Good Earth Tours

What Good Earth Tours does

Good Earth Tours is a privately held, Tanzania-owned safari and trekking tour operator founded in 1995 and headquartered in Arusha, Tanzania. The company designs and delivers private, customized safari itineraries across nine African countries — Tanzania, Kenya, Botswana, South Africa, Namibia, Rwanda, Uganda, Madagascar, and Mozambique — and operates guided trekking expeditions on Mt. Kilimanjaro via five routes (Lemosho, Marangu, Rongai, Northern Circuit, Machame) and on Mt. Meru. Core offerings are structured as tiered all-inclusive packages spanning Value to Luxury (per-person pricing from $1,550 to $19,450), with booking initiated through a Custom Safari Builder Tool on the website and closed via discovery calls with dedicated planners.

The business runs a direct-to-consumer, sales-led model targeted at North American travelers and segmented horizontally across families, couples, seniors, first-time safari travelers, solo travelers, and luxury travelers. Supporting infrastructure includes a US office in Tampa, FL and a Canadian office in Edmonton, Alberta to handle local payment options and timezone coverage, plus a reseller relationship with Danish sister company Tanzania Tours for European demand. Marketing is content-driven, anchored by an extensive blog, FAQ, safari preparation and climbing guides, video testimonials, and a 466-review TripAdvisor profile rated Excellent.

The company employs 51–100 staff, has no disclosed parent, investors, or funding rounds, and reports no native mobile app, no AI/ML capabilities, and no public third-party integrations. Ownership is founder/management-led; operating geographies span East and Southern Africa while customer acquisition is concentrated in North America.

Name

Good Earth Tours

Legal name

Good Earth Tours

Website

https://goodearthtours.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

51–100 employees

Short description

Good Earth Tours is a privately held, Tanzania-owned safari and trekking tour operator founded in 1995, offering private all-inclusive safaris and Kilimanjaro climbs across nine African countries for North American and European travelers.

Ownership category

akta.pro rank

Product category

Safari and Trekking Tour Operator

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Safari & Wildlife Travel Agencies (THAKAFAG)

akta.pro secondary industries

Safari & Overland Wildlife Adventures (4x4/Jeep) (THAJABAD), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Technical Outdoor Guiding Services (Hiking, Trekking, Mountaineering) (THAAALAA), Wildlife & Nature Interpretation Guides (Birding, Photography, Naturalist) (THAAALAE)

Keywords

• African safari tours
• Kilimanjaro trekking expeditions
• Wildlife safari packages
• Private guided safaris
• African adventure travel

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Safari Tour Packages: Private and group safari packages across East and Southern Africa, including Tanzania, Kenya, Botswana, South Africa, Namibia, Rwanda, Uganda, and Madagascar. Packages range from multi-day value tours to luxury all-inclusive experiences.
2. Trekking & Hiking Packages: Mount Kilimanjaro and Mt. Meru climbing expeditions along various routes (Lemosho, Marangu, Rongai, Northern Circuit, Machame). Includes guided climbs with porters and crew.
3. All-Inclusive Safari Packages: Tiered all-inclusive packages (Value, Value Plus, Premier, Luxury) that bundle accommodations, meals, game drives, park fees, and transfers. Higher tiers include additional amenities like house drinks, laundry, and gratuities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Good Earth Tours is a Tanzania-owned safari and trekking tour operator selling private and small-group African safari packages across East and Southern Africa, alongside guided Mt. Kilimanjaro and Mt. Meru climbing expeditions. Packages bundle accommodations, meals, park fees, guided game drives, and ground transfers, and are offered in Value, Value Plus, Premier, and Luxury tiers. Operations are supported by offices in Arusha (headquarters), Tampa, and Edmonton, with sales handled through direct-to-consumer channels and a Custom Safari Builder Tool.

Product overview

Good Earth Tours is a Tanzania-owned safari and trekking tour operator founded in 1995, offering private, customizable experiences across East and Southern Africa. The core product portfolio consists of five main experience categories: All-Inclusive African Safaris (offered in Value, Value Plus, Premier, and Luxury tiers), Family African Safaris, Romantic Getaways, Safaris for Seniors, and Small Group Safaris. The company also operates trekking expeditions on Mt. Kilimanjaro (via Lemosho, Marangu, Rongai, Northern Circuit, and Machame routes) and Mt. Meru. Safari tours span multiple African countries including Tanzania, Kenya, Botswana, South Africa, Uganda, Rwanda, Namibia, Madagascar, and Mozambique. The company provides a Custom Safari Builder Tool for itinerary customization. All tours include professional guides, accommodations, park fees, and ground logistics with planning teams based in Tanzania, the US, and Canada.

