Fidelity Energy
Fidelity Energy is a UK business energy consultancy and broker that procures electricity, gas, water, and renewable energy for over 7,000 commercial and public-sector customers through a proprietary quoting portal and a 300+ partner channel network.
- Company typePrivate
- Founded2014
- HeadquartersNewbury, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Fidelity Energy does
Fidelity Energy is a UK-based business energy consultancy and broker, founded in 2014 and headquartered in Newbury, Berkshire. The company procures electricity, gas, water, and renewable energy on behalf of more than 7,000 UK commercial customers - ranging from SMBs (cricket clubs, gyms, restaurants) to enterprise and public-sector organisations (NHS trusts, Tommy Hilfiger UK, Kia Oval) - drawing on relationships with 17 major energy suppliers including EDF, Scottish Power, British Gas, E.ON, TotalEnergies, and ENGIE.
Its core technology is the proprietary Ambolt partner portal, a cloud-based quoting and contract-management platform that generates multi-supplier price comparisons in seconds, produces customer-facing proposals, and executes electronic signatures via DocuSign integration. Around the portal, Fidelity layers a broader product surface: Etainabl (energy management and bill validation), business energy audits, smart meter installation, half-hourly reporting, Scope 1/2/3 emission reporting, EV charging, commercial solar, and voltage optimisation, positioning the firm beyond pure brokerage into net-zero advisory.
Commercially, Fidelity Energy earns commission from suppliers (1p/kWh uplift on electricity and gas plus a £1.00/day standing charge uplift), with optional contract cancellation fees. Its go-to-market is hybrid: a direct sales and field-based Business Development team handles enterprise and public-sector deals, while a scaled channel of 300+ ICT and telecom resellers sign approximately 250 new customers per month through the white-labelled Ambolt portal. In 2024, the company secured external private equity investment from pan-European firm Blixt Group to fund further organic growth and acquisitions in the UK and Europe.
Fidelity Energy firmographics
Firmographics- Name
- Fidelity Energy
- Legal name
- Fidelity Energy Limited
- Website
- https://fidelity-energy.co.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fidelity Energy is a UK business energy consultancy and broker that procures electricity, gas, water, and renewable energy for over 7,000 commercial and public-sector customers through a proprietary quoting portal and a 300+ partner channel network.
- Ownership category
- akta.pro rank
Fidelity Energy industry classification
Industry- Product category
- Business Energy Procurement & Brokerage
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- akta.pro primary industry
- Retail Energy Brokerage (Residential & SMB Switching) (EUAGAEAA)
- akta.pro secondary industries
- Energy Supplier Partner Networks / White-Label Brokerage Programs (EUAGAEAK), Supplier Tendering / RFP Management & Contract Negotiation Services (EUAGAEAE), Green Tariff & Renewable Add-On Brokerage (RECs/GoOs Bundled Offers) (EUAGAEAJ)
Keywords
Where Fidelity Energy is headquartered
LocationHeadquarters
- HQ city
- Newbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Fidelity Energy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others
Revenue model
- Commission from Suppliers: Fidelity Energy is remunerated by commission paid via the Supplier as a result of securing and finalising the Supply Contract between the Customer and the Supplier. Commission is set at 1p/kWh uplift on electricity or gas, plus £1.00 per day standing charge uplift. Commission can be paid monthly in arrears, annually (80%/20% split), or up to 80% in advance.
- Contract Cancellation Fees: Where customers decide not to proceed with a supplier after receiving the Price Comparison Service or Switching Service, Fidelity Energy is entitled to charge the higher of £500 plus VAT or the commission amount they would have been entitled to receive.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Commission-based pricing through supplier kWh uplift |
| Freemium | Pay-as-you-go | Free initial consultation and health check |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels10 records
Fidelity Energy product offering
Product offeringCore offering
Fidelity Energy is a UK business energy consultancy and broker that helps commercial customers procure electricity, gas, water, and renewable energy from a panel of 17 major suppliers. The service is delivered via the proprietary Ambolt portal, which generates quotes in seconds, prepares and e-signs contracts via DocuSign, and proactively manages renewals to prevent out-of-contract rates. Add-on services include bill validation, smart meter installation, scope 1-3 emission reporting, EV charging, commercial solar, voltage optimisation, and ESG/carbon reporting.
Product overview
Fidelity Energy operates as a business energy consultancy and broker offering a unified platform combining procurement services with energy management tools. The core offering includes electricity, gas, water, and green energy procurement through relationships with 17 major energy suppliers, supported by the proprietary Ambolt partner portal. Add-on services include energy audits, bill validation, smart meter installation, EV charging, commercial solar, and ESG/carbon reporting. The platform enables partners to generate quotes in seconds and manage the full contract lifecycle including DocuSign e-signatures.
Differentiator
Problem solved
Functional benefit
Brands
- Etainabl: Energy management and sustainability platform offering tools for tracking and optimizing business energy consumption.
Quantifiable outcome
- Savings of 10-20% on energy bills, up to 50% in some cases
- +6 more outcomes
Companies that use Fidelity Energy
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles3 records
Fidelity Energy technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Fidelity Energy partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Energy Consultants Association (ECA)coreFounding member of the Energy Consultants Association (ECA), an independent self-regulated trade body representing energy consultants and intermediaries in the UK. Founded to set industry standards, meet with OFGEM, and promote best practices including transparency and ethical conduct.
