New York Financial Partners

What New York Financial Partners does

New York Financial Partners is a privately-held, independent financial services firm headquartered in Jericho, New York, that delivers investment planning, business planning, and insurance services. The firm serves high-net-worth individuals and families as its primary segment, with a secondary focus on business owners and corporate clients through corporate retirement, employee benefit, and executive benefit offerings via its New York Partners Employee Benefit Group subsidiary. Securities and investment advisory services are offered through Osaic Wealth, Inc. (member FINRA/SIPC), and NYFP functions as an office of supervisory jurisdiction under Osaic, leveraging Osaic's technology, compliance, and trading infrastructure rather than operating its own platform.

The core product surface spans personal investment management (mutual funds, brokerage, retirement accounts, annuities, alternative investments), financial planning, group benefits (401(k), health, disability, life insurance), and personal insurance (life, disability, long-term care, health). Supporting resources include a financial calculator library, articles, videos, glossary, and a client portal (Royal Alliance/NetXInvestor). The firm is distinguished by a recruiting flywheel in which it has onboarded multiple independent advisory practices transitioning from platforms such as Raymond James, LPL Financial, and Fidelity — bringing $545M+ in client assets across four documented transitions in roughly six months.

NYFP makes money primarily via recurring, fee- or commission-based advisory arrangements negotiated individually with clients under multi-year engagements, executed through Osaic Wealth, Inc. Pricing is not publicly disclosed. Distribution is sales-led and direct via a network of affiliated independent advisors and managing directors operating under the NYFP/Osaic umbrella, supplemented by content-marketing-driven top-of-funnel lead capture. The firm has 11-50 employees and is privately held with no disclosed parent, outside investors, or VC/PE backers.

Name

New York Financial Partners

Legal name

New York Financial Partners, Inc.

Website

https://nyfp.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

New York Financial Partners is an independent, privately-held financial services firm in Jericho, NY, that delivers investment planning, business planning, and insurance services to high-net-worth individuals, families, and business owners through Osaic Wealth, Inc.'s platform and a network of affiliated advisors.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Broker-Dealer Affiliated Wealth Advisory (FSAEABAB)

Keywords

• Financial planning services
• Wealth management advisory
• Investment management
• Retirement planning services
• Insurance and benefits

Headquarters

HQ city

Jericho

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Financial Advisory Services: NYFP operates as an independent financial advisory firm offering investment management, financial planning, and related services. Securities and investment advisory services are offered through Osaic Wealth, Inc., member FINRA/SIPC.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

New York Financial Partners is an independent financial services firm that delivers personalized wealth management, investment planning, business planning, and insurance solutions through affiliated financial advisors operating under the Osaic Wealth, Inc. platform. Offerings span Investments/Financial Planning (financial management, investment management, securities, mutual funds, retirement accounts, annuities, alternative investments), Business Planning (401k plans, employee benefits, group insurance), Insurance Services (disability, life, long-term care, health), and Corporate Services via the New York Partners Employee Benefit Group.

Product overview

New York Financial Partners operates as a comprehensive financial services firm offering a unified platform of advisory and planning services. The core offerings include Investments/Financial Planning (financial management, investment management, securities, mutual funds, retirement accounts, annuities, alternative investments), Business Planning (401k plans, employee benefits, group insurance), Insurance Services (disability, life, long-term care, health), and Corporate Services through New York Partners Employee Benefit Group. The firm provides supplementary tools including financial calculators, educational videos, an articles library, and a financial glossary. Clients access accounts through a dedicated online portal. All securities and investment advisory services are offered through Osaic Wealth, Inc., member FINRA/SIPC.

Differentiator

Problem solved

Functional benefit

Products and services

• Investments/Financial Planning Comprehensive investment and financial planning services for individuals and families, including financial management, investment management, equity and fixed income securities, mutual funds, brokerage accounts, retirement accounts, college planning, annuity products, and alternative investments. Securities and investment advisory services are offered through Osaic Wealth, Inc., member FINRA/SIPC.
• Business Planning Corporate retirement and employee benefit solutions for business owners and corporate clients, including 401(k) plans, employee benefit plans, group health insurance, group disability plans, and group life insurance plans.
• Insurance Services Personal insurance products for individuals and families, including disability income insurance, life insurance, long-term care insurance, and individual health insurance.
• Corporate Services (New York Partners Employee Benefit Group) Corporate and executive services program delivered through the New York Partners Employee Benefit Group subsidiary, leveraging over 50 years of experience in health insurance and pension plans for corporate clients. Helps reduce costs while maintaining employee benefits through group health, group disability, group life, and pension plan solutions.

