Mex Rent A Car
Mex Rent A Car is a Mexican-headquartered car rental company operating across 40+ cities in Mexico, the US, Canada, and 20+ international destinations, serving tourists, business travelers, and local customers with tiered insurance and ancillary add-ons under the Mex Alliance umbrella.
- Company typePrivate
- Founded1994
- HeadquartersChacarita, Argentina
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Mex Rent A Car does
Mex Rent A Car is a Mexican-headquartered car rental company operated by Turismo Gargo, S.A. de C.V., founded in 1994 and headquartered in Guadalajara, Jalisco. The company delivers short-term vehicle rentals to tourists, business travelers, and local customers across more than 40 cities in Mexico, the United States, and Canada, and has extended operations to 20+ international destinations spanning the Caribbean (Puerto Rico, Dominican Republic, Jamaica, Aruba, Barbados, Cayman Islands, Saint Martin, Trinidad and Tobago), Central America (Costa Rica, Guatemala, Panama), South America (Colombia), and Europe (Spain, Poland, Greece, Malta, Bulgaria, Albania, Serbia, Iceland, Morocco, Jordan, Lebanon). Core fleet categories range from economy sedans to compact SUVs, premium SUVs (e.g., Chevrolet Suburban), specialty vehicles (Ford Mustang Convertible, Jeep Wrangler 4x4), and vans.
The underlying technology stack centers on an online reservation platform with real-time vehicle availability and pricing, SSL 3.0-encrypted transactions, a corporate login portal for fleet account management, a reservation recovery system, a MEX Mobile Application supporting digital driver's license acceptance via official state applications, and Facebook tracking-pixel integration for marketing analytics. Mexican operations are supported by mandatory third-party liability coverage (RLP up to $750,000 MXN) embedded in base rates, with optional Collision Damage Waiver (CDW, 10% deductible) and Total Coverage (0% deductible including tire/glass, medical, legal, and roadside assistance).
The business model is pay-as-you-go unit pricing per 24-hour rental period, monetized through base rates, tiered insurance upgrades, ancillary add-ons (GPS/TravelTab $11.99–$21.99 USD/day, child seats $5.99 USD/day, additional drivers ~$3.99 USD/day, prepaid fuel, young driver surcharge ~$13 USD/day for ages 18–24), cross-border and one-way drop-off fees, and credit-card authorization holds ($1,500–$30,000 MXN) released post-rental. Distribution combines direct-to-consumer website and 24/7 call-center bookings, physical airport counters, a corporate account portal, third-party travel platforms, and a Cross Border Xpress (CBX) service at the San Diego–Tijuana binational bridge. The company also operates four wholly-owned sub-brands under the Mex Alliance umbrella: Más Rent A Car, Mi Cab, Seminuevos Mex, and Mex Carga.
Mex Rent A Car firmographics
Firmographics- Name
- Mex Rent A Car
- Legal name
- Turismo Gargo, S. A. de C. V.
- Website
- https://mexrentacar.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Mex Rent A Car is a Mexican-headquartered car rental company operating across 40+ cities in Mexico, the US, Canada, and 20+ international destinations, serving tourists, business travelers, and local customers with tiered insurance and ancillary add-ons under the Mex Alliance umbrella.
- Ownership category
- akta.pro rank
Mex Rent A Car industry classification
Industry- Product category
- Car Rental Services
- NAICS
- Passenger Car Rental (532111), Passenger Car Rental and Leasing (53211), Automotive Equipment Rental and Leasing (5321), Passenger Car Leasing (532112)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Self-Drive Car Rental (THADAAAF)
- akta.pro secondary industries
- Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside) (THADAAAL), Corporate & Government Contract Car Rental (THADAAAJ), Local City / In-Town Car Rental (THADAAAC)
Keywords
Where Mex Rent A Car is headquartered
LocationHeadquarters
- HQ city
- Chacarita
- HQ country
- Argentina
- HQ region
- Latin America
Offices24 records
Markets served
Mex Rent A Car business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Vehicle Rental: Core revenue from daily vehicle rentals charged per 24-hour period. Rates vary by vehicle category (economy, compact, SUV, premium) and include base rental plus optional coverage packages. Additional charges apply for young drivers (18-24), additional drivers, child seats, GPS/WiFi devices, fuel prepaid options, and cross-border travel.
- Insurance and Coverage Products: Revenue from optional insurance and protection packages including Total Coverage (CT) with 0% deductible, RLP+CDW basic coverage, and supplemental protections. Insurance pricing varies by vehicle category and credit card type.
- Ancillary Services: Add-on products and services including GPS/TravelTab devices ($11.99-$21.99 USD/day), child seats ($5.99 USD/day), additional driver fees (~$93.86 MXN or ~$3.99 USD per day), and prepaid fuel options.
