Harcourts The Garner Group Real Estate

What Harcourts The Garner Group Real Estate does

Harcourts The Garner Group Real Estate is a full-service residential real estate brokerage serving the Central Oregon region from three office locations: a Bend headquarters (2762 NW Crossing Drive), a Redmond office (444 SW 6th Street), and a Discovery West office in Bend (1204 NW Skyline Ranch Road). Founded in 2001 and operating since 2008 as the first Pacific Northwest franchisee of Harcourts International, the agency is led by co-owners Erica Davis, Sara LaFaver, and Shelley Griffin, with a leadership team whose combined experience exceeds 100 years. The agency is differentiated by an all-full-time agent model and is described as consistently ranking among the top agents nationally.

The company's offering is service-based rather than product-based: residential buying, selling, and auction representation in Bend, Redmond, Sunriver, and surrounding Central Oregon communities. Underlying technology consists of standard real estate brokerage infrastructure — primarily MLS integration through Oregon DataShare for listing distribution, complemented by a company website (thegarnergroup.com) that provides property search, featured listings, neighborhood content, and luxury-property selection. No proprietary software platforms, AI tooling, or differentiated technology stack are indicated.

The business model is transaction-fee commission on residential real estate closings, with rates negotiated on a per-transaction basis rather than publicly disclosed. The customer base is entirely individual residential consumers (home buyers and sellers) in the Central Oregon market, served via direct agent relationships with no enterprise or institutional customer concentration. Distribution is regional and direct-sales oriented, supplemented by a multi-channel marketing approach that includes the website, MLS-driven organic search, and agent referral networks. Ownership is held by the co-founding management team under the Harcourts North America franchise structure, with no venture capital or private equity backing indicated.

Name

Harcourts The Garner Group Real Estate

Legal name

Harcourts The Garner Group Real Estate

Website

https://thegarnergroup.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Harcourts The Garner Group Real Estate is a full-service residential real estate brokerage serving home buyers and sellers across Central Oregon from offices in Bend and Redmond, operating as the first Pacific Northwest franchise of Harcourts International.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

akta.pro secondary industries

Buyer Representation Services (BPAJAAAJ), Real Estate Buyer Representation (FSAEAJAG), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Home buying services
• Property selling services
• Real estate auctions
• Property listings

Headquarters

HQ city

Bend

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Real Estate Commission: Traditional real estate brokerage revenue through commission on residential property sales. The agency represents buyers and sellers in residential real estate transactions, earning a percentage of the transaction value.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Harcourts The Garner Group Real Estate is a full-service residential real estate brokerage serving Central Oregon from offices in Bend and Redmond. The agency represents buyers and sellers in residential property transactions, offers property auction services, and provides luxury property selection, all delivered through a team of full-time licensed real estate agents.

Product overview

Harcourts The Garner Group Real Estate is a full-service real estate brokerage providing residential real estate services in Central Oregon, with offices in Bend and Redmond. The company operates as a traditional real estate agency offering property buying, selling, and auction services through a team of full-time agents. Their digital presence consists of a property listing website featuring property search functionality, featured listings, and luxury property selection services. The company does not offer distinct software products, platforms, or modules — their offering is service-based, centered on agent-mediated residential real estate transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Home Buying Representation Guides individual buyers through the purchase of residential properties in Central Oregon, including first-time buyers, move-up buyers, and remote purchasers. Provides property search, market insight, pricing strategy, offer negotiation, inspection coordination, and closing support.
• Residential Home Selling Representation Lists and markets residential properties on behalf of sellers in the Bend and Redmond markets, leveraging MLS distribution, agent networks, and listing presentation to manage the sale from pricing through closing.
• Property Auctions Conducts residential property auctions as an alternative transaction method for buyers and sellers in Central Oregon.
• Luxury Property Selection Specialized service curating and representing luxury residential properties in Central Oregon for higher-end buyers and sellers.

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Harcourts North AmericacoreChannel Partner/ Reseller/ DistributorHarcourts The Garner Group operates as a franchisee under the Harcourts international real estate brand. The franchise provides brand recognition, marketing support, technology platforms, and training resources. The Garner Group has been affiliated with Harcourts since its founding in 2001.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Compass: Tech-enabled residential brokerage expanding nationally; overlaps in agent-mediated residential sales with a stronger technology platform.
• eXp Realty: Cloud-based residential brokerage with agent-friendly economics; competes for agents and residential transactions, including in Oregon.
• Redfin: Technology-driven residential brokerage with discounted commission model; competes for the same residential buyers and sellers on a lower-fee basis.

Regional players

• Windermere Real Estate: Pacific Northwest residential brokerage with Central Oregon offices; a direct local competitor with a comparable full-service agent model.
• John L. Scott Real Estate: Pacific Northwest residential brokerage operating in Oregon; overlaps in market and full-service brokerage offering.
• Cascade Hasson Sotheby's International Realty: Luxury-focused residential brokerage active in Bend and Central Oregon; competes directly for the same buyers, sellers, and luxury listings in the anchor's core market.

Broad incumbents

• Coldwell Banker: Established national residential brokerage franchise; overlapping full-service agent brokerage model and brand-driven client acquisition.
• RE/MAX: Global franchise brokerage network with local Central Oregon franchisees; comparable franchise-based residential brokerage model competing for the same agents and clients.
• Keller Williams Realty: Large franchise residential brokerage with agent-centric model present in Bend; competes broadly on agent recruiting and residential transactions.

Others

• Harcourts International: Parent franchise network of the anchor company; provides the brand, technology, and training rather than competing, but defines the broader franchise ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCw5YeKjFkI4bI9tFvxlFYGw

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Harcourts The Garner Group Real Estate