What Catalyst Sale does

Catalyst Sale is a privately held, founder-operated professional services practice led by Mike Simmons, headquartered in Scottsdale, Arizona, and incorporated as a consulting business operating under the trade names "Catalyst Sale" and "Mike Simmons · Catalyst." The firm delivers revenue strategy, sales-process design, and leadership-execution services to enterprise revenue leaders, GTM executives, founders, and enablement leaders across technology, manufacturing, logistics, security, and learning industries; named or referenced clients include UPS, Intel, Disney, MIT, Snowflake, ASME, QuotaPath, and MarketingOps.com.

The core product surface is anchored on a portfolio of proprietary frameworks rather than software: keynote speaking engagements, 90-minute Collaborative Whiteboard Sessions, and multi-month operating-system implementations. The methodology stack consists of "Sales is a Thinking Process®" (a sales methodology that separates the buyer journey from the sales process and rep approach), the "G.A.M.E. Plan™" operating system built on a 3×3×3 structure with an embedded AI Coach, the "Learn.Think.Act.™" session-design framework, "Four Ways of Seeing" communication mapping, the "Catalyst Leadership Wheel," a 14-pattern "Catalyst Diagnostic Taxonomy," and the "Skills > Tools" framework. A self-paced "Demystify Sales" course is hosted on Kajabi as a lower-friction entry point to the methodology.

The business model is fee-for-service professional services. Published pricing includes $4,500–$15,000 per keynote engagement and a $4,500 flat fee for 90-minute whiteboard sessions; multi-month operating-system implementations are custom-scoped. Distribution is content-led and organic: LinkedIn, YouTube, the Find My Catalyst podcast, a newsletter, the #WhiteboardWednesday series, and an active enterprise speaking circuit, with mandatory 25-minute Clarity Calls gating every engagement. The practice is bootstrapped, with no external funding, no parent company, and no subsidiaries beyond the coachsimmons.com coaching property.

Name

Catalyst Sale

Legal name

Catalyst Sale

Website

https://catalystsale.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Catalyst Sale is a founder-operated consulting practice led by Mike Simmons, serving enterprise GTM leaders, sales teams, and founders via keynote speaking, collaborative whiteboard sessions, and proprietary operating-system implementations anchored on G.A.M.E. Plan™ and Sales is a Thinking Process®.

Ownership category

akta.pro rank

Product category

Sales and Revenue Consulting Services

NAICS

Marketing Consulting Services (541613)

akta.pro primary industry

Prospecting & Lead Generation (SDR/BDR) (EDABABAB)

akta.pro secondary industries

Solution Selling & Value-Based Selling (EDABABAD), Sales Kickoffs (SKOs) & Revenue Summits (THAHAMAB)

Keywords

• Sales consulting services
• Revenue strategy advisory
• Leadership coaching services
• Keynote speaking engagements
• Operating system design

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Keynote Speaking: Fees range from $4,500 for virtual engagements to $15,000 depending on format, location, and scope. No additional charges once agreed; speaker handles travel and expenses. Event types include keynotes, breakouts, workshops, and retreats.
2. Strategic Whiteboard Sessions: 90-minute facilitated sessions at $4,500 flat fee for virtual. In-person options available at different rates. Includes session recording, transcript, and summary delivered within 24-48 hours. Design call required before booking to confirm fit.
3. Operating System Implementation: Multi-month engagements to install the Catalyst operating system across leadership teams or sales organizations. Longer-term professional services engagement with custom scoping based on client needs.
4. Demystify Sales Course: Self-paced online course available through Kajabi platform. One-time course access providing sales methodology and frameworks without live facilitation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Catalyst Sale is a revenue strategy and execution consulting practice led by founder Mike Simmons. It sells keynote speaking engagements, 90-minute collaborative whiteboard sessions, multi-month operating system implementation engagements built around the proprietary G.A.M.E. Plan™ framework, and a self-paced Demystify Sales course delivered through the Kajabi platform. Services are aimed at helping enterprise revenue leaders, sales teams, and GTM executives replace confusion with clarity around buyer journey, sales process, and execution.

