Nashoba Brooks School
Nashoba Brooks School is a 501(c)(3) independent K-8 school in Concord, Massachusetts, serving approximately 275 students through an all-gender Lower School (Preschool-Grade 3) and an all-girls Middle School (Grades 4-8) on a 30-acre campus, with tuition, philanthropy, and endowment income as its three revenue pillars.
- Company typePrivate
- Founded1928
- HeadquartersConcord, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Nashoba Brooks School does
Nashoba Brooks School is a 501(c)(3) nonprofit independent school founded in 1928 (as The Brooks School of Concord by Gladys Brooks) and reconstituted in its current form through the 1980 merger of The Brooks School of Concord and Nashoba Country Day School. The school operates a single 30-acre campus at 200 Strawberry Hill Road in Concord, Massachusetts, enrolling approximately 275 students across two divisions: an all-gender Lower School (Preschool through Grade 3) and an all-girls Middle School (Grades 4-8), served by more than 80 full- and part-time employees at a 4:1 employee-to-student ratio. The program is supported by dedicated facilities including the Shilling STEAM Lab (since 2019), Sureau Family Discovery Barn, arts studios, two gymnasiums, the Merry Long Community Garden, and the Denault Library Courtyard, plus co-curricular offerings of 15 athletic teams across three seasons and a year-round visual/performing arts program.
The school's revenue model is dominated by tuition on an annual subscription basis, with published 2026-2027 pricing ranging from $15,350 (Preschool 3-day) to $47,500 (Grade 8), inclusive of lunch, books, field trips, athletic team expenses, 1:1 technology, supplies, and insurance. Multiple payment plans (full, 50/25/25 split, 10-month direct debit) and three auxiliary revenue streams supplement tuition: transportation fees ($3,460-$5,030 annually) delivered via partnership with The Fenn School and Concord Public Schools, before/after-school programming (Early Birds, Extended Day, Supervised Study, enrichment clubs, private music lessons) running 7:30 a.m. to 5:30 p.m., and fee-based summer programs. A second revenue pillar is philanthropy: the Nashoba Brooks Fund (annual giving) covers approximately 10% of the operating budget each year, supported by over 28 named endowed funds, planned giving through the Gladys Brooks Society, and corporate matching gifts via Double the Donation. Approximately $1.2 million in need-based financial assistance is awarded annually to ~22% of families, assessed through the Clarity Application.
The go-to-market motion is family-driven and community-led: prospective families submit an inquiry form, schedule a 60-minute campus visit with the admissions team (Kerry Stevens, Director of Admission; Kristin Moody, Admission Associate), and apply through the Ravenna online portal. Distribution is reinforced by word-of-mouth from over 80% family volunteer participation, a Board of Visitors acting as ambassadors, active Instagram and Facebook presence, annual publications (The Bulletin and Annual Report) hosted on Issuu, and Vimeo-hosted strategic communications. The school does not franchise, reseller, or distribute its program beyond the single Concord campus, and draws students from 34-37 surrounding Metro-West Massachusetts towns.
Nashoba Brooks School firmographics
Firmographics- Name
- Nashoba Brooks School
- Legal name
- Nashoba Brooks School of Concord
- Website
- https://nashobabrooks.org
- Company type
- Private
- Founded year
- 1928
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Nashoba Brooks School is a 501(c)(3) independent K-8 school in Concord, Massachusetts, serving approximately 275 students through an all-gender Lower School (Preschool-Grade 3) and an all-girls Middle School (Grades 4-8) on a 30-acre campus, with tuition, philanthropy, and endowment income as its three revenue pillars.
