Foodtruckbooking.com

What Foodtruckbooking.com does

FoodtruckBooking.com B.V. operates a two-sided online marketplace that connects foodtruck operators with event organizers, corporate buyers, festival planners, and private individuals seeking foodtruck catering. Founded in 2016 and headquartered in Eindhoven, Netherlands, the platform serves the Netherlands domestically and has expanded to Belgium, Germany, Spain, and the United States via country-specific domains (foodtruckbooking.be, .de, .es, .us). The platform enables searchable discovery by city, cuisine type, price-per-person, date, and availability, and includes an Open Request system where customers post event briefs that operators respond to directly, plus a Live Locator feature that uses Google Maps integration to display real-time foodtruck locations for walk-up ordering.

The technology stack is a web-based marketplace with operator profile pages, dashboards for managing menus, photos, videos, availability, and bookings, and a customer-facing review and rating system. Payments and bookings are not intermediated by the platform; transactions occur directly between operators and customers. The platform integrates iDeal and credit card processing for subscription billing, and Google Analytics for traffic analysis. No public API, mobile app, or AI/ML features are disclosed.

The business model is a pure subscription SaaS sold to the supply side: foodtruck operators pay either €90/year for a Basic tier (one profile, one menu, three photos) or €167.40/year for a Pro tier (multiple menus, twenty photos, five videos, homepage TopTruck placement, social media promotion), with prorated mid-term upgrades available. The platform charges zero commission on bookings, and operators retain 100% of customer revenue. Distribution is self-serve and SEO-driven, supplemented by an event agency and booking organization channel for enterprise demand. The company is privately held, bootstrapped, and operates with a 1–10 person team.

Name

Foodtruckbooking.com

Legal name

FoodtruckBooking.com B.V.

Website

https://foodtruckbooking.nl

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

FoodtruckBooking.com B.V. is a two-sided online marketplace that connects foodtruck operators with event organizers, corporate buyers, and private customers across the Netherlands, Belgium, Germany, Spain, and the US, monetizing via low-priced operator subscriptions with no booking commission.

Ownership category

akta.pro rank

Product category

Food Truck Booking Marketplace

NAICS

Food Service Contractors (722310)

SIC

Retail-Catalog & Mail-Order Houses (5961)

akta.pro industry

PRIMARYHSACAGAG

Food Truck & Mobile Catering Coordination

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYCRAFAFAJ

Corporate/Office Catering & Group Ordering Platforms

Consumer Products & Retail/E-commerce & Marketplaces/Grocery & On-demand Delivery Commerce

Keywords

• Food truck booking
• Online catering marketplace
• Event vendor platform
• Mobile food services
• Subscription marketplace software

Headquarters

HQ city

Eindhoven

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Subscription Fees (Foodtruck Operators): Foodtruck operators pay a monthly or annual subscription fee to list their foodtruck on the platform. The platform offers Basic and Pro tiers with different feature levels. No commission or transaction fee is charged on bookings — foodtruck owners keep their full revenue.
2. Subscription Upgrades: Foodtruck operators can upgrade from Basic to Pro mid-subscription, paying the prorated difference for the remaining subscription period.

Pricing tiers

Distribution channels4 records

Marketing channels5 records

Core offering

FoodtruckBooking.com operates a two-sided online marketplace that connects foodtruck operators with event organizers, businesses, and private individuals seeking foodtruck catering services. Foodtruck operators subscribe to list their businesses, while customers use the platform to search by city, cuisine, price, and date, post event requests, and book foodtrucks directly without intermediaries. The platform does not process payments; bookings and money flow directly between foodtruck owners and customers.

Product overview

FoodtruckBooking.com is a two-sided marketplace platform connecting foodtruck operators with event organizers and individuals seeking catering services. The platform operates across the Netherlands, Belgium, Germany, and Spain. The core offering consists of the FoodtruckBooking.com Platform itself, which provides a public marketplace for searching and discovering foodtrucks, foodtruck operator profile pages for vendors to manage their online presence, a request system (Aanvragen) for posting free event requests, and the Live Locator feature for real-time location sharing. The company offers two subscription tiers: Basic (€9.95/month) for essential profile management and limited features, and Pro (€18.95/month) for enhanced visibility, additional media storage, and premium placement. All bookings and payments are handled directly between foodtruck operators and customers without platform intermediation.

Differentiator

Problem solved

Functional benefit

Products and services

• FoodtruckBooking.com Platform Two-sided online marketplace connecting foodtruck operators (suppliers) with event organizers, corporate buyers, and private individuals (buyers). The platform enables direct booking without intermediaries and provides professional marketing exposure to listed foodtruck operators across the Netherlands, Belgium, Germany, Spain, and the United States.
• Foodtruck Operator Profile Subscription-based digital profile pages for foodtruck operators to showcase their business, menus, pricing, availability, photos, videos, and contact details, with a management dashboard to respond to bookings and update listings.
• Search & Discovery Searchable foodtruck directory with filters by keyword, city, cuisine type, price per person, date, region, food category, and event type, including advanced filtering and a top-10 best-rated list.
• Request System (Aanvragen) Free request board where event organizers and customers post their foodtruck needs and foodtruck operators on the platform can respond directly with quotes and availability.

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Network of Event Agencies and Booking OrganizationscoreChannel Partner/ Reseller/ DistributorFoodtruckBooking.com provides foodtruck listings to a network of event agencies and booking organizations who book foodtrucks for their event management clients. This network gives foodtruck operators on the platform access to a steady stream of corporate and festival bookings.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Roaming Hunger: US-based online foodtruck marketplace that connects foodtruck operators with event organizers and street-food customers; the closest international direct peer to FoodtruckBooking.com in terms of two-sided marketplace model and foodtruck-event booking focus.
• Best Food Trucks: US foodtruck booking and discovery platform letting customers find and book foodtrucks for events; comparable to FoodtruckBooking.com in marketplace functionality and event-booking use case, with similar subscription/listing revenue approach.

Broad incumbents

• ezCater: Large US corporate catering marketplace connecting offices with a wide range of caterers, including foodtruck-style vendors; overlaps with FoodtruckBooking.com's corporate event-booking segment but operates much more broadly across catering categories.
• Cater2.me: US corporate catering platform serving offices and events with a curated set of restaurant and foodtruck vendors; comparable to FoodtruckBooking.com on the corporate event side but serves a broader catering remit and is venture-backed at a larger scale.
• Fooda: Workplace food and pop-up catering platform that brings restaurants and foodtruck-style vendors into offices; similar use case to FoodtruckBooking.com's corporate event vertical but with a different distribution model (employer/office-led rather than event-organizer-led).
• Eventbrite: Global self-service events marketplace used by festival and event organizers; adjacent rather than direct, since Eventbrite does not specialize in foodtruck supply but competes for the same organizer demand and could expand into vendor marketplaces.

Emerging players

• Roam with MUNCH[ ]ON: US foodtruck and street food discovery platform with a mobile focus; emerging peer with partial overlap on the foodtruck discovery experience that FoodtruckBooking.com addresses through its Live Locator feature.
• Tock (by Squarespace): Reservation and event-booking platform acquired by Squarespace; comparable in event-booking infrastructure and could in theory extend to foodtruck event booking, but currently focused on fixed-location restaurants and experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/foodtruckbooking

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foodtruckbooking.com