What Solaira does

Solaira is a Canadian manufacturer of electric radiant infrared heating systems, operated as a brand under Inforesight Consumer Products Inc. (Ontario, Canada), with reported activity since 2004 and a website presence (solairaheaters.com) headquartered in Calgary, Alberta. The company sells shortwave quartz halogen infrared heaters and commercial controls to commercial, industrial, and residential customers across North America and through international distributors, targeting architects, engineers, facility managers, and developers as primary specifiers.

The core technology is filtered, low-glare shortwave infrared heating: tungsten-filament quartz halogen emitters operating at 4000°F (2200°C) with halogen-cycle chemistry for ~5,000–8,000-hour emitter life, housed in extruded aircraft-aluminum fixtures with anodized reflectors. Solaira claims ~85–92% electrical-to-directional-radiant conversion efficiency, 1–2 second heat-up time, IP55 outdoor ratings, and integration with BACnet, Honeywell, Schneider Electric, Control4, Lutron, and Crestron building management systems. The portfolio comprises eight heater series (XL Slim, Alpha, ICR, Malibu, Ziro, Industrial, Cosy, Radius Pendant) and five controls (Omnis, Omnis Custom, SMaRT Variable, SMaRT Push Timer, SMaRT Occupancy). The newest product line, the Radius Pendant Series, launched in 2024.

Solaira generates revenue through hardware sales of heaters and controls, distributed via independent sales representatives, authorized dealers, and international distributors. Pricing is not publicly disclosed and no direct e-commerce channel is evident. The company supports enterprise field sales with a free Heat Spec design planning service and BIM/Revit file deliverables, and is affiliated with AIA, ASHRAE, ASLA, NECA, and NAFEM. Headcount is in the 11–50 range, no external funding rounds or institutional investors are disclosed, and the company is privately held under its parent corporation.

Name

Solaira

Legal name

Inforesight Consumer Products Inc.

Website

https://solairaheaters.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Solaira is a Canadian manufacturer of electric shortwave infrared heaters and commercial controls serving commercial, industrial, and residential customers across North America, selling through independent sales reps, authorized dealers, and international distributors.

Ownership category

akta.pro rank

Product category

Infrared Heating Equipment

NAICS

Industrial and Commercial Fan and Blower and Air Purification Equipment Manufacturing (333413), Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Radiant Floor Heating Installation (HSAOAGAG)

akta.pro secondary industries

Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Dimmer, Switch & Lighting Control Installation (HSAOAFAJ)

Keywords

• Electric radiant heaters
• Infrared heating systems
• Commercial heating controls
• Outdoor patio heaters
• Industrial infrared heating

Headquarters

HQ city

Calgary

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Radiant Infrared Heater Sales: Sale of electric radiant infrared heaters including XL Slim Series, Alpha Series, ICR Series, Industrial Series, Cosy Series, Malibu Series, Ziro Series, and Radius Pendant Series. Products sold through distributors, dealers, and direct specification to commercial customers.
2. Commercial Controls: Sale of control systems including Omnis Controls, SMaRT Variable, SMaRT Push Timer, and SMaRT Occupancy Timer controls for managing heater output and energy consumption.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Solaira designs, manufactures, and distributes electric radiant infrared heaters and commercial control systems that deliver instant, directional short-wave infrared heat for commercial, industrial, and residential applications. The portfolio includes eight heater series (XL Slim, Alpha, ICR, Malibu, Ziro, Industrial, Cosy, Radius Pendant) plus five control products (Omnis, Omnis Custom, SMaRT Variable, SMaRT Push Timer, SMaRT Occupancy). Products are sold through independent sales representatives, authorized dealers, and international distributors across North America and select global markets.

Product overview

Solaira is a manufacturer of electric radiant infrared heaters and commercial controls for commercial, industrial and residential applications. The product portfolio includes eight distinct heater series (XL Slim, Alpha, ICR, Malibu, Ziro, Industrial, Cosy, and Radius Pendant) and five control products (Omnis, Omnis Custom, SMaRT Variable, SMaRT Push Timer, SMaRT Occupancy). The heaters utilize short-wave quartz infrared technology that converts approximately 85% of energy into directional radiant heat. The control products integrate with building management systems including BACnet, BMS, and home automation platforms. The ICR Series supports recessed/integrated installations while other series offer wall mount, ceiling suspended, or pendant mounting options.