Quantifiable outcome

• Client asset growth through advisor transitions totaling over $545 million in recent months

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• OsaiccoreStrategic or Co-development Partner · 28 April 2026NYFP operates as an office of supervisory jurisdiction under Osaic, Inc. Securities and investment advisory services are offered through Osaic Wealth, Inc., member FINRA/SIPC. The partnership provides NYFP with technology capabilities, trading access, compliance infrastructure, and a platform for recruiting independent advisors. Osaic framed the relationship as part of continued momentum in attracting independent advisors seeking greater autonomy paired with infrastructure, technology and community support.
• Geraldine SpinellaminorGTM or Marketing Partner · 28 April 2026Geraldine Spinella, a financial advisor based in Garden City, NY, joined Osaic through NYFP's office of supervisory jurisdiction, bringing approximately $107 million in client assets from Raymond James. Spinella focuses on personalized investment strategies for individuals and families and is recognized as a community leader in the New York area.
• Westport Private WealthminorGTM or Marketing Partner · 18 February 2026Westport Private Wealth joined the Osaic platform through NYFP with $252 million in client assets. The strategic partnership adds significant assets to the NYFP network.
• IDT Capital GroupminorGTM or Marketing Partner · 11 February 2026IDT Capital Group, a Melville, NY-based independent wealth management firm with approximately $186 million in client assets, joined Osaic through NYFP. Led by David Calderon, the firm transitioned from LPL Financial after more than a year of due diligence, citing Osaic's expanded technology capabilities, enhanced trading access, and infrastructure support.
• REVUP Private WealthminorGTM or Marketing Partner · 23 October 2025REVUP Private Wealth, led by Michael Grand, decided to join Osaic through NYFP after a thorough due diligence process. Grand, who previously worked at Fidelity, cited Osaic's infrastructure, collaborative culture, and succession planning program as key factors in the decision.
• Affiliated Advisors NetworkcoreChannel Partner/ Reseller/ DistributorNYFP hosts a network of affiliated independent advisors including Sewall Financial Group, Parness Financial Services, DMG Portfolio Management, Ryan & Janowsky, Freedom Wealth Partners, and others who operate under the NYFP/Osaic umbrella.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Commonwealth Financial Network: Independent wealth management and broker-dealer platform that recruits breakaway advisors and provides them with technology, compliance, and practice management support. Comparable to NYFP's OSJ model under Osaic but at materially greater scale.
• Cetera Financial Group: Independent broker-dealer network with multiple OSJ offices serving financial advisors transitioning from wirehouses. Competes directly with NYFP for breakaway advisor recruiting and offers a similar independent, multi-affiliate structure.
• Cambridge Investment Research: Large independent broker-dealer supporting thousands of financial advisors across OSJ and branch models with custody, technology and compliance infrastructure. Directly comparable platform business to NYFP's Osaic OSJ.
• Kestra Financial: Independent wealth management platform built around acquiring and supporting breakaway advisor teams and independent firms. Mirrors NYFP's growth-by-recruiting playbook at a larger scale.
• HighTower Advisors: National RIA built by aggregating breakaway advisors from wirehouses and large broker-dealers. Comparable target market (advisors seeking independence) with shared HNW client focus and similar value proposition on objectivity.
• Sanctuary Wealth: Partner-owned platform for breakaway advisors, providing technology, operations, and capital to growing wealth teams. Directly comparable OSJ-style offering to NYFP for advisors transitioning from wirehouses.
• Dynasty Financial Partners: Turnkey asset management platform serving breakaway advisors and independent wealth firms with technology, investment offerings, and consulting. Competes for the same advisor recruiting pipeline as NYFP.

Broad incumbents

• LPL Financial: Largest independent broker-dealer in the US, hosting thousands of advisors across OSJ and independent contractor models. Source of breakaway advisors migrating to NYFP (e.g., IDT Capital), and a key benchmark for NYFP's platform economics.
• Raymond James Financial: Diversified financial services firm with an independent contractor channel for advisors. Also a feeder of breakaway advisors (e.g., Geraldine Spinella) into NYFP, and a competitor in recruiting independent advisors.

Others

• Advisor Group / Osaic affiliates: Sister OSJs and affiliated offices operating under the same Osaic Wealth umbrella. Closest structural peers, sharing infrastructure, compliance, and recruiting efforts, and defining the competitive recruiting set NYFP operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about New York Financial Partners