What Kontera does

Kontera is a registered advertising-technology trademark originally developed as a content marketing, social marketing, and actionable analytics platform for brand advertisers, founded in 2005 in Caracas, Venezuela. Following its absorption into Amobee and the subsequent 2021 acquisition of Amobee by Tremor International (now operating as the Nexxen Group, publicly traded on the London Stock Exchange under ticker TRMR), Kontera is retained as a sub-brand/trademark rather than as a standalone operating product. Its underlying technology and customer relationships now sit within the Nexxen platform stack, which comprises the Unruly Platform (formerly RhythmOne Platform) for programmatic buying and selling of digital advertising inventory, the Tremor Video DSP for video ad buying and optimization, and the Unruly DMP for audience data management. The combined platform serves advertisers, agencies, and publishers across web, mobile, and connected TV (CTV) formats, leveraging cloud infrastructure on Google Cloud and AWS, identity and data partnerships with LiveRamp, and Automatic Content Recognition (ACR) technology deployed on Smart TV platforms (Hisense, VIDAA) for cross-screen audience measurement and personalized advertising.

The business model operates on standard programmatic advertising economics: the group monetizes through the buying, selling, and optimization of digital ad inventory across its DSP, programmatic, and CTV channels, with audience data products (Unruly DMP, ACR-derived viewing segments) supporting targeting and measurement services. Revenue mechanics, pricing models, and per-customer contract values are not publicly disclosed; the horizontal go-to-market targets four customer types (Data Providers, Ad Tech, Agency/Brand, Publisher/Broadcaster) per the public inquiry form. Operations span North America (headquarters at 100 Redwood Shores Parkway, Redwood City, CA), Europe (Amobee EMEA Ltd, Amobee Ltd), Asia-Pacific (Amobee ANZ Pty Ltd, Amobee Asia Pte Ltd, Unruly Media entities in Japan, Singapore, Australia), and the Middle East, with GDPR and CCPA compliance scaffolding in place for cross-border data processing. Pre-acquisition, Kontera had raised approximately $36.1M across six funding rounds (2005–2013) from Sequoia Capital Israel, Viola Ventures, Tenaya Capital, Globespan Capital Partners, and Lehman Holdings, with Matthew Haugen serving as EVP of Business Development & Sales.

Name

Kontera

Legal name

Amobee, Inc.

Website

https://amobee.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kontera is a registered advertising-technology trademark retained within the Nexxen Group (formerly Amobee, now part of Tremor International / Nexxen on LSE: TRMR), originally providing content marketing, social marketing, and analytics for brand advertisers and now subsumed into Nexxen's unified programmatic, video DSP, DMP, and CTV platform.

Ownership category

akta.pro rank

Product category

Programmatic Advertising Technology

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising (7310)

akta.pro primary industry

Live Commerce & Shoppable Creator Campaigns (BPAFAHAL)

Keywords

• Programmatic advertising
• Digital advertising technology
• Video advertising platform
• Audience data management
• Connected TV advertising

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Core offering

Kontera is a retained advertising-technology brand trademark of Amobee, Inc. (now operating as part of the Nexxen Group under Tremor International Ltd). The brand sits within a programmatic advertising stack that enables advertisers, agencies, and publishers to buy and sell digital ad inventory across web, mobile, video, and connected TV. The active product surfaces in the group are the Unruly Platform (formerly RhythmOne Platform), the Tremor Video DSP, and the Unruly DMP.

Product overview

Kontera is a brand trademark owned by Amobee Inc. (now Nexxen), which operates as part of the Nexxen Group (Tremor International Ltd). The Nexxen Group provides a unified advertising technology platform comprising multiple products: the Unruly Platform (formerly RhythmOne Platform), Tremor Video DSP, and Unruly DMP. These products work together to enable advertisers and publishers to deliver personalized, targeted advertising across web, mobile, and connected TV (CTV) platforms. The company also offers data management services, audience segmentation, campaign measurement, and Automatic Content Recognition (ACR) technology for Smart TVs.

Differentiator

Problem solved

Functional benefit

Brands

• Unruly Platform: Programmatic video advertising platform (formerly known as RhythmOne Platform)
• Tremor Video DSP
• Unruly DMP

Products and services

• Unruly Platform (formerly RhythmOne Platform) Programmatic advertising platform enabling the buying and selling of digital advertising inventory across web, mobile, and video formats; used by advertisers, agencies, and publishers.
• Tremor Video DSP Demand-side platform specializing in video advertising, allowing advertisers to purchase and optimize video ad placements programmatically.
• Unruly DMP Data management platform enabling business partners to collect, store and analyze audience data for targeted advertising campaigns.

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Trade Desk: Independent demand-side platform focused on programmatic advertising across channels including CTV, video, and display. Direct competitor to Tremor Video DSP and the broader Nexxen programmatic stack.
• Magnite: Independent sell-side platform specializing in CTV and video programmatic advertising. Comparable to the Unruly Platform and Tremor Video DSP in the video/CTV supply and demand ecosystem.
• Pubmatic: Independent programmatic ad tech platform offering supply-side and buyer-side tools across display, video, and CTV. Comparable as a multi-product programmatic platform serving similar advertisers and publishers.
• Criteo: Independent ad tech company providing programmatic retargeting, commerce media, and audience targeting solutions. Comparable as a programmatic platform addressing brand and performance advertisers with data-driven targeting.
• LiveRamp: Data connectivity and identity resolution platform used across the programmatic advertising ecosystem. Already integrated with Amobee/Nexxen, LiveRamp is comparable as data infrastructure enabling cookie-less advertising.
• Zeta Global: Data-driven marketing and ad tech platform combining a DMP, DSP, and identity capabilities. Comparable to the Unruly DMP and broader Nexxen audience-targeting offering.

Emerging players

• Outbrain: Content discovery and native advertising platform. Comparable to Kontera's original content marketing positioning, with overlap in driving brand outcomes through content-driven ad placements.
• Taboola: Content recommendation and native advertising platform for advertisers and publishers. Comparable to the legacy Kontera content marketing and analytics positioning.

Broad incumbents

• DoubleVerify: Ad verification and analytics provider in the programmatic ecosystem. Comparable as adjacent ad tech infrastructure supporting measurement on platforms like Unruly and Tremor Video.
• Integral Ad Science (IAS): Ad verification, viewability, and measurement provider serving the programmatic ecosystem. Comparable as a broader incumbent operating alongside DSPs and SSPs in the same campaign-measurement value chain.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/28807

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries13 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kontera