Keywalker
Keywalker is a Tokyo-based big data solutions provider offering proprietary web scraping SaaS (ShtockData, Pricewalker, Brandwalker, CERVN), Tableau and Dataiku consulting, and AI development services to Japanese enterprises across manufacturing, real estate, telecom, and healthcare.
- Company typePrivate
- Founded2000
- HeadquartersTokyo, Japan
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Keywalker does
Keywalker (株式会社キーウォーカー) is a Tokyo-based private Japanese corporation founded in 2000 that provides big data solutions organized around three pillars: data collection, data visualization, and AI/machine learning. The data collection portfolio includes proprietary SaaS tools ShtockData (claimed No.1 in Japan's domestic web scraping market per Fuji Chimera Research Institute), ShtockData Pro, Pricewalker for price intelligence, Brandwalker for trademark/brand protection, and CERVN for website change monitoring, which received a major AI-augmented update in March 2026. The visualization layer is delivered through a Salesforce (Tableau) partnership covering dashboard development, training, and Tableau Doctor advisory, supplemented by a data analysis platform service and a review analytics dashboard.
The AI/ML pillar rests on Keywalker's role as a Dataiku consulting partner holding the largest concentration of Dataiku certified trainers in Japan (as of June 2024), complemented by AI development support, AI human resource development, and generative AI workshops. The company earned Dataiku's Excellence in Service Award 2026 and expanded its platform footprint in June 2026 by becoming an official certified Notion partner. Customers span manufacturing (DAIKIN, Kikkoman), real estate (Mitsui Fudosan, Daito Trust Partners), telecom (SoftBank), aviation (JAL), healthcare (SBC Medical Group), and facilities management (AEON DELIGHT), with 300+ cumulative ShtockData implementations and 99%+ retention cited.
The business model combines recurring SaaS subscriptions (ShtockData self-service and Pro tiers, CERVN) with project-based professional services for Dataiku, Tableau, and custom AI development, supported by training and workshops. Distribution is direct enterprise sales for large engagements, self-service web onboarding for ShtockData, and partner-led distribution through Dataiku, Salesforce/Tableau, and Notion networks. Geographic scope is Japan-domestic, with 51-100 employees, no disclosed revenue figures, and a private ownership structure with no institutional investors disclosed in available materials.
Keywalker firmographics
Firmographics- Name
- Keywalker
- Legal name
- 株式会社キーウォーカー
- Website
- https://keywalker.co.jp
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keywalker is a Tokyo-based big data solutions provider offering proprietary web scraping SaaS (ShtockData, Pricewalker, Brandwalker, CERVN), Tableau and Dataiku consulting, and AI development services to Japanese enterprises across manufacturing, real estate, telecom, and healthcare.
- Ownership category
- akta.pro rank
Keywalker industry classification
Industry- Product category
- Big Data Analytics Software
- NAICS
- Software Publishers (5132), Custom Computer Programming Services (541511)
- akta.pro primary industry
- Data Monetization & Data Products Services (BPAEAHAL)
Keywords
Where Keywalker is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
Keywalker business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Products: Subscription-based SaaS products including ShtockData, CERVN, Pricewalker, and Brandwalker. These services are offered with recurring subscription models for ongoing access.
- Professional Services: Implementation, consulting, and training services for Dataiku, Tableau, and AI development. Includes on-boarding, accompaniment support, workshops, and project development.
- Dataiku Implementation Support: Dataiku consulting partnership providing implementation, training, and ongoing support services for AI platform adoption.
- Notion Implementation Services: Notion official partner providing implementation, design, and adoption support services for Notion platform deployment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | ShtockData self-service tool |
| Subscription | Annual | ShtockData Pro managed service |
| Subscription | Annual | Dataiku subscription plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Keywalker product offering
Product offeringCore offering
Keywalker sells proprietary SaaS products for automated web data collection, web monitoring, price intelligence, and brand protection (ShtockData, Pricewalker, Brandwalker, CERVN), combined with consulting and implementation services for Tableau-based data visualization and Dataiku-based AI/ML platforms. Its offerings target Japanese enterprise customers needing to collect, normalize, visualize, and analyze large-scale web and business data for competitive intelligence and AI adoption.
