Level 10 Contractor

What Level 10 Contractor does

Level 10 Contractor is a U.S.-based marketing and lead generation agency founded in 2013 by Rich Harshaw and headquartered in Southlake, Texas. The firm specializes in serving remodeling and home services contractors, offering an integrated service stack that includes SEO, paid search and social (PPC), organic social media management, website development, radio and television advertising, webinars, and proprietary audit products. Its go-to-market is built around a free audit funnel that converts contractors into retained engagements, with documented pricing of $3,400-$4,800 per month for SEO and $2,200-$3,900 per month for social media, plus a per-lead PPC cap of $300. The firm has purchased more than $100MM in radio and TV advertising on behalf of clients, signaling meaningful media-buying scale within its niche.

The company's differentiated offering rests on a proprietary "Level 10 SEO Methodology" structured around 12 pillars and an "Identity-Based Marketing Approach," both packaged under the Level 10 brand. Product expansion has included the "Made The Jump" online course, founder Rich Harshaw's book "Unlocking Unlimited Lead Flow," and "612 Optimization," a biannual SEO audit product. Distribution is anchored by a daily podcast that has surpassed 2,000 episodes, supplemented by conference speaking and trade-show presence. The leadership team consists of Founder & CEO Rich Harshaw and COO Bryan Bauman, with Bauman publicly cited as having worked with 5,000+ businesses.

The business model combines recurring agency retainers with information-product revenue from courses, books, and likely podcast sponsorships. The customer base is overwhelmingly SMB remodeling and home services contractors, with named cases including Long Roofing (a publicly cited enterprise-scale anchor) and UBuildIt Georgia, alongside cross-border engagements such as Green Fox Windows in Canada. The firm is bootstrapped and privately held, with no external funding disclosed.

Name

Level 10 Contractor

Legal name

Level 10 Contractor

Website

https://level10contractor.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Level 10 Contractor is a bootstrapped U.S. marketing agency founded in 2013 that delivers SEO, PPC, social media, website development, and media buying to remodeling and home services contractors, monetized via monthly retainers, audits, courses, and a daily podcast.

Ownership category

akta.pro rank

Product category

Contractor Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Contractor marketing services
• SEO services
• Lead generation
• Website design
• Home services advertising

Headquarters

HQ city

Southlake

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. SEO Services (Monthly Retainer): Monthly retainer for comprehensive Level 10 SEO services ranging from $3,400 to $4,800 per month. Includes ongoing content creation, technical optimization, reputation management, and expert oversight.
2. Social Media Posting Services: Monthly subscription for social media content creation and posting. Level 5 (General Engagement only) at $2,200/month, Level 10 (General Engagement plus Branded Content) at $3,900/month.
3. No-Risk Pay Per Click: Performance-based lead generation where Level 10 invests upfront and charges only for verified exclusive leads at a guaranteed cost per lead not exceeding $300.
4. Identity-Based Website Development: One-time website development service with up to 35 pages of custom content, mobile optimization, and ongoing unlimited updates as part of the service.
5. Radio & TV Advertising: Turnkey radio and television advertising services including ad creation, media buying, production, and on-location filming. Services include writing, recording, and full production.
6. Webinar Training: Per-session or bundled webinar training packages for contractor teams on marketing, lead generation, and sales topics. Pricing tiers from $2,000 (1 webinar) to $10,000 (12 webinars).
7. Lead Generation & Marketing Audit: Free comprehensive audit of contractor websites, SEO, and lead generation activities with a 90-minute consultation. Provided free to qualified prospects.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Level 10 Contractor is a marketing and lead generation agency that serves remodeling and home services contractors with a bundled offering of monthly SEO retainers (Level 10 SEO at $3,400-$4,800/month), custom Identity-Based Website development, No-Risk PPC lead generation (guaranteed ≤$300 per lead), Social Media Posting subscriptions ($2,200-$3,900/month), and turnkey Radio & TV advertising production and media buying. Supporting services include free Lead Generation Audits and paid Webinar Training packages for contractor sales teams.

