What ASUN Conference does

ASUN Conference (legally the Atlantic Sun Conference) is a private, non-profit NCAA Division I collegiate athletic conference founded in 1978 and headquartered in Macon, Georgia. It organizes and administers intercollegiate athletic competition across 21 sports for its member institutions, which include core full members such as Austin Peay, Bellarmine, Central Arkansas, EKU, FGCU, Jacksonville, Lipscomb, North Alabama, North Florida, Queens, Stetson, and West Georgia, as well as football affiliate members including Abilene Christian, Air Force, Coastal Carolina, Delaware, Gardner-Webb, Georgia Southern, Kennesaw State, Liberty, Lindenwood, Mercer, UNC Asheville, Old Dominion, UT Arlington, and Utah. The conference provides scheduling, championship administration, NCAA compliance coordination, and recruiting support to these schools.

The conference's core digital product is asunsports.org, built on the Sidearm Sports content management system. The platform offers a Composite Schedule aggregating events across all sports and member schools with filtering, calendar export (Google Calendar, iOS, Windows, RSS), and data download (Excel, text). Supplementary modules include real-time standings, an awards program, podcast content, and photo galleries. National broadcast distribution is delivered through a core partnership with ESPN Plus, which streams conference events across all sports. Mobile applications extend access to iOS and Windows devices.

Revenue is generated through member institution dues, media rights agreements (principally the ESPN Plus partnership), and sponsorships; the conference does not publicly disclose pricing or financial results. The organization operates with 11-50 employees and is governed by its member institutions, with no disclosed parent company, ownership structure, or external funding rounds.

Name

ASUN Conference

Legal name

Atlantic Sun Conference

Website

https://asunsports.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

The ASUN Conference (Atlantic Sun Conference) is a private non-profit NCAA Division I collegiate athletic conference founded in 1978, headquartered in Macon, Georgia, that organizes competition across 21 sports for its member institutions and distributes content via asunsports.org and an ESPN Plus partnership.

Ownership category

akta.pro rank

Product category

Collegiate Athletic Conference

NAICS

Spectator Sports (7112), Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events without Facilities (71132)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Collegiate Athletic Conferences & Associations (MPAKACAA)

akta.pro secondary industries

Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA), College/University Athletic Departments & Varsity Programs (MPAKACAB), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)

Keywords

• Collegiate athletic conference
• NCAA Division I sports
• Intercollegiate athletics
• Conference scheduling
• Member institution athletics

Headquarters

HQ city

Macon

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Marketing channels2 records

Core offering

The ASUN Conference organizes and administers intercollegiate athletics competitions across approximately 21 sports (including basketball, baseball, softball, soccer, tennis, golf, swimming, volleyball, lacrosse, and track and field) for NCAA Division I member institutions. It manages conference scheduling, championships, recruiting coordination, NCAA compliance, and provides national media exposure through a broadcast partnership with ESPN Plus.

Product overview

ASUN Conference operates a collegiate athletic conference website providing sports scheduling, broadcasting, and content services. The core offering is the composite schedule system that aggregates events across 21 sports (including Baseball, Men's and Women's Basketball, Soccer, Tennis, Golf, Lacrosse, Track & Field, Softball, Volleyball, Swimming & Diving, and Beach Volleyball) from over 20 member institutions. The website serves as the central hub for event schedules, results, standings, awards, podcasts, and photo galleries. Broadcasting is handled through an ESPN Plus partnership. The architecture follows a platform-plus-modules approach with the main website as the core, supplemented by specialized content sections for awards, podcasts, and photo galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• ASUN Conference Membership
• Composite Schedule System
• ESPN Plus Broadcast Coverage

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• ESPN PluscoreGTM or Marketing PartnerESPN serves as the official broadcast and streaming partner for ASUN Conference athletics. The partnership provides national distribution of conference events through ESPN Plus platform, offering live streaming of games across all sports including basketball, baseball, softball, soccer, volleyball, lacrosse, tennis, golf, swimming, and track and field.

Recent moves6 records

Expansion highlights5 records

Direct peers

• Horizon League: Mid-major D-I conference with a comparable mix of private and public universities, broad Olympic-sport portfolio, and an ESPN-family streaming deal. Directly comparable in scale and membership economics to ASUN.
• Big South Conference: Another FCS/D-I mid-major collegiate athletic conference with a similar Southeast footprint and comparable sport offerings. Operates on a member-dues + media-rights + sponsorship model directly comparable to ASUN.
• Southern Conference (SoCon): NCAA Division I FCS conference centered in the Southeast with a similar mix of mid-major universities competing in basketball, baseball, and Olympic sports. Direct competitor for member institutions and media-rights positioning.
• Western Athletic Conference (WAC): Non-FBS D-I conference that has experienced significant recent realignment churn, much like ASUN's associate-school dynamics. Comparable membership dues model and ESPN Plus-style streaming exposure via a national media partner.
• Colonial Athletic Association (CAA): Mid-major D-I conference across the Mid-Atlantic and Southeast, with comparable football (FCS), basketball, and Olympic-sport offerings and similar vulnerability to FBS-driven realignment of member schools.
• America East Conference: Northeastern D-I conference operating with similar staff scale and ESPN Plus distribution; comparable member profile (mid-sized state and private universities) competing in the same FCS and D-I championships.
• Metro Atlantic Athletic Conference (MAAC): D-I mid-major conference heavily focused on private institutions with strong basketball programs; comparable revenue mix and similar exposure to conference realignment pressure.

Broad incumbents

• Sun Belt Conference: FBS (higher-tier) D-I conference with overlapping Southeast footprint and several former ASUN member institutions (Georgia Southern, Appalachian State legacy). Demonstrates the 'next step' realignment destination above ASUN.
• Atlantic 10 Conference (A-10): Larger D-I conference with a similar multi-sport portfolio and significant basketball profile; represents the 'ceiling' tier above mid-major conferences like ASUN in terms of media-rights value and NCAA unit pricing.

Others

• Sidearm Sports: Digital platform vendor powering ASUN's website, composite schedule, and integrations. Adjacent ecosystem participant — not a conference competitor but a direct technology infrastructure peer many other D-I conferences also rely on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/asunsports
• Facebookfacebook.com/ASUNConference
• LinkedInlinkedin.com/company/atlantic-sun-conference

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ASUN Conference