Product overview
Keywalker is a big data solutions provider offering a portfolio of specialized SaaS tools and consulting services organized around three core pillars: data collection (ShtockData, ShtockData Pro, Pricewalker, Brandwalker, CERVN, CERVN for Webディレクター), data visualization and analysis (Tableau solutions, データ分析基盤サービス, レビュー分析ダッシュボード), and AI/machine learning (Dataiku導入・運用支援サービス, AI開発支援サービス, AI人材育成サービス, Notion導入・活用支援サービス, generative AI workshops). These products are sold both as standalone tools and as integrated solutions, often combined with Keywalker's professional services for implementation, training, and ongoing support.
Differentiator
Problem solved
Functional benefit
Brands
- ShtockData: Web scraping and web crawling service for data collection - claimed as Japan's No.1 web scraping service by market share.
- Pricewalker
- Brandwalker
- CERVN
- Dataiku導入・運用支援サービス
- Notion導入・活用支援サービス
- AI人材育成サービス
- AI開発支援サービス
- Tableauソリューション
Products and services
- ShtockData Web scraping and web crawling service that automates structured data collection from websites for competitive intelligence, price research, and market research, offered as a self-service SaaS tool for Japanese enterprises.
- ShtockData Pro Fully managed web data collection service where Keywalker handles setup through maintenance with CSV, XML, and JSON output formats and API-based automated data delivery for enterprise customers.
- Pricewalker Price investigation and price optimization service that automatically collects and classifies price information, product details, and inventory data to support dynamic and competitive pricing decisions.
- Brandwalker Automatic brand damage detection service that extracts product images and information from the web to identify unauthorized use, trademark violations, and design infringements for brand protection.
- CERVN Web monitoring automation tool that detects website updates, sends alert notifications, archives page change history, and offers AI-powered importance scoring, summarization, and customizable AI analysis for competitive intelligence and web monitoring.
- Tableau Solutions Tableau-based data visualization and analysis solution provided as a Salesforce partner, supporting dashboard development, user training, Tableau Doctor advisory, and organization-wide data culture cultivation for enterprise customers.
- Data Analysis Platform Service Data analysis infrastructure service that centrally manages and organizes all data accumulated within an organization, delivering formatted data to members according to their needs for analytics and BI use cases.
- Dataiku Implementation and Operational Support Service Dataiku implementation and operational support service offering onboarding training, ML and generative AI courses, accompaniment support, QA support, AI vision workshops, and Dataiku Solution manualization for enterprises adopting the Dataiku AI platform.
- AI Development Support Service AI development support service covering use case selection, PoC, ML model building, and generative AI implementation using Dataiku and Dify, with structured PoC-to-production workflows for enterprise AI adoption.
- AI Human Resource Development Service AI human resource development service offering AI/ML hands-on sessions, use case creation workshops, practical ML building, MLOps training, AI/ML hackathons, and Dataiku certification training to build AI-ready organizations.
- Notion Implementation and Utilization Support Service Notion implementation and adoption support service provided as an official Notion-certified partner, including database design, workflow configuration, external API integrations, Notion AI workflow automation, and role-based training for enterprises.
Quantifiable outcome
- 83% of AI development projects reach operational implementation level within 3.5 months average
- +2 more outcomes
Companies that use Keywalker
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles3 records
Keywalker technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability11 records
Feature4 records
Keywalker partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- NotioncoreKeywalker is an official certified partner of Notion, providing Notion implementation and utilization support services. The partnership leverages Keywalker's expertise in data structure design and database architecture to help clients optimize their Notion workspace implementation.
- Dataiku (データイク)coreKeywalker is a consulting partner of Dataiku, offering implementation, training, and ongoing support services for the Dataiku universal AI platform. The partnership provides Dataiku training with certified trainers, accompaniment support for AI projects, and AI vision workshops for use case creation. Keywalker has the most Dataiku certified trainers in Japan (as of June 2024).
- Tableau (Salesforce)coreKeywalker operates as a Tableau partner (Salesforce company), providing Tableau implementation, dashboard development, and training services. Offers Tableau Doctor support sessions and Tableau skills training programs.