Product overview

Level 10 Contractor is a marketing and lead generation agency specializing in helping remodeling and home services contractors break the $10MM revenue barrier. The company offers a comprehensive suite of services including Identity-Based Website development, Level 10 SEO (monthly service at $3,400-$4,800), No-Risk PPC advertising (guaranteed leads under $300), Radio & TV advertising, and Social Media Posting (daily content at $2,200-$3,900/month). Supporting services include Website Audits and Lead Generation Audits. The company also provides educational content through Rich Harshaw's book 'Unlocking Unlimited Lead Flow,' a daily podcast (2,000+ episodes), webinar training series, and speaking engagements. The portfolio is anchored by the 'Level 10' methodology emphasizing doing everything the right way in marketing without compromises.

Differentiator

Problem solved

Functional benefit

Products and services

• Level 10 SEO
• Identity-Based Website
• No-Risk PPC
• Radio & TV Advertising
• Social Media Posting
• Lead Generation Audit
• Website Audit
• Webinar Training
• Unlocking Unlimited Lead Flow (Book)
• Level 10 Daily Podcast Daily podcast hosted by Rich Harshaw with over 2,000 episodes covering marketing, lead generation, and contractor business strategies, serving as the firm's primary thought-leadership platform.
• Make The Jump Online Course Online course teaching contractors how to generate leads and scale their business to $10MM and beyond.

Named customers12 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Scorpion: Scorpion is a marketing technology company that provides websites, SEO, paid advertising, and lead generation services specifically to home services businesses, contractors, and law firms. It is a direct competitor to Level 10 in the contractor marketing space, offering similarly bundled digital marketing solutions to SMBs and mid-market contractors.
• Blue Corona: Blue Corona is a digital marketing agency specializing in home services, HVAC, plumbing, roofing, and electrical contractors. It offers SEO, PPC, web design, and analytics—overlapping heavily with Level 10's core offerings for the same remodeling and home services customer base.
• Marketing 360: Marketing 360 is a full-service digital marketing platform offering website design, SEO, PPC, social media, and reputation management to small and mid-sized businesses, with particular depth in contractor and home services verticals. It competes with Level 10 on bundled monthly retainer services for the same SMB contractors.
• Surefire Local: Surefire Local is a marketing platform tailored to small and local service businesses, including contractors, providing websites, SEO, listings management, and advertising. It overlaps with Level 10's identity-based website and local SEO offerings for the same SMB home services customer.
• Konstruct Digital: Konstruct Digital is a digital marketing agency specializing in construction and contractor clients, offering SEO, PPC, and website services. It is a smaller direct competitor with similar vertical specialization, targeting the same remodeling and trade contractor segment.
• Henderson Brogan: Henderson Brogan is a marketing agency focused on home services and remodeling contractors, offering branding, websites, and lead generation. It is a direct competitor in the same niche, targeting contractors seeking to break through revenue growth plateaus.

Broad incumbents

• WebFX: WebFX is a large, established digital marketing agency offering SEO, PPC, web design, and content marketing across many industries including home services. It is a broader incumbent that competes with Level 10 for mid-market contractor clients but offers a wider portfolio and significantly larger scale.
• Angi (formerly Angie's List / HomeAdvisor): Angi is the dominant lead generation platform for home services contractors, providing pay-per-lead and membership-based customer acquisition. While it is a marketplace rather than an agency, it competes directly with Level 10's No-Risk PPC and SEO offerings as an alternative channel for contractors seeking leads.
• ServiceTitan: ServiceTitan is the leading software platform for residential contractors (HVAC, plumbing, roofing) and has expanded into marketing and lead generation features. While primarily a field service software company, it increasingly competes with agencies like Level 10 by offering integrated marketing tools to the same contractor base.

Emerging players

• Modernize: Modernize is a home services lead generation marketplace that connects homeowners with contractors via SEO-driven landing pages and lead-routing tools. It is an emerging competitor in the same contractor-acquisition space that Level 10's SEO and PPC services target, though it monetizes via lead resale rather than agency retainers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/10_contractor
• YouTubeyoutube.com/channel/UCqXw9ocX4Cyc8IaRRxGLzHg
• Facebookfacebook.com/level10contractor

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Level 10 Contractor