Great Demo
Great Demo is a B2B software sales-enablement firm, founded in 2003, that delivers proprietary demo and discovery methodology training, coaching, and consulting services to enterprise software organizations worldwide.
- Company typePrivate
- Founded2003
- HeadquartersTrinidad, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Great Demo does
Great Demo!, LLC (operating as Great Demo) is a B2B sales-enablement firm founded in 2003 that delivers methodology-based training, coaching, and consulting services to software organizations. Its core offering is the proprietary Great Demo! approach — a buyer-centric discovery and demo delivery methodology built around chunking, situation slides, the TEDW open-ended questioning framework, and an upside-down demo structure. The company complements live and virtual workshops with two published books (Great Demo! Third Edition, Doing Discovery), a Learning Management System at your.greatdemo.com with video modules and certification, and standalone services including Demo Audits and Demo Creation. Headcount is reported at 1-10 employees with President Paul H. Pearce and author Peter Cohan as the principal methodology voices.
The company sells exclusively through direct consultation, with a Calendly-linked consult motion routed to the President and a contact form segmented by territory (AMER, EMEA, APAC, LATAM). Pricing is not publicly disclosed; engagements appear quote-based and tailored to scope. Revenue streams include instructor-led training workshops, speaking and keynotes, coaching, demo audit and creation services, custom webinars, sales kick-off programs, and book sales through Amazon. The company is bootstrapped, organized as a South Dakota LLC, and serves named enterprise customers including TytoCare, Incorta, Swimlane, Contentful, and EcoOnline across healthcare, analytics, security, content management, and EHS verticals. Its website is offered in 9+ languages, with English and Spanish formally localized.
Great Demo firmographics
Firmographics- Name
- Great Demo
- Legal name
- Great Demo!, LLC
- Website
- https://greatdemo.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Great Demo is a B2B software sales-enablement firm, founded in 2003, that delivers proprietary demo and discovery methodology training, coaching, and consulting services to enterprise software organizations worldwide.
- Ownership category
- akta.pro rank
Great Demo industry classification
Industry- Product category
- Sales Training Services
- NAICS
- Business Schools and Computer and Management Training (6114), Professional and Management Development Training (611430)
- akta.pro primary industry
- Consultative Selling & Discovery (EDABABAC)
- akta.pro secondary industries
- Corporate Learning & Training Content Development (EDAGAKAC), Corporate/L&D Course Licensing from Creators (B2B Upskilling) (MPACALAH)
Keywords
Where Great Demo is headquartered
LocationHeadquarters
- HQ city
- Trinidad
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Great Demo business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Training Workshops: Live workshops, virtual instructor-led training, and blended programs delivered in multi-session or multi-day formats. Programs include Great Demo! workshop, Doing Discovery workshop, Executive Masterclass, and custom training tailored to products, ICPs, and stakeholder mix.
- Speaking and Keynotes: Conference keynotes and speaking engagements at industry events.
- Coaching Services: One-on-one and team coaching services for sales, presales, and customer success professionals.
- Demo Audit Services: Review of demo structure, message clarity, buyer alignment, and next-step design with prioritized recommendations.
- Demo Creation Services: Design or refinement of demo storyline, flow, talk track, and supporting assets for standardized delivery.
- Book Sales: Sale of books including 'Great Demo!' Third Edition and 'Doing Discovery' published on Amazon.
- Webinars and Online Events: Custom webinars and virtual events aligned to discovery, demo effectiveness, executive conversations, or buyer enablement.
- Sales Kick-Off (SKO) Sessions: Revenue enablement programs for sales kick-off events and year-round reinforcement.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Great Demo product offering
Product offeringCore offering
Great Demo! provides workshops, coaching, demo audits, and demo creation services to B2B software organizations worldwide. The company's offerings center on the proprietary Great Demo! methodology and Doing Discovery framework, delivered through live workshops, virtual instructor-led training, coaching, keynotes, and a cloud-based Learning Management System. Training addresses discovery conversations, demo structuring, executive communication, customer expansion, and deal acceleration for presales, sales, customer success, and enablement teams.
Product overview
Great Demo! is a B2B software sales training and methodology company offering a portfolio of instructor-led workshops, digital learning, and professional services. The core offerings include the Great Demo! Workshop (demo methodology) and Doing Discovery Workshop (discovery skills), supplemented by Elevating Conversations, Driving Executive Decisions, Deal Acceleration, and Executive Masterclass programs. Professional services include Demo Audits and Demo Creation. The company also operates a cloud-based Learning Management System (LMS) at your.greatdemo.com for self-paced learning with video modules, resources, and certification. Training is delivered as live workshops, virtual instructor-led training, blended programs, and multi-session enablement series, primarily serving presales, sales, customer success, and enablement professionals at B2B software organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- Great Demo! Workshop Instructor-led workshop that teaches B2B software sales and presales teams how to plan and deliver product demonstrations around buyer outcomes and storyline, rather than feature tours. Focuses on structuring demos with buyer-aligned messaging, narrative control, and decision support.
- Doing Discovery Workshop Workshop focused on uncovering buyer goals, business impact, and decision criteria so demos and proposals are anchored in what buyers actually care about. Teaches the seven-level repeatable discovery methodology.
