Les Vins

What Les Vins does

Les Vins Co., Ltd. (레뱅) is a Seoul-headquartered wine import and distribution company operating in South Korea, founded in 2001 and affiliated with the Maeil Wine (매일와인) group. The company curates a portfolio of more than 50 wineries from 15+ countries spanning all major wine-producing regions (France, Italy, Spain, USA, Chile, Argentina, Australia, New Zealand, South Africa, Lebanon, Portugal, Germany, Hungary, Canada), and positions three labels as flagship brands: Clos du Val Cabernet Sauvignon, Umani Ronchi Vigor Red, and Lapostolle Clos Apalta. The portfolio carries heavy third-party validation, including four James Suckling 100-point ratings on Clos Apalta and 26 medals at Korea Wine Challenge 2019.

The business is structured around three sales divisions: ON Sales (wholesalers, retailers, restaurants, hotels, resorts), Special Sales (corporate key accounts and the company's own retail shop), and OFF Sales (department stores, mass-market marts, convenience stores). On top of this B2B and B2C network, Les Vins operates 와인파크 (Wine Park), a company-owned retail wine shop in Yeoksam-dong, Seoul, as a direct-to-consumer touchpoint. Marketing centers on the lesvinskr.com website (wine catalog, monthly Wine of the Month features, news/events), Instagram/Facebook/Twitter social channels, and event-driven demand generation including winemaker visits and Korea Wine Challenge participation.

Les Vins is a privately held company (legal entity: ㈜레뱅; business registration 129-81-47625) led by CEO Park So-young (박소영). Revenue is generated through product margins on imported wines and spirits, with no publicly disclosed pricing tiers. Long-term exclusive distribution rights anchor the model — most notably a 15-year exclusive partnership with Lapostolle (since 2010) — supplemented by a Fladgate-aligned Porto Valdouro relationship and curated winemaker engagement (e.g., David Adelsheim hosted visit, May 2026).

Name

Les Vins

Legal name

Les Vins Co., Ltd. (레뱅)

Website

https://lesvinskr.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Les Vins is a Seoul-based wine importer and distributor curating 50+ wineries from 15+ countries for Korean B2B trade (wholesalers, restaurants, hotels) and direct consumers through a multi-channel sales organization and its Yeoksam-dong retail shop, Wine Park.

Ownership category

akta.pro rank

Product category

Wine Import & Distribution

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482), Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer, Wine, and Liquor Retailers (4453)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB), Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Wine import distribution
• Premium wine curation
• Wholesale beverage distribution
• Wine retail operations
• Imported spirits distribution

Headquarters

HQ city

Seocho

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Wine and Spirits Import Distribution: Les Vins imports, distributes, and sells a portfolio of international wines and spirits to B2B channels (wholesalers, retailers, restaurants, hotels, resorts) and B2C channels (department stores, mart, CVS, and company-owned wine shop). Revenue is generated through product margins on imported wines.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Les Vins is a South Korea-based wine import and distribution company that curates and supplies a portfolio of international wines and spirits from 15+ countries (including France, Italy, Spain, USA, Chile, Argentina, Australia, New Zealand, South Africa, Portugal, Germany, Hungary, Lebanon, and Canada). The company operates a multi-channel distribution structure covering B2B trade (wholesalers, retailers, restaurants, hotels, resorts), key corporate accounts, and B2C channels (department stores, mass-market marts, convenience stores, and the company-owned 와인파크/Wine Park retail shop in Yeoksam-dong, Seoul). Its three flagship labels are Clos du Val Cabernet Sauvignon, Umani Ronchi Vigor Red, and Lapostolle Clos Apalta.

Differentiator

Problem solved

Functional benefit

Brands

• 와인팩 (Wine Park): Company-owned wine retail shop located in 역삼동, Seoul, offering various wine selections to meet consumer needs and promote wine culture at Korean dining tables.

Products and services

• Wine Portfolio (Imported Wine Distribution) Curated portfolio of imported wines sourced from 15+ wine-producing countries including France, Italy, Spain, USA, Chile, Argentina, Australia, New Zealand, South Africa, Portugal, Germany, Hungary, Lebanon, and Canada. Distributed through B2B trade channels (wholesalers, retailers, restaurants, hotels, resorts) and B2C channels (department stores, marts, CVS, and Wine Park shop) across South Korea. Three flagship labels are Clos du Val Cabernet Sauvignon, Umani Ronchi Vigor Red, and Lapostolle Clos Apalta.
• Hard Liquor Portfolio Imported hard liquor portfolio offered alongside the wine range, listed as a separate portfolio on the company website and distributed through Les Vins' established B2B and B2C channels in South Korea.
• 와인파크 (Wine Park) Retail Wine Shop Company-owned direct-to-consumer retail wine shop located in Yeoksam-dong, Seoul. Operates as a curated wine retail touchpoint offering a diverse wine list to consumers, intended to lead the creation of new wine dining culture at Korean tables.
• 이달의 와인 (Wine of the Month) Program Monthly curated wine feature program that highlights a single wine from Les Vins' portfolio each month to drive consumer engagement and demand generation. Recent featured selections include Gosset Grande Reserve Brut (June 2026), Bodegas Muga Reserva (May 2026), Alta Vista Premium Malbec (April 2026), and Lapostolle Clos Apalta (January 2026).

