What Arrowhead Golf Course does

Arrowhead Golf Course is a privately held, public 18-hole golf course founded in 1963 and located at 2170 Alden Nash NE in Lowell, Michigan, just outside Grand Rapids. The facility serves individual golfers, families, corporate groups, and charity organizations through direct-to-consumer channels — 24/7 online tee-time booking, phone reservations, and walk-ins — with extended operating hours of 7am–9pm seven days a week. Its product set spans green fees and cart rentals, Signature Memberships, recurring leagues (approximately 400 players across Adult, Couples, Ladies, Junior, Senior, Tween, and Young Adult formats), tournaments and outings for groups up to 144 golfers, charity fundraisers, and a Birthday Club loyalty program offering a free round annually.

The business operates a small multi-facility portfolio under common ownership: the core Arrowhead course, The Golf Loft (a technology-enabled training facility using the third-party Inrange launch monitor system, sold via $200 punch passes), and Morrison Lake Golf Club (a sister course integrated into a shared AGC X MLGC Tour tournament series). Golf instruction is delivered through a partnership with Operation36Golf, and the company produces its own 'Straight Outta the Cart Barn' podcast covering all three properties. Revenue streams are a mix of one-time green fees and tournament entry fees ($35–$60/player), recurring league and membership payments, professional services (lessons and fundraiser hosting), and merchandise/gift cards sold through a Square-powered online store. The owner/GM is Josh Bruwer, the company has no disclosed institutional funding or parent company, and a regulatory fire incident referenced in third-party news pertains to a different Arrowhead facility in Erie County rather than the Lowell, MI operation.

Name

Arrowhead Golf Course

Legal name

Arrowhead Golf Course

Website

https://golfarrowheadnow.com

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Arrowhead Golf Course is a privately held public 18-hole golf course in Lowell, Michigan, offering tee times, leagues (~400 players), tournaments, and outings to individuals, families, corporates, and charities, with adjacent training (The Golf Loft) and a sister course (Morrison Lake).

Ownership category

akta.pro rank

Product category

Public Golf Course Operations

NAICS

Golf Courses and Country Clubs (713910)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Golf Courses & Golf Facilities (MPAKAEAD)

akta.pro secondary industry

Golf Simulators, Nets & Practice Equipment Retail (CRAMAGAI)

Keywords

• Public golf course
• Golf tournaments
• Golf leagues
• Golf training facility
• Corporate golf outings

Headquarters

HQ city

Lowell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Others

Revenue model

1. Golf Fees and Tee Times: Revenue from public tee time bookings and green fees for individual golfers
2. Golf Cart Rentals: Revenue from golf cart rentals included in tee time and league fees
3. Memberships: Signature Membership program offering discounted tournament fees and benefits
4. Tournaments and Outings: Revenue from tournament entry fees ($35-$60 per person), corporate and charity golf outings for groups up to 144 golfers
5. Golf Leagues: Weekly league fees ($24 per person per week for most leagues) providing recurring revenue during golf season
6. Merchandise and Gift Cards: Online store sales including gift cards and punch passes for The Golf Loft
7. Golf Lessons and Instruction: Revenue from golf lessons and classes through Operation36Golf partnership
8. Golf Fundraisers: Hosting charity golf fundraisers that generate donations and raise tens of thousands annually for various causes

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arrowhead Golf Course operates a public 18-hole championship golf course in Lowell, Michigan, offering tee times, memberships, league play, tournaments, and corporate/charity golf outings. It also operates The Golf Loft, a technology-enabled training facility with Inrange launch monitors, and maintains a sister-course relationship with Morrison Lake Golf Club.

Product overview

Arrowhead Golf Course operates a single 18-hole public golf course facility in Lowell, Michigan, supplemented by The Golf Loft (an advanced practice and training facility), and maintains a partnership with Morrison Lake Golf Club as a sister course. The product portfolio includes core golf services (tee times, memberships, outings, tournaments, leagues), technology-enabled training (Inrange system at The Golf Loft), golf instruction (via Operation36Golf), loyalty programs (Birthday Club), and retail products (gift cards, punch passes). The company also produces content through its podcast 'Straight Outta the Cart Barn'.

Differentiator

Problem solved

Functional benefit

Brands

• The Golf Loft: Western Michigan's newest golf training facility offering technology-supported practice with Inrange system, swing analysis, and skill-building activities.
• Straight Outta the Cart Barn

Products and services

• Arrowhead Golf Course An 18-hole public golf course near Grand Rapids offering tee times, memberships, and leagues with player-friendly course design.
• The Golf Loft

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Morrison Lake Golf ClubcoreStrategic or Co-development PartnerMorrison Lake Golf Club is Arrowhead's sister course, operated by the same ownership/family. The podcast 'Straight Outta the Cart Barn' is the official podcast of both Arrowhead and Morrison Lake. Episode 2 discusses the story behind taking over Morrison Lake. Both courses participate in the AGC X MLGC Tour tournament series.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Bay Pointe Golf Club: Michigan public golf course hosting leagues, outings, and tournaments with similar event-driven revenue mix. Competes for the same regional golfer customer base.
• Arcadia Bluffs Golf Club: Renowned public-access 18-hole destination course in Michigan known for strong conditioning and event hosting. Directly comparable as a Michigan public golf facility marketing signature experiences to traveling and local golfers.
• Morrison Lake Golf Club: Arrowhead's sister course under the same family ownership, also a public-access facility in Michigan participating in the joint AGC X MLGC Tour. Operates as a comparable 18-hole layout with leagues and tournaments, and shares the 'Straight Outta the Cart Barn' podcast, making it the closest internal peer.
• Stoatin Brae Golf Club: Public-access course in Augusta, Michigan (near Kalamazoo) offering leagues, tournaments, outings, and a calendar-driven events strategy. Comparable Midwestern public golf operation with similar community-focused marketing.
• Eagle Eye Golf Club: Michigan public-access golf facility offering tournament hosting, league play, and event outings. Comparable as a regional public course competing for similar Grand Rapids-area golfers, leagues, and corporate outing business.
• Tullymore Golf Resort: Michigan-based public-play golf resort with multiple courses, leagues, tournaments, and stay-and-play packages. Comparable in offering public tee times, league programming, and event/outing execution at a similar scale to Arrowhead.
• The Ledges Golf Club (Wyoming, MI): West Michigan public golf facility located near Grand Rapids. Direct regional competitor for individual golfers, league participation, and corporate outings in the same metro area.
• Quail Hollow Golf & Country Club: Multi-facility golf operator with public-access tee times, leagues, tournaments, and outings. Comparable in offering a full event calendar with tournament and league-based recurring revenue.

Broad incumbents

• Drive Shack: Operator of tech-enabled golf entertainment venues (Puttery) and formerly PGA-rated courses. Broader incumbent in the golf entertainment space targeting casual, social, and event-driven players with technology-led experiences comparable to The Golf Loft's positioning.
• Topgolf: National golf entertainment venue chain combining driving range-style play with food, beverages, and technology-enabled games. Represents the broader entertainment-golf category competing for casual golfer leisure time and corporate outings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/golfarrowhead
• Facebookfacebook.com/ArrowheadGolfCourse
• LinkedInlinkedin.com/company/arrowhead-golf-course

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arrowhead Golf Course