ADHD-foreningen

What ADHD-foreningen does

ADHD-foreningen is a Danish non-profit association founded in 1982 and headquartered in Odense, Denmark, dedicated to supporting individuals with ADHD and ADD and their families. The organization delivers its mission through a portfolio of member-facing services: individual and family counseling, structured educational courses, multi-tier memberships, and published guides and handbooks, supported by a network of local chapters distributed across Denmark. The workforce comprises between 11 and 50 employees.

Its business model is that of a typical patient-advocacy non-profit, with revenue derived from four streams: (1) tiered membership fees priced from 300 DKK to 1,200 DKK, (2) paid course fees ranging from 6,500 DKK to 9,000 DKK per participant, (3) donations from supporters, and (4) public funding from Danish governmental sources. The organization operates exclusively within Denmark and does not disclose any proprietary technology platform, AI systems, or digital product architecture beyond course delivery and publication distribution. Its competitive position rests on category incumbency as the dedicated ADHD association in Denmark and the depth of its local-chapter distribution, rather than on any technology differentiation.

The organization is in active expansion mode: it has launched a specialistuddannelse (specialist training program) for SPS-givere, targeting professional certification rather than only patient education, and is rolling out free group programs for the 25-35 year-old cohort in additional Danish municipalities including Aalborg, Viborg, Ribe, and Næstved. These moves suggest a strategy of broadening both the customer base (into practitioners and young adults) and geographic coverage while reinforcing the multi-channel community-and-education operating model.

Name

ADHD-foreningen

Legal name

ADHD-foreningen

Website

https://adhd.dk

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

ADHD-foreningen is a Danish non-profit association founded in 1982 and headquartered in Odense, supporting people with ADHD/ADD and their families through counseling, courses, memberships, publications, and a national network of local chapters across Denmark.

Ownership category

akta.pro rank

Headquarters

HQ city

Odense

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees: Annual membership fees from individuals, families, youth, and supporter memberships. Personal membership at 300 DKK/year, family at 500 DKK/year, youth (18-25) at 100 DKK/year, and supporter at 1200 DKK/year. Memberships are per calendar year.
2. Donations: The organization receives donations and is approved as a charitable organization. Donations of 200 DKK or more qualify for tax deductions.
3. Public funding: Receives public funds in the form of subsidies (tilskud) and grants (puljer). The organization states they only receive public funds in this form and depend on support to offer activities benefiting people with ADHD/ADD.
4. Course fees: Professional development courses for teams in kindergartens, schools, and other institutions. Pricing varies: 3-hour competence development for kindergarten teams at 6500 DKK, similar sessions for other professional groups at 6750 DKK. Individual counseling courses for municipalities at 9000 DKK including transport.
5. Sale of educational materials: Sale of guides, handbooks, and educational materials through the webshop. Examples include guide for newly diagnosed adults (10 DKK), guide for teachers (20 DKK).

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

ADHD-foreningen is a Danish nonprofit membership association founded in 1982 that supports individuals affected by ADHD/ADD through phone and online counseling, family counseling, individual coping programs, psychoeducation, professional training for institutions, and a webshop of educational publications. It also operates regional chapters (lokalafdelinger) across Denmark, publishes a weekly newsletter, and runs awareness campaigns, funded primarily through membership fees, donations, public grants and subsidies, and course fees.

Product overview

ADHD-foreningen is a Danish non-profit association offering a comprehensive ecosystem of services for individuals with ADHD/ADD and their families. The organization operates as a unified service platform combining counseling (phone, online, and in-person), educational courses (specialist training, coping programs, workshops), publications (guides, handbooks, brochures), and membership programs. Core services include individual counseling, family counseling, professional development for institutions, and a coping resource bank. The product portfolio spans free helpline services, paid personalized counseling programs, and a webshop selling publications. The organization also publishes newsletters and operates local chapters nationwide, all unified under the mission of empowering people with ADHD to lead lives driven by their choices rather than their diagnosis.

Differentiator

Problem solved

Functional benefit

Products and services

• Rådgivning (Counseling Helpline)

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• ADHD Norge: Norwegian national ADHD membership association providing counseling, courses, advocacy and local chapters. Most direct geographic and structural peer, sharing the Nordic welfare-state service model.
• ADHD Ireland: Irish national ADHD charity providing information, support groups, training and advocacy. Closely comparable nonprofit model offering professional training, family services and member resources.
• ADHD Foundation (UK): UK ADHD charity delivering education, training for schools and employers, and family/adult support services. Comparable in combining professional development with direct member services.
• CHADD (Children and Adults with ADHD): US-based national ADHD nonprofit providing education, advocacy, support groups and professional resources. Closest US analogue and one of the largest ADHD membership organizations globally.
• ADDA (Attention Deficit Disorder Association): US national ADHD nonprofit focused on adults with ADHD, providing resources, webinars, peer support and conferences. Comparable peer serving adults with ADHD through educational content and community.
• ADHD UK: UK-based ADHD awareness and support charity providing resources, peer support and professional training. Comparable UK peer with similar nonprofit advocacy and educational content model.

Regional players

• Hjernesagen: Danish patient association for people with brain disorders including ADHD. Domestic peer in adjacent neurological/disease-advocacy space overlapping in target members and Danish policy advocacy.
• Psykiatrifonden: Danish mental health foundation funding research, education and awareness campaigns. Comparable Danish nonprofit advocacy model focused on mental wellbeing, with overlapping donor pool.
• Bedre Psykiatri: Danish civil society organization advocating for better mental health services and supporting users/families. Comparable Danish peer in mental health advocacy and family/caregiver education.

Others

• Autismeforeningen: Danish national autism association providing counseling, education, advocacy and local chapters for people with ASD and their families. Highly comparable operational structure serving a frequently co-occurring neurodevelopmental population.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/adhdforeningen
• Facebookfacebook.com/ADHDforeningen
• LinkedInlinkedin.com/company/adhd-foreningen-danmark

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ADHD-foreningen