Royalstar

What Royalstar does

Royalstar (legally 'Buy Royalstar') is a privately held, direct-to-consumer Ayurvedic personal care brand headquartered in Jodhpur, Rajasthan, India, founded in 2019. The company sells nine stock-keeping units across three categories — skincare (Derma15 pigmentation, stretch mark and anti-dandruff creams; four moisturizer variants; 24Karat Gold facewash), haircare (Keshstar herbal hair oil) — priced between ₹299 and ₹499 per unit. Products are formulated with traditional Ayurvedic herbs (Bhringraj, Amla, Brahmi, Neem) and cold-pressed oils (coconut, sesame, castor), positioned as natural-ingredient alternatives for Indian consumers seeking chemical-free solutions to pigmentation, aging, dryness, stretch marks, dandruff, and hair-fall concerns. The company operates sub-brands 'Derma15' and 'Keshstar' within the broader Royalstar umbrella. Royalstar is built on a single-channel, direct-to-consumer e-commerce model. All sales are transacted through the company's own website, buyroyalstar.com, which uses an OTP-based phone-number login, processes orders within one to two business days, and ships across India with an estimated three-to-seven-day delivery window. Free shipping is offered for orders of ₹150 or above. There is no subscription model, no marketplace presence, no offline retail distribution, and no disclosed wholesale or B2B channel. The company employs 11–50 people, has not raised any disclosed external funding, has no parent company, and appears to be founder-owned or bootstrapped. No patents, trademarks, regulatory certifications, partnerships, or management-team profiles are disclosed in the available data.

Name

Royalstar

Legal name

Buy Royalstar

Website

https://buyroyalstar.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Royalstar is an India-based direct-to-consumer Ayurvedic personal care brand headquartered in Jodhpur. It sells nine skincare, haircare, and face care products through its own e-commerce website, targeting Indian consumers seeking natural-ingredient formulations priced between ₹299 and ₹499.

Ownership category

akta.pro rank

Product category

Ayurvedic Personal Care

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Treatments & Scalp Care (Serums, Oils, Anti-dandruff, Growth) (CRABABAE)

Keywords

• Ayurvedic skincare products
• Herbal haircare products
• Natural personal care
• Moisturizing creams
• Direct to consumer beauty

Headquarters

HQ city

Jodhpur

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. Product Sales: Royalstar generates revenue through direct sales of Ayurvedic skincare and haircare products via their e-commerce platform. Products are sold at fixed retail prices ranging from ₹299 to ₹499 per unit, with free shipping for orders above ₹150 within India.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Royalstar (Buy Royalstar) sells its own branded Ayurvedic skincare, face care, and haircare products directly to Indian consumers through its e-commerce website buyroyalstar.com. The portfolio includes the Derma15 line (pigmentation, anti-dandruff, and stretch mark creams), premium moisturizers (Milk & Kesar, Honey & Almonds, All Purpose, Vita Rich), 24Karat Gold HD Glow Facewash, and Keshstar Herbal Hair Oil, all positioned as natural, herbal, side-effect-free formulations priced between ₹299 and ₹499 with free shipping on orders above ₹150.

Product overview

Royalstar is an Ayurvedic and herbal personal care brand offering a diverse product portfolio centered on three main categories: skincare (facewash and moisturizer creams), haircare (hair oil and anti-dandruff cream), and dermatological treatments (pigmentation and stretch mark creams). The products are positioned as premium, natural-ingredient-based offerings with the Derma15 line addressing specific skin concerns and the moisturizer line offering everyday hydration solutions. All products are sourced and sold through their e-commerce platform buyroyalstar.com, with prices ranging from ₹299 to ₹499 and nationwide shipping within India.

Differentiator

Problem solved

Functional benefit

Brands

• Derma15: A sub-brand/product line featuring Ayurvedic creams for skin concerns including pigmentation, anti-dandruff, and stretch mark treatment. Products include Royalstar Derma15 Cream, Royalstar Derma15 Anti Dandruff, and Royalstar Derma15 Stretch Mark Cream.
• Keshstar

