Overton

What Overton does

Overton (UK) Limited is a privately held, family-owned distributor and light manufacturer of commercial outdoor cleansing and grounds-maintenance equipment, headquartered at 14 Farrier Road, Lincoln, United Kingdom, and operating across the UK and Ireland. Founded in 1992 by brothers Richard and Guy Overton, the company has run for 34 years and currently sits in the 11-50 employee band; Richard Overton retired on April 30, 2026, with Guy Overton continuing to lead the business. The company sells commercial electric and petrol mowers (Mean Green, Mowrator, RINO, Encore, Altoz), pedestrian and tractor-towed litter collectors (electric and petrol vacuums, leaf loaders, Barber LP-1), beach cleaners (Barber Surf Rake, Sandman, Ondina, Scorpion, Marlin B, Pinguino), weedrippers (Mosquito range), and OBERG oil filter crushers, while manufacturing its own vacuum litter collectors and street barrows in the UK. The core technology is lithium-ion battery-powered electric equipment delivering zero emissions and up to seven hours of continuous operation per charge, with Mowrator's Beast 4WD powertrain enabling slope mowing up to 40 degrees.

Overton's go-to-market is sales-led, driven by field demonstrations booked through its website and a heavy trade-show calendar spanning BTME, Scot's Turf, GroundsFest, and the Ernest Doe Show. Pricing is quote-based and not publicly disclosed (POA across the catalog), with revenue streams spanning new equipment sales, used and ex-demo machine sales, spare parts distribution (now including DR Power parts taken over from AL-KO as of March 30, 2026), and after-sales service. Customer segmentation is horizontal across professional grounds maintenance contractors, local authority cleansing, tourism and leisure venues, and automotive workshop waste management, with a multimodal marketing footprint across Facebook, Instagram, X, YouTube, and LinkedIn and a multilingual website (English, Spanish, German, French, Arabic, Portuguese). The company holds LRQA quality certification, has no disclosed external investors, parent company, or subsidiaries, and reports no public revenue figures.

Name

Overton

Legal name

Overton (UK) Limited

Website

https://overtonukltd.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Overton (UK) Limited is a family-owned UK and Ireland distributor and light manufacturer of commercial electric and petrol mowers, litter collectors, beach cleaners, weedrippers, and oil filter crushers, founded in 1992 and serving municipal, landscaping, and leisure customers.

Ownership category

akta.pro rank

Product category

Outdoor Cleansing Equipment

NAICS

Waste Collection (5621), Other Waste Collection (562119)

SIC

General Industrial Machinery & Equipment (3560), Refuse Systems (4953), Sanitary Services (4950)

akta.pro primary industry

Street & Outdoor Cleaning Equipment (Street Sweepers, Litter Vacuums) (IMAHALAG)

Keywords

• Commercial electric mowers
• Outdoor cleansing equipment
• Beach cleaning machines
• Litter collection equipment
• Grounds maintenance machinery

Headquarters

HQ city

Lincoln

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Equipment Sales: Sale of outdoor cleansing equipment including electric and petrol mowers, litter collectors, beach cleaners, weedrippers, and oil filter crushers. Includes new, used, and ex-demo machines.
2. Spare Parts Distribution: Distribution of spare parts for their equipment portfolio including Mean Green, DR Power, OBERG, and other brands. As of March 2026, they took over UK DR Power spare parts distribution from AL-KO.
3. After-sales Service and Support: Ongoing support and service for equipment sold, including demonstrations and customer consultation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Overton (UK) is a UK-based manufacturer and distributor of outdoor cleansing equipment. They design and manufacture their own vacuums and street barrows in the UK while importing and distributing commercial electric and petrol mowers, litter collection equipment, beach cleaners, weedrippers, and oil filter crushers under brands such as Mean Green, Mowrator, RINO, Encore, Altoz, Barber, Ondina, and OBERG. The company serves street cleansing, beach cleaning, and environmental markets across the UK and Ireland.

Product overview

Overton UK is a specialist outdoor cleansing equipment company that designs and manufactures their own vacuums and street barrows in the UK while also importing equipment from America and Europe. Their product portfolio encompasses commercial electric mowers (Mean Green, Mowrator, RINO, Encore), petrol mowers (Altoz tracked mowers, Encore), litter collection systems (electric and petrol vacuums, leaf loaders, litter pickers), beach cleaning equipment (Barber Surf Rake, Sandman, Ondina, Scorpion, Marlin B, Pinguino), weedrippers, and OBERG oil filter crushers. The company serves street cleansing, beach cleaning, and environmental markets across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Products and services

