Picapoint

What Picapoint does

Picapoint Studio AS is a Norwegian private limited digital agency headquartered in Oslo, founded in 2008 by Ingerid Helle Soltvedt (CEO / "daglig leder") and Bjørn Stian Bjoarvik (Head of Business Development / "leder for forretningsutvikling"). The firm provides website design, development, hosting, and e-commerce / online store solutions to Norwegian businesses that need a digital presence. Its core technology is standard website and e-commerce platform development delivered as professional services rather than a packaged SaaS product; the firm operated as a single service offering rather than a multi-module platform.

The company's customer base consisted of Norwegian businesses seeking digital competitive presence ("digital konkurransekraft"), primarily SMBs requiring websites and online stores. The firm served Nordic-region clients via direct client engagement. No pricing is publicly disclosed. Prior to 2024 the company was founder-owned and operated with a small team (11-50 employees), with revenue not publicly reported.

In 2024, the founders sold the entirety of Picapoint Studio AS to Sport Outlet, a strategic operating company. Following the acquisition, all employees were integrated into Sport Outlet's marketing and development department, and Picapoint began a managed wind-down of external customer services: limited project capacity from June 1, 2024 and complete cessation of external client work by December 31, 2024. Customers were formally advised to engage alternative vendors for site and e-commerce continuity.

Name

Picapoint

Legal name

Picapoint Studio AS

Website

https://picapoint.no

Company type

Private

Founded year

2008

Operating status

Acquired

Headcount range

11–50 employees

Short description

Picapoint Studio AS was a Norwegian digital agency in Oslo providing website design, development, hosting, and e-commerce solutions to Norwegian businesses. Founded in 2008, it was acquired by Sport Outlet in 2024 and is winding down external client work by end of 2024.

Ownership category

akta.pro rank

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Core offering

Picapoint Studio AS was a Norwegian digital agency that designed and developed websites and online stores (e-commerce solutions) for external business customers. The company delivered customized web design, online store platforms, and digital presence services primarily to Norwegian businesses.

Product overview

Picapoint was a Norwegian web development and e-commerce services company that provided website and online store solutions to external customers. The company operated as a single service offering rather than a platform-plus-modules architecture. In 2024, the founders sold the company to Sport Outlet, and Picapoint will cease operations for external customers by the end of 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Website and Online Store Services Picapoint provided web development and e-commerce services, including custom website design and online store solutions, for external business customers. Following the 2024 acquisition by Sport Outlet, the company is gradually phasing out services for external customers through December 31, 2024.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Sport OutletcoreStrategic or Co-development Partner · 1 January 2024Picapoint Studio AS founders Ingerid Helle Soltvedt and Bjørn Stian Bjoarvik sold the company in its entirety to Sport Outlet. All employees are being integrated into Sport Outlet's marketing and development department. Picapoint will gradually phase out work for external customers during 2024.

Recent moves5 records

Expansion highlights1 record

Broad incumbents

• Reaktor: Nordic technology and design firm with operations in Norway and Finland, delivering digital product development including web and e-commerce. Comparable as a larger Nordic design-and-build digital agency.
• Schibsted (in-house digital teams): Major Nordic media group whose in-house product and engineering teams build consumer web and e-commerce platforms at scale. Comparable as a large Nordic organization that has internalized similar digital capability rather than outsourcing to agencies like Picapoint.
• Knowit: Nordic IT and digital consultancy with a broad portfolio spanning web, e-commerce, and digital marketing services. Comparable as a larger, publicly-listed incumbent operating across the same digital agency space.

Direct peers

• Making Waves: Norwegian-origin digital agency serving Nordic and European clients across digital strategy, web, and e-commerce. Directly comparable scope of services (strategy, web design, digital platforms) and Norwegian roots.
• Bakken & Bæck: Oslo-headquartered design and technology studio building digital products and services for European clients. Directly comparable as a Nordic digital agency of similar scale operating in web, brand, and digital experience work.
• Creuna: Nordic digital agency (Norwegian/Swedish origins) providing strategy, design, and technology services including web and e-commerce builds. Comparable as a Nordic full-service digital agency.
• Vaimo: Nordic-headquartered e-commerce agency specializing in digital commerce builds on Adobe Commerce and similar platforms. Comparable as a similarly-sized Nordic e-commerce and web development agency.
• Bengler: Oslo-based design and technology studio producing digital products, brand systems, and websites. Comparable as a Norwegian design-led digital agency of broadly similar scale.

Regional players

• Try/Apt: Norwegian digital agency delivering websites, e-commerce, and digital marketing services to SMB clients. Comparable as a Norwegian digital agency with similar SMB focus and service mix.
• Netlight: Nordic digital consultancy with offices across the Nordics delivering web, design, and digital transformation services. Comparable Nordic digital services peer operating in overlapping geographies and service lines.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Customer concentration

• Xx.com/picapoint

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Picapoint