Brock's Performance

What Brock's Performance does

Brock's Performance is a US-based, privately held retailer and distributor of aftermarket high-performance motorcycle components, founded in 1983 by Brock Davidson in Dayton, Ohio. The company operates a direct-to-consumer e-commerce storefront (BigCommerce) supported by an authorized US dealer network, selling performance parts across a comprehensive catalog that includes exhaust systems (proprietary titanium and stainless full systems, slip-ons, Termignoni and Penta-Carbon lines), carbon fiber and forged wheels (BST, RC Components), engine components, electronics (Brock ECU Flash, Power Commander, UpMap throttle control, Dragy GPS), Sprint Filter air filters, clutches, suspension (Bitubo), and Brembo brake systems, with a dedicated V-Twin/Harley-Davidson vertical. Unit prices span from $0.25 decorative items to roughly $5,696 for premium Brembo GP4-MS calipers, and the company offers free US shipping on orders over $300, real-time inventory, and same-day shipping.

The core technology narrative centers on distribution of premium third-party brands (Sprint Filter, BST, Brembo, Termignoni, Bitubo) combined with proprietary or semi-proprietary product lines such as Brock ECU Flash mapping services, UpMap throttle control interfaces, and the Sprint Filter sub-brand (offering P08, P037-EX, P14, T12, P16, and F1-85 variants). Sprint Filter P08 polyester media is positioned as the technical differentiator, with 80-micron filtration and 5,050 l/m²/sec airflow, and is validated by use in MotoGP and World Superbike championships, as well as a MotoAmerica championship win with STRACK Racing Yamaha. Recent motorsport visibility includes Aprilia Racing rider Marco Bezzecchi's victory at Mugello using Sprint Filter-equipped machinery.

Brock's revenue model is direct unit-based product sales to consumers and dealers with no subscription or licensing layer. The customer base is segmented horizontally across sport motorcycle enthusiasts (Suzuki GSX-R, Kawasaki ZX-10R, Yamaha YZF-R, Honda CBR — primary), Harley-Davidson V-Twin riders, and adventure/touring riders (BMW, KTM Adventure, Honda Pan America). Marketing is executed through the BigCommerce storefront, a blog covering racing results and product guides, YouTube technical content, social media, and a dealer locator; geographic scope is North America (contiguous US) with California-specific emissions/competition-use restrictions noted. The company employs 11-50 people and remains founder-led with no disclosed institutional capital, acquisitions, or parent-company structure.

Name

Brock's Performance

Legal name

Brock's Performance

Website

https://brocksperformance.com

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

11–50 employees

Short description

Brock's Performance is a privately held US e-commerce retailer and authorized dealer of aftermarket high-performance motorcycle parts — exhausts, wheels, brakes, suspension, electronics, and Sprint Filter air filters — serving sport bike, Harley-Davidson V-Twin, and adventure/touring enthusiasts.

Ownership category

akta.pro rank

Product category

Motorcycle Performance Parts

NAICS

Automotive Parts and Accessories Retailers (44133), Automotive Parts and Accessories Retailers (441330), Automotive Parts, Accessories, and Tire Retailers (4413)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Motorcycle, powersports & ATV parts and accessories distribution (CRAOANAK)

akta.pro secondary industry

Performance, racing & tuning parts distribution (CRAOANAH)

Keywords

• Motorcycle performance parts
• Aftermarket exhaust systems
• Carbon fiber motorcycle wheels
• High-performance air filters
• Motorcycle brake components

Headquarters

HQ city

Dayton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Direct Product Sales: Revenue generated through direct-to-consumer e-commerce sales of high-performance motorcycle parts and accessories. Products include exhausts, wheels, engine components, electronics, air filters, clutches, suspension, brakes, and accessories. Multiple price points ranging from $0.25 (decals) to $5,695.95 (Brembo GP4-MS Front Caliper Set).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Brock's Performance distributes and sells high-performance aftermarket motorcycle parts and accessories through its own e-commerce site and dealer network. Core product categories include exhaust systems, carbon fiber and aftermarket wheels, engine components, electronics (ECU flashes and throttle controllers), Sprint Filter air filters, clutches, suspension, and brake components covering major brands such as Suzuki, Kawasaki, Yamaha, Honda, BMW, and Harley-Davidson.

Product overview

Brock's Performance is a high-performance motorcycle parts company founded in 1983 by Brock Davidson in Dayton, Ohio. The company offers a comprehensive portfolio of performance parts across multiple categories: exhaust systems (Titanium Full Systems, Stainless Systems, Slip-Ons, Termignoni, Penta-Carbon), wheels (BST Carbon Fiber, RC Components), engine components, electronics (including their own Brock ECU Flash and UpMap throttle control systems), Sprint Filter air filters (the company's main air filter sub-brand offering P08, P037-EX, P14, T12, P16, and F1-85 variants for street, track, and off-road use), clutches, suspension, brakes (Brembo products), V-Twin specific parts for Harley-Davidson, and accessories. Their tagline is 'Your go to source for STUPID FAST motorcycle parts' and they sell directly to consumers and through dealers.