• Mean Green Electric Mowers Commercial electric zero-turn and stand-on mowers powered by lithium-ion batteries with up to 7 hours mowing time, zero emissions, and low noise operation. Includes FURY, RIVAL, VANQUISH, and EVO models with deck sizes from 32" to 96". Targeted at professional grounds maintenance operators.
• Mowrator Remote Control Lawnmowers All-in-one electric remote-controlled lawn mowing robots designed for sloped areas up to 40 degrees, equipped with Beast 4WD Powertrain System for traversing complex terrains. Includes S1 2WD and S1 4WD models. Targeted at grounds maintenance contractors working on steep or hazardous slopes.
• Encore Mowers Range of electric and petrol zero-turn and stand-on mowers including RAGE (32"-36" deck), EDGE (52"-60" deck), EDGE PRO, and PROWLER (72" deck) models. Targeted at commercial landscaping professionals.
• RINO Electric Mowers First electric multifunctional mowing solution with up to 6-7 hours working time and zero emissions. Includes the CaRINO - the first multi-purpose 100% electric super compact tractor. Targeted at professional grounds maintenance operators.
• Altoz Mowers Tracked zero-turn mowers for challenging terrain with low ground pressure and high traction. Includes TRX 766i (38.5HP Kawasaki), TSX 561 (world's first stand-on tracked mower), and XP610RDi models. Targeted at grounds maintenance on slopes and rough terrain.
• Electric Vacuum Litter Collectors Backpack, pedestrian litter collectors, and street orderly barrows including BP-75-E, 120-75-E, 120-125-E, and SB2C-75-E models. Targeted at municipal cleansing teams and street cleaning contractors.
• Petrol Vacuum Litter Collectors Petrol-powered vacuum litter collectors including BP-75-HV, BP-125-HV, 120-75-HV, 120-125-HV, 240-125-HV2, and SB2C-75-HV models. Targeted at municipal and contractor street cleansing operations.
• Commercial Leaf Loaders T7 and T10 commercial leaf loaders for efficient leaf and debris collection. Targeted at grounds maintenance contractors and municipal cleansing teams.
• Barber Surf Rake Beach Cleaners Tractor-towed beach cleaning equipment including Surf Rake 600 HD (H. Barber's largest at 1,724 kg), Surf Rake 400 HD, and Surf Rake 400 models. Cleans up to 1.62 hectares per hour for municipal and contracting applications.
• Barber Sandman Beach Cleaners Walk-behind beach cleaners suitable for areas with limited access. E-Sandman 850 is electric-powered, Sandman 850 is petrol-powered with Honda 5.5HP engine. Targeted at resorts and councils maintaining smaller or constrained beaches.
• Ondina/E-Ondina Beach Cleaners Pedestrian-controlled beach cleaners ideal for smaller beaches. Ondina is petrol-powered (Honda 5.5HP), E-Ondina is electric with Honda GXE2.0H brushless DC motor and 2-hour runtime. Targeted at smaller resorts and municipal operators.
• Scorpion/E-Scorpion Beach Cleaners

Quantifiable outcome

• Up to 7 hours continuous mowing time on single charge for RINO Electric and Mean Green mowers
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• DR PowercoreChannel Partner/ Reseller/ Distributor · 30 March 2026As from 30th March 2026 Overton (UK) took over the UK DR Power spare parts distribution from AL-KO. This expands Overton's aftermarket parts distribution business across the UK.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• John Deere: US-based global manufacturer of agricultural, turf and grounds care equipment including commercial mowers sold to councils, contractors and golf courses. Overlaps with Overton's Mean Green and Encore mower distribution in the UK professional grounds maintenance segment.
• Husqvarna Group: Swedish global manufacturer of professional outdoor power equipment including commercial mowers, robotic mowers and battery-powered products. Comparable to Overton's commercial mower portfolio but operates at far larger scale across multiple categories.
• STIHL: German global manufacturer of outdoor power equipment including battery-powered commercial tools and grounds care machinery. Comparable as a broad incumbent in the same end markets Overton serves, with growing electric product ranges.
• Kubota: Japanese manufacturer of compact tractors, ride-on mowers and grounds maintenance equipment with strong UK and European dealer networks. Comparable to Overton's Altoz tracked mower and RINO tractor product lines for professional grounds maintenance.

Direct peers

• SCAG Power Equipment: US manufacturer of commercial-grade zero-turn and stand-on mowers for professional landscapers. Comparable to Overton's commercial mower offering in product class and target customer (professional grounds maintenance).
• Greenworks Commercial: Commercial-focused electric outdoor power equipment division of Greenworks targeting landscaping professionals with battery mowers and grounds care tools. Comparable to Overton's electric mower portfolio for UK contractor and municipal customers.
• EGO Power+ (Chervon): Commercial-grade battery-powered outdoor equipment range including ride-on mowers and zero-turn electric mowers. Directly comparable to Overton's Mean Green and RINO lithium-ion commercial electric mower offering for professional users.
• BeachTech (Kässbohrer Geländefahrzeug): German manufacturer of tractor-towed and self-propelled beach cleaning machines used by municipalities and resorts. Directly comparable to Overton's Barber Surf Rake and Marlin B beach cleaner portfolio.
• Ransomes Jacobsen: UK-based manufacturer of professional turf maintenance and grounds care equipment (mowers, aerators, sprayers). Directly comparable to Overton's commercial mower and grounds maintenance offering, with overlap in UK council and contractor customers.
• Koro by Imants: Dutch specialist manufacturer of turf maintenance and grounds care equipment including topdressers, fraise mowers and aerators. Comparable niche specialist serving European sports turf and grounds maintenance contractors alongside Overton's mower range.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/overtonuk
• YouTubeyoutube.com/channel/UCHDt63oPPsZCyBWt9w5WWEg
• Facebookfacebook.com/overtonuk
• Instagraminstagram.com/overtonukltd
• LinkedInlinkedin.com/company/overton-uk

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Overton