Good Leadership

What Good Leadership does

Good Leadership is a private organizational effectiveness consulting firm founded in 2009 by Paul Batz and headquartered at 7400 Metro Blvd, Suite 195, Edina, Minnesota. The firm partners with executive teams and individual leaders to build what it calls a "culture of healthy accountability," anchored by the trademarked Goodness Pays philosophy. Its service portfolio is organized into three core tracks — Aligning Teams (executive alignment, leadership retreats, strategic planning, board coaching), Developing Leaders (succession planning, talent review, new leader acceleration), and Strengthening Managers (customized job profiling, performance management, trust huddles) — supplemented by vertical-specific solutions for enterprise business, healthcare, and sports/hospitality/entertainment.

The technology base is methodology- and assessment-driven rather than software-driven. Proprietary assets include the Team Momentum Survey (a 24-question anonymous online instrument generating Full Team, Team Leader, and Comments reports), the Seven Fs Wheel (a character-building self-assessment), and the Pathway to Healthy Accountability (a five-element framework derived from the firm's 2024 Healthy Accountability Research Project). The firm integrates Hogan Assessment Systems' psychometrics for executive development and operates Good Leadership Press as an in-house publishing label for an eight-book content library.

Revenue is generated through professional services (coaching engagements, retreats, and the $19,500 per-participant Physician Leadership Accelerator cohort program with University of Kansas Medical Center CME credits), event ticketing (Good Leadership Breakfast series at $50-$150 per ticket, HR THRIVE Awards), and one-time product sales via an e-commerce storefront (books at $20-$25, learning bundles at $250, research reports at $595). The go-to-market motion is consultative field sales beginning with a 15-minute "What's Possible" conversation and supported by a regional event-driven community strategy centered on the Minneapolis/St. Paul market. The firm is founder/family-owned (Paul Batz as CEO & Founder; Melinda Batz as Co-Owner & Financial Officer) with no disclosed outside capital or parent entity.

Name

Good Leadership

Legal name

Good Leadership

Website

https://goodleadership.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Good Leadership is a private, founder-owned organizational effectiveness consulting firm founded in 2009 in Edina, Minnesota, serving enterprise, healthcare, and sports/executive clients with coaching, retreats, diagnostic surveys, and the Physician Leadership Accelerator program.

Ownership category

akta.pro rank

Product category

Executive Leadership Coaching

NAICS

Professional and Management Development Training (61143), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching Leadership & Mentoring Skills (EDABAAAG)

akta.pro secondary industries

Team Leadership & High-Performance Teams (EDABAAAH), Team & Group Executive Coaching (Leadership Teams) (EDABANAF), Talent Management & Leadership Advisory (Succession, Performance, Culture) (BPACAJAH), Corporate & Leadership Development (BPACANAA)

Keywords

• Executive leadership coaching
• Organizational effectiveness consulting
• Team alignment retreats
• Succession planning services
• Leadership development programs

Headquarters

HQ city

Edina

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Coaching Services: Executive team coaching, leadership alignment retreats, and one-on-one coaching engagements delivered by professional coaches with real-world change management and executive leadership experience.
2. Events and Programs: Good Leadership Breakfast series ticket sales ($50 individual, $150 series), along with the HR THRIVE Awards event.
3. Publications and Products: Sale of books (Healthy Accountability Book $22.95, How Goodness Pays $24.95, various leadership titles $20-22.95), learning bundles ($250), and research reports ($595).
4. Physician Leadership Accelerator Program: 10-month cohort-based leadership development program for physicians at $19,500 per participant, including 32 CME credits through University of Kansas Medical Center.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Good Leadership is an organizational effectiveness firm that partners with leaders at every level to build a culture of healthy accountability through executive team coaching, leadership development programs, alignment retreats, strategic planning, succession/talent planning, and proprietary diagnostics (Team Momentum Survey™, Pathway to Healthy Accountability™). Its portfolio includes cohort-based programs such as the Physician Leadership Accelerator (with CME credits), the Good Leadership Breakfast series, the HR THRIVE Awards, and a publishing arm (Good Leadership Press) producing books, learning bundles, and research reports. Its central commercial offering is fee-based coaching and consulting services sold directly to enterprise clients, supplemented by ticket and product sales.

Product overview

Good Leadership is an organizational effectiveness firm that offers a comprehensive portfolio of coaching services, development programs, diagnostic tools, and research-based frameworks centered on the core philosophy that 'goodness pays.' The portfolio includes core services for Aligning Teams (executive alignment, team alignment, organizational alignment), Developing Leaders (succession planning, talent review, leadership development), Strengthening Managers, and Executive Team Coaching. The company delivers specialized programs including the Physician Leadership Accelerator (with CME credits), Good Leadership Breakfast series, HR THRIVE Awards, and the proprietary Seven Fs Framework. Key diagnostic offerings include the Team Momentum Survey and Hogan Insight Coaching. The ecosystem is anchored by published books including Healthy Accountability (2025), Good Leadership is a Team Sport, How Goodness Pays, Breakthrough to Goodness, Be the Difference, What Really Works, and The Bucket List. All offerings interconnect through the central 'goodness pays' philosophy emphasizing healthy accountability, positive teamwork, and organizational effectiveness.

