Greenwich Peninsula

What Greenwich Peninsula does

Greenwich Peninsula is a 150-acre, mixed-use real estate development in Zone 2 London, owned and master-developed by Knight Dragon (Hong Kong-based) under a 30-year masterplan running from 2013 to 2043. The project combines residential neighbourhoods (Lower Riverside, Upper Riverside, Peninsula Gardens, Peninsula Riverfront, Prime Point), the Design District creative workspace (16 buildings housing 170+ businesses), F&B and amenity venues (Canteen Food Hall, Gather gym, Upper Riverside Club, golf driving range), cultural assets (NOW Gallery, The Tide linear park, public art by Damien Hirst, Allen Jones, Alex Chinneck and Conrad Shawcross) and 48 acres of green and public space.

Its core products are residential apartments (studios to penthouses, priced from £380,000 to over £1,000,000) plus commercial workspace and amenity subscriptions. The underlying technology is physical rather than digital: low-carbon district heating, the IFS Cloud Cable Car, integrated transport (Jubilee line at North Greenwich, Thames Path), and purpose-built creative workspace infrastructure across multiple architect-designed buildings. The development runs on district heating, cable car infrastructure, and integrated Design District creative workspaces.

The business model operates through four revenue streams: one-time residential property sales, recurring residential lettings (in-house team managing over 90% of local rentals), recurring commercial and retail letting (Design District offices and F&B), and recurring resident service charges and amenity fees (Upper Riverside Club, Aperture, concierge). Go-to-market is direct-to-consumer via an in-house Sales & Lettings team operating from a sales suite at Peninsula Square, supplemented by the corporate website, content marketing (The Peninsulist blog), and emerging international channels including WeChat for Chinese buyers. Pricing includes a hybrid Rent to Buy product (5% deposit, 12-month licence) targeting first-time buyers priced out of standard London deposits.

Name

Greenwich Peninsula

Legal name

Greenwich Peninsula

Website

https://greenwichpeninsula.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Greenwich Peninsula is a 150-acre mixed-use real estate development in Zone 2 London, owned by Knight Dragon under a 30-year masterplan. It sells and rents residential apartments, leases creative workspace in the Design District, and operates F&B and amenity venues for residents and visitors.

Ownership category

akta.pro rank

Product category

Mixed-Use Real Estate Development

NAICS

Lessors of Residential Buildings and Dwellings (53111), Lessors of Nonresidential Buildings (except Miniwarehouses) (53112), Land Subdivision (2372)

SIC

Land Subdividers & Developers (No Cemeteries) (6552), Real Estate Dealers (For Their Own Account) (6532), Lessors Of Real Property, Nec (6519), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Core Real Estate (Stabilized/Core-Plus) (FSAAAKAA)

akta.pro secondary industry

Urban serviced apartments (city-centre) (THAMACAA)

Keywords

• Mixed-use development
• Residential apartments
• Property lettings
• Creative workspaces
• Urban regeneration

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Property Sales: Direct sale of apartments across multiple developments including Peninsula Gardens, Peninsula Riverfront, Prime Point, Upper Riverside, and Lower Riverside. Prices range from £380,000 to over £1,000,000 depending on property type and location.
2. Property Lettings: In-house lettings team manages rental portfolio across the Peninsula. Greenwich Peninsula Lettings manages over 90% of rentals in the area, offering studios, apartments, and penthouses for rent.
3. Commercial & Retail Spaces: Design District provides purpose-built workspaces for creative industries across 16 buildings, home to over 170 creative businesses and 1,600 individuals. Canteen Food Hall & Bar offers food and beverage retail opportunities.
4. Resident Services and Amenities: Service charges and amenity fees for Upper Riverside Club (gyms, pools, screening rooms, co-working spaces), Aperture facilities, and concierge services. The Upper Riverside Club offers 20+ resident-only amenities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Greenwich Peninsula is a 150-acre mixed-use real estate development in South East London delivering residential apartments for sale and rent across multiple neighbourhoods (Peninsula Gardens, Peninsula Riverfront, Prime Point, Upper Riverside, Lower Riverside), the Design District commercial creative workspace across 16 buildings, food and beverage venues (Canteen Food Hall & Bar), and a public realm including parks, the NOW Gallery, and a public art programme. The development is part of a 30-year masterplan owned and delivered by Knight Dragon with completion targeted for 2043. Residential units range from studios to penthouses priced £380,000 to over £1,000,000, with a Rent to Buy scheme available requiring only a 5% deposit.

