What Salado does

Salado is a privately held natural stone quarrying company headquartered in Florence, Texas, formed in 2012 under the aegis of Dos Rios Partners through the merger of several of Texas's most notable quarries. The company operates over 1,000 acres of land across central Texas with active quarry sites in Florence, Lometa, Lueders, Pecos, and San Saba, positioning it among the region's largest producers of natural limestone and sandstone. Its core technology is physical extraction and fabrication: modern diamond-bladed saws produce natural thin stone veneer at 1.25-1.5 inch thicknesses and 10-15 lbs/sq.ft, while custom dimension cutting supports architectural cut stone with brushed, honed, and textured finishes for commercial and high-end residential applications.

Salado's product portfolio centers on five categories: Natural Thin Stone Veneer, Full Bed Depth Stone (offered in Chateau, Sonoma, and Tuscany pattern families), Architectural Cut Stone, Landscape Stone, and Construction Aggregates (via the Salado Aggregates subsidiary). Approximately 17 color varieties are offered across product lines, with both limestone and sandstone types. Distribution is achieved through a hybrid GTM model: direct sales via a dedicated phone line (844.81.STONE) and website serving homeowners and small contractors, alongside field sales engagement with architects, builders, and commercial developers supported by value engineering, specification review, and AIA/LACES-accredited continuing education. Products are picked up commercially at four Texas locations and shipped coast-to-coast in the continental US via commercial trucking and rail.

The revenue model is unit-pricing on stone products sold by square footage, ton, or custom dimension, supplemented by logistics coordination fees and professional services for value engineering and specification consulting. Pricing is quote-based and not publicly disclosed. Customer segments are diverse but project-oriented: marquee enterprise logos include Toyota, Whole Foods, Dell Children's Medical Center, Dell Medical School, and a performing arts center, alongside a long tail of homeowners, masons, multi-family developers, and landscape professionals. Salado maintains active memberships across the Natural Stone Institute, Building Stone Institute, Marble Institute of America, CBUSA, and Texas state masonry associations, and donates stone to the Gary Sinise Foundation's R.I.S.E. program for wounded veterans.

Name

Salado

Legal name

Salado

Website

https://saladousa.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

101–250 employees

Short description

Salado is a privately held Texas-based natural stone quarrying company that extracts and fabricates limestone and sandstone across 1,000+ acres, selling thin veneer, full-bed, architectural cut, landscape stone, and aggregates to architects, builders, contractors, and homeowners nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Florence

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Natural Stone Products: Primary revenue from selling natural limestone and sandstone products including thin stone veneer, full bed depth stone, architectural cut stone, landscape stone, and aggregates. Products sold by square footage, ton, or custom dimension specifications with pricing varying by color, pattern, and cut type.
2. Transportation/Logistics Services: Arranging shipping for customers through relationships with commercial trucking carriers and rail shipping. While they do not maintain their own fleet, they coordinate transportation to meet customer delivery needs coast to coast in continental US.
3. Professional Services: Value engineering consultation, specification reviews, and project coordination services for architects and builders. Continuing education courses provided for industry professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Salado quarries and fabricates natural limestone and sandstone from Texas operations spanning over 1,000 acres, producing natural thin stone veneer, full bed depth stone, architectural cut stone, and landscape stone. The company sells its products directly to architects, builders, contractors, commercial construction projects, and homeowners, with value engineering support and coast-to-coast distribution via commercial trucking and rail.

Product overview

Salado is a natural limestone and sandstone quarry company operating as one of Texas's largest producers of natural stone. The company operates over 1,000 acres of land primarily in central Texas, with quarries in Florence, Lometa, Lueders, Pecos, and San Saba. Salado's product portfolio centers around Natural Thin Stone Veneer and Full Bed Depth Stone as core offerings, complemented by Architectural Cut Stone for custom commercial and high-end residential projects, Landscape Stone products, and Construction Aggregates through its Salado Aggregates division. The company organizes its stone into three main pattern families—Chateau (flag/irregular builder style), Sonoma (sawn chop with modern aesthetics), and Tuscany (hand-formed rough rustic style)—available in approximately 17 colors including Autumn, Balcones, Brown, Buff Lueders, Cave, Charcoal, Cream, Gold, Hickory, Latte, Lueders Roughback, Matera, Red, Sonoma Blend, Tan, Vermeer Saw, and White. Stone products are distributed coast-to-coast in the continental U.S. via commercial trucking and rail container shipping.