- Cross-Border and Drop-off Fees: One-way rental fees when vehicles are returned to different locations, plus cross-border fees for travel between countries (e.g., US insurance coverage for vehicles rented in Mexico crossing to the US).
- Security Deposits: Credit card authorization holds at pickup as security deposits, ranging from $1,500 MXN (Total Coverage with Visa/Mastercard) to $30,000 MXN (basic coverage with American Express), released upon vehicle return.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Economy Sedan - Basic Coverage |
| Unit Pricing | Pay-as-you-go | Economy Sedan - Total Coverage |
| Unit Pricing | Pay-as-you-go | Compact SUV - Basic Coverage |
| Unit Pricing | Pay-as-you-go | Compact SUV - Total Coverage |
| Unit Pricing | Pay-as-you-go | Child Seat Rental |
| Unit Pricing | Pay-as-you-go | GPS/TravelTab Device |
| Unit Pricing | Pay-as-you-go | Additional Driver |
| Unit Pricing | Pay-as-you-go | Young Driver Surcharge |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Mex Rent A Car product offering
Product offeringCore offering
Mex Rent A Car provides short-term vehicle rental services from a fleet of economy to premium SUVs and vans across 40+ cities in Mexico, the United States, Canada, and 20+ international destinations. The service is built around daily-rate bookings with mandatory third-party liability (RLP), optional Collision Damage Waiver (CDW), and Total Coverage (CT) with 0% deductible, plus ancillary add-ons such as GPS/WiFi devices, child seats, additional drivers, prepaid fuel, one-way drop-off, and 24/7 roadside assistance. Operated by Turismo Gargo SA de CV, a 100% Mexican company founded in 1994.
Product overview
Mex Rent A Car is a car rental company operated by Turismo Gargo SA de CV, offering a diverse fleet of vehicles from economy sedans to SUVs, vans, and specialty vehicles across Mexico, the United States, Canada, and 20+ international countries. The core offering centers on short-term vehicle rentals with flexible coverage options including RLP (mandatory third-party liability), CDW (Collision Damage Waiver with deductibles), and CT (Total Coverage with 0% deductible). The company operates multiple sub-brands including Más Rent A Car, Mi Cab, Seminuevos Mex, and Mex Carga under the Mex Alliance umbrella. Add-on services include GPS/WiFi device rental (TravelTab), child seats, additional driver registration, prepaid fuel options, and 24/7 roadside assistance. The company also offers a corporate portal for business clients and a Cross Border Xpress service for binational border crossings.
Differentiator
Problem solved
Functional benefit
Products and services
- Mex Rent A Car Vehicle Rental Short-term vehicle rental across a fleet of brand-new vehicles spanning economy sedans, compact cars, SUVs, vans, and specialty models. Available in 40+ cities across Mexico, the United States, Canada, the Caribbean, Central America, South America, and Europe. Pickup requires only a credit card, official ID, and valid driver's license.
- Total Coverage (CT) Insurance Optional premium protection package that lowers the renter's financial responsibility to a 0% deductible for total theft or loss, and includes tire and glass protection, medical expenses up to $40,000 MXN per occupant, legal assistance, and roadside assistance up to $5,000 MXN per incident.
- TravelTab GPS/WiFi Device Rental Standalone rental of GPS navigation and WiFi hotspot devices priced between $11.99 and $21.99 USD per day plus taxes, providing in-vehicle navigation and internet connectivity during the rental period.
- Child Seat Rental Child safety seat rental priced at $5.99 USD per day plus taxes, available for infants and children up to 36 kg.
- Additional Driver Registration Service allowing additional drivers to be registered on the rental agreement for approximately $93.86 MXN per day (~$3.99 USD) in Mexico, requiring the same documentation as the primary driver.
- Prepaid Fuel Option Fuel prepayment option that lets renters receive a full tank at pickup and return the vehicle empty or partially filled without refueling charges.
- One-Way / Drop-off Rental Service allowing vehicle pickup at one Mex Rent A Car location and return at a different location, with one-way drop-off fees that may be waived within the same metropolitan area.
- Cross Border Xpress (CBX) Rental Service Specialized car rental service at the Cross Border Xpress terminal in San Diego/Tijuana, enabling cross-border travel with vehicles available at both ends of the binational bridge.
- Más Rent A Car Wholly-owned sub-brand under the Mex Alliance network offering car rental vehicles across the Mex Rent A Car location footprint.
- Mi Cab Wholly-owned transportation service brand within the Mex Alliance portfolio providing passenger mobility services.
- Seminuevos Mex Wholly-owned sub-brand within Mex Alliance selling pre-owned vehicles to consumers.
- Mex Carga Wholly-owned sub-brand within Mex Alliance providing cargo and freight transportation services.
- Corporate Account Program Dedicated corporate account program offering business clients a login portal for managing fleet reservations, viewing invoices, accessing corporate-specific rates, and consolidating rental activity across multiple cities.