- Ownership category
- akta.pro rank
Nashoba Brooks School industry classification
Industry- Product category
- Independent K-8 Private School Education
- NAICS
- Elementary and Secondary Schools (6111), Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200), Services-Child Day Care Services (8351)
- akta.pro primary industry
- Nonsectarian Independent Day Schools (EDAJABAA)
- akta.pro secondary industry
- Preschool Programs within Private K–12 Schools (EDACABAM)
Keywords
Where Nashoba Brooks School is headquartered
LocationHeadquarters
- HQ city
- Concord
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Nashoba Brooks School business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Infrastructure, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Tuition (Preschool through Grade 8): Annual tuition charged per student with tiered pricing by grade level. For 2026-2027: Preschool 3-day $15,350; Preschool 5-day $25,000; TK-K $33,250; Grades 1-3 $35,000-$38,000; Grades 4-5 $39,500-$41,500; Grades 6-8 $44,500-$47,500. Includes school lunch, books, field trips, athletic team expenses, 1:1 technology, supplies, and insurance. Payment plans: Plan A (full by May 15), Plan B (50/25/25 split), Plan C (10-month direct debit April-January).
- Annual Giving (Nashoba Brooks Fund): Annual philanthropic fund that supports roughly 10% of the operating budget each year. Gifts support STEAM lab equipment, professional development, financial assistance, buses for field trips, campus care, and other operational priorities. Primary funding vehicle for unrestricted support.
- Endowed Funds: Restricted endowment funds established by alumni, families, and friends supporting specific activities, programs, and initiatives. Over 28 named endowed funds including scholarships (financial assistance), faculty development funds, library funds, science funds, arts funds, and program-specific endowments. Endowment income supplements annual operating budget.
- Planned Giving (Gladys Brooks Society): Estate and planned giving program named for founder Gladys Brooks. Members contribute through retirement assets, bequests, life insurance, charitable lead trusts, and charitable remainder trusts.
- Transportation Fees: Round-trip bus service $5,030 annually and one-way service $3,460 annually for families outside of Concord, in partnership with The Fenn School. Concord families ride town school bus at no charge.
- Auxiliary Programs: Fee-based before- and after-school programming including Early Birds (from 7:30 a.m.), Extended Day, Supervised Study, enrichment clubs, private music lessons, and seasonal offerings. Operated 7:30 a.m. to 5:30 p.m. Monday through Friday.
- Food Services (Sodexo partnership): School contracts with Sodexo to provide nutritious lunches to students and employees. Lunch costs are included in tuition for Grades TK-8.
- Matching Gifts (Corporate): Corporate matching gift programs via Double the Donation integration, allowing donors to double their contribution through employer match programs. EIN: 04-2103947.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Annual | Preschool (3-day and 5-day options) |
| Unit Pricing | Annual | Transitional Kindergarten - Kindergarten |
| Unit Pricing | Annual | Grades 1-3 |
| Unit Pricing | Annual | Grades 4-5 |
| Unit Pricing | Annual | Grades 6-8 |
| Unit Pricing | Annual | Transportation (round-trip / one-way) |
| Other | Pay-as-you-go | Tuition Payment Plans |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Nashoba Brooks School product offering
Product offeringCore offering
Nashoba Brooks School is an independent, nonprofit day school in Concord, Massachusetts, delivering a continuous Preschool through Grade 8 education organized as an all-gender Lower School (Preschool-Grade 3) and an all-girls Middle School (Grades 4-8). The core academic program is bundled with school lunch, books, field trips, athletics, 1:1 technology, supplies, and insurance in a single annual tuition. Supplemental offerings include a 15-team athletics program, a year-round arts program, before- and after-school auxiliary programs, transportation from 16+ surrounding towns, a STEAM scholarship, and secondary school placement services.
Product overview
Nashoba Brooks School delivers a single, integrated independent-school program (founded 1928, located in Concord, MA) organized as two divisions: the all-gender Lower School (Preschool-Grade 3) and the all-girls Middle School (Grades 4-8). The core program is supported by facility-based offerings such as the Shilling STEAM Lab and the Sureau Family Discovery Barn; co-curricular offerings including the Athletics Program (15 teams across three seasons) and the Arts Program (visual arts, performing arts, music); and supplemental services such as Auxiliary Programs (before/after-school and summer), the School Lunch Program (with Sodexo), the STEAM Scholarship, and Secondary School Placement for Grade 8 graduates. Together these products form a continuous Preschool through Grade 8 educational experience rooted in the school's core values of integrity, collaboration, inclusivity, empathy, and resilience.
