What Lanoha Development does

Lanoha Nurseries, Inc. — DBA Lanoha Development — is a privately held, family-owned nursery, garden center, and landscape design and construction firm headquartered at 19111 West Center Road in Omaha, Nebraska. Founded in 1974 by Dave Lanoha, the company has grown from a 10-acre parcel to a vertically integrated operation of 700+ acres in the Greater Omaha metro, occupying what it describes as one of the largest family-owned nursery, garden center, and landscape construction platforms in the Midwest, with the largest commercial installation equipment fleet in the region.

The company operates five core divisions: Garden Center retail (plants, trees, shrubs, perennials, pottery, home decor, and bulk materials), Residential Landscape Design & Build (at-home $35 consultation funneling into design and installation), Commercial Design & Contracting (HOAs, medical, municipal, and retail properties), Landscape & Property Management (recurring turf, pest, tree, and seasonal services), and Growing Operations (its own climate-acclimated nursery stock). Supporting units include Lanoha Ironworks — an in-house custom metal fabrication shop using CAD, CNC plasma cutting, MIG/TIG welding and proprietary Corten steel, galvanized patina, and powder-coat finishes — plus Wood & Yard Waste Recycling, bulk-materials sales with local delivery, and Pool Installation.

Lanoha makes money through a mix of one-time project revenue (residential and commercial design/install contracts), recurring maintenance agreements, retail point-of-sale at the Garden Center, unit-priced bulk materials (mulch, rock, compost, soil, sand), per-vehicle recycling tipping fees, custom metal-fabrication sales, and a career-incentivized senior designer channel ($85K–$200K+ compensation). Commercial anchors include Methodist Women's Hospital, UNMC, First National Business Park, Village Pointe, Shadow Ridge, and the 72-acre Downtown Omaha Riverfront Revitalization (2020–2023). The model is sales-led and regional, with no public funding, acquisitions, digital/AI offering, or pricing transparency for design work beyond the published $35 consultation fee and bulk-materials price list.

Name

Lanoha Development

Legal name

Lanoha Nurseries, Inc.

Website

https://lanohanurseries.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Lanoha Nurseries (DBA Lanoha Development) is a family-owned, vertically integrated nursery, garden center, and landscape design-and-construction firm serving residential homeowners, commercial properties, HOAs, and municipal clients across the Greater Omaha, Nebraska metro area from 700+ acres.

Ownership category

akta.pro rank

Product category

Landscape Services & Nursery

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Landscape Plant & Nursery Stock Wholesalers (Grower-Wholesalers) (AFAGAHAM)

akta.pro secondary industries

Raised Garden Beds & Planter Box Installation (HSAIAFAK), Seedling & Sapling Production (Bare-Root) (AFAMADAC)

Keywords

• Landscape design services
• Garden center retail
• Commercial landscaping
• Nursery operations
• Bulk landscape materials

Headquarters

HQ city

Omaha

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Garden Center Retail Sales: Retail sales of plants, trees, shrubs, perennials, pottery, home decor, garden tools, and supplies through the physical Garden Center location in Omaha.
2. Residential Landscape Design & Construction: Full-service landscape design and construction for residential properties, including consultation, design, installation, and maintenance. Features a $35 one-time consultation fee with additional charges for design and installation services.
3. Commercial Landscape Design & Contracting: Commercial landscape design and installation services for business properties,HOAs, and public spaces, including plant installation, hardscapes, water features, and ongoing maintenance.
4. Landscape & Property Management: Ongoing landscape maintenance services including turf management, pest control, weed control, seasonal clean-ups, tree care, and pruning for commercial and estate properties.
5. Bulk Materials Sales: Sale of mulch, rock, compost, soils, and sand produced from locally recycled materials. Pricing per cubic yard or ton with free local delivery on orders of 4+ yards of mulch.
6. Wood & Yard Waste Recycling: Drop-off recycling services for wood and yard waste with pricing based on vehicle type (pickup, trailer, single axle, dual axle, semi). Produces mulch and compost for internal use and sale.
7. Lanoha Ironworks Metal Fabrication: Custom metal fabrication shop producing steel landscape elements (monuments, gates, railings, planters, fire pits) available at Garden Center and through custom orders.
8. Pool Installation: Fully customizable vinyl liner and fiberglass pool installation including plumbing and electrical work.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Lanoha Nurseries operates a vertically integrated nursery, garden center, and landscape construction firm. It grows its own plant material on 700+ acres in the Greater Omaha area, sells through a physical Garden Center, and delivers residential and commercial landscape design, installation, and maintenance services. Supporting services include pool installation, bulk materials (mulch, rock, soil, compost) with local delivery, in-house Ironworks custom metal fabrication, and a wood & yard waste recycling center.

