Code Marine & Machine

What Code Marine & Machine does

Kode Marin & Maskin AB (doing business as Code Marine & Machine) is a Swedish marine retailer and authorized service provider founded in 2008 in Kode and relocated to a 12,000 sqm waterfront facility at Lilla Strandvägen 7 in Stenungsund in August 2025. The company sells new boats from nine brands (Bella, Cremo, Flipper, Highfield, IRON, Quicksilver, River Boats, Ryds, and Öien), outboard and sterndrive motors from four brands (Honda, Mercury, Mercruiser, and Suzuki), Fogelsta boat trailers, Garmin marine electronics, and a range of marine accessories, plus a curated inventory of pre-owned boats and a commission-based consignment sales service (Försäljningsuppdrag).

The business model combines one-time big-ticket vehicle retail with recurring service, storage, and accessories revenue. Authorized workshop operations cover inboard engines, 2-stroke direct injection, 2-stroke carburetor, and 4-stroke outboard motors from the four motor brands, complemented by indoor and outdoor winter storage at the Stenungsund facility. Pricing is unit-based for used boats (example listings: Quicksilver Captur 555 at 279,000 kr, Sting 610 S at 219,900 kr, Crescent 465 Trader at 69,000 kr), quote-based for new boats, and undisclosed for workshop and winter storage. Go-to-market blends a physical dealership showroom, an online web shop, Blocket classifieds listings, Facebook engagement, and boat show participation.

The company serves individual recreational boaters in western Sweden across use cases including fishing, family recreation, and water sports, as evidenced by SMB-typed customer testimonials from Katarina, Mikael, Christer, Ulrik, and Janos. The firm operates as a member of the Marinexperten dealer network and partners with Svedea (insurance), LF Finans and Swedbank Finans (financing), and Securmark (theft marking) to bundle sale-support services around each transaction. Ownership is private with no disclosed institutional investors, and there are no funding rounds or M&A activity in the available record.

Name

Code Marine & Machine

Legal name

Kode Marin & Maskin AB

Website

https://kodemarin-maskin.se

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

101–250 employees

Short description

Kode Marin & Maskin AB is a Swedish marine retailer and authorized service provider in Stenungsund selling new and used boats, outboard motors, trailers, and accessories to recreational boaters in western Sweden.

Ownership category

akta.pro rank

Headquarters

HQ city

Kode

HQ country

Sweden

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. New Boat Sales: Sales of new boats from brands including Cremo, Highfield, Iron, Quicksilver, Ryds, Öien, Bella, and Flipper.
2. Used Boat Sales: Sales of pre-owned boats through the Begagnat (used) section of their business.
3. Outboard Motor Sales: Sales of outboard motors from Honda, Mercury, Mercruiser, and Suzuki brands.
4. Workshop Services: Authorized service and repair for boat motors from Honda, Mercury, Mercruiser, and Suzuki. Services include inboard engines (inombordare), 2-stroke direct injection, 2-stroke carburetor, and 4-stroke engines.
5. Winter Storage: Winter boat storage services including outdoor plane storage and indoor storage facilities.
6. Boat Trailers: Sales of Fogelsta boat trailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Kode Marin & Maskin AB is a Swedish boat dealership that sells new and used boats, outboard and sterndrive motors, boat trailers, and marine accessories from multiple authorized brands. It also operates an authorized workshop for Honda, Mercury, Mercruiser, and Suzuki motors, provides indoor and outdoor winter boat storage, and handles consignment-based used boat sales. The company's offering is delivered through a physical showroom at a 12,000 sqm waterfront facility in Stenungsund, with a supporting web shop for parts and accessories.

Product overview

Kode Marin & Maskin AB is a Swedish boat dealership based in Stenungsund that operates as a single-location retailer offering a portfolio of new boats, outboard/sterndrive motors, boat trailers, accessories, and workshop services. The core offering consists of new boats from nine brands (Bella, Cremo, Flipper, Highfield, IRON, Quicksilver, River Boats, Ryds, and Öien) and outboard/sterndrive motors from four brands (Honda, Mercury, Mercruiser, and Suzuki), complemented by Fogelsta trailers and marine accessories. Services include an authorized workshop for the motor brands they sell, winter storage (indoor and outdoor), and commission-based used boat sales. The company does not operate a platform or software product—the offering is entirely physical goods and service-based.