Differentiator
Problem solved
Functional benefit
Products and services
- All-Gender Lower School (Preschool-Grade 3) Coeducational early-childhood and elementary program covering Preschool through Grade 3 that emphasizes curiosity, integrated curriculum, social-emotional learning, and experiential learning on the school's 30-acre campus.
- Girls' Middle School (Grades 4-8) All-girls middle school program for Grades 4-8 focused on developing voice, leadership, and self-concept through interdisciplinary STEAM, humanities, arts, and athletics.
- Preschool and Transitional Kindergarten Foundational early-childhood program offering multi-age Preschool and Transitional Kindergarten experiences that build cooperative skills and a joy of exploration.
- Kindergarten and Grade 1 Lower School grades that bridge early-childhood foundations to building confidence and independence as leaders in the upper grades, with place-based and integrated learning.
- Grades 2 and 3 Upper Lower School grades where students apply deepened academic and interpersonal skills to speak about their learning and contribute to their community.
- Grades 4 and 5 Foundational middle school years in the all-girls program, building a joyful, supportive, and engaging culture of learning as students transition into the Middle School.
- Grade 6 Bridges Lower Middle and Upper Middle School by building capacity for increased independence and deepening students' love of learning.
- Grades 7 and 8 Upper Middle School years that emphasize civic participation and leadership as critical components of the all-girls education, including documentary film production and secondary school placement.
- Athletics Program 15-school-team athletics program across Fall (Field Hockey, Soccer, Cross-Country), Winter (Basketball, Robotics), and Spring (Lacrosse, Softball, Track & Field, Tennis) seasons, with over 90% of Grades 5-8 students participating.
- Arts Program Year-round visual arts, performing arts, and music program including self-portraiture, printmaking, sculpting, dance, full class musicals for Grades 3/7/8, Nashoba Notes choral performances (Carnegie Hall), recorder ensembles, jazz and world music ensembles, and Shakespeare productions.
- Auxiliary Programs Before-school (Early Birds, Math Clubs, Music Ensembles), after-school (Extended Day, Supervised Study, Enrichment/Clubs, Private Music Lessons), and summer programs (Summer Bound, Summer Leadership, Educational Workshops) offered in partnership with external providers.
- School Lunch Program Nutritious daily lunch program provided through a partnership with Sodexo, included in tuition for Grades TK-8, with tree-nut- and peanut-free preparation, gluten-free options, and clearly labeled dietary accommodations.
- Secondary School Placement Director-supported placement process for Grade 8 graduates navigating public and private high school admissions, with recent placements including Phillips Academy Andover, Phillips Exeter Academy, Concord Academy, Noble and Greenough, Groton, Deerfield, Middlesex, and Concord-Carlisle High School.
- Transportation Services Round-trip bus service $5,030 annually and one-way service $3,460 annually for families outside of Concord, in partnership with The Fenn School; Concord families ride the town public school bus at no charge. Service spans 16+ towns across the Metro-West region including Arlington, Bedford, Belmont, Boston, Cambridge, Chelmsford, Concord, Lexington, Lincoln, Lowell, Newton, Stow, Sudbury, Wayland, Weston, and Winchester.
Quantifiable outcome
- Over 90% of Grade 5-8 students participate on at least one of 15 Nashoba Brooks athletic teams
- +5 more outcomes
Companies that use Nashoba Brooks School
Customer profileSegments4 records
Ideal customer profiles2 records
Nashoba Brooks School technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature4 records
Nashoba Brooks School partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered flagship, core and minor.
