Truly
Truly is a Finnish B2B marketing agency, founded in 2016, that builds systematic customer acquisition systems combining multi-channel prospecting, AI-enabled automation, and sales support for growth-oriented B2B companies, primarily in Finland.
- Company typePrivate
- Founded2016
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingServices
Truly firmographics
Firmographics- Name
- Truly
- Legal name
- Truly Agency
- Website
- https://trulyagency.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Truly is a Finnish B2B marketing agency, founded in 2016, that builds systematic customer acquisition systems combining multi-channel prospecting, AI-enabled automation, and sales support for growth-oriented B2B companies, primarily in Finland.
- Ownership category
- akta.pro rank
Truly industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- B2B/ABM Creative Agencies (MPAAAAAI)
- akta.pro secondary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Truly is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Truly business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- B2B Marketing Services: Full-service B2B marketing agency offering strategy, execution, and automation. Services include multi-channel prospecting, lead nurturing, and sales support. The company operates on result-based pricing models ('tulospohjainen diili') as well as ongoing retainer arrangements.
- Result-Based Pricing: Performance-oriented pricing model where some engagements are structured as outcome-based deals, aligning agency compensation with customer results such as new customers acquired or revenue generated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom engagement based on client needs and scope |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels10 records
Truly product offering
Product offeringCore offering
Truly is a B2B marketing agency that builds systematic customer acquisition machinery for Finnish B2B companies. It designs multi-channel prospecting (paid/organic social, search ads, PR, podcasts), lead nurturing (email automation, sales messages, webinars, website optimization), and sales support systems using AI tools, custom-built automations, and data-driven processes. Engagements are delivered through result-based or retainer pricing with free 30-minute strategy consultations as the entry point.
Differentiator
Problem solved
Functional benefit
Products and services
- B2B Marketing Services
Quantifiable outcome
- Over €50M in sales generated for customers
- +4 more outcomes
Companies that use Truly
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
Truly technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature3 records
Truly partnerships and signals
Strategic signalScale indicators4 records
Truly competitors and assessment
Company assessmentDirect peers
- Velocity Partners: B2B marketing agency serving B2B tech and industrial companies, offering demand generation and content marketing with a strategic, consultative model akin to Truly's founder-led engagement.
- Heinz Marketing: B2B marketing agency focused on demand generation, account-based marketing, and sales enablement for tech and industrial clients; comparable mid-market B2B GTM motion to Truly.
- IMPACT: End-to-end B2B marketing agency delivering strategy, content, and demand generation for mid-market and enterprise clients; overlaps with Truly on the full-funnel B2B customer acquisition offering.
- Directive Consulting: US-based B2B marketing agency specializing in demand generation, paid media, and SEO for SaaS and tech clients; same multi-channel customer acquisition model and result-driven GTM motion as Truly.
- Refine Labs: B2B marketing agency known for demand generation, ABM, and revenue marketing strategy with a strong content-led approach; overlaps with Truly's positioning around systematic customer acquisition.
- DemandZen: B2B demand generation agency focused on lead generation, appointment setting, and account-based marketing; closely matches Truly's outbound-style prospecting and SDR-style sales support services.
- Single Grain: Full-service digital marketing agency focused on B2B SaaS and demand generation with multi-channel paid/organic campaigns; directly comparable to Truly's prospecting-plus-nurturing stack.
- Caffeinated Marketing (CoffeeBean Agency): Full-service marketing agency with strong B2B demand generation and brand awareness offerings; comparable multi-channel GTM playbook and outcome-aligned engagements.
Broad incumbents
- HubSpot (Solutions Partner Agencies): HubSpot's ecosystem of partner agencies (e.g., HIVE, New Breed) plus HubSpot's own Marketing Hub platform serve as both a tooling competitor and indirect peer — many B2B marketing agencies are built on HubSpot's automation stack.
Regional players
- SALESDOCS / Vainu: Finnish B2B data and marketing automation vendor serving the same Nordic SMB market as Truly; regional overlap in ICP and buyer base, though Vainu is product-led versus Truly's services-led.
Market position
Customer concentration
Truly social profiles
Digital presenceTruly compliance and trust
Trust signalCompliance1 record
Truly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Truly leadership team
Management profileNumber of profiles
Profiles3 records
Truly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Truly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Truly
What does Truly do?
Truly is a B2B marketing agency that builds systematic customer acquisition machinery for Finnish B2B companies. It designs multi-channel prospecting (paid/organic social, search ads, PR, podcasts), lead nurturing (email automation, sales messages, webinars, website optimization), and sales support systems using AI tools, custom-built automations, and data-driven processes. Engagements are delivered through result-based or retainer pricing with free 30-minute strategy consultations as the entry point.
Is Truly a public or private company?
Truly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Truly founded?
Truly was founded in 2016. It employs 11 to 50 people.
Where is Truly based?
Truly is headquartered in Helsinki, Finland, in the Europe region.
How does Truly make money?
Two revenue lines are on record. B2B Marketing Services are the primary driver. The others are result-Based Pricing.
Who are Truly's main competitors?
Direct peers on record are Velocity Partners, Heinz Marketing, IMPACT, Directive Consulting, Refine Labs, DemandZen, Single Grain and Caffeinated Marketing (CoffeeBean Agency). HubSpot (Solutions Partner Agencies) is listed as a broad incumbent. SALESDOCS / Vainu is listed as a regional player.
Does Truly have an API?
No public API is recorded for Truly.
What industry is Truly in?
Truly's product category is B2B Marketing Services. Its primary akta.pro industry code is MPAAAAAI, B2B/ABM Creative Agencies, with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 541810 and its SIC code is 7370.