Surefire Local
Surefire Local is a SaaS company providing an all-in-one local marketing platform for small businesses across home services, legal, professional services, healthcare, and pet verticals in the US, consolidating listings, reviews, ads, lead generation, and analytics into a single dashboard.
- Company typePrivate
- Founded2010
- HeadquartersVienna, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Surefire Local does
Surefire Local is a SaaS company providing an all-in-one local marketing platform for small businesses that lack dedicated marketing staff. The platform consolidates multiple marketing functions—business listings management, review management, digital advertising, lead generation, email marketing, content management, and analytics—into a single unified dashboard. Its core technical components include GeoJuice (a location-based targeting tool that creates geo-targeted content for local search recognition), a Digital Ads Platform spanning Google, Bing, Facebook, and Yelp, Text & Go (SMS marketing), automated listing synchronization across 80+ directories, AI-powered lead tracking with predictive ROI analytics, and AI-generated recommendations for marketing actions. The company serves five primary vertical segments: home services (roofers, HVAC, remodelers), legal services (personal injury, family law), professional services (CPAs, financial planners), health & wellness (chiropractors, dentists, spas), and pet services (veterinarians, groomers). It also offers a free Business Listings Scanner tool and a mobile app, both designed to extend the platform to non-technical SMB owners.
The business model is subscription-based SaaS with quote-based pricing tiers (monthly billing), distributed through a hybrid go-to-market motion that combines enterprise field sales for larger accounts, inside sales with phone support, and a self-serve PLG option for smaller SMBs. Revenue derives from recurring subscription fees with upsell potential for additional features, locations, or advertising spend. Surefire Local operates as an entity of GenNext Media, Inc., is headquartered in Austin, Texas (with a 703 area code indicating operational roots in Northern Virginia), and employs 101-250 people. The company has pursued inorganic growth through three acquisitions (Bring Me My Leads in 2012, Promio in 2016, Sequoia Technologies in 2017) and has raised approximately $11.6M in equity plus $6M in debt facilities across multiple funding rounds since 2011, including a debt refinancing from Sunflower Bank in April 2024. Its demand generation relies heavily on content marketing and SEO, with a blog archive spanning 2018 through 2026 targeting local marketing keywords across all five verticals.
Surefire Local firmographics
Firmographics- Name
- Surefire Local
- Legal name
- GenNext Media, Inc.
- Website
- https://surefirelocal.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Surefire Local is a SaaS company providing an all-in-one local marketing platform for small businesses across home services, legal, professional services, healthcare, and pet verticals in the US, consolidating listings, reviews, ads, lead generation, and analytics into a single dashboard.
- Ownership category
- akta.pro rank
Surefire Local industry classification
Industry- Product category
- Local Marketing Software
- NAICS
- Other Services Related to Advertising (541890), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Local SEO (Maps, Citations, Reviews) (BPAFAJAD)
- akta.pro secondary industries
- POI, Local Listings & Business Directory Platforms (BPAMANAD), Local & Location-Based Performance Advertising (Local Search/Maps, Geo-targeting) (BPAFACAL), Local Search & Business Directories (BPAMAAAE)
Keywords
Where Surefire Local is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Surefire Local business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Surefire Local operates as a subscription-based SaaS platform where small businesses pay recurring fees to access the all-in-one marketing platform. Pricing is quote-based and tiered based on features and business size. The model includes recurring revenue from existing customers with potential for upsell to additional features or locations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based pricing tiers for small businesses to enterprise |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Surefire Local product offering
Product offeringCore offering
Surefire Local offers an all-in-one SaaS local marketing platform for small businesses, consolidating business listings management across 80+ directories, digital advertising on Google/Bing/Facebook/Yelp, review and reputation management, AI-powered lead tracking, email marketing, and customer communications into a single unified dashboard. The platform is complemented by a mobile application for on-the-go management and a free Business Listings Scanner tool for visibility diagnostics.
Product overview
Surefire Local is an all-in-one local marketing platform for small businesses that consolidates multiple marketing tools into a single unified system. The core platform is the All-in-One Platform, which integrates platform features including GeoJuice (location-based targeting), Digital Ads Platform (Google/Bing/Facebook/Yelp advertising), Text & Go (SMS marketing), Online Reviews & Listings (reputation management), Marketing (email/lead management), Online Advertising, Lead Generation (chatbot/scheduling), Competitive Analysis, and Communications (content/digital asset management). The platform is complemented by a Mobile App for on-the-go access and a free Business Listings Scanner tool. Surefire Local serves multiple vertical markets including home services, legal services, professional services, health & wellness, and pet services, helping businesses get more reviews, online visibility, quality leads, repeat customers, and revenue.
Differentiator
Problem solved
Functional benefit
Brands
- GeoJuice: Location-based marketing tool within the all-in-one platform.