- International Coalition of Girls' Schools (ICGS)flagshipNashoba Brooks is a proud member of the International Coalition of Girls' Schools. Danielle Heard (Head of School) serves as President of the Board of ICGS. The affiliation provides research, advocacy, and community for the school's all-girls middle school program and references the 'Girls' School Advantage' research for marketing and program design.
- National Association of Independent Schools (NAIS)coreAccrediting and member association for independent schools in the United States. Provides professional development, advocacy, and best-practice frameworks to Nashoba Brooks.
- Association of Independent Schools in New England (AISNE)coreRegional independent school association. Danielle Heard (Head of School) serves as Chair of the AISNE Membership Committee. AISNE supports accreditation, professional development, and inter-school collaboration across New England.
- Center for Spiritual and Ethical Education (CSEE)minorMember organization supporting spiritual and ethical education in schools.
- The Fenn SchoolcorePartner school that collaborates with Nashoba Brooks to offer bus transportation services to students from surrounding towns (round-trip $5,030, one-way $3,460 annually). Fenn also appears as a destination school for Grade 3 graduates.
- Concord Public School Transportation DepartmentcoreThrough an agreement with the Concord Public School Transportation Department, Nashoba Brooks families living in Concord may use the public school bus system at no charge (with the exception of public school vacations).
- SodexocoreFood service contractor providing nutritious lunches for students and employees. The food service team prepares homemade soups and stews, bakes fresh bread for sandwiches, and provides allergy-friendly options (tree nut and peanut free kitchen). Lunch costs are included in tuition for Grades TK-8.
- Clarity Application (Clarity)coreFinancial assistance assessment platform used by Nashoba Brooks to determine a family's level of need based on assets, income, expenses, and debts. All families seeking financial assistance must complete the Clarity Application, with a deadline of February 1 for new applicants.
- Ravenna SolutionscoreOnline application portal used by prospective families to start the application process and submit materials to Nashoba Brooks School.
- PaycomcorePayroll, HR, and applicant tracking system used by Nashoba Brooks for compensation, benefits administration (pension, tax-deferred benefits, disability, FMLA, life insurance, workers' compensation, COBRA), recruitment, and onboarding of new employees. Also supports employee handbook review and CORI/SORI compliance tracking.
- RooklyminorClub and activity partner providing programming for Nashoba Brooks auxiliary program offerings.
- Telwort ExperienceminorClub and activity partner providing music-related programming for Nashoba Brooks auxiliary program offerings.
- CREATIVITIES StudiominorClub and activity partner providing arts/creativity programming for Nashoba Brooks auxiliary program offerings.
- F.A.S.T. AthleticsminorClub and activity partner providing athletics programming for Nashoba Brooks auxiliary program offerings.
- Marcus Lewis Racquet ClubminorClub and activity partner offering tennis and pickleball programming for Nashoba Brooks. Provided the 3-day summer tennis clinic on campus working with three coaches from the Marcus Lewis Tennis Center.
- Spark Business AcademyminorClub and activity partner providing STEAM/business programming for Nashoba Brooks auxiliary program offerings.
- Sew Studio SouthminorClub and activity partner providing sewing and design programming for Nashoba Brooks auxiliary program offerings.
- BSN Sports / SidelineminorOperates the Nashoba Brooks School Store providing branded apparel and gear for current and alumni families.
Scale indicators16 records
Recent moves7 records
Expansion highlights5 records
Nashoba Brooks School competitors and assessment
Company assessmentDirect peers
- The Fenn School: Independent boys' school (Grades 4-9) located in Concord, MA, on the same campus corridor as Nashoba Brooks. Direct peer in MetroWest independent school market, transportation partner, and common destination for Nashoba Brooks Grade 3 boys graduates.
- Belmont Day School: Coed PreK-8 progressive independent school in Belmont, MA, with similar small-class experiential model, comparable tuition band, and overlapping MetroWest draw area. Strong direct competitor for PS-3 families in the same region.
- The Meadowbrook School: Coed PreK-8 independent school in Weston, MA with progressive curriculum, integrated arts/athletics, and similar family demographic. Comparable tuition, similar small-class approach, and overlapping MetroWest catchment.