Differentiator

Problem solved

Functional benefit

Products and services

• XL Slim Series Heater Slim profile electric radiant infrared heater for commercial, industrial, and residential applications; designed for design-conscious specifications with even radiant heat distribution at various mounting heights.
• Alpha Series Radiant Heater Infrastructure-grade multi-mount electric radiant heater for commercial, industrial, and residential applications with rounded design and high-mount performance.
• ICR Series Recess Heater High performance wall-mount and ceiling-recessed electric radiant heater with low clearance and integrated installation options; IP55 rated for outdoor exposure to rain, snow, and wind.
• Malibu Series Heater Modern, free-standing, fixed-location three-directional electric radiant heater for design-led comfort heating.
• Ziro Series Heater Zero visible light electric radiant heater engineered for enclosed or semi-enclosed residential and commercial applications.
• Industrial Series Radiant Heater High output electric radiant heater designed for high mounting heights and high density industrial applications, with up to 12,000W output.
• Cosy Series Heater Compact, low-profile, high-power modular electric radiant heater for specifications requiring lower mounting heights.
• Radius Pendant Series Elegant, high-output pendant-style electric infrared heater combining cutting-edge radiant heating technology with a sleek minimalist design for architects and designers.
• Omnis Controls High power heater control for indoor and outdoor radiant systems with BACnet/BMS inputs; single zone, single phase configuration.
• Omnis Custom Controls Customized multi-zone control solution for complex commercial heating systems, configurable from single to multiple zones and 1 or 3 phase operation.
• SMaRT Variable Heater Control Variable output single zone heater control engineered for outdoor mounted interfaces, supporting up to 34A of heater output with digital variable control.
• SMaRT Push Timer Control Push button control timer providing energy savings with infrared heaters and other IP65 products through a 30-minute countdown with auto-off functionality.
• SMaRT Occupancy Timer ON/OFF Control Energy efficient occupancy-based ON/OFF control that reduces energy costs by activating infrared heaters only when people are detected.

Quantifiable outcome

• 92% of electrical energy transferred into directional radiant heat
• +6 more outcomes

Named customers8 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature6 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Infralia: Canadian manufacturer of electric infrared radiant heating products for industrial, commercial, and residential use. Closest geographic and product-line peer to Solaira, with overlapping shortwave technology and specification focus.
• Roberts Gordon: Manufacturer of infrared tube heaters and high-intensity infrared heating for industrial and commercial buildings. Competes with Solaira in industrial-zone and high-bay heating segments with established North American distribution.
• Heatstrip: Designer and manufacturer of electric radiant outdoor heaters for residential and commercial patios. Competes with Solaira on premium outdoor heating aesthetics, low-glare technology, and designer/specifier channel sales.
• Bromic Heating: Australia-founded, globally distributed manufacturer of electric and gas radiant infrared heaters for outdoor commercial, hospitality, and residential applications. Direct overlap with Solaira across shortwave quartz technology, outdoor patio heating, and architect/specifier-driven distribution.
• King Electric: US manufacturer of electric heaters including infrared, baseboard, and unit heaters for residential and light commercial. Comparable in electric heating technology and North American distribution model to Solaira's residential and light-commercial product lines.
• Detroit Radiant Products: US manufacturer of gas-fired and electric infrared radiant heaters for industrial and commercial applications. Direct peer in North American radiant heating with overlap on warehouse, manufacturing, and high-mount installation projects.
• Schwank: Manufacturer of infrared and gas-fired heating systems for industrial, commercial, and agricultural applications. Direct competitor to Solaira's Industrial Series with comparable high-bay, high-mounting-height use cases.

Others

• Lynx Grills: Premium outdoor kitchen and patio appliance brand including outdoor heating products. Adjacent competitor in the outdoor-living space where Solaira also specifies heating products alongside grills, refrigerators, and outdoor kitchens.

Broad incumbents

• Modine Manufacturing: Global HVAC and thermal-management manufacturer serving commercial, industrial, and data-center markets. Broader incumbent with adjacent radiant and unit-heater products that compete in industrial and warehousing applications.
• TPI Corporation: Broad US manufacturer of electric, infrared, and forced-air heating products for residential, commercial, and industrial markets. Overlaps Solaira's product portfolio as a wider, more diversified incumbent with established dealer relationships.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/SolairaHeaters
• LinkedInlinkedin.com/company/inforesight-consumer-products-inc.
• Instagraminstagram.com/solairaheaters
• Xx.com/solairaradiant

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Solaira