BARACUDA
BARACUDA is an independent Paris-based social media agency, founded in 2014, that delivers social media management, paid social, influencer marketing, content production, consulting, and digital strategy to ambitious enterprise and consumer brands primarily in France and Belgium.
- Company typePrivate
- Founded2014
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BARACUDA does
BARACUDA is an independent social media agency headquartered in Paris (21 rue de Rocroy, 75010), founded in 2014 and operating for over a decade. The firm is registered in Paris under RCS 813 839 164 as a private corporation with a share capital of €1,000, with Edouard Hausseguy listed as Director of Publication. It employs between 11 and 50 people and serves clients in France and Belgium. The agency describes itself as a team of "digital natives" focused on ROI-oriented social media strategies for ambitious brands.
The company's offering is organized around six core service pillars: Social Media Management, Social Ads (paid campaigns across Meta, TikTok, YouTube, and LinkedIn with performance metrics such as ROAS, CPA, CPL, CPM, and CPC), Brand Content & Production (creative direction, graphic design, photography, video, and social-first content), Influence Marketing (end-to-end influencer strategy, sourcing, negotiation, and UGC programs), Consulting (presence audits, strategic planning, organizational structuring, and team training), and Digital Strategy (positioning, content architecture, platform selection, and activation planning). Delivery is hands-on creative and media execution rather than software product, and the firm showcases work through detailed case studies on its website.
BARACUDA's revenue model is professional services — retainers, project fees, and bundled campaigns sold directly to brands through its website contact form, an online appointment booking system, and likely referrals and partnerships. The customer base spans 35+ named logos across insurance (MAAF, AXA), hospitality (Hyatt, Marriott, Accor Live, Sodexo Live!/Laho Rooftop), fintech (Klarna), beauty (Revlon, Cut by Fred), food (Häagen-Dazs, Buffalo Grill, Waffle Factory), and sports (Ligue Nationale du Basket). Notable multi-year engagements include Sodexo Live! across 2023-2025 and Waffle Factory. The firm is bootstrapped with no disclosed funding rounds, no M&A history, and no parent company, and serves as an example of a stable, independent French creative-services SME.
BARACUDA firmographics
Firmographics- Name
- BARACUDA
- Legal name
- BARACUDA
- Website
- https://wearebaracuda.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BARACUDA is an independent Paris-based social media agency, founded in 2014, that delivers social media management, paid social, influencer marketing, content production, consulting, and digital strategy to ambitious enterprise and consumer brands primarily in France and Belgium.
- Ownership category
- akta.pro rank
Where BARACUDA is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
BARACUDA business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Social Media Agency Services: BARACUDA generates revenue by providing social media marketing services to brands, including social media management, social ads, influence marketing, brand content production, consulting, and digital strategy. The agency serves as a professional services firm delivering custom digital strategies and content for ambitious brands.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
BARACUDA product offering
Product offeringCore offering
BARACUDA is an independent Paris-based social media agency that provides social media management, paid social advertising, brand content production, influencer marketing, digital strategy, and consulting services. The agency delivers custom digital strategies and produces social-first content for ambitious brands, handling everything from content creation and community management to paid campaigns and creator partnerships. It has operated for over 10 years and serves enterprise clients across multiple verticals.
Product overview
BARACUDA is an independent social media agency based in Paris, operating for over 10 years. The company offers a unified service portfolio organized around six core offerings: Social Media Management, Social Ads, Brand Content & Production, Influence Marketing, Consulting, and Digital Strategy. These services work together as an integrated social media marketing ecosystem, where the agency handles everything from content creation and platform management to paid advertising and influencer partnerships, supporting ambitious brands in transforming their social networks into growth levers.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management
- Social Ads
- Brand Content & Production
- Influence Marketing
- Consulting
- Digital Strategy (Stratégie Digitale)
Quantifiable outcome
- 7% average engagement rate for Klarna France launch with 4.5M influencer followers
- +6 more outcomes
Companies that use BARACUDA
Customer profileNamed customers8 records
Segments1 record
Ideal customer profiles1 record
BARACUDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BARACUDA partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Sodexo Live!coreSodexo Live! operates Le Laho rooftop venue in Paris 12th arrondissement. BARACUDA has been their digital partner for three consecutive summers (2023-2024-2025), handling content production, ad campaigns, and influencer events to build the venue's notoriety.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
BARACUDA competitors and assessment
Company assessmentBroad incumbents
- Publicis Groupe: Paris-headquartered global advertising and communications network with social, content, and influence capabilities through agencies like Publicis Conseil and Leo Burnett. Broad incumbent that overlaps with BARACUDA on large French brand clients.
- Havas Group: Global advertising and communications network headquartered in Paris, offering creative, media, social, and content services. Competes for the same enterprise client base, especially in France.
- Dentsu: Global advertising network with significant French presence through Dentsu Creative and Merkle, offering integrated social, content, and media services. Competes for the same enterprise social mandates, albeit at much larger scale.
Direct peers
- 1000Mercis: Paris-headquartered digital marketing and data agency providing social media, influence, and programmatic advertising services. Closely comparable on customer base (large French brands) and influence/social capabilities, with similar mid-to-large account focus.
- Jellysmack: Paris-founded content and creator economy company specializing in social media content distribution, influencer marketing, and video production. Comparable on content production and influence marketing offerings.
- Buzzman: Independent Paris-based creative and social media agency known for ROI-driven campaigns and brand content. Closely comparable in independent positioning, Paris HQ, and focus on ambitious French brands.
- Eskimoz: Paris-based digital marketing agency offering SEO, SEA, social media, and content services to ambitious brands. Most direct comparable to BARACUDA in geography, target customer (mid-market and enterprise French brands), and integrated service portfolio.
- We Are Social: Global social media agency with Paris office, offering social media strategy, content, paid social, and influencer services. Direct comparable on service mix, though operating at a much larger scale across multiple markets.
- La Chose: Independent French creative and social media agency with Paris roots, serving ambitious consumer and B2B brands. Comparable in independent structure, Paris base, and brand-content-led service offering.
Emerging players
- Socialyse (Havas Social): Social media arm of Havas focused on social strategy, content, and influencer marketing. Comparable service offering, embedded within a major network; competes for the same French brand budgets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
BARACUDA social profiles
Digital presenceBARACUDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
BARACUDA leadership team
Management profileNumber of profiles
Profiles1 record
BARACUDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BARACUDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BARACUDA
What does BARACUDA do?
BARACUDA is an independent Paris-based social media agency that provides social media management, paid social advertising, brand content production, influencer marketing, digital strategy, and consulting services. The agency delivers custom digital strategies and produces social-first content for ambitious brands, handling everything from content creation and community management to paid campaigns and creator partnerships. It has operated for over 10 years and serves enterprise clients across multiple verticals.
Is BARACUDA a public or private company?
BARACUDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BARACUDA founded?
BARACUDA was founded in 2014. It employs 11 to 50 people.
Where is BARACUDA based?
BARACUDA is headquartered in Paris, France, in the Europe region.
How does BARACUDA make money?
One revenue line is on record: social Media Agency Services.
Who are BARACUDA's main competitors?
Broad incumbents on record are Publicis Groupe, Havas Group and Dentsu. Direct peers are 1000Mercis, Jellysmack, Buzzman, Eskimoz, We Are Social and La Chose. Socialyse (Havas Social) is listed as an emerging player.
Does BARACUDA have an API?
No public API is recorded for BARACUDA.