World Translation

What World Translation does

World Translation A/S is a Danish professional translation agency founded in 2005 by Ib Brandt Jørgensen, headquartered in Tilst near Aarhus. The company specializes in translation services for technical and industrial customers, covering technical documentation, user manuals, product descriptions, compliance content, software localization, e-commerce, and legal documents across more than 75 target languages and 250+ language combinations. Service delivery is supported by a curated network of 800+ native-language freelance translators and an internal team of project managers; the company holds ISO 17100 and ISO 9001:2015 certifications and is GDPR-compliant.

The technology stack combines third-party machine translation engines (DeepL and Microsoft Translator) with human post-editing by professional linguists, structured around three proprietary platforms: the Customer Portal (free browser-based project management for existing clients), the Language Portal / InstantTranslate (subscription-based access to machine translation augmented by client-specific translation memories and terminology databases), and Translation Memory infrastructure that enables reuse of previously translated content to reduce per-word costs over time. Specialized add-ons include terminology management, proofreading, DTP and layout, SEO/SEA-optimized translation, and an online translation review interface.

The company operates a primarily B2B enterprise field sales motion with quote-based engagements, serving more than 1,000 customers including recognized brands such as Epoke A/S (ice treatment equipment), Kamstrup (smart metering/energy utilities, multi-million-word projects across 10 languages), and Eventyrsport (outdoor retail). Revenue is generated through per-word translation pricing with sliding-scale discounts tied to translation memory matches, recurring subscriptions for technology platforms, usage-based excess charges, and professional services add-ons. World Translation has won three Danish Gazelle Awards (2010, 2012, 2014) and the 2018 Danish-German Business Award; in 2024 it was acquired by EasyTranslate Group to combine AI and human translation capabilities under a single platform while retaining its independent brand identity.

Name

World Translation

Legal name

World Translation A/S

Website

https://worldtranslation.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

World Translation is a Denmark-based professional translation agency serving technical and industrial companies across 75+ languages. It combines third-party machine translation, client-specific translation memories, and a network of 800+ native freelance translators, and was acquired by EasyTranslate Group in 2024.

Ownership category

akta.pro rank

Product category

Translation and Localization Services

NAICS

Translation and Interpretation Services (541930), Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Content Localization, Translation & Transcreation (BPAFAIAH)

akta.pro secondary industry

Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)

Keywords

• Professional translation services
• Technical documentation translation
• Machine translation post-editing
• Terminology management
• Localization services

Headquarters

HQ city

Tilst

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Translation Services (Per-Word Pricing): Primary revenue stream based on price-per-word model with sliding scale discounts. Full basic rate applied for new text; reduced rates applied for matches with previously translated content stored in translation memory. Allows customers to save costs over time as translation memory builds up.
2. Language Technology Subscriptions: Subscription-based access to technology platforms including Language Portal and InstantTranslate. Subscription packages define number of users, language resources accessible, and maximum words for machine translation per month. Minimum subscription period of 3 months with automatic renewal.
3. Excess Usage Charges: If InstantTranslate usage exceeds the maximum words defined in subscription package, excess words are invoiced according to current price list.
4. Professional Services: Additional services including proofreading, DTP (Desktop Publishing), layout, terminology management, and SEO translation services billed separately from base translation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

World Translation is a B2B professional translation agency selling human translation services augmented by AI/machine translation, covering 75+ target languages and 250+ language combinations for technical, industrial, software, website, marketing, and legal content. Core deliverables include technical documentation translation, terminology management, proofreading, DTP/layout, SEO translation, and subscription-based access to translation technology portals (InstantTranslate, Customer Portal, Language Portal) that combine third-party MT engines with client-specific translation memories.

