Faulkner Automotive Group

What Faulkner Automotive Group does

Faulkner Automotive Group is a privately-held, fourth-generation family-owned automotive dealership group headquartered in Trevose, Pennsylvania. Founded in 1932 by Henry Faulkner, Sr. and currently operated by his great-grandchildren, the group runs 31 retail showroom locations across Pennsylvania representing 22 vehicle brands — spanning volume marques (Toyota, Honda, Chevrolet, Ford-adjacent), premium (Cadillac, Buick GMC, Acura-tier, Infiniti), and luxury import franchises (Mercedes-Benz, BMW, Porsche, Maserati, Alfa Romeo, Volvo). Inventory of 4,000+ new, used, and certified pre-owned vehicles is offered across the network, supported by per-dealership in-house finance centers, a network of local lending partners, and wholly-owned Faulkner Service and Faulkner Collision aftersales subsidiaries. Group headcount sits in the 1,001–5,000 employee band.

The group's commercial model is a traditional franchise-dealer GTM: B2C vehicle acquisition and ownership-lifecycle services for individual consumers, reached through physical showrooms, an online inventory and finance-application portal, contactless home delivery, at-home test drives, and paid digital marketing (Google Analytics, AdSense/AdWords, DoubleClick remarketing). Revenue is generated across four streams — (i) one-time vehicle sales (new, used, CPO); (ii) transaction-based F&I / automotive financing through in-house finance centers and third-party lenders; (iii) professional-services revenue from maintenance, repair, and collision work; and (iv) trade-in vehicle acquisition at the wholesale/retail boundary. Pricing is quote-based and not publicly disclosed.

The underlying technology stack is conventional dealer-retail software: website-based vehicle search, online trade-in estimator, financing applications, and standard third-party advertising/analytics tooling. No proprietary core technology, SDK, API, mobile app, patents, or AI/ML capabilities are evidenced in the available data. The company has no subsidiaries other than the operating Faulkner Service and Faulkner Collision units, no disclosed funding rounds, no external investors, and no public M&A track record.

Name

Faulkner Automotive Group

Legal name

Faulkner Automotive Group

Website

https://tobesure.com

Company type

Private

Founded year

1932

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Faulkner Automotive Group is a fourth-generation, family-owned automotive dealership group operating 31 Pennsylvania locations across 22 vehicle brands, selling new, used, and certified pre-owned vehicles and providing financing, service, and collision repair to individual consumers.

Ownership category

akta.pro rank

Headquarters

HQ city

Trevões

HQ country

Portugal

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new, used, and certified pre-owned vehicles across 22 automotive brands at 31 dealership locations throughout Pennsylvania.
2. Automotive Financing: Financing services provided through in-house finance centers and network of local lending partners to facilitate vehicle purchases.
3. Service and Repair: Vehicle maintenance, repairs, and collision services through service centers and Faulkner Collision facilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Faulkner Automotive Group is a family-owned automotive dealership group that sells new, used, and certified pre-owned vehicles across 22 brands through 31 dealership locations in Pennsylvania. The group complements vehicle sales with in-house finance centers, trade-in services, full-service maintenance and repair (Faulkner Service), and collision repair facilities (Faulkner Collision).

Product overview

Faulkner Automotive Group is a family-owned automotive dealership network offering a unified platform of vehicle sales and service products. The core offering consists of new and certified pre-owned vehicle sales across 22 vehicle brands at 31 dealership locations, supported by in-house financing services and an online vehicle search platform. The product portfolio is anchored by the main sales operations, with complementary service offerings including Faulkner Service (maintenance and repairs) and Faulkner Collision (body work), as well as trade-in and vehicle search tools. The company has been in business since 1932 and remains family-owned through its fourth generation.

Differentiator

Problem solved

Functional benefit

Products and services

• New Vehicle Sales Sale of new automobiles across 22 vehicle brands including Cadillac, Alfa Romeo, BMW, Buick, Chevrolet, Chrysler, Dodge, Fiat, GMC, Honda, Hyundai, Infiniti, Jeep, Maserati, Mazda, Mercedes-Benz, Nissan, Porsche, Ram, Sprinter, Subaru, Toyota, Volkswagen, and Volvo at 31 dealership locations across Pennsylvania.
• Used Vehicle Sales Sale of pre-owned vehicles offering over 4,000 vehicles across price ranges, including sedans, SUVs, and pickup trucks, available at all Faulkner dealership locations.
• Certified Pre-Owned (CPO) Program Factory certified pre-owned vehicles program offering comprehensive inspection, financing assistance, and warranty coverage for quality used cars.
• Faulkner Service Automotive maintenance and repair services including oil changes, tire rotations, battery checks, tune-ups, brake service, and transmission maintenance at service centers staffed by certified technicians.
• Faulkner Collision Collision repair services for vehicles, ranging from minor cosmetic repairs such as shopping cart dings to full bumper replacements, restoring vehicles to their original state.
• Vehicle Financing Finance center services at each dealership providing personalized payment plans, online finance applications, payment calculators, and relationships with local lending partners for auto loans and leases.

Quantifiable outcome

• Satisfying Customers for 90 Years

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest public US automotive retailer with ~300 stores across multiple states. Operates a similar multi-brand franchise + used + F&I + service model; comparable in business mechanics but operates nationally rather than concentrated in a single state.
• CarMax: Largest US used-vehicle retailer with ~240 stores and a national online platform. Not a franchised new-car competitor but directly competes for Faulkner's used-vehicle, trade-in, and finance revenue streams, increasingly online.
• Lithia Motors (Lithia & Driveway): Largest US dealer group by revenue, operating ~300 stores across the US, UK, and Canada with a digital retail platform (Driveway). Comparable in franchise breadth and omnichannel retail strategy; substantially larger and more geographically diversified than Faulkner.
• Group 1 Automotive: Public multi-brand dealership group with ~200 dealerships in the US and UK, with meaningful overlap in luxury and import brands (BMW, Mercedes-Benz, Toyota, Honda). Directly comparable franchise mix and aftersales/service model.
• Penske Automotive Group: Public dealer group with significant luxury and premium franchise exposure (Audi, BMW, Mercedes-Benz, Porsche, Lexus). Comparable to Faulkner's premium/luxury brand portfolio and diversified revenue mix.
• Berkshire Hathaway Automotive: Wholly-owned subsidiary of Berkshire Hathaway operating ~80 franchised dealerships across the US. Comparable in scale of multi-brand franchised retail and service operations, with the added backdrop of long-term family/principal ownership akin to Faulkner's family control.
• Asbury Automotive Group: Public multi-brand dealership group with ~150 stores, strong Sun Belt and Southeast presence. Comparable franchise breadth and aftersales model; less geographic overlap with Faulkner but highly comparable operating model.

Direct peers

• Sonic Automotive: Public US dealership group operating franchised dealers and EchoPark used-vehicle stores across multiple states. Closely comparable business model — multi-brand franchised sales, F&I, and service — with meaningful geographic overlap on the East Coast.
• Herb Chambers Companies: Large privately-held New England dealership group (~60 stores) representing many of the same import and luxury brands Faulkner carries (BMW, Mercedes-Benz, Honda, Toyota). Comparable as a large private multi-brand dealer in the Northeast US.
• Hendrick Automotive Group: Largest privately-held US dealership group with ~140 franchises across the Southeast. Closest comparable to Faulkner as a large private, multi-brand dealer group, though with very different geographic footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Faulkner Automotive Group