Notary Rotary

What Notary Rotary does

Notary Rotary, Inc. is a privately held, small-scale U.S. online marketplace and services platform founded in 2002 and headquartered in Des Moines, Iowa. The company connects consumers and signing agencies needing notarization services with professional notary publics (especially loan signing agents) through a location-based search directory. It also serves notaries themselves with a community discussion forum (Notary Talk), an e-commerce supply store selling stamps, seals, journals, bonds, and training materials, education resources for prospective notaries, a $49 background check service, and notary insurance via NRI Insurance Services.

The platform is built around a free Basic Membership for notaries who notarize for their employers and a paid Premier Membership ($79–$139/year) for professional signing agents that grants priority placement in search results. Additional revenue comes from e-commerce supply sales, a 40%+ commission affiliate program (NRAAP) for notary-related partners, and ancillary services such as background checks. The underlying technology is a conventional web-based search engine and directory with an integrated forum and storefront; there is no disclosed use of AI or machine learning. The company is operated by a small team (1–10 employees; two named staff are Harry Shoemaker in IT and Griffin Shoemaker as Production Coordinator) and is structured as a service of Notary Rotary, Inc., Notary.net, LLC, and Performance Insurance and Financial Services, LLC, with no external institutional funding.

Name

Notary Rotary

Legal name

Notary Rotary, Inc.

Website

https://notaryrotary.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Online Notary Directory and Services Platform

NAICS

Offices of Notaries (54112), Offices of Notaries (541120)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Notary / Bail / Miscellaneous Consumer Bonds (FSAJAIAK)

Keywords

• Notary directory
• Notary supplies
• Signing services
• Mobile notary
• Notary education

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Supply Chain, Marketing or Sales, Operations

Revenue model

1. Membership Fees: Two-tier membership model: Basic Membership is free for notaries performing notarial duties for employers; Premier Membership recommended for professional loan signing agents, ranging from $79 to $139 annually with additional benefits.
2. Affiliate Program Commissions: Notary Rotary Authorized Affiliate Program (NRAAP) offering commissions of 40% or more on most items for notary-related companies and member-based notary organizations.
3. E-commerce Supply Sales: Online store selling notary supplies including stamps, seals, bonds, insurance, journals, acknowledgments, jurats, and marketing supplies.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Notary Rotary is an online platform launched in 2002 that connects consumers and signing agencies with commissioned notary publics through a ZIP code-based directory, while simultaneously selling notary supplies through an integrated e-commerce store, hosting a community discussion forum, and offering fee-based background check and insurance referral services. The platform monetizes primarily via tiered memberships (Premier at $79–$139/year) and ancillary services targeting the U.S. notary public profession.

Product overview

Notary Rotary operates as a two-sided marketplace connecting consumers who need notarial services with professional notary publics nationwide. The platform offers a free Basic Membership tier for employed notaries and a paid Premier Membership tier ($79-$139/year) for professional loan signing agents. Additional revenue streams include a Notary Supplies e-commerce store, an Affiliate Program (NRAAP) offering 40%+ commissions, and a Community Forum (Notary Talk). The company also provides education resources for becoming a notary, background check services, and notary insurance products. The core value proposition is the 'Find a Notary' search directory where Premier Members receive priority placement.

Differentiator

Problem solved

Functional benefit

Products and services

• Premier Membership

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Notary.net, LLCcoreOthersPartnership entity providing notary-related services. Notary Rotary is a service of Notary.net, LLC, Performance Insurance and Financial Services, LLC, and Notary Rotary, Inc.
• Performance Insurance and Financial Services, LLCcoreOthersInsurance services provider affiliated with Notary Rotary. Notary Rotary is a service of Notary.net, LLC, Performance Insurance and Financial Services, LLC, and Notary Rotary, Inc.
• NRI Insurance ServicesminorOthersNotary insurance services linked from footer navigation. Provides insurance products for notaries.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• 123notary: Long-running online notary directory that lists notaries by region and offers certifying courses. Closely comparable to Notary Rotary as a competing national notary search/directory plus education resource serving the same SMB and signing agent segments.
• Notarize: Online remote notarization platform connecting consumers to notaries via video. Directly competes with Notary Rotary's Find a Notary directory by offering on-demand notarization rather than location-based search, and targets the same loan signing and consumer notarization use cases.

Emerging players

• Snapdocs: Digital closing platform for mortgage lenders that coordinates notaries and loan signing agents. Comparable to Notary Rotary on the signing-agent side of the marketplace, but operates a fuller enterprise-grade workflow product aimed at lenders rather than consumers.
• Loan Signing System: Training and certification provider specifically for notary loan signing agents. Targets the same Premier Member persona as Notary Rotary and competes for the education/training wallet of the professional signing agent segment.
• NotaryCam: Remote online notarization provider serving real estate, legal, and finance transactions. Overlaps with Notary Rotary's loan-signing focus by enabling virtual notarizations, and competes for the same notary supply, training, and directory mind-share.
• eNotaryLog: Journaling and compliance software for notaries public and signing agencies. Overlaps with Notary Rotary's notary supplies offering (journals, marketing supplies) and serves a portion of the same professional notary customer base.
• Notary Public 101: Notary education platform linked directly from Notary Rotary's navigation. Comparable as a training/class resource targeting the same 'notary hopefuls' segment that Notary Rotary's Become a Notary section addresses.

Broad incumbents

• National Notary Association (NNA): Industry membership association for notaries public offering training, certification, insurance, and supplies. Comparable as a broad incumbent serving the same professional notaries with overlapping education, insurance, and supply offerings, but structured as a nonprofit association.

Others

• NRI Insurance Services: Notary insurance provider linked from Notary Rotary's footer as an affiliate. Comparable as an insurance partner offering E&O and other notary coverages, sharing the insurance distribution channel with Notary Rotary.
• Notary.net: Sister company to Notary Rotary under the same ownership umbrella; provides notary-related services and is explicitly listed as one of the entities operating Notary Rotary. Most directly comparable by virtue of shared ownership and overlapping product scope.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/notaryrotary

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Notary Rotary