Differentiator

Problem solved

Functional benefit

Products and services

• Aligning Teams Executive and team alignment services including leadership alignment retreats, executive team coaching, strategic planning, and board vision coaching focused on narrowing focus to top priorities.
• Developing Leaders Talent planning and leadership development service covering succession planning, talent review and planning, new leader acceleration, and leadership essentials programs.
• Strengthening Managers Manager consistency program with customized job profiling, performance management goal setting, trust huddles, and HR business partner development to create healthy accountability cultures.
• Executive Team Coaching Data-driven executive team coaching using the proprietary Team Momentum Survey to identify barriers and produce practical team development plans, including one-on-one Discovery Interviews with team members.
• Industry Specific Solutions Specialized leadership alignment solutions tailored to Enterprise Business, Healthcare, and Sports/Hospitality/Entertainment clients.
• Good Leadership Breakfast Premier leadership development breakfast series in Minneapolis/St. Paul featuring executive speakers to inspire, equip, and empower good leaders to improve organizational effectiveness; ticketed events with networking, catered breakfast, and presentations.
• Physician Leadership Accelerator 10-month longitudinal cohort-based leadership development program for physicians at $19,500 per participant, including 32 CME credits, two in-person retreats, one-on-one executive coaching, virtual cohort meetings, and workshops; in-person retreats held in Minneapolis/St. Paul area.
• HR THRIVE Awards Annual awards program recognizing HR excellence in Minnesota with categories including NextGen HR Leaders, EmpowerHR, HR Innovator, and Good Leadership Award; presented in collaboration with Gallagher and Twin Cities Business.
• Healthy Accountability Research-based framework identifying the Pathway to Healthy Accountability with five core elements: Positive Role Modeling, Clear Roles and Responsibilities, Teams Committed to Disciplined Follow-Through, Manager Skill Building, and Growing Edge.
• Seven Fs Framework Personal and leadership development framework covering Faith, Family, Finances, Fitness, Friends, Fun, and Future — character-building foundations for good leadership, with a free online Seven Fs Insight self-assessment tool.
• Team Momentum Survey Proprietary 24-question anonymous online diagnostic survey providing customized Full Team Report, Team Leader Report, and Comments to improve team alignment and healthy accountability.
• Leadership Alignment Retreats Facilitated executive alignment retreats that narrow team focus to Top 3 Can't Miss Priorities using data-driven approaches and team coaching.
• Strategic Planning Collaborative strategic planning model creating an outside-in, market-focused mindset with multi-stakeholder input and public scorecard tracking.
• Board Vision and Alignment Coaching Board effectiveness coaching focusing on trust cultivation, shared commitments, and healthy accountability among board members.
• Development Plan Coaching (Hogan) Leadership development using Hogan Leadership Forecast psychometrics to identify motivations, strengths, and stress responses for personalized growth planning.
• Succession Planning Pragmatic succession planning program connecting strategy, structure, and talent to ensure leadership continuity and operational assurance.
• Talent Review and Planning Talent review program using 9 Block methodology and Good Leadership Expectation Model to align talent with strategic business needs.
• New Leader Acceleration Executive onboarding program combining one-on-one coaching, cultural assimilation, and team coaching to accelerate the probability of success for new leaders.
• Good Leadership Essentials Cohort-based leadership development program accelerating effective leadership at individual, team, and executive levels with pragmatic research-based tools.
• Healthy Accountability Book 2025 book: "Healthy Accountability: The Research-based Pathway to Better Results, Faster, and Easier," covering the five-element pathway to healthy accountability and the firm's 2024 Accountability Research Project findings.
• Good Leadership is a Team Sport Book Book by Paul Batz teaching how to use the Team Momentum Survey to propel teams to better results faster and easier.
• How Goodness Pays Book Book by Paul Batz defining the connection between goodness and business in leadership, teaching how to achieve positive financial results through goodness.
• Be the Difference Book Book by Paul Batz profiling how Twin Cities Orthopedics used disruptive leadership to deliver better patient care.
• Breakthrough to Goodness Book Book by Paul Batz helping teams tap into their biggest possibilities to achieve incredible outcomes together through goodness principles.
• What Really Works Book Book by Paul Batz exploring how blending the Seven Fs helps leaders live and work healthier lives.
• The Bucket List Book Book by Paul Batz presenting research on aspirational leadership driving good leadership and personal happiness.
• Good Leadership Learning Bundles Learning bundles priced at $250 each that combine books, bright papers, and digital resources across themes including Unstuck: Aspire Higher, Breakthrough Goal Setting, Better Financial Results, Creating a Winning Culture, and Better Results Faster Easier.
• Healthy Accountability Research Report Premium research report priced at $595 documenting the findings of the 2024 Accountability Research Project (4,000+ surveys) and the Pathway to Healthy Accountability framework.

