What GMT OUTDOOR does

GMT Outdoor (legal entity: GMT, SAS) is a French B2B wholesale distributor founded in 1984 and headquartered in Roubaix. The company operates exclusively through a professional e-commerce platform (www.gmtoutdoor.fr) requiring client account pre-approval, supplying more than 5,000 product references across nine product universes — Outdoor, Photo, Brico, Chasse (Hunting), Optique, Pro/Industrie, Militaire/Sécu, Nautique, and Incentive — drawn from a portfolio of 30+ premium third-party brands (Leatherman, Pulsar, Goal Zero, Vanguard, NEBO, EcoFlow, Baffin, Biolite, Verjari, and others) plus its own Fuzyon Chasse private label brand launched in 2007.

The company monetizes through standard wholesale unit-pricing with margin on resale to professional clients, supported by free carrier shipping above a €490 HT order threshold, a fixed €1.49 HT handling fee, and payment terms of 45 days FDM or 60 days net. Distribution combines the 24/7 online pro platform with a territory-based field sales organization covering seven French regional zones plus Belgium/Luxembourg, Spain/Portugal (split into West and East/Andorra), and the Netherlands, enabling an advertised average 48-hour delivery commitment for metropolitan France.

The customer base spans specialist outdoor/hunting/sporting goods retailers (primary), large retail chains, government and military/security buyers, and corporate incentive/gift buyers served through a dedicated customization module. The company is privately held and managed by its leadership team — Quentin DEVILDER (Directeur Général), Gabriel HOMBECK (Directeur Achats & Marketing), and Martin SCHELDEMAN (Directeur Administratif et Financier) — with no disclosed external shareholders, funding rounds, or M&A activity. In February 2024, GMT Outdoor received the Ecovadis 'Entreprise Engagée' label recognizing its CSR commitments.

Name

GMT OUTDOOR

Legal name

GMT

Website

https://gmtoutdoor.fr

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

GMT Outdoor is a French B2B wholesale distributor, founded in 1984 and based in Roubaix, supplying 5,000+ outdoor, hunting, tactical, and sporting goods SKUs across 30+ premium brands to specialist retailers, chains, government buyers, and corporate incentive clients in France, Benelux, Spain, Portugal, and the Netherlands.

Ownership category

akta.pro rank

Headquarters

HQ city

Roubaix

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Wholesale B2B Distribution: GMT Outdoor generates revenue by purchasing products (outdoor, hunting, tactical, nautical, industrial equipment) from branded manufacturers and reselling them at a margin to professional clients — specialist retailers, large retail chains, wholesalers, government buyers, and incentive buyers. Revenue is driven by product margin, order volume, and cooperative commercial agreements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

GMT Outdoor is a B2B wholesale distributor of outdoor, hunting, tactical, optical, nautical, DIY, and professional-industrial equipment sold exclusively to professional clients via an account-gated e-commerce platform. The company offers more than 5,000 product references across 30+ brands and 9 product universes, supported by territory-based field sales coverage across France and neighboring European markets. It also operates its own private-label hunting accessories brand, Fuzyon Chasse, and provides a customization service for corporate incentive gifts.

Product overview

GMT OUTDOOR is a B2B distribution company (SAS, founded 1984, based in Roubaix, France) that operates exclusively through a professional e-commerce platform requiring client account approval. The company distributes over 30 outdoor equipment brands across 9 product universes: OUTDOOR, PHOTO, BRICO (DIY), CHASSE (Hunting), OPTIQUE (Optics), PRO/INDUSTRIE, MILITAIRE/SÉCU (Military/Security), NAUTIQUE (Nautical), and INCENTIVE (Corporate gifts). The product portfolio centers on optical equipment (Vanguard, Pulsar, Yukon, Urikan, Pixfra), portable lighting (ZWEIBRÜDER, NEBO, Hacknite, Goal Zero, DURACELL), multifunction tools (Leatherman), power solutions (EcoFlow, Goal Zero), hunting accessories (Fuzyon Chasse own-brand, Hiviz, LPA Sights, Truglo, Vanward, Wegu-GFT, Cervellati, Kick Eez, Gemini chokes), water purification (LifeSaver), outdoor apparel (Verjari, Baffin, Iron-Ic, Thaw), thermal gear (Thermacell, Biolite), specialized notebooks (Rite in the Rain), security cameras (Reolink), and protective equipment (CAT). The platform offers a catalog of over 5000 product references with 48-hour delivery and personalized incentive/corporate gift customization services.

