Billie's Soap & Spa

What Billie's Soap & Spa does

Billie's Soap & Spa Products is a privately held, founder-operated handmade natural skincare company headquartered in Grand Forks, North Dakota, founded in 2007 by Billie, a chemist, to address the gap between effective moisturization and the greasiness typical of commercial skincare. The company manufactures 100% handmade bar soaps, body scrubs, facial exfoliants, lotions, serums, specialty balms (including a 1000mg+ full-spectrum CBD pain balm and a radiation-oncology-formulated Booby Balm), bath products, and pet soaps, formulated with natural oils, butters, herbal extracts, and essential oils — and notably without parabens, sulfates, phthalates, or petroleum products. Its technical core is the founder's chemistry-driven formulation approach, with proprietary claims including a 36-hour moisturizer body scrub technology, a one-step multi-action facial exfoliant, and a serum containing more than three dozen active ingredients.

The business operates a hybrid go-to-market combining a direct-to-consumer Shopify storefront (billiessoap.com) with subscription and loyalty points mechanics, a single retail/storefront location in Grand Forks, a network of 10+ independent retail partners across North Dakota, Minnesota, and Illinois (pharmacies, boutiques, grocery, and wellness centers), and a presence at regional farmers markets and craft events. Pricing spans $3.95 (lip balm) to $79.95 (Beauty Serum), with free shipping above $79.90, and the company donates 10% of profits to community causes while providing free product to essential workers and cancer patients. Revenue is unannounced, headcount is 1-10, there are no external funding rounds, no patents, and no parent or subsidiary structure.

Name

Billie's Soap & Spa

Legal name

Billie's Soap & Spa

Website

https://billiessoap.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Billie's Soap & Spa is a Grand Forks, ND-based founder-operated maker of handmade natural skincare — including soaps, scrubs, lotions, serums, and CBD pain balm — sold DTC online, via subscription, and through 10+ independent retail partners across ND, MN, and IL.

Ownership category

akta.pro rank

Product category

Natural Skincare & Personal Care Products

NAICS

Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Toilet Preparation Manufacturing (325620), Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

Body Wash, Shower Gel & Bath Gel (CRABAEAB)

akta.pro secondary industries

Hand Soap & Hand Wash (CRABAEAC), Bath Additives (Bath Bombs, Salts, Oils, Soaks) (CRABAEAE)

Keywords

• Handmade natural skincare
• Artisan soap products
• Body scrubs lotions
• Therapeutic balms
• Direct-to-consumer skincare

Headquarters

HQ city

Grand Forks

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Direct Product Sales: Primary revenue stream from selling handmade natural skincare products through e-commerce and retail partners. Products sold include body scrubs, soaps, lotions, serums, bath products, and shaving bars at various price points from $3.95 to $79.95.
2. Subscription Products: Recurring revenue through subscription model for select products with monthly or bi-monthly delivery frequency. Customers receive regular shipments of their preferred products at established intervals.
3. Gift Cards: Digital gift cards available in denominations starting at $10, providing revenue and introducing new customers to the product line.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Billie's Soap & Spa is a handmade natural skincare company that formulates and sells personal care products using natural, organic, and locally sourced ingredients. Its product range spans body scrubs, soaps, lotions, facial serums, bath products, shaving bars, and therapeutic balms.

Product overview

Billie's Soap & Spa Products is a handmade natural skincare company founded in 2007 in Grand Forks, North Dakota. The company offers a diverse portfolio of skincare and personal care products centered around handcrafted bar soaps, body scrubs, facial products, and specialty balms. Their core product lines include the Body Scrub Collection (featuring various scents like Apricot Almond, Summer Citrus, and Sandalwood Seasons), Facial Scrubs (including the one-step Billie's Botanical Facial), Lotions (Mary's Lotion, Mom's Silky Lotion, Relaxing Magnesium Lotion with melatonin for sleep aid), Beauty Serums (Billie's Beauty Serum with 3+ dozen active ingredients), Classic Bar Soaps (including Herbal Shampoo Bar and Himalayan Spa Bar), Shaving Bars, Bath Products (Diva Bath Bombs and Bath Diva Tub Salts), specialty products like Booby Balm for radiation patients, Whipped Shea Butter, and Pet Soaps. All products are 100% handmade with organic and natural ingredients sourced locally when possible, with 10% of profits donated to community support.