Product overview

World Translation operates as a professional translation agency specialising in technical and industrial companies, offering a comprehensive language services portfolio built around core human translation augmented by AI-powered machine translation. The service ecosystem combines InstantTranslate (machine translation portal), Customer Portal (project management and ordering), and Language Portal (translation memory and terminology management) with human translation, proofreading, DTP, and specialised services for technical documentation, software, websites, legal, and marketing content across 75+ languages. The company holds ISO 17100 and ISO 9001 certifications and was acquired by EasyTranslate Group in 2024.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Translation Services Core human translation service covering technical, industrial, software, website, marketing, and legal translations across 75+ target languages and 250+ language combinations, delivered by native-speaking professional translators and augmented with AI/machine translation post-editing.
• InstantTranslate Browser-based machine translation portal that combines automated translation with reuse of human translations stored in company-specific translation memories and terminology databases, with subscription packages defining users, languages, and machine translation word allowance.
• Customer Portal Free browser-based online platform providing customers with enquiry creation, data transfer, quote confirmation, real-time project status visibility, and reporting on turnover, word counts, and translation memory matches.
• Language Portal Subscription-based platform for managing client translation memories and terminology databases, providing users access to their language assets and terminology management tools for consistent translations.
• Terminology Management Standalone terminology database service that builds and maintains client-specific termbases with definitions and concept information to ensure consistent specialist terminology across all translation projects.
• DTP, Layout & Multimedia Desktop publishing and layout services that deliver print-ready translations in correct formats and handle multimedia content for translated materials.
• Proofreading Standalone professional proofreading service providing a final quality check of translated texts before delivery to the client.
• SEO & SEA Translation SEO-optimised translation service that tailors content to match the search behaviour and keywords of target audiences in international markets, sold as a separate offering from base translation.
• Online Translation Review Web-based review platform that allows customers to review and approve translations through a browser interface as part of the project workflow.
• TCTrainNet Course International e-learning course in technical documentation lasting 36 weeks with a tekom certification exam, offered through World Translation.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• EasyTranslate GroupcoreStrategic or Co-development Partner · 1 January 2024In 2024, World Translation was acquired by EasyTranslate Group. The acquisition expands EasyTranslate's translation service capabilities and market position. The two companies share a mission to revolutionize the translation industry by combining AI and human skills. World Translation became part of EasyTranslate Group, gaining access to a greater range of services and refined processes while maintaining operations as a distinct brand.
• translate5 ConsortiumminorStrategic or Co-development PartnerWorld Translation joined the translate5 Consortium in 2021, a group of independent translation agencies jointly contributing to development of modern translation software. Consortium partners remain independent while contributing expertise to a common pool for product development.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• EasyTranslate: Copenhagen-based AI translation platform and World Translation's parent company since 2024. Directly comparable as a Denmark-based language services provider combining AI/machine translation with human linguists, targeting enterprise customers across similar verticals.
• Welocalize: Global translation and localization company with a strong technology-enabled services model. Comparable as a direct peer combining AI/machine translation with human post-editing for enterprise and technical content customers.
• Translated: Translation platform combining AI (ModernMT) with a network of 500,000+ professional translators. Comparable as a tech-enabled direct peer in the AI+human translation space targeting enterprise customers.

Broad incumbents

• Lionbridge: One of the world's largest language service providers offering translation, localization, and AI data services to global enterprises. Comparable as a broad incumbent serving the same enterprise translation RFPs World Translation competes for, though at much greater scale.
• RWS Group: Global language, content, and intellectual property services company with deep enterprise and regulated-industry focus. Comparable as a broad incumbent offering technical translation, localization technology, and language technology platforms to similar customer segments.
• TransPerfect: World's largest privately held language services provider offering translation, interpretation, and localization technology. Comparable as a broad incumbent in the same enterprise translation services market, with overlapping ISO-certified capabilities.
• LanguageLine Solutions: Largest interpretation and translation provider in the world, serving enterprise, government, and healthcare. Comparable as a broad incumbent with overlapping translation services and similar enterprise sales motion.

Regional players

• Semantix: Nordic language services and localization provider based in the Nordics. Comparable as a regional peer operating in overlapping Scandinavian markets with similar enterprise customer bases and translation/localization offerings.
• Amesto Translations: Nordic translation and language services provider serving enterprise and public-sector customers in Scandinavia. Comparable as a regional peer operating in overlapping Nordic markets with similar mid-market/enterprise customer profiles.

Emerging players

• Unbabel: AI-powered translation platform combining machine translation with human post-editing, with a strong subscription/enterprise sales motion. Comparable as an emerging tech-enabled player in the same AI+human translation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/world-translation-a-s
• Facebookfacebook.com/WorldTranslation

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about World Translation