Quantifiable outcome

• Korea Wine Challenge 2019: 26 medals including 1 Trophy, 11 Gold, 12 Silver, 2 Bronze
• +3 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Lapostolle (Chile) — Exclusive Distribution PartnershipcoreChannel Partner/ Reseller/ Distributor · 1 January 2010Les Vins has maintained an exclusive distribution partnership for Lapostolle wines in South Korea since 2010. Lapostolle's flagship label, Clos Apalta, is a highly awarded Chilean icon wine (James Suckling 100 points, 4 times; Wine Spectator Top 100 #1 in 2008). Les Vins describes the partnership as a '견고한 파트너십' (solid partnership) spanning over a decade.
• Fladgate Partnership (Porto Valdouro)minorChannel Partner/ Reseller/ DistributorPorto Valdouro is a Class A graded winery that has partnered with Fladgate, a major Port wine conglomerate. Les Vins distributes Porto Valdouro products as part of its portfolio, representing this Fladgate-associated brand in Korea.
• David Adelsheim (Adelsheim Vineyard, Oregon, USA)minorStrategic or Co-development PartnerLes Vins hosted a David Adelsheim Korea visit event (May 18-31, 2026) featuring winemaker David Adelsheim of Adelsheim Vineyard in Oregon's Willamette Valley. Adelsheim is described as a 'living legend' who contributed to Oregon's wine industry development.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Treasury Wine Estates: Global wine major (Penfolds, Beringer, Lindeman's, 19 Crimes) with established Asia Pacific distribution. Comparable as a large-scale wine producer/distributor that competes with Les Vins for shelf and on-premise placements in Korea through third-party importers.
• Pernod Ricard: Global wine and spirits group (Jacob's Creek, Brancott Estate, Mumm) operating direct Korean distribution. Comparable as a multinational wine/spirits major with Korea presence that overlaps with Les Vins in premium import and on-premise channels.
• E. & J. Gallo Winery: World's largest wine producer with broad premium and entry-tier portfolio. Comparable as a global wine major whose Korean distribution overlaps with Les Vins across multiple price tiers in off-premise retail and HoReCa.
• Diageo Korea: Global premium wine and spirits company with Korean operations and on-premise focus. Comparable in product breadth, multi-channel structure, and pursuit of premium consumer occasions that Les Vins targets through its ON Sales and Wine Park channels.
• Lotte Chilsung Beverage: Major Korean beverage conglomerate with a wine import and distribution arm (Chamisal, Bodegas Los Llanos). Comparable as a Korean-headquartered multi-channel beverage distributor that competes with Les Vins in domestic on-premise and off-premise wine distribution.
• HiteJinro: Korea's largest brewer and a significant alcoholic beverage distributor with wine imports. Comparable as a Korean beverage conglomerate with multi-channel wine and spirits distribution that competes with Les Vins for trade accounts and consumer shelf space.
• Castel Group: One of the world's largest wine producers and distributors with French roots and strong presence in Asia. Comparable as a major multi-origin wine player whose Korean distribution activities overlap with Les Vins' wholesale and HoReCa channels.
• Accolade Wines: Global wine company with a portfolio spanning Hardys, Banrock Station, and Kumala, with established Asian distribution. Comparable as a multi-origin wine supplier/distributor that competes with Les Vins for Korean retail and on-premise placements.
• Brown-Forman: Global premium wine and spirits company with operations across Asia. Comparable as a multinational premium wine/spirits player with a Korean footprint that competes with Les Vins in the HoReCa and premium off-premise segments.
• Constellation Brands: Large global wine and spirits group (Robert Mondavi, Meiomi, Kim Crawford) with international distribution. Comparable as a multi-tier wine major whose Korean wholesale and on-premise distribution competes with Les Vins across price segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/maeilwine
• Facebookfacebook.com/maeilwine
• Instagraminstagram.com/explore/tags/%EB%A0%88%EB%B1%85%EB%93%9C%EB%A7%A4%EC%9D%BC/?hl=ko
• LinkedInlinkedin.com/company/les-vins-de-maeil

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Vins