- Shady Hill School: Coed K-8 progressive independent school in Cambridge, MA with comparable small-class, integrated curriculum model. Strong direct competitor in the broader Boston market for families seeking progressive K-8 education.
- The Park School: Coed K-8 progressive independent school in Brookline, MA with similar mission-driven, place-based, and inquiry-led pedagogy. Comparable tuition band and family demographic, overlapping MetroWest/Boston draw.
Regional players
- Concord Academy: Coed independent 9-12 school located in Concord, MA. Operates at the next grade level up from Nashoba Brooks' Middle School and serves as a documented placement destination for Nashoba Brooks Grade 8 graduates. Local geographic peer.
- The Fay School: Coed K-9 independent school in Southborough, MA with similar small-class, integrated curriculum approach and comparable tuition. Regional MetroWest peer with overlapping Boston-area draw.
- Cambridge School of Weston: Coed 9-12 progressive independent school in Weston, MA with similar mission-driven, progressive pedagogy. Operates at the secondary level and serves as a placement destination for Nashoba Brooks graduates.
Broad incumbents
- Buckingham Browne & Nichols: Larger, established coed K-12 independent school in Cambridge, MA with broader program portfolio and significantly larger enrollment. Acts as a broad incumbent competitor in the Boston-area independent school market.
- Belmont Hill School: Established boys' independent school (Grades 7-12) in Belmont, MA. Documented secondary school destination for Nashoba Brooks Grade 8 graduates and broader incumbent in the Boston-area boys' education market.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Nashoba Brooks School social profiles
Digital presenceNashoba Brooks School compliance and trust
Trust signalCompliance5 records
Nashoba Brooks School financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nashoba Brooks School leadership team
Management profileNumber of profiles
Profiles32 records
Nashoba Brooks School funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nashoba Brooks School M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nashoba Brooks School
What does Nashoba Brooks School do?
Nashoba Brooks School is an independent, nonprofit day school in Concord, Massachusetts, delivering a continuous Preschool through Grade 8 education organized as an all-gender Lower School (Preschool-Grade 3) and an all-girls Middle School (Grades 4-8). The core academic program is bundled with school lunch, books, field trips, athletics, 1:1 technology, supplies, and insurance in a single annual tuition. Supplemental offerings include a 15-team athletics program, a year-round arts program, before- and after-school auxiliary programs, transportation from 16+ surrounding towns, a STEAM scholarship, and secondary school placement services.
Is Nashoba Brooks School a public or private company?
Nashoba Brooks School is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Nashoba Brooks School founded?
Nashoba Brooks School was founded in 1928. It employs 51 to 100 people.
Where is Nashoba Brooks School based?
Nashoba Brooks School is headquartered in Concord, United States, in the North America region.
How does Nashoba Brooks School make money?
Eight revenue lines are on record. Tuition (Preschool through Grade 8) is the primary driver. The others are annual Giving (Nashoba Brooks Fund), endowed Funds, planned Giving (Gladys Brooks Society), transportation Fees, auxiliary Programs, food Services (Sodexo partnership) and matching Gifts (Corporate).
Who are Nashoba Brooks School's main competitors?
Direct peers on record are The Fenn School, Belmont Day School, The Meadowbrook School, Shady Hill School and The Park School. Regional players are Concord Academy, The Fay School and Cambridge School of Weston. Broad incumbents are Buckingham Browne & Nichols and Belmont Hill School.
Does Nashoba Brooks School have an API?
No public API is recorded for Nashoba Brooks School.
What industry is Nashoba Brooks School in?
Nashoba Brooks School's product category is Independent K-8 Private School Education. Its primary akta.pro industry code is EDAJABAA, Nonsectarian Independent Day Schools, with a secondary code of EDACABAM, Preschool Programs within Private K–12 Schools. Its NAICS code is 6111 and its SIC code is 8200.