Differentiator

Problem solved

Functional benefit

Products and services

• All-Inclusive African Safaris Comprehensive safari packages covering accommodations, meals, guided game drives, park fees, and transfers across African destinations including Tanzania, Kenya, Botswana, and beyond. Offered in four tiers (Value, Value Plus, Premier, Luxury) with progressively added amenities such as house drinks, laundry, and gratuities.
• Family African Safari Personalized family safaris featuring family-friendly lodges with pools, private vehicles, shorter drive times, flexible schedules, and educational cultural experiences designed for families with children of all ages, including multigenerational groups.
• Romantic Getaways Safaris Honeymoon and couples-focused safari experiences featuring luxurious boutique camps, private game drives, candlelit bush dinners, spa treatments, and romantic add-ons such as beach extensions and sunset dhow cruises.
• Safaris for Seniors Comfort-focused safari experiences designed for older travelers, featuring shorter drives, multi-night stays, senior-friendly lodges with accessible accommodations, private vehicles, and flexible daily schedules.
• Small Group Safaris Cost-effective group safari tours where travelers share safari vehicles and follow set itineraries, with groups of 6–7 guests per vehicle and expert-led game drives at reduced rates compared to private safaris.
• Mount Kilimanjaro Treks Guided climbs of Mt. Kilimanjaro via five routes (Lemosho, Marangu, Rongai, Northern Circuit, and Machame), each with KPAP-certified crew treatment, porters, and structured acclimatization, priced per climber.
• Mt. Meru Hike Trekking ascent of Mt. Meru, Tanzania's second-highest peak, often used as an acclimatization trek for Kilimanjaro climbs or as a standalone multi-day hike with guide and porter support.
• The Great Migration Safari 9-day combo safari experience spanning Kenya and Tanzania focused on witnessing the Great Wildebeest Migration across the Serengeti and Maasai Mara ecosystems.
• Classic Botswana Safari 9-day Botswana safari covering the country's premier wildlife destinations including the Okavango Delta and Chobe National Park.
• Exclusive Kenya Safari 8-day luxury safari experience in Kenya visiting premier wildlife parks and conservancies.
• Explore South Africa Safari 8-day South African safari combining Big Five game viewing with Cape Town and Garden Route experiences.
• Ultimate East Africa Safari 20-day comprehensive safari spanning Kenya, Tanzania, and Uganda covering multiple ecosystems and wildlife experiences including gorilla trekking.
• Classic Namibia Safari 12-day Namibia safari featuring desert dunes, coastal areas, and diverse wildlife including Etosha National Park.
• Uganda Gorilla & Chimpanzee Safari 6-day Uganda safari focusing on mountain gorilla trekking and chimpanzee tracking in Bwindi and Kibale forests.
• Gorilla Trek (Rwanda) 4-day Rwanda gorilla trekking experience in Volcanoes National Park.
• Northern Tanzania Highlight Safari 8-day Tanzania safari covering Northern circuit highlights including Serengeti, Ngorongoro Crater, Tarangire, and Lake Manyara.
• First Class Tanzania: Luxury Safari Journey 10-day premium luxury safari experience in Tanzania featuring top-tier lodges, private game drives, and exclusive wildlife encounters.
• Kenya & Tanzania: Great Migration in Comfort 13-day relaxed-pace safari combining Kenya and Tanzania with multi-night stays and comfortable routing to witness the Great Migration.
• Tanzania Unhurried Safari 9-day unhurried Tanzania safari with longer stays at each destination and relaxed scheduling, designed for slower-paced travelers including seniors.
• Relax & Roam: South Africa Safari 13-day South African safari designed for relaxed pacing with senior-friendly accommodations and flexible scheduling.
• Northern Madagascar Safari & Beach Escape 10-day Madagascar experience combining wildlife safari with beach relaxation on the island's northern beaches.
• 7-Day Mozambique Island Safari 7-day Mozambique safari featuring island-hopping, dhow cruises, and marine wildlife encounters in the Bazaruto Archipelago.
• Custom Safari Builder Tool Interactive online tool allowing prospective travelers to design and customize their own African safari itinerary based on preferences, destinations, and budget, before handing off to a Good Earth Tours planner for finalization and booking.

Quantifiable outcome

• 466 verified TripAdvisor reviews with Excellent rating
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Tanzania ToursminorChannel Partner/ Reseller/ DistributorDanish sister company that serves as a reseller of Good Earth Tours packages to European customers. Customers can book Good Earth Tours safaris through Tanzania Tours as an alternative booking channel.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• African Travel, Inc. US-headquartered safari tour operator offering private and small-group safaris across multiple African countries, with similar product structure and target customer base to Good Earth Tours.
• Micato Safaris: Luxury African safari operator with a long operating history, US sales presence, and curated itineraries across East and Southern Africa; competes directly in the high-end safari segment Good Earth Tours targets with its Luxury tier.
• Thomson Safaris: US-based tour operator specializing in Tanzania safaris and Kilimanjaro climbs, with comparable product mix (game drives + trekking) and similar North American customer base.
• AndBeyond: Premium African travel brand operating luxury lodges and curated safari itineraries across multiple African countries; overlaps with Good Earth Tours on core destinations and luxury segment customers.
• Ker & Downey: Boutique luxury safari outfitter offering custom African itineraries across multiple countries with US-based sales; directly comparable to Good Earth Tours' private, custom safari model.
• Singita: Ultra-luxury safari brand operating owned lodges in South Africa, Tanzania, and Rwanda; competes at the top of the price band with Good Earth Tours' Luxury tier and Gorilla Trek Rwanda product.

Regional players

• Wilderness Safaris: Africa-based safari operator with owned camps in Southern Africa (Botswana, Namibia, South Africa) offering high-end itineraries; competes with Good Earth Tours on Southern Africa itineraries and luxury positioning.

Broad incumbents

• Abercrombie & Kent: Global luxury travel company with a substantial African safari portfolio across East and Southern Africa; competes with Good Earth Tours at the high end but offers a much wider global product set.
• Scott Dunn: Luxury tour operator with a dedicated Africa program including private safaris; competes for the same high-spending family, couple, and luxury traveler segments that Good Earth Tours targets.

Emerging players

• Wildland Trekking: Adventure trekking company offering Kilimanjaro climbs alongside global trekking trips; directly comparable to Good Earth Tours' Kilimanjaro and Mt. Meru trekking product line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Earth Tours