Differentiator

Problem solved

Functional benefit

Products and services

• Billie's Body Scrub Collection Exfoliating body scrubs made with turbinado sugar, pumice, and 10 skin-loving oils combined with Mango, Shea, and Cocoa Butter for 36-hour moisturization. Available in various scents including Apricot Almond, Summer Citrus, Sandalwood Seasons, and Lavender Vanilla Cream.
• Billie's Facial Scrub One-step facial exfoliant that cleanses, tones, and hydrates. Contains Calendula extract for redness, Green Tea for anti-aging, and Oat extract for irritation. Available in regular and fragrance-free versions.
• Mary's Lotion Moisturizing body lotion with emollient properties, available in 8oz and 4oz sizes.
• Mary's Advanced Relief Balm Pain relief balm with over 1000mg full-spectrum CBD from hemp, 12 different essential oils, natural anti-inflammatory ingredients, and MSM. The 'big brother' to Mary's Lotion, used for targeted pain relief.
• Relaxing Magnesium Lotion Sleep-aid lotion made with pure Zechstein magnesium chloride brine, honey, aloe, and melatonin. Free of parabens, sulfates, phthalates, and petroleum. Available in lavender and unscented versions in 8oz and 4oz sizes.
• Mom's Silky Lotion Body lotion with Aloe, Emu Oil, Honey, and Mango Butter for silky skin. Available in 8oz and 4oz sizes.
• Billie's Beauty Serum Facial serum with over 3 dozen active ingredients including natural alpha and beta hydroxy acids, retinol (Vitamin A), vitamins, orange and lemon essential oils, algae extract, rosehip extracts, papaya leaf extract, cranberry seed oil, and carrot seed essential oil. 2oz size.
• Classic Bar Soaps Handcrafted bar soaps including Herbal Shampoo Bar, Himalayan Spa Bar (with pink Himalayan salt), North Dakota Pride Bar, Lake & Woods Bar, Lemon Poppyseed Bar, and Softening Spa Bar.
• Shaving Bars Shaving bars designed for smooth shaving with fine clays, soothing herbs, and natural moisturizers. Available in Shaving Cake, Patchouli, and other variants.
• Diva Bath Bombs One-time use bath bombs that add scent, color, and fizzy bubbles to a bath routine. Available in scents including Apricot Almond, Lavender Fields, Eucalyptus Soother, and Orange Myst.
• Whipped Shea Butter - Shea's So Good Pure shea butter whipped with shea oil for smooth and easy application. 6oz container for intense moisturization on dry or damaged skin.
• Booby Balm Cream created with advice of a radiation oncologist for breast cancer patients going through radiation. Contains Calendula, Aloe, Vitamin E, and Shea Butter for soothing burns and inflammation; also used for bruises and thin skin.
• Classic Laundry Soap Natural laundry soap made with traditional ingredients and orange essential oil. Concentrated formula safe for standard and HE machines. Available in 14oz and 7oz sizes.
• Lip Lovers Balm Soft balm for lips providing an invisible coat and moisture for dry, chapped, or sunburned lips. Available in Mint and Plain Jane variants.
• Pet Soap Bar Pet grooming soap bars available in Meow (for cats) and Woof (for dogs) variants. 4.5oz size.
• Bath Diva Tub Salts Mineral-rich bath salts for detoxification and soothing tired muscles. Available in various scents.
• Billie's Soap Gift Card Digital gift cards redeemable online, available in denominations starting from $10.

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered minor and core.