- Digital Ads Platform
- Text & Go
Products and services
- All-in-One Local Marketing Platform Unified SaaS marketing platform for small businesses that consolidates business listings management across 80+ directories, digital advertising on Google/Bing/Facebook/Yelp, review and reputation management, AI-powered lead tracking and ROI analytics, email marketing, and customer communications into one dashboard. Designed for small and mid-sized businesses in verticals such as home services, legal, professional services, health and wellness, and pet services.
- Surefire Local Mobile App Mobile application available on iOS and Android that extends the Surefire Local platform's capabilities for on-the-go marketing management, monitoring, review responses, and lead tracking for small business owners.
- Business Listings Scanner Free diagnostic tool for scanning and analyzing a business's online visibility, trust ranking, domain authority, and local SEO health across directories, used as a lead-generation resource for the main platform.
Quantifiable outcome
- Customer testimonial reports: 'increased leads 400%', 'revenue grew 52%', 'increased revenue 256%', 'became ranked #1 on Google', 'increased revenue 46%'
- +4 more outcomes
Companies that use Surefire Local
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles2 records
Surefire Local technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature7 records
Surefire Local partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Surefire Local competitors and assessment
Company assessmentDirect peers
- Thryv: Thryv is an end-to-end SaaS platform for small businesses combining marketing automation, CRM, listings, reputation, and payments. It is a direct SMB competitor with a comparable all-in-one value proposition, particularly in home and professional services.
- Vendasta: Vendasta is a white-label SaaS and SMB platform provider serving agencies and small businesses with listings, reputation, marketing automation, and CRM tools. It is comparable in serving the SMB segment and via partner channels with an all-in-one platform.
- BrightLocal: BrightLocal provides local SEO tools including citation building, reputation management, and local search rank tracking, primarily serving agencies and SMBs. It directly competes in the local SEO and citation management capabilities at the heart of Surefire Local.
- Yext: Yext is a digital presence platform that manages business listings, pages, reviews, and search experience across enterprise and mid-market brands. It is a direct competitor in listings management and local search presence, with deeper enterprise focus but overlapping SMB capabilities.
- Podium: Podium is an AI-powered customer communication and reputation platform for local businesses, combining messaging, reviews, payments, and lead conversion. It directly competes with Surefire Local in review management and customer engagement for service-based SMBs.
- Reputation.com: Reputation.com is a reputation experience platform that manages reviews, listings, surveys, and social engagement for businesses. It competes directly with Surefire Local in online reputation and local listings management for multi-location and enterprise SMB accounts.
- Moz Local: Moz Local is a listings and local SEO management tool focused on distributing business data to directories and improving local search visibility. It is a direct competitor in the listings management and local SEO core that anchors Surefire Local's offering.
- Birdeye: Birdeye is a leading customer experience and local marketing platform for multi-location and SMB businesses, offering review management, listings, messaging, surveys, and AI-powered insights. It directly competes with Surefire Local across reviews, listings, and messaging for the same SMB verticals.
Broad incumbents
- Semrush: Semrush is a leading digital marketing platform covering SEO, content, advertising, and local search tools for SMBs and agencies. It is a broader incumbent that competes with Surefire Local specifically in local SEO, listings, and digital advertising management.
- HubSpot: HubSpot is a broad CRM and marketing automation platform with significant overlap in email, lead management, and content marketing tools for SMBs. It is a broader incumbent rather than a local-marketing specialist but competes for the same SMB marketing software budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Surefire Local social profiles
Digital presenceSurefire Local financial estimates
Financial estimateRevenue estimate
Valuation estimate
Surefire Local leadership team
Management profileNumber of profiles
Profiles10 records
Surefire Local funding detail
Funding detailFunding overview
Funding rounds10 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Surefire Local M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Surefire Local
What does Surefire Local do?
Surefire Local offers an all-in-one SaaS local marketing platform for small businesses, consolidating business listings management across 80+ directories, digital advertising on Google/Bing/Facebook/Yelp, review and reputation management, AI-powered lead tracking, email marketing, and customer communications into a single unified dashboard. The platform is complemented by a mobile application for on-the-go management and a free Business Listings Scanner tool for visibility diagnostics.
Is Surefire Local a public or private company?
Surefire Local is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Surefire Local founded?
Surefire Local was founded in 2010. It employs 101 to 250 people.
Where is Surefire Local based?
Surefire Local is headquartered in Vienna, United States, in the North America region.
How does Surefire Local make money?
One revenue line is on record: saaS Platform Subscription.
Who are Surefire Local's main competitors?
Direct peers on record are Thryv, Vendasta, BrightLocal, Yext, Podium, Reputation.com, Moz Local and Birdeye. Broad incumbents are Semrush and HubSpot.
Does Surefire Local have an API?
No public API is recorded for Surefire Local.
What industry is Surefire Local in?
Surefire Local's product category is Local Marketing Software. Its primary akta.pro industry code is BPAFAJAD, Local SEO (Maps, Citations, Reviews), with a secondary code of BPAMANAD, POI, Local Listings & Business Directory Platforms. Its NAICS code is 541890 and its SIC code is 7310.