Differentiator

Problem solved

Functional benefit

Brands

• Fuzyon Chasse: Own brand launched in 2007 - hunting accessories at affordable prices with focus on ergonomics, practicality, ease of use, and manufacturing quality.
• Verjari

Products and services

• B2B Wholesale Distribution Service (Professional Platform) Account-gated B2B wholesale distribution service giving professional clients 24/7 access to 5,000+ references, order history, account management, and field-sales support across France and neighboring markets.
• Fuzyon Chasse Private-Label Brand GMT Outdoor's own hunting accessories brand covering big game, pigeon, and waterfowl hunting gear including shooting optics, valises, camouflage, dog accessories, and game care.
• Corporate Incentive and Business Gifts Customization Service Service for corporate buyers to source and personalize branded gifts and incentive items from GMT Outdoor's multi-brand product portfolio for employee and client programs.
• Leatherman Distributed Brand Line Multifunction tools, knives, and utility pliers (up to 17 tools per device) for outdoor enthusiasts and professionals, distributed under the Leatherman brand.
• Pulsar Distributed Brand Line Night vision and thermal imaging equipment for hunting, wildlife observation, and search & rescue, with Stream Vision platform for smartphone/tablet streaming.
• Goal Zero Distributed Brand Line Portable solar power solutions including panels, batteries, and accessories for USB, 220V, and 12V power supply in outdoor, domestic, and professional settings.
• Vanguard Distributed Brand Line Tripods, bags, observation optics, and shooting accessories from a global manufacturer with over 30 years of innovation and strict quality control.
• Stanley Distributed Brand Line Insulated bottles and food containers for temperature preservation, distributed under the Stanley brand.
• Urikan Distributed Brand Line Binoculars, protective cases, waterproof bags, and backpacks designed by passionate experts for reliability and robustness in challenging conditions.
• Biolite Distributed Brand Line Biomass stoves, portable wood-burning cookstoves with thermoelectric technology for smokeless burning while charging devices, and lighting solutions.
• ZWEIBRÜDER Distributed Brand Line German LED lighting brand featuring Multiple-Optic-Technology, Auto Focus, and premium professional/adventurer series with USB-C rechargeable batteries.
• EcoFlow Distributed Brand Line Smart, eco-friendly portable power stations, solar technology, and connected home energy solutions.
• NEBO Distributed Brand Line LED lighting brand featuring USB-C recharge, magnetic bases, and waterproof designs, with over 30 million lamps sold worldwide.
• LifeSaver Distributed Brand Line Portable water purification solutions, including the first portable water filter eliminating smallest known viruses, trusted by humanitarian agencies and military worldwide.
• CAT Distributed Brand Line Work-focused brand offering protective gloves, safety glasses meeting stringent protection standards, and lighting for performance-critical situations.
• Verjari Distributed Brand Line Next-generation outdoor clothing brand founded in 2018, developing intelligent, high-performance, and eco-responsible textiles for athletes.
• Baffin Distributed Brand Line High-performance footwear and clothing for extreme cold climates featuring B-Tek insulation, IceBite grip, and Arctic Rubber technologies.
• VANWARD Distributed Brand Line Norwegian 3D-printed titanium suppressors using additive manufacturing, with patented interior design offering up to -36dB sound reduction and a 10-year warranty.
• Rite in the Rain Distributed Brand Line Waterproof and ultra-resistant notebooks serving architects, geologists, military, hunters, and outdoor professionals.
• Pixfra Distributed Brand Line Thermal imaging technology for industrial temperature measurement, biological temperature measurement, natural ecology, new energy, perimeter protection, and outdoor sports.
• LPA Sights Distributed Brand Line Precision gun sights manufacturer supplying Benelli, Beretta, Browning, and Sig Sauer, exporting 80% of production worldwide.
• Hiviz Shooting Systems Distributed Brand Line Innovative sighting systems and grip pads featuring LitePipe technology for maximum brightness, available in various shapes, colors, and sizes.
• Kick Eez Distributed Brand Line Recoil reduction pads using Sorbothane material, from a third-generation family business based in Washington State.
• Iron-Ic Distributed Brand Line Italian thermal underwear and performance clothing since 1999, using seamless technology for skiing, mountain, cycling, and outdoor work.
• Cervellati Distributed Brand Line Italian company founded in 1937 specializing in rubber gun accessories, with patented Microcell ultra-lightweight flexible recoil pad material.