Product overview

Lanoha Nurseries operates as a single integrated nursery, garden center, and landscape construction firm rather than a modular software platform. The core offering consists of the Garden Center (retail plant and landscape supply sales), Residential Landscape Design & Build, and Commercial Design & Contracting divisions. Supporting services include Pool Installation, Landscape & Property Management, Wood & Yard Waste Recycling, Bulk Materials sales, and Lanoha Ironworks custom metal fabrication. Resource Guides provide educational content. All divisions operate from over 700 acres of company-owned growing operations in the Greater Omaha area, allowing Lanoha to cultivate and supply its own plant material for installations.

Differentiator

Problem solved

Functional benefit

Products and services

• Garden Center Retail garden center offering plants, trees, shrubs, perennials, tropical plants, aquatics, bulk materials, pottery, statuary, home decor, garden tools, and lawn care supplies. Located at 19111 West Center Road, Omaha, NE.
• Residential Landscape Design & Build Full-service residential landscape design and construction services including plants, trees, hardscapes (water features, fire pits, patios, walls, outdoor kitchens), and ongoing maintenance. Engages through a $35 one-time at-home consultation fee.
• Commercial Design & Contracting Commercial landscape design and installation services for business properties, HOAs, healthcare facilities, and municipal/government entities, including plant/tree installation, seasonal color displays, hardscapes, water features, land management, sodding, and seeding.
• Pool Installation Fully customizable vinyl liner and fiberglass pool installation services including plumbing and electrical work.
• Landscape & Property Management Ongoing landscape maintenance services including turf management, pest and disease control, weed control, seasonal clean-ups, tree care, and pruning for high-end commercial and estate properties.
• Wood & Yard Waste Recycling Recycling center that produces mulch, screened soils, and compost from locally recycled materials. Accepts wood debris, branches, logs, leaves, grass clippings, and yard waste. Pricing varies by vehicle type.
• Bulk Materials Locally produced landscape materials including premium hardwood mulch (natural, black, brown, red), screened topsoil, compost, amended soil mix, river rock, gravel, sand, and aggregate rock base. Priced per cubic yard or ton with free local delivery on 4+ yards of mulch.
• Lanoha Ironworks In-house custom metal fabrication shop producing steel planters, entrance monuments, gates, railings, pergolas, fire pits, and signage in Corten steel, galvanized patina, and powder-coated finishes. Uses MIG and TIG welding, CNC plasma table cutting, and CAD software.

Quantifiable outcome

• 72-acre multi-year project completed for Downtown Omaha Riverfront Revitalization (2020-2023)
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves14 records

Expansion highlights5 records

Direct peers

• Monrovia Nursery Company: One of the largest wholesale nursery growers in the U.S., propagating and selling landscape plants and trees to retailers and landscape professionals. Directly comparable to Lanoha's growing operations and plant supply chain, though operating at broader national scale.
• Bachman's: Minnesota-based family-owned garden center, nursery, and landscape design/build firm with multiple retail locations. Closely comparable to Lanoha in terms of integrated retail nursery, design-build, and Midwestern regional scale.
• Davey Tree Expert Company: Large U.S. provider of tree care, landscape maintenance, and commercial landscape services. Directly comparable to Lanoha's commercial contracting, ongoing property maintenance, and tree care divisions.

Broad incumbents

• BrightView Holdings: Largest commercial landscape services provider in the U.S., offering maintenance, design/build, and snow removal at national scale. Overlaps with Lanoha's commercial contracting and property maintenance segments but operates across many geographies.
• SiteOne Landscape Supply: National wholesale distributor of landscape supplies, irrigation, hardscapes, and nursery products to landscape professionals. Comparable to Lanoha's bulk materials, nursery wholesale, and landscape supply functions but at much broader geographic scale.
• Scotts Miracle-Gro: Largest U.S. consumer lawn and garden products company. Comparable to Lanoha's retail garden center business at the consumer level, but operating nationally and focused on packaged goods rather than live plants and installation services.

Regional players

• The Bruce Company: Wisconsin-based full-service landscape design, construction, and maintenance firm serving commercial and residential customers in the Upper Midwest. Closely comparable regional model to Lanoha with similar service mix.
• Ruppert Landscape: Large Mid-Atlantic commercial landscape services firm specializing in design/build, turf management, and tree care. Comparable to Lanoha's commercial contracting and maintenance divisions but focused on East Coast markets.
• Heinen Landscape & Irrigation: Kansas City-based landscape design, build, and irrigation firm. Comparable regional Midwest peer operating similar residential and commercial landscape services.

Emerging players

• Pacific Nurseries: Wholesale nursery grower supplying landscape plants to the Western U.S. Comparable to Lanoha's in-house growing operations as a producer-to-landscape-pro channel, though at smaller regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lanoha-development

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lanoha Development