Quantifiable outcome
- Security deposits as low as $1,500 MXN (~$85 USD) for cars and SUVs with Total Coverage
- +2 more outcomes
Companies that use Mex Rent A Car
Customer profileSegments4 records
Ideal customer profiles4 records
Mex Rent A Car technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
Feature4 records
Mex Rent A Car partnerships and signals
Strategic signalScale indicators5 records
Mex Rent A Car competitors and assessment
Company assessmentEmerging players
- EasyCar: Value-priced European-origin rental brand expanding into the Americas. Comparable on digital-direct booking model, value pricing positioning, and airport-counter expansion strategy overlapping with Mex's European footprint.
- Green Motion: Value-priced international rental brand with airport locations across Europe, the Americas, and beyond. Comparable as an airport-focused rental competitor in many of the same international cities where Mex operates (Madrid, Warsaw, Athens, Caribbean).
Direct peers
- Hertz Global Holdings: One of the world's largest car rental brands operating airport and off-airport locations globally. Directly comparable to Mex on product (short-term passenger car rental), target customer (leisure and business travelers), and distribution (airport counters + direct booking).
- Avis Budget Group: Operates the Avis and Budget brands across airports worldwide. Directly comparable as a multi-brand, airport-centric car rental company targeting tourists and business travelers, with overlapping ancillary insurance and add-on revenue models.
- Enterprise Mobility: Largest North American rental car company operating Enterprise, Alamo, and National. Directly comparable on product offering, customer segments, and geographic reach across the Americas — Mex competes most directly in Mexico and US airport markets.
- Sixt SE: European-headquartered premium rental and leasing company expanding aggressively in the Americas. Comparable on airport-counter business model, premium fleet positioning, and corporate accounts — overlaps with Mex in Warsaw, Madrid, and Barcelona.
- Localiza: Latin America's largest car rental company with strong presence in Brazil and expanding across the region. Closest comparable by origin market (LATAM), fleet size, and focus on tourists and business travelers in emerging-market airports.
- Alamo Rent A Car: Value-oriented airport rental brand under Enterprise Mobility serving leisure travelers. Directly comparable as a value-priced airport-counter rental competitor with similar target customers (tourists, leisure, US-Mexico cross-border traffic).
- National Car Rental: Enterprise Mobility brand focused on business and frequent-renter segments. Comparable to Mex's corporate account offering and business-traveler segment, particularly at US airports where Mex also operates.
Regional players
- America Car Rental: LATAM-focused car rental operator with strong presence across Mexico, Caribbean, and Central America. Closest direct regional comparable by Mexican market presence, customer base (tourists), and airport-counter footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Mex Rent A Car social profiles
Digital presenceMex Rent A Car compliance and trust
Trust signalCompliance2 records
Mex Rent A Car financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mex Rent A Car leadership team
Management profileNumber of profiles
Mex Rent A Car subsidiaries and ownership
Company hierarchySubsidiaries4 records
Mex Rent A Car funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mex Rent A Car M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mex Rent A Car
What does Mex Rent A Car do?
Mex Rent A Car provides short-term vehicle rental services from a fleet of economy to premium SUVs and vans across 40+ cities in Mexico, the United States, Canada, and 20+ international destinations. The service is built around daily-rate bookings with mandatory third-party liability (RLP), optional Collision Damage Waiver (CDW), and Total Coverage (CT) with 0% deductible, plus ancillary add-ons such as GPS/WiFi devices, child seats, additional drivers, prepaid fuel, one-way drop-off, and 24/7 roadside assistance. Operated by Turismo Gargo SA de CV, a 100% Mexican company founded in 1994.
Is Mex Rent A Car a public or private company?
Mex Rent A Car is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Mex Rent A Car founded?
Mex Rent A Car was founded in 1994. It employs 251 to 500 people.
Where is Mex Rent A Car based?
Mex Rent A Car is headquartered in Chacarita, Argentina, in the Latin America region.
How does Mex Rent A Car make money?
Five revenue lines are on record. Vehicle Rental is the primary driver. The others are insurance and Coverage Products, ancillary Services, cross-Border and Drop-off Fees and security Deposits.
Who are Mex Rent A Car's main competitors?
Emerging players on record are EasyCar and Green Motion. Direct peers are Hertz Global Holdings, Avis Budget Group, Enterprise Mobility, Sixt SE, Localiza, Alamo Rent A Car and National Car Rental. America Car Rental is listed as a regional player.
Does Mex Rent A Car have an API?
No public API is recorded for Mex Rent A Car.
What industry is Mex Rent A Car in?
Mex Rent A Car's product category is Car Rental Services. Its primary akta.pro industry code is THADAAAF, Self-Drive Car Rental, with a secondary code of THADAAAL, Ancillary Services & Add-Ons (GPS, Child Seats, Tolling, Fuel Plans, Roadside). Its NAICS code is 532111 and its SIC code is 7510.