What Mayam AB does

Mayam AB is a privately held Swedish software company, founded in 2008 and headquartered in Danderyd, that develops workflow orchestration and metadata management solutions for professional media organizations. Its product suite comprises three integrated offerings: Mayam Tasks (a BPMN-based media workflow engine with an embedded Marionette process designer for business process lifecycle management), JustSKOS (a SKOS-XL compliant multilingual thesaurus manager), and Mayam Core (an EBUCorePlus metadata manager for large library-scale metadata sets, supporting centralized repository and legacy migration use cases). The platform integrates natively with major media vendor systems including Vizrt Ardome and Imagine Envenio, supports multiple MAM, BMS, transcoder, and AI system integrations, and is delivered with a Java SDK and OpenAPI-documented REST API.

The company operates a hybrid delivery model, offering products as either managed cloud SaaS in AWS or standalone on-premises systems, complemented by professional services for workflow design and system integration. Its go-to-market is consultative enterprise sales targeting broadcasters, media libraries, and government media entities across 15+ countries, with FIAT/IFTA media management seminar sponsorship serving as the primary demand-generation channel. Named customers include Sound and Vision (Netherlands), SVT (Sweden), and the European Parliament Media Library. Revenue is generated through software subscriptions or perpetual licenses combined with implementation services, with no public pricing disclosed. As of 2025, Mayam is a small (1-10 employees), bootstrapped, founder-operated firm with no disclosed funding rounds, parent entity, or institutional investment.

Name

Mayam AB

Legal name

Mayam AB

Website

https://mayam.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Mayam AB is a Swedish software firm providing BPMN-based workflow orchestration, metadata management, and thesaurus solutions to professional media organizations across 15+ countries, delivered as cloud SaaS or on-premises.

Ownership category

akta.pro rank

Product category

Media Workflow Orchestration Software

NAICS

Software Publishers (5132), Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI), Workflow Automation for IT & Ops (Runbooks, Job Scheduling) (HDAEAHAH), Workflow Automation & No-Code Collaboration (BPAMAMAK)

Keywords

• Media workflow software
• Broadcast metadata management
• Thesaurus management software
• BPMN process orchestration
• Media asset management

Headquarters

HQ city

Danderyd

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses and Subscriptions: Mayam offers software products (Mayam Tasks, Mayam Core, JustSKOS) as either cloud SaaS services in AWS or as standalone on-premises systems, suggesting subscription or license-based revenue
2. Professional Services: Professional services to design and implement orchestrated workflows and system integration services for media organisations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

Mayam AB develops and sells software for media workflow orchestration and metadata management aimed at professional broadcasters and media libraries. Its flagship product, Mayam Tasks, is a BPMN-based workflow engine with embedded Marionette process designer, extended by JustSKOS (multilingual thesaurus manager) and Mayam Core (EBUCorePlus metadata repository and migration engine). Products are delivered as cloud SaaS in AWS or as on-premises installations, supported by professional integration services.

Product overview

Mayam AB offers a suite of three integrated products: Mayam Tasks (workflow orchestration engine with BPMN-based Marionette process designer), JustSKOS (SKOS-XL multilingual thesaurus manager), and Mayam Core (EBUCorePlus metadata manager). Mayam Tasks serves as the core platform for media workflow orchestration with user task management and AI operation integrations. JustSKOS extends the portfolio with structured thesaurus management for metadata enrichment. Mayam Core provides large-scale metadata repository and migration capabilities. All products share common metadata standards and can be deployed as managed cloud services (AWS) or on-premises systems.

Differentiator

Problem solved

Functional benefit

Brands

• Mayam Tasks: The MAYAM Tasks UI is a key enabler for media centric task list driven workflow. A workflow engine bringing user task management and media workflow processing capabilities with AI operation integrations in version 4.1.
• JustSKOS
• Mayam Core
• Marionette

Products and services

• Mayam Tasks

Quantifiable outcome

• 20M+ managed entities and 50M+ relations in reference deployment
• +2 more outcomes

Named customers3 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• FIAT/IFTAcoreGTM or Marketing Partner · 13 October 2021Mayam is a sponsor of FIAT/IFTA media management seminars, participating in virtual exhibitions and presentations. Sound and Vision presented their JustSKOS implementation at the 2021 FIAT/IFTA conference.
• Amazon Web Services (AWS)coreTechnology or IntegrationMayam offers JustSKOS and Mayam Core as cloud SaaS services hosted in AWS. AWS Cognito used for user management in JustSKOS.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Appian: Appian is an enterprise low-code process automation and BPM platform that increasingly supports BPMN-style orchestration and AI integration. As a broader generalist platform, it is a credible substitute for Mayam Tasks in media customers that prefer a single enterprise-wide automation vendor.
• Evertz Microsystems: Evertz provides broadcast infrastructure, routing, and media processing solutions to large media organizations. While not a direct workflow competitor to Mayam, its broad installed base in large broadcasters and growing software-defined media offerings create indirect competitive pressure on Mayam's enterprise accounts.
• Avid Technology: Avid provides media production tools and workflow solutions including MediaCentral and iNEWS for broadcasters and post-production. It competes with Mayam in the newsroom and production workflow layer serving professional media organizations at much larger scale.
• Imagine Communications: Imagine Communications provides broadcast management, playout, and advertising management systems. It is also a Mayam integration partner (Imagine Envenio converters), and its broader broadcast portfolio addresses overlapping workflow and orchestration needs for the same enterprise media buyers.
• Vizrt Group: Vizrt is a global leader in broadcast graphics, live production, and newsroom workflows. While it is also a Mayam integration partner, Vizrt's portfolio (including Viz Ardome, Viz Mosart, Vizrt TriCaster) overlaps with broader broadcast workflow capabilities that could substitute for some Mayam use cases at larger customers.
• Grass Valley: Grass Valley provides broadcast infrastructure, production, and playout solutions for news, sports, and live events. Its AMPP (Agile Media Processing Platform) and broader workflow portfolio overlap with Mayam's orchestration capabilities at large broadcasters.

Direct peers

• Net Insight: Net Insight acquired Cantemo and provides MAM and media orchestration solutions to broadcasters. It competes with Mayam's metadata and workflow stack for the same European public broadcaster and archive customers.
• Tedial: Tedial offers MAM and media workflow solutions, including metadata management and orchestration tools for broadcasters and content owners. Like Mayam, it focuses on workflow-driven media operations and competes for the same niche of professional media organizations.
• Dalet: Dalet provides media asset management and workflow orchestration solutions for broadcasters, sports organizations, and content producers. It is the most direct competitor to Mayam's combined Tasks/Core/JustSKOS offering, addressing the same media workflow and metadata management use cases at larger enterprise scale.
• Camunda: Camunda is a leading BPMN-based process orchestration platform widely used for enterprise workflow automation. It competes with Mayam Tasks on the underlying BPMN process engine and AI orchestration capabilities, though without Mayam's media-specific connectors and metadata standards.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mayam AB