Differentiator

Problem solved

Functional benefit

Brands

• Salado Aggregates: Construction aggregates division strategically located in the rapidly expanding North Austin market.

Products and services

• Natural Thin Stone Veneer

Quantifiable outcome

• Over 1,000 acres of land operations in central Texas, making Salado one of the region's largest producers

Named customers8 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Marble Institute of AmericacoreStrategic or Co-development PartnerIndustry organization through which Salado offers one-hour continuing education course 'Working Effectively and Efficiently with Quarries, Limestone and Sandstone' qualifying for AIA and LACES credits.
• Building Stone InstitutecoreStrategic or Co-development PartnerIndustry organization providing continuing education courses for professionals. Salado's certified instructor has access to robust library of other topics relating to natural stone qualifying for CE credits developed by industry organizations.
• Natural Stone InstituteminorGTM or Marketing PartnerIndustry association membership. Through affiliation with the National Stone Institute, Salado donates natural stone to R.I.S.E. (Restoring Independence & Supporting Empowerment) program of the Gary Sinise Foundation for wounded veterans.
• Natural Stone CouncilminorGTM or Marketing PartnerIndustry organization membership. Referenced as source for sustainability and stone information through their website naturalstonecouncil.org.
• CBUSA (Construction Partners USA)minorChannel Partner/ Reseller/ DistributorConstruction industry partner organization with membership logo displayed on Salado website.
• Texas Masonry CouncilminorGTM or Marketing PartnerTexas state masonry industry association with membership logo displayed.
• Texas Lathing & Plastering Contractors AssociationminorGTM or Marketing PartnerTexas state industry association with membership logo displayed.
• Gary Sinise Foundation - R.I.S.E. ProgramminorStrategic or Co-development PartnerSalado donates natural stone to R.I.S.E. (Restoring Independence & Supporting Empowerment) program which provides specially adapted smart homes, home modifications, mobility devices, and adapted vehicles to severely wounded veterans and their families.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Indiana Limestone Company: Long-established Indiana limestone quarry and fabricator producing dimensional limestone, veneer, and architectural cut stone for commercial and residential projects — comparable dimension stone manufacturer serving architects and builders.
• Vetter Stone: Kansas-based limestone quarry operator producing architectural cut stone, thin veneer, and full bed depth products for commercial and residential construction — directly comparable business model, product mix, and customer base to Salado.
• Realstone Systems: Natural thin stone veneer manufacturer offering panelized and modular stone systems for residential and commercial interiors/exteriors — comparable thin veneer product category and architect/designer GTM.
• Buechel Stone: Wisconsin limestone quarrier offering natural thin stone veneer, full bed depth stone, and architectural cut products across multiple colors and patterns — comparable natural stone producer with similar GTM to architects, builders, and homeowners.
• Quarry Mill: Direct-to-consumer natural thin stone veneer producer selling premium real stone veneer online to homeowners and contractors — comparable thin stone veneer manufacturing with overlapping product and customer profile.

Broad incumbents

• M S International (MSI): Large North American distributor of natural stone, quartz, and hardscape products serving builders, contractors, and homeowners — competes with Salado at the distribution/specification layer with a much broader multi-material catalog.
• Polycor: Large North American natural stone quarry operator and fabricator across limestone, granite, and marble — broader portfolio than Salado but overlapping dimension stone and architectural cut capabilities at significantly greater scale.
• Coldspring: Diversified natural stone quarrier and fabricator producing granite, limestone, and architectural stone products for commercial, memorial, and residential markets — broader incumbent with comparable architectural cut offering.

Regional players

• Texas Stone Source: Texas-focused natural stone supplier providing limestone, sandstone, and custom-cut stone to the regional Texas market — directly comparable regional competitor operating in the same geography as Salado.

Emerging players

• Erth Coverings: Manufacturer of natural stone veneer products targeting residential and commercial applications with a streamlined product line — emerging niche competitor in the same thin stone veneer category as Salado.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/salado_usa
• LinkedInlinkedin.com/company/salado

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salado