• Arrowhead Plaza DrugminorChannel Partner/ Reseller/ DistributorRetail partner located at 1116 N. 3rd St., Bismarck, ND 58501. Phone: 701-223-8872. Part of the retail distribution network for Billie's Soap & Spa products in North Dakota.
• Bloom Beauty BarminorChannel Partner/ Reseller/ DistributorBeauty retail partner at 2502 S. Washington St., Grand Forks, ND 58201. Phone: 701-436-1752. Strategic partner for beauty and skincare product distribution in the Grand Forks area.
• Dakota Styles BoutiqueminorChannel Partner/ Reseller/ DistributorBoutique retail partner at 310 Kittson Ave., Grand Forks, ND 58201. Phone: 701-757-0593. Sells Billie's Soap & Spa products through boutique retail channel.
• Hornbacher'sminorChannel Partner/ Reseller/ DistributorGrocery/retail chain location at 4151 45th St. S., Fargo, ND 58104. Phone: 701-281-8111. www.hornbachers.com. Carries Billie's Soap & Spa products in their Fargo store.
• Prairie Creek NaturalsminorChannel Partner/ Reseller/ DistributorNatural products retailer at 2700 State St., Bismarck, ND 58503. Phone: 701-751-1710. prairiecreekprideofdakota.com. Natural health-focused retail partner.
• East Grand FloralminorChannel Partner/ Reseller/ DistributorFloral and gift retail at 1521 Central Ave NW, East Grand Forks, MN 56721. Phone: (218) 773-3400. egrandfloralshop.com. Distributes Billie's Soap & Spa products in Minnesota.
• Innovative Health & Wellness CenterminorChannel Partner/ Reseller/ DistributorHealth and wellness retailer at 18309 Distinctive Drive, Orland Park, IL 60467. Phone: 708-479-0020. www.orlandparkchiropractor.com. Out-of-state retail partner for therapeutic products.
• Judge.mecoreTechnology or IntegrationThird-party review platform integrated into billiessoap.com. Manages customer reviews, ratings, and review rewards program. Provides verified review badges and shop medals for customer trust building.
• ShopifycoreTechnology or IntegrationE-commerce platform powering billiessoap.com online store. Provides shopping cart, payment processing, subscription management, and loyalty points functionality.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dr. Bronner's: Family-run maker of natural castile bar and liquid soaps plus personal care products. Highly comparable as a mission-driven, natural-ingredient soap and body care brand sold through DTC and natural retail channels.
• Hand in Hand Soap: Small, mission-driven natural bar soap and body care company with charitable giving model. Highly comparable size, channel mix (DTC + retail partners), and values-driven brand positioning.
• Chagrin Valley Soap & Salve: Small-batch handmade natural bar soaps, salves, and skincare sold online. Closely matches Billie's handmade, natural-ingredient, small-team, direct-to-consumer business model.
• Lush: Handmade cosmetics, bath bombs, and bar soaps with strong ethical and natural-ingredient positioning. Direct overlap with Billie's bar soaps, bath bombs, scrubs, and giftable personal care range.

Regional players

• Public Goods: Subscription-based DTC household and personal care essentials brand. Comparable DTC-first, multi-category body care distribution model with member pricing.

Broad incumbents

• Mrs. Meyer's Clean Day: Established natural household and personal care brand sold in mass retail. Overlaps with Billie's natural laundry soap and body care positioning, with comparable ingredient philosophy.
• Sundial Brands (SheaMoisture): Natural and organic personal care brand covering soaps, lotions, and body care. Comparable ingredient-led positioning and body care product mix, but with national retail distribution.
• Burt's Bees: Large natural personal care brand covering lip balm, lotion, and skincare. Comparable product categories (lip balm, lotions, scrubs) and natural-ingredient positioning, but at much greater scale and broader retail distribution.

Emerging players

• Nourish Organic: USDA organic skincare and body care brand sold through natural retail and online. Comparable emphasis on certified natural ingredients and bath/body product portfolio at indie scale.
• Aesop: Premium botanical skincare and body care brand. Comparable ingredient philosophy and premium price points (Billie's serum $79.95 sits in a similar tier), though Aesop is significantly larger and more global.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/billiessoap
• Facebookfacebook.com/billiessoap

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billie's Soap & Spa