Product overview

Greenwich Peninsula is a 30-year masterplan redevelopment project by Knight Dragon covering 150 acres in South East London. The offering is a mixed-use development comprising multiple residential neighbourhoods (Peninsula Gardens, Peninsula Riverfront, Prime Point, Upper Riverside, Lower Riverside), commercial creative spaces (Design District with 16 buildings), food & beverage venues (Canteen Food Hall & Bar, The Pilot), leisure amenities (The Upper Riverside Club with 20+ facilities, Gather gym, Golf Driving Range), public green spaces (Central Park, Ecology Park), and cultural attractions (The Tide linear park, NOW Gallery, multiple public art installations by Damien Hirst, Allen Jones, Alex Chinneck, and Conrad Shawcross). The residential portfolio offers apartments from studios to penthouses ranging from approximately £380,000 to over £1,000,000, with various ownership schemes including a Rent to Buy option.

Differentiator

Problem solved

Functional benefit

Products and services

• Peninsula Gardens A family of four brickwork buildings nestled between Central Park and the River Thames offering studio, 1-bedroom, and 2-bedroom apartments. Includes residents' private landscaped gardens, co-working lounges, and access to Aperture's residents' gym and concierge. Studios from £397,500, 1-bed from £517,500, 2-bed from £742,500. 99% sold out.
• Peninsula Riverfront Part of the Upper Riverside district featuring studios and 1, 2, and 3-bedroom apartments designed by Skidmore, Owings & Merrill with access to the Upper Riverside Club (gyms, swimming pool, steam room, co-working lounges, roof terraces). Prices from £395,000 to over £1,000,000, ranging 368 to 1,459 sqft. Offers the Rent to Buy scheme.
• Prime Point A collection of private new homes in the Brickfields neighbourhood with industrial-influenced exteriors, offering Manhattan Studios and 1, 2, and 3-bedroom apartments overlooking Central Park and Canary Wharf. Includes 15-hour concierge, roof terraces, and a co-working lounge. Studios from £380,000, 1-bed from £470,000, 2-bed from £575,000, 3-bed from £785,000.
• Upper Riverside A collection of five striking towers designed by SOM architects offering riverfront living with views of the Thames and London skyline. Each building uniquely designed by world-class interior designers. Access to The Upper Riverside Club with 20+ resident amenities including one of London's highest indoor pools, two gyms, steam room, cinema room, multimedia room, co-working spaces, roof terraces, and 24/7 concierge.
• Lower Riverside The first district to open at Greenwich Peninsula, completed in 2016, comprising six buildings positioned directly on the river or Central Park. Offers a selection of apartments from studios to penthouses with access to Aperture amenities including residents' gym, meeting spaces, and 24/7 concierge.
• Design District London's first permanent home for the creative industries, comprising 16 purpose-built workspace buildings designed by eight different architects. Home to 170+ creative businesses with facilities including workshops, co-working spaces, a gallery, and an industrial test kitchen. Located one minute from North Greenwich Underground Station. Offers studios, offices, co-working, and full building takeovers for businesses of 2 to 2,000 employees.
• Canteen Food Hall & Bar A street food market in the Design District featuring six street food kitchens serving global dishes, plus craft beer and hand-shaken cocktails from a bar in a fairy-light-filled venue and a sun-drenched courtyard. Open seven days a week as a food and beverage destination on the Peninsula.
• Residential Lettings Service In-house lettings service managing over 90% of rental properties on Greenwich Peninsula. Offers studios, apartments, and penthouses for rent across all neighbourhoods, providing tenants with access to the Upper Riverside Club, Aperture amenities, and the wider Peninsula community.