Differentiator

Problem solved

Functional benefit

Products and services

• New Boats (Multi-Brand Dealership) Authorized sales of new boats from multiple brands including day cruisers, bow riders, RIBs, pilothouse boats, center consoles, and fishing boats, offered to private recreational boaters in western Sweden.
• Used Boats Pre-owned boats and motors available for sale with listed unit prices in SEK, sourced from trade-ins and consignment customers.
• Honda Marine Outboard Motors Authorized sales of Honda Marine outboard motors including BF30, BF50, and other Honda marine engines for private boat owners.
• Mercury Marine Outboard Motors Authorized sales of Mercury Marine outboard motors including F80, F115, F200, F250, and Optimax models for private boat owners.
• Mercruiser Sterndrive Motors Authorized sales of Mercruiser sterndrive motors for private boat owners.
• Suzuki Marine Outboard Motors Authorized sales of Suzuki Marine outboard motors including DF115, DF140, and other Suzuki marine engines for private boat owners.
• Fogelsta Boat Trailers Sales of Fogelsta Swedish-made boat trailers, including 30 km/h and 80 km/h versions, for private boat owners.
• Boat Accessories Sales of boat accessories including safety equipment, Garmin marine electronics (GPS, echo sounders), and marine supplies through the showroom and web shop.
• Authorized Marine Workshop Service Authorized servicing and repair for Honda, Mercury, Mercruiser, and Suzuki motors, including inboard engines, 2-stroke direct injection, 2-stroke carburetor, and 4-stroke engines, with work also accepted for other motor brands.
• Winter Boat Storage Off-season boat storage service at the Stenungsund facility, with options for outdoor plane storage and indoor storage in dedicated halls.
• Boat Sales Commission (Försäljningsuppdrag) Consignment service for customers wishing to sell their boats through Kode Marin & Maskin on a sales-commission basis.

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• MarinexpertencoreChannel Partner/ Reseller/ DistributorKode Marin & Maskin is part of the Marinexperten network, a Swedish marine dealer network providing mutual support and brand representation.
• FogelstaminorChannel Partner/ Reseller/ DistributorFogelsta boat trailers are sold through Kode Marin & Maskin.
• GarminminorChannel Partner/ Reseller/ DistributorGarmin marine electronics (GPS, echo sounders) sold and installed.
• SvedeaminorOthersInsurance partner - boat insurance offerings mentioned on website.
• LF FinansminorOthersFinancing partner - boat financing offerings.
• Swedbank FinansminorOthersFinancing partner - boat financing offerings.
• SecurmarkminorOthersTheft protection marking service for boats and motors.

Scale indicators3 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• MarineMax: Largest recreational boat dealer in the United States with multi-brand showrooms, service, financing, and storage. Comparable in business model and product breadth, though materially larger and geographically diversified.
• Brunswick Corporation: Major marine conglomerate owning boat brands (Sea Ray, Boston Whaler), propulsion brands (Mercury), and parts. Comparable as the underlying brand owner and OEM that supplies dealers like Kode Marin.
• West Marine: Established North American marine retailer offering boats, motors, parts, accessories, and service. Comparable in retail/service scope, but with a much broader product set including apparel and electronics.
• OneWater Marine: US boat retailer operating multiple dealership brands with new and used boats, parts, service, and storage. Comparable multi-brand dealership model but at much larger scale.

Emerging players

• Boats Group: Operator of online boat marketplaces including boats.com, YachtWorld, and Boat Trader. Comparable as a digital channel influencing used-boat pricing transparency and competitive pressure on Kode Marin's used inventory and consignment business.

Others

• Volvo Penta: Swedish marine and industrial engine OEM with a global authorized dealer network. Comparable as a key marine propulsion supplier and indirect channel partner whose dealer economics influence Kode Marin's marine business.
• Yamaha Motor (Marine): Major outboard motor OEM with an authorized dealer network across Europe. Comparable as a peer to Honda/