Products and services

• Royalstar Derma15 Cream An Ayurvedic skin cream designed to reduce pigmentation, dark spots, age spots, sun spots, and other color disorders by breaking melanin clusters and reducing excess pigment production; targeted at Indian consumers seeking natural pigmentation treatment.
• Royalstar Derma15 Anti Dandruff Cream An Ayurvedic anti-dandruff cream that controls scalp fungus and excess oil to eliminate dandruff at the root, leaving hair healthy, soft and shiny; targeted at Indian consumers with dandruff and oily scalp.
• Royalstar Derma15 Stretch Mark Cream A cream formulated with natural ingredients designed to reduce the depth and color of old and new stretch marks, nourish the skin, and improve elasticity; targeted at Indian consumers seeking Ayurvedic stretch mark treatment.
• Royalstar 24Karat Gold HD Glow Facewash A premium facewash enriched with 24-carat pure gold dust that deeply cleanses the skin while providing nourishment for HD brightness, a natural golden glow, and anti-aging benefits through collagen boosting.
• Royalstar Milk & Kesar Moisturizer Cream A moisturizing cream combining pure milk and saffron (kesar) to provide deep hydration and natural radiance, leaving skin healthy, soft, and glowing.
• Royalstar Honey & Almonds Moisturizer Cream A moisturizing cream with honey extract and almond oil providing hydration, nourishment and natural glow in a lightweight, non-greasy formula.
• Royalstar All Purpose Moisturizer Cream A multi-use skin care cream with white rose extract providing 24-hour moisturization for face, hands, elbows, and feet.
• Royalstar Vita Rich Moisturizer Cream A power-packed moisturizer formula with Vitamins E and B5 plus skin-loving nutrients for deep nourishment, protection from daily damage, and strengthening the skin barrier.
• Royalstar Keshstar Herbal Hair Oil A premium herbal hair oil combining pure Ayurvedic herbs (Bhringraj, Amla, Brahmi, Neem) with cold-pressed oils (coconut, sesame, castor) to strengthen hair roots, reduce hair fall, and promote natural hair growth.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Mamaearth (Honasa Consumer): Mamaearth is India's largest Ayurvedic/natural D2C personal-care brand selling skincare, haircare, and baby care through owned channels and marketplaces. Same category, same Ayurvedic positioning, same DTC-first model as Royalstar.
• WOW Skin Science: WOW is a large Indian D2C brand selling natural-ingredient skincare, haircare, and wellness products online. Comparable on natural-ingredient positioning, direct-to-consumer website model, and skincare+haircare product mix.
• Plum (Plum Goodness): Plum is a vegan/cruelty-free D2C Indian beauty brand selling skincare, haircare, and body care through its own website and marketplaces. Comparable on D2C-first GTM, ingredient-led positioning, and tiered sub-ranges.
• mCaffeine: mCaffeine is an Indian D2C personal-care brand built around caffeine-based skincare and haircare, sold primarily through own website and marketplaces. Comparable on DTC model, India-only focus, and skincare+haircare catalog.

Broad incumbents

• Forest Essentials: Forest Essentials is the established premium Ayurvedic luxury skincare brand in India, with deep retail and online distribution. Comparable on Ayurvedic ingredient positioning and skin/hair portfolio, but at a much higher price and scale tier than Royalstar.
• Patanjali Ayurved: Patanjali is India's largest mass-market Ayurvedic FMCG conglomerate with extensive skincare, haircare, and personal-care lines. Comparable on Ayurvedic/herbal formulation angle, but Royalstar is a much smaller D2C skin/hair player in the same value pool.
• Khadi Natural: Khadi Natural is an established Indian Ayurvedic/herbal personal-care brand with skin, hair, and body care products sold online and through distributors. Comparable on herbal/Ayurvedic positioning and broad skin+hair catalog, though distributed via multi-brand retail rather than purely DTC.

Emerging players

• Juicy Chemistry: Juicy Chemistry is an Indian organic/clean-beauty DTC brand selling skincare and haircare through its own website. Comparable as a smaller, ingredient-led D2C peer in the same natural-beauty segment.
• Dot & Key: Dot & Key is an Indian D2C skincare brand selling targeted treatments (vitamin C, retinol, hydration) via own website and marketplaces. Comparable as a small D2C skincare-focused competitor with similar category-led SKU structure.

Others

• Nykaa (FSN E-Commerce Ventures): Nykaa is India's largest beauty and personal-care multi-brand retailer with its own D2C label portfolio. Not a direct competitor on formulation, but a critical distribution and discovery channel for Indian beauty brands like Royalstar to access via marketplace/retail partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/buyroyalstar
• LinkedInlinkedin.com/company/buyroyalstar

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royalstar