Quantifiable outcome

• Up to 6% potential rental yields for investors
• +4 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Allies and MorrisoncoreStrategic or Co-development Partner · 1 January 2018Allies and Morrison is the masterplanner for Greenwich Peninsula. The firm, celebrating its 40th year in 2025, came to the project with impressive pedigree having conceived schemes for the London Olympic Park and the Argent King's Cross development. They are responsible for the overall vision and urban design framework.
• Skidmore, Owings & Merrill (SOM)coreStrategic or Co-development Partner · 1 January 2018SOM designed the five striking towers of Upper Riverside district. Kent Jackson, Design Partner at SOM, oversaw the structure of Upper Riverside. The architecture features unusually high ceilings, floor-to-ceiling windows, and internal split-levels.
• Tom DixoncoreStrategic or Co-development PartnerSelf-taught British designer Tom Dixon contributed high-concept interiors to a limited-edition series of SOM-designed apartments and lofts in Upper Riverside. Also designed the 'Renew Floor' wellness space at The Upper Riverside Club featuring day spa and evening social space.
• Tom Dixon Design Research StudiocoreStrategic or Co-development PartnerTom Dixon's Design Research Studio designed the 'Renew Floor' at The Upper Riverside Club, described as 'temple to wellness' featuring one of London's highest indoor pools with city skyline views, two exercise studios, steam room, and largest terrace in the district.
• Design District Architects (8 firms)coreStrategic or Co-development PartnerDesign District features 16 buildings designed by eight different architects, each with strikingly different aesthetics. Includes work by David Kohn Architects, Adam Khan Architects, 6A Architects, Architecture 00, HNNA, and others.
• GROSS. MAX.coreStrategic or Co-development PartnerLandscape architect GROSS. MAX. conceived the serene landscaping along The Tide, running from Peninsula Square along the riverfront. Specialists in waterfront scheme design.
• Studio AshbycoreStrategic or Co-development PartnerInterior designer Studio Ashby contributed to The Upper Riverside Club design, creating loft-style volumetric spaces with incredible views and four-metre-high ceilings in No. 3 and No. 5 Upper Riverside.
• Design Haus LibertycoreStrategic or Co-development PartnerDesign Haus Liberty is one of the interior designers contributing to The Upper Riverside Club amenities, alongside Tom Dixon, Studio Ashby, and Emulsion.
• Emulsion ArchitecturecoreStrategic or Co-development PartnerEmulsion Architecture is one of the interior designers contributing to The Upper Riverside Club amenities, alongside Tom Dixon, Studio Ashby, and Design Haus Liberty.
• Ravensbourne CollegeminorOthersRavensbourne College students are based in the Design District, which acts as gateway to The Tide riverside linear park. Creative students contribute to the vibrant mixed-use district.
• NOW GallerycoreStrategic or Co-development PartnerNOW Gallery is the Peninsula's contemporary art exhibition space operated by Greenwich Peninsula. Has showcased artists including Molly Goddard before they gained fame, and hosts ambitious art, fashion and design shows.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Battersea Power Station Development Company: Battersea Power Station is a comparable large-scale, mixed-use London regeneration project delivering residential, commercial, retail, and cultural space on a single former industrial site. Like Greenwich Peninsula, it is a master-planned riverside scheme targeting premium buyers and tenants in central London.
• Canary Wharf Group: Canary Wharf Group develops and operates one of London's largest mixed-use estates focused on commercial office, retail, and residential. While more office-anchored, it is comparable as a large-scale London estate owner/operator adjacent to Greenwich Peninsula and competes for similar transport-driven demand.
• Lendlease (Elephant Park): Lendlease's Elephant Park is a large-scale, mixed-use regeneration in central London delivering residential, retail, and green space on a comparable urban regeneration template. It is a direct peer in the master-planned London neighbourhood category.
• King's Cross Central Limited Partnership (Argent): Argent's King's Cross development is one of London's most prominent mixed-use regeneration projects, combining residential, office, retail, and cultural venues on a comparable scale to Greenwich Peninsula. It serves as a direct benchmark for integrated London place-making.
• Quintain (Wembley Park): Quintain is developing Wembley Park as a 85-acre mixed-use London neighbourhood with thousands of residential units, commercial space, and public realm — directly comparable in master-planning approach and product mix to Greenwich Peninsula, though in a different submarket.

Broad incumbents

• Taylor Wimpey Central London: Taylor Wimpey's Central London division delivers high-density residential developments across prime London zones. As a national housebuilder with a substantial London pipeline, it competes for similar buyer segments and offers comparable unit-level economics benchmarks.
• Barratt London: Barratt London's residential division delivers large volumes of new-build homes across Greater London. As a major London housebuilder, it competes for similar buyer segments (first-time buyers, families, investors) and provides a benchmark for unit-level pricing and absorption.
• Berkeley Group: Berkeley Group is one of London's largest residential developers, operating across multiple London boroughs with a portfolio of mixed-tenure developments. It is a broad incumbent comparable to Greenwich Peninsula's residential sales model, though without a single 150-acre masterplan.
• Notting Hill Genesis: Notting Hill Genesis is one of London's largest housing associations, developing and managing tens of thousands of homes across the capital. It overlaps with Greenwich Peninsula on the residential letting and affordable housing dimensions, including shared-ownership products like the Rent to Buy scheme.

Emerging players

• Mount Anvil: Mount Anvil is a London-focused residential developer delivering mixed-tenure schemes across the capital. It is comparable as a mid-sized London specialist targeting similar buyer profiles, though at smaller scale than the Greenwich Peninsula masterplan.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/greenwichpeninsula
• LinkedInlinkedin.com/company/knight-dragon-ltd
• Xx.com/thepeninsulist

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenwich Peninsula