- Elevating Conversations Training program focused on customer expansion and retention through improved conversation skills for customer success professionals.
- Driving Executive Decisions Workshop helping customer-facing teams and leaders communicate strategy, outcomes, and tradeoffs in a way that resonates with executive stakeholders.
- Deal Acceleration Training program designed to help reduce deal cycle time and improve progression through the sales pipeline.
- Executive Masterclass Session helping leaders communicate strategy, outcomes, and tradeoffs in board-level conversations and executive presentations.
- Demo Audit Service reviewing demo structure, message clarity, buyer alignment, and next-step design, providing prioritized recommendations teams can act on quickly.
- Demo Creation Service helping teams design or refine storyline, flow, talk track, and supporting assets so demos can be delivered consistently across regions and roles.
- Your Great Demo! LMS (Learning Management System) Digital learning platform featuring video learning modules, downloadable demo resources, practical articles, assessments, and certification designed around real demo execution. Available at your.greatdemo.com.
Quantifiable outcome
- Shorter sales cycle times
- +5 more outcomes
Companies that use Great Demo
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles1 record
Great Demo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Great Demo partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
Great Demo competitors and assessment
Company assessmentDirect peers
- JBarrows Sales Training: JBarrows delivers sales training, bootcamps, and coaching focused on prospecting, outbound, and discovery for B2B sales organizations. It is comparable to Great Demo! in addressing B2B software sales teams through structured training and enablement content.
- Richardson Sales Performance: Richardson provides sales training, sales coaching, and consulting services across sales, sales management, and customer success. It is comparable to Great Demo! in delivering instructor-led workshops and methodology-driven sales enablement to enterprise B2B organizations.
- Force Management: Force Management provides sales methodology, training, and enablement for B2B sales organizations, including frameworks for discovery and deal progression. It is a direct competitor to Great Demo! in the B2B software sales training market with similar workshop-led delivery.
- Corporate Visions: Corporate Visions delivers sales training, messaging frameworks, and conversation skills programs for B2B sales and marketing teams. It is comparable to Great Demo! in targeting enterprise B2B sellers with workshop and methodology-based enablement offerings.
- RAIN Group: RAIN Group delivers sales training, sales coaching, and consulting focused on consultative selling, business development, and sales leadership. It overlaps with Great Demo! in the consultative selling and discovery training niche for B2B sellers.
- ValueSelling Associates: ValueSelling Associates provides sales methodology training, certification, and implementation services built around its proprietary ValueSelling Framework. It is comparable to Great Demo! in offering a structured B2B sales methodology with workshop-based delivery.
- The Brooks Group: The Brooks Group provides sales training, coaching, and consulting centered on consultative selling skills and sales performance improvement. It overlaps with Great Demo! in selling methodology-driven training workshops to B2B sales organizations.
- Winning by Design: Winning by Design offers SaaS-specific sales training, certification programs, and frameworks (such as the SLIME / Predictable Revenue methodology). It overlaps directly with Great Demo! in serving B2B SaaS sales and presales teams with structured methodology workshops.
Broad incumbents
- Sandler Training: Sandler Training is a large, established sales training franchise delivering methodology-based programs for sales professionals and leaders across industries. It is comparable as a broad incumbent in the B2B sales training space where Great Demo! also competes.
Emerging players
- Outreach (Sales Enablement): Outreach operates a sales execution platform and has expanded into sales training content, bootcamps, and enablement programs for revenue teams. It is an emerging adjacent player touching Great Demo!'s training category through digital sales enablement offerings.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Great Demo social profiles
Digital presenceGreat Demo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Great Demo leadership team
Management profileNumber of profiles
Profiles2 records
Great Demo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Great Demo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Great Demo
What does Great Demo do?
Great Demo! provides workshops, coaching, demo audits, and demo creation services to B2B software organizations worldwide. The company's offerings center on the proprietary Great Demo! methodology and Doing Discovery framework, delivered through live workshops, virtual instructor-led training, coaching, keynotes, and a cloud-based Learning Management System. Training addresses discovery conversations, demo structuring, executive communication, customer expansion, and deal acceleration for presales, sales, customer success, and enablement teams.
Is Great Demo a public or private company?
Great Demo is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Great Demo founded?
Great Demo was founded in 2003. It employs 1 to 10 people.
Where is Great Demo based?
Great Demo is headquartered in Trinidad, United States, in the North America region.
How does Great Demo make money?
Eight revenue lines are on record. Training Workshops are the primary driver. The others are speaking and Keynotes, coaching Services, demo Audit Services, demo Creation Services, book Sales, webinars and Online Events and sales Kick-Off (SKO) Sessions.
Who are Great Demo's main competitors?
Direct peers on record are JBarrows Sales Training, Richardson Sales Performance, Force Management, Corporate Visions, RAIN Group, ValueSelling Associates, The Brooks Group and Winning by Design. Sandler Training is listed as a broad incumbent. Outreach (Sales Enablement) is listed as an emerging player.
Does Great Demo have an API?
No public API is recorded for Great Demo.
What industry is Great Demo in?
Great Demo's product category is Sales Training Services. Its primary akta.pro industry code is EDABABAC, Consultative Selling & Discovery, with a secondary code of EDAGAKAC, Corporate Learning & Training Content Development. Its NAICS code is 6114.