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Exhaust Systems High-performance aftermarket motorcycle exhaust systems including Titanium Full Systems, Ultra-Light Stainless Full Systems, Slip-On Exhausts, Stock-2-Brock Packages, Termignoni systems, and Penta-Carbon Full Systems/Slip-Ons for sport motorcycles.
• Performance Motorcycle Wheels Aftermarket motorcycle wheels including BST carbon fiber wheels (Torque TEK, Twin TEK, Reaper TEK), RC Components wheels, Kineo wire spoke wheels, sprockets, bearings, tires, and wheel accessories for sport and V-Twin motorcycles.
• Engine Components Engine performance parts including camshafts, PAIR block off plates, engine oil, oil system components, transmission bearings, shift linkages, OEM parts, velocity stacks, additives, spark plugs, supercharger sprocket cover, shift shafts/starter pins, air shifter components, air box lids, case savers, and nitrous systems.
• Motorcycle Electronics Motorcycle electronics including Brock ECU Flash tuning, Power Commander, bypass products, UpMap kits, mapping services, Dragy GPS devices, kill switches, diagnostic tools, speed sensor extensions, Servo Buddy, and batteries.
• Sprint Filter Air Filters High-performance polyester air filters including Track Pro P08 F1-85 (85 micron), Street Sport P08 (80 micron), All Weather P037-EX (37 micron), Dust Guard P14 (14 micron), Max Defense T12 (12 micron), and P16 filters. Used in MotoGP and WSBK championships.
• Clutch Products Clutch components including clutch mod kits, clutch cushion kits, clutch spring kits, clutch conversion kits, OEM clutch kits, clutch spring spacers, clutch lever cam, and H-D clutch hub bearings.
• Suspension Systems Suspension products including shocks, digital suspension, fork cartridges, steering dampers, swingarms/extensions, front end components, lowering links, fork extensions, kickstands, chains, chain lube, and VertKit.
• Brake Systems Performance brake components including Brembo brake calipers, caliper mounts, Brembo master cylinders, Brembo brake rotors, brake pads, brake lines, Brembo brake fluid, Brembo reservoirs, caliper delete spacers, and speed sensor extensions.
• V-Twin / Harley-Davidson Products Specialized V-Twin parts including BST carbon fiber wheels, BST carbon fiber fuel tanks, carbon fiber front fenders, Vity's Design components, RC Components wheels, chain drive conversion kits, H-D bearings, air filters, suspension, swingarms, brakes, front end, air shifter components, carbon fiber shift linkages, V-Twin clutch, electronics, chemicals, and tires for Harley-Davidson motorcycles.
• Motorcycle Accessories Motorcycle accessories including mirror block offs, fender eliminators, throttle pin mount, diagnostic tools, threadlocker, cleaners, tank pads, tools, custom Corbin seats, and shipping add-ons.
• Brock's Branded Swag Branded merchandise including T-shirts, hats, onesies, hoodies, stickers/posters, banners, bottle openers, and gift certificates.

Quantifiable outcome

• Sprint Filter P08 delivers 5,050 l/m2/sec airflow with 80μm filtration efficiency, outperforming cotton air filters in both airflow and filtration

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Nine partnerships are on record, tiered core and flagship.

• Sprint FiltercoreTechnology or IntegrationSprint Filter is a key technology partner providing high-performance air filter technology. Sprint Filter P08 material is currently used in MotoGP and WSBK championships. The partnership enables Brock's Performance to offer air filters delivering 5,050 l/m2/sec airflow with superior filtration (80μm) compared to cotton filters.
• BST (Beyon Set Technology)coreTechnology or IntegrationBST provides carbon fiber wheel technology distributed through Brock's Performance. Products include BST Torque TEK, BST Twin TEK, and BST Reaper TEK wheels for Harley-Davidson and multiple motorcycle brands.
• BrembocoreTechnology or IntegrationBrembo supplies premium brake components including GP4-MS Front Caliper Sets, master cylinders, brake rotors, brake fluid, and reservoirs distributed through Brock's Performance.
• TermignonicoreTechnology or IntegrationTermignoni exhaust systems are distributed through Brock's Performance including round stainless/carbon full race systems for Yamaha YZF-R125 and other applications.
• BitubocoreTechnology or IntegrationBitubo provides suspension components including adjustable steering damper kits, front shock cartridges, and fork cartridges for multiple motorcycle applications including Harley-Davidson touring models.
• RC ComponentscoreTechnology or IntegrationRC Components wheels are distributed through Brock's Performance for motorcycle customization.
• Vity's DesigncoreTechnology or IntegrationVity's Design provides H-D touring swingarms and massive air cleaners. Sprint Filter P037-EX filters are designed to fit Vity's Design Massive Air Cleaners.
• Aprilia RacingflagshipStrategic or Co-development PartnerAprilia Racing uses Sprint Filter technology (distributed by Brock's Performance) to win at Mugello, Italy. Marco Bezzecchi charged past early race leader Francesco Bagnaia to victory in front of passionate home crowd.
• STRACK Racing YamahaflagshipStrategic or Co-development PartnerSTRACK Racing Yamaha with Sprint Filter won the MotoAmerica championship, demonstrating Sprint Filter technology's competitive performance at the highest amateur racing levels.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key highlights6 records

Customer concentration

• Xx.com/BrocksPerf
• Facebookfacebook.com/BrocksPerformance

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Brock's Performance