Product overview

Catalyst Sale (Mike Simmons) is a revenue and leadership consulting practice offering professional services rather than a software product. The core offerings include Keynote Speaking engagements, Collaborative Whiteboard Sessions, and the G.A.M.E. Plan™ operating system methodology. Supporting these are the Sales is a Thinking Process® framework, the Demystify Sales self-paced course (hosted on Kajabi), the Catalyst Leadership Wheel, the Catalyst Diagnostic Taxonomy (14 diagnostic patterns), and the Skills > Tools framework. All services center on helping revenue leaders and GTM teams achieve clarity, alignment, and execution through facilitated workshops, speaking engagements, and structured operating systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Keynote and Conference Speaking Live keynote and conference talks delivered by Mike Simmons that activate audiences with a clear next step and a shared language around leadership, revenue, and execution. Fees range from $4,500 for virtual engagements to $15,000 depending on format, location, and scope; speaker handles travel and expenses. Audience sizes range from 20 leaders to 2,000 attendees.
• Collaborative Whiteboard Sessions Live, interactive 90-minute strategy sessions for up to 10 people, designed to align GTM and revenue teams around a shared communication and execution approach. Virtual sessions are priced at a flat $4,500 fee and include live facilitation, communication gap diagnosis, shared language map, session recording/transcript, and a summary delivered within 24-48 hours; in-person pricing is confirmed during the Design Call.
• G.A.M.E. Plan™ Operating System Implementation A multi-month professional services engagement that installs the proprietary G.A.M.E. Plan™ (Goals, Actions, Metrics, Execution) operating system across a leadership team or sales organization. The system uses a 3x3x3 structure (up to 3 goals per level, 3 actions per goal, 3 metrics per action), 2-week sprint cadence, daily reflections, and a built-in AI Coach, all built in the client's own language.
• Demystify Sales Course Self-paced online course providing a tactical approach to building a sales strategy, taught through frameworks and actionable guidance. Available for direct one-time purchase on the Kajabi platform, offering lower-friction access to the Catalyst Sale methodology without requiring a consulting engagement.

Quantifiable outcome

• 20% increase in win rate quarter-over-quarter (QuotaPath case study)
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Force Management: Force Management sells a named sales methodology (Forceful Selling, Command of the Message, Command of the Sale) coupled with certification and enterprise enablement engagements — directly comparable to Catalyst Sale's "Sales is a Thinking Process®" and G.A.M.E. Plan™ methodology-plus-services model.
• ValueSelling Associates: ValueSelling Associates packages a trademarked ValueSelling Framework with facilitator training and enterprise sales transformation engagements — the same proprietary-methodology-plus-professional-services archetype Catalyst Sale uses.
• Corporate Visions: Corporate Visions provides B2B sales messaging, conversation, and presentation training with research-backed frameworks; offers similar speaker-led workshops and operating-model implementations aimed at revenue leaders.
• RAIN Group: RAIN Group delivers sales training, coaching, and consulting built around proprietary methodologies (e.g., RAIN Selling), targeting the same enterprise sales leader and GTM executive segments as Catalyst Sale.
• Challenger Inc. Challenger commercializes the well-known Challenger Sale methodology with enterprise sales training and implementation services, competing head-on for the same revenue-execution transformation budgets Catalyst Sale targets.
• The Brooks Group: The Brooks Group offers named sales methodologies (IMPACT Selling) plus training and consulting for sales leaders and teams — closely comparable to Catalyst Sale's mix of proprietary IP and professional services.
• JBarrows: JBarrows provides sales training, workshops, and "The Catalyst" content aimed at SDRs/AEs and sales leaders — directly comparable to Catalyst Sale's keynote/whiteboard go-to-market and adjacent on theme.
• Sales Gravy (Jeb Blount): Sales Gravy sells individual sales training, coaching, and authored methodologies (e.g., Fanatical Prospecting) targeting the same sales leader persona via keynotes, courses, and certification — a founder-led practitioner model very similar to Catalyst Sale.

Broad incumbents

• Sandler Training: Sandler is a long-established, franchised sales training organization with a global network of certified trainers; competes broadly for the same enterprise sales training and leadership engagements but at much larger scale.

Emerging players

• Pavilion: Pavilion (formerly Revenue Collective) is a membership and community for revenue/GTM leaders with learning content and peer connections — it addresses the same "revenue leader" buyer persona and overlaps with Catalyst Sale's Leader Lab community offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/catalystsale
• YouTubeyoutube.com/channel/UCa66Q2SqaPCA_TbhrOVNOCA
• Facebookfacebook.com/catalystsaleaz
• LinkedInlinkedin.com/company/catalyst-sale

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Catalyst Sale