- ENGIEcorePartnership with French multinational ENGIE to supply the Kia Oval with 100% renewable power. The partnership was in place since 2017 and runs until at least 2022, estimated to save 6,252 tonnes of carbon dioxide. ENGIE provides the energy supply while Fidelity Energy facilitates the procurement and management.
- EDF EnergyminorEnergy supplier partner providing electricity supply services through Fidelity Energy's procurement platform.
- Scottish PowerminorEnergy supplier partner providing electricity supply services through Fidelity Energy's procurement platform.
- British GasminorEnergy supplier partner providing gas and electricity supply services through Fidelity Energy's procurement platform.
- TotalEnergiesminorEnergy supplier partner providing electricity and gas supply services through Fidelity Energy's procurement platform.
- E.ONminorEnergy supplier partner providing electricity and gas supply services through Fidelity Energy's procurement platform.
- Action Through EnterpriseminorCharity partnership supporting children and adults in rural Ghana, providing educational materials and agricultural support to families of disabled children. Fidelity Energy's 'Gifts of Hope' initiative contributed educational materials and vital agricultural support.
- Special EffectminorOxford-based charity that uses technology to bring fun and inclusivity to people with physical disabilities. Fidelity Energy raised £1,500 at their Charity Golf, Spa and Poker Day and employees have participated in fundraising activities including marathon running.
- SaveMoneyCutCarbonminorPartnership to supply low energy light bulb packs as follow-up gifts to customers, containing flyers highlighting benefits and personalised letters encouraging customers to submit bills for processing.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
Fidelity Energy competitors and assessment
Company assessmentDirect peers
- SwitchMyBusiness: UK business energy switching service that compares quotes from multiple suppliers for commercial customers — overlapping value proposition focused on multi-supplier price comparison and switching.
- Bionic: UK B2B utilities broker (energy, telecoms, insurance) serving SMEs via a tech-led switching platform and partner channel — the closest direct competitor to Fidelity Energy's proposition and GTM motion.
- Ylem Energy: UK independent business energy broker procuring electricity and gas on behalf of commercial customers through a panel of suppliers — directly comparable consultancy/broker model targeting UK SMEs and mid-market.
- Love Energy Savings: UK business energy price comparison and brokerage service comparing multiple suppliers for SMEs — directly comparable multi-supplier switching proposition for the same customer segment.
Broad incumbents
- British Gas Business: Incumbent UK energy supplier offering direct SME and enterprise energy supply — also a channel supplier partner of Fidelity, but competes for the same end-customer wallet with bundled procurement capability.
- TotalEnergies Gas & Power UK: UK business arm of TotalEnergies supplying electricity and gas to commercial customers including renewable offerings — comparable incumbent supplier competing for similar end customers as Fidelity.
- EDF Business: Large UK business energy supplier offering direct procurement plus green tariffs — overlaps with Fidelity on renewable procurement while also acting as a supplier partner within Fidelity's broker panel.
- E.ON Business: Major UK energy supplier serving commercial customers directly with electricity, gas and sustainability services — competing incumbent that also supplies through Fidelity's broker panel.
Emerging players
- SaveMoneyCutCarbon: UK energy efficiency and sustainability provider offering LED retrofits, voltage optimisation and carbon-reduction services — adjacent competitor in the 'Optimise' portfolio and existing Fidelity partner for customer gifting.
Others
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fidelity Energy social profiles
Digital presenceFidelity Energy compliance and trust
Trust signalCompliance2 records
Fidelity Energy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fidelity Energy leadership team
Management profileNumber of profiles
Profiles9 records
Fidelity Energy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fidelity Energy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fidelity Energy
What does Fidelity Energy do?
Fidelity Energy is a UK business energy consultancy and broker that helps commercial customers procure electricity, gas, water, and renewable energy from a panel of 17 major suppliers. The service is delivered via the proprietary Ambolt portal, which generates quotes in seconds, prepares and e-signs contracts via DocuSign, and proactively manages renewals to prevent out-of-contract rates. Add-on services include bill validation, smart meter installation, scope 1-3 emission reporting, EV charging, commercial solar, voltage optimisation, and ESG/carbon reporting.
Is Fidelity Energy a public or private company?
Fidelity Energy is a private company. It is classified as private equity controlled and is currently operating.
When was Fidelity Energy founded?
Fidelity Energy was founded in 2014. It employs 11 to 50 people.
Where is Fidelity Energy based?
Fidelity Energy is headquartered in Newbury, United Kingdom, in the Europe region.
How does Fidelity Energy make money?
Two revenue lines are on record. Commission from Suppliers are the primary driver. The others are contract Cancellation Fees.
Who are Fidelity Energy's main competitors?
Direct peers on record are SwitchMyBusiness, Bionic, Ylem Energy and Love Energy Savings. Broad incumbents are British Gas Business, TotalEnergies Gas & Power UK, EDF Business and E.ON Business. SaveMoneyCutCarbon is listed as an emerging player. ENGIE UK is listed as an others.
Does Fidelity Energy have an API?
No public API is recorded for Fidelity Energy.
What industry is Fidelity Energy in?
Fidelity Energy's product category is Business Energy Procurement & Brokerage. Its primary akta.pro industry code is EUAGAEAA, Retail Energy Brokerage (Residential & SMB Switching), with a secondary code of EUAGAEAK, Energy Supplier Partner Networks / White-Label Brokerage Programs. Its NAICS code is 54169.