Quantifiable outcome

• 18% higher sales, 23% greater profitability, 14% more productivity, 10% higher customer ratings, 3x shareholder returns for companies with healthy accountability cultures
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• GallaghercoreGTM or Marketing Partner · 1 October 2025Presenting sponsor for the 2026 Minnesota HR THRIVE Awards. Collaboration between Good Leadership, Gallagher, and media partner Twin Cities Business to present inaugural awards recognizing HR excellence.
• Twin Cities BusinesscoreGTM or Marketing Partner · 1 October 2025Media partner for HR THRIVE Awards, featuring honorees in special section of June/July issue distributed to 32,000 subscribers.
• University of Kansas Medical CentercoreStrategic or Co-development Partner · 1 August 2025Provider of 32 CME credits for Physician Leadership Accelerator program through their Office of Continuing Education.
• HealthPartnerscoreStrategic or Co-development Partner · 1 August 2025Founding partner for Physician Leadership Accelerator. CMO Dr. Mark Sannes serves on Steering Team. HealthPartners Care Group and HealthPartners brands featured as presenting partners.
• True North Health Partners / Twin Cities OrthopedicscoreStrategic or Co-development Partner · 1 August 2025Founding partner for Physician Leadership Accelerator. Founder/CEO Troy Simonson serves on Steering Team. True North Health Partners and Twin Cities Orthopedics brands featured.
• Proliance SurgeonscoreStrategic or Co-development Partner · 1 August 2025Founding partner for Physician Leadership Accelerator. President and Chairman Dr. John Pryor serves on Steering Team.
• OrthoVirginiacoreStrategic or Co-development Partner · 1 August 2025Founding partner for Physician Leadership Accelerator. CEO Dr. David Jevsevar serves on Steering Team.
• Aetos HealthcoreStrategic or Co-development Partner · 1 August 2025Founding partner for Physician Leadership Accelerator. CEO Rachel Uzlik serves on Steering Team.
• Old National BankminorGTM or Marketing Partner · 1 August 2025Presenting sponsor for Good Leadership Breakfast series.
• Irish TitanminorGTM or Marketing Partner · 1 August 2025Seven Fs Sponsor for Good Leadership Breakfast series.
• Hogan Assessment SystemscoreTechnology or Integration · 1 August 2025Provider of Hogan Leadership Forecast series psychometrics used in Development Plan Coaching and Executive Team Coaching for personality and leadership assessment.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• The Table Group (Patrick Lencioni): Organizational health consulting firm offering team coaching and leadership development around Patrick Lencioni's framework; closely comparable to Good Leadership's Team Momentum Survey and executive team alignment services.
• Marshall Goldsmith Coaching: Executive coaching firm specializing in leadership development for senior executives and CEOs; comparable to Good Leadership's executive team coaching and one-on-one engagement model with a similar thought-leadership-driven GTM motion.

Broad incumbents

• Gallup: Global analytics and advisory firm offering strengths-based leadership development, employee engagement surveys, and executive coaching; comparable to Good Leadership's data-driven team diagnostics and coaching model.
• Center for Creative Leadership: Established executive education and leadership research institution delivering coaching, assessments, and leadership programs; competes head-to-head with Good Leadership's executive coaching and research-based framework approach.
• DDI (Development Dimensions International): Global leadership and talent management firm providing executive coaching, leadership development, and succession planning services to enterprises; directly overlapping Good Leadership's Developing Leaders and Strengthening Managers offerings.
• FranklinCovey: Global leadership and organizational effectiveness firm offering frameworks (e.g., The 7 Habits, The 4 Disciplines of Execution) and consulting to enterprises; directly comparable to Good Leadership's leadership development and culture-change offerings but at vastly larger scale.
• The Ken Blanchard Companies: Leadership training and consulting firm built around The One Minute Manager and Situational Leadership frameworks; directly comparable to Good Leadership's framework-driven leadership development approach.
• Korn Ferry: Global organizational consulting firm offering leadership development, executive coaching, and talent strategy services; competes with Good Leadership in the enterprise leadership and talent advisory space.
• Heidrick & Struggles: Executive search and leadership advisory firm offering executive coaching, succession planning, and organizational consulting; overlaps with Good Leadership's board vision, succession planning, and executive coaching services.

Emerging players

• Reboot (Jerry Colonna): Executive coaching and leadership development firm for founders and senior leaders; comparable to Good Leadership's CEO and senior executive coaching practice, though more focused on the venture/startup ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@PaulBatz85
• Facebookfacebook.com/GoodLeadershipEnterprises
• LinkedInlinkedin.com/company/good-leadership-enterprises
• Instagraminstagram.com/goodnesspays
• Xx.com/goodnesspays

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Good Leadership