Quantifiable outcome

• Orders delivered within 48 hours (average confirmed lead time) for metropolitan France
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• OVHminorOthersOVH is the web hosting provider for GMT Outdoor's website (www.gmtoutdoor.fr), providing server infrastructure and hosting services for the company's e-commerce platform.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Decathlon: French-headquartered global sporting-goods retailer and private-label manufacturer with extensive Outdoor, Hunting and Optics ranges. Competes with GMT Outdoor for end-consumer wallet share and pressures supplier-distributor dynamics for the brands GMT Outdoor carries.
• Intersport France: Global sporting-goods retail network with a strong French footprint, distributing many of the same third-party brands (outdoor apparel, optics, accessories) to consumers via member stores. Comparable in product universe breadth but far larger scale and retail-facing.
• Sport 2000 France: French sporting-goods retail cooperative aggregating independent specialist retailers with shared sourcing and brand distribution. Overlaps with GMT Outdoor's specialist-retail channel but operates at broader scale and more retail-led model.

Regional players

• Frankonia Handels GmbH & Co. KG: German hunting, shooting and outdoor equipment retailer and distributor with a strong DACH wholesale operation. Comparable in hunting, optics and tactical SKU mix; primarily serves Germany rather than France/Benelux/Iberia.
• NBB Distribution (Niederlassung Berlin): German B2B hunting and firearms-accessories distributor serving specialist retailers. Comparable hunting/tactical SKU mix and B2B account-based model; operates in DACH rather than France/Benelux/Iberia.

Emerging players

• Mr.Bricolage: French DIY retail network (member stores) sourcing lighting, hand tools and outdoor-adjacent equipment from third-party brands. Overlaps with GMT Outdoor's BRICO universe in lighting and tools but focused on DIY rather than hunting/tactical.
• Manomano: French online marketplace for DIY, home improvement and outdoor equipment connecting professional and consumer buyers with thousands of sellers. Comparable in BRICO universe and e-commerce distribution model, though broader DIY scope and marketplace rather than direct distributor.

Direct peers

• France Neiressources (FN-Sport / France Armement distribution): French B2B distributor of hunting, shooting and outdoor equipment supplying specialist retailers. Directly overlaps with GMT Outdoor's Chasse universe, supplier relationships, and B2B account-gating model in the French market.
• Alienor Group: French B2B distributor of hunting, shooting, outdoor and security equipment to specialist retailers across France and Europe. Closest direct competitor to GMT Outdoor, with overlapping brand portfolio, B2B account model, and multi-territory field-sales footprint.

Others

• Fox Outdoor / Fox Knives distributor network: European distributor of outdoor knives, multi-tools and hunting accessories to specialist retailers. Comparable in product mix (Leatherman-adjacent, hunting accessories) and B2B specialist-retail channel but operates at smaller scale and broader geographic remit.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/gmtoutdoor
• Facebookfacebook.com/GMTOutdoor
• LinkedInlinkedin.com/company/gmtoutdoor

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GMT OUTDOOR