery services. It operates on a Cash-on-Delivery payment model with credit terms available to qualifying customers.
Is Frontier Produce a public or private company?
Frontier Produce is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Frontier Produce founded?
Frontier Produce was founded in 1995. It employs 11 to 50 people.
Where is Frontier Produce based?
Frontier Produce is headquartered in Oklahoma City, United States, in the North America region.
How does Frontier Produce make money?
One revenue line is on record: wholesale Produce Distribution.
Who are Frontier Produce's main competitors?
Direct peers on record are FreshPoint, Shamrock Foods Company, Ben E. Keith Foods, Keany Produce Company, Pro*Act, Hardie's Fresh Foods, Markon Cooperative and Coastal Sunbelt Produce. Broad incumbents are Performance Food Group and Sysco Corporation.
Does Frontier Produce have an API?
No public API is recorded for Frontier Produce.
What industry is Frontier Produce in?
Frontier Produce's product category is Wholesale Foodservice Distribution. Its primary akta.pro industry code is AFAIACAB, Fresh Vegetable Wholesale. Its NAICS code is 42448 and its SIC code is 5141.