Scale indicators6 records
Expansion highlights5 records
Keywalker competitors and assessment
Company assessmentDirect peers
- Bright Data: Bright Data is a global leader in web data platforms offering proxy networks, scraping APIs, and pre-collected datasets. It directly competes with Keywalker's ShtockData and Pricewalker in the commercial web scraping and data collection space, with overlapping enterprise customers and similar SaaS-plus-managed-service delivery model.
- Apify: Apify is a web scraping and automation platform offering an actor marketplace and cloud-based crawlers. It competes directly with ShtockData on self-service web scraping, targeting developers and SMBs with similar pricing tiers, and overlaps with CERVN on monitoring/automation use cases.
- Octoparse: Octoparse provides no-code web scraping software targeting business users and enterprises. It is a direct functional competitor to ShtockData's self-service tier with similar point-and-click scraping interfaces and cloud execution model.
- Diffbot: Diffbot is a web data extraction platform using computer vision and NLP to extract structured data from any web page. It competes with Keywalker's structured extraction capabilities in ShtockData, Pricewalker, and Brandwalker, especially for enterprise-grade data-as-a-service use cases.
- import.io: import.io provides web data extraction and integration services for enterprises. It is a direct peer in the managed web scraping space, with comparable self-service and full-service tiers, and shares the same enterprise customer profile as ShtockData Pro.
Broad incumbents
- Dataiku: Dataiku is the universal AI/ML platform whose Japanese consulting franchise Keywalker leads. While Keywalker is Dataiku's top implementation partner in Japan, Dataiku itself competes for direct enterprise relationships and controls the underlying IP, making it both a critical partner and a structural platform risk.
- Tableau (Salesforce): Tableau is Salesforce's flagship BI and data visualization platform. Keywalker is a Salesforce partner implementing Tableau solutions, but Salesforce's own direct sales force and SI partner ecosystem compete for the same Japanese enterprise Tableau implementation spend.
- Alteryx: Alteryx is an analytics automation platform providing data preparation, blending, and advanced analytics. It overlaps with Keywalker's data analysis platform services and Tableau implementation practice, targeting similar enterprise data-driven transformation buyers.
Regional players
- NTT Data: NTT Data is Japan's largest domestic IT services and systems integrator, offering enterprise data and AI consulting at massive scale. It competes for the same enterprise digital transformation budgets as Keywalker's AI development and Dataiku implementation services, with significantly larger delivery capacity but less specialization in web data collection.
Emerging players
- ParseHub: ParseHub is a visual web scraper targeting non-technical business users with desktop and cloud deployment. It is a smaller direct peer to ShtockData's self-service offering, particularly for ad-hoc price and product data extraction use cases that overlap with Pricewalker.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks1 record
Key highlights7 records
Customer concentration
Keywalker social profiles
Digital presenceKeywalker financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keywalker leadership team
Management profileNumber of profiles
Profiles1 record
Keywalker funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keywalker M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keywalker
What does Keywalker do?
Keywalker sells proprietary SaaS products for automated web data collection, web monitoring, price intelligence, and brand protection (ShtockData, Pricewalker, Brandwalker, CERVN), combined with consulting and implementation services for Tableau-based data visualization and Dataiku-based AI/ML platforms. Its offerings target Japanese enterprise customers needing to collect, normalize, visualize, and analyze large-scale web and business data for competitive intelligence and AI adoption.
Is Keywalker a public or private company?
Keywalker is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Keywalker founded?
Keywalker was founded in 2000. It employs 11 to 50 people.
Where is Keywalker based?
Keywalker is headquartered in Tokyo, Japan, in the Asia region.
How does Keywalker make money?
Four revenue lines are on record. SaaS Products are the primary driver. The others are professional Services, dataiku Implementation Support and notion Implementation Services.
Who are Keywalker's main competitors?
Direct peers on record are Bright Data, Apify, Octoparse, Diffbot and import.io. Broad incumbents are Dataiku, Tableau (Salesforce) and Alteryx. NTT Data is listed as a regional player. ParseHub is listed as an emerging player.
Does Keywalker have an API?
No public API is recorded for Keywalker.
What industry is Keywalker in?
Keywalker's product category is Big Data Analytics Software. Its primary akta.pro industry code is BPAEAHAL, Data Monetization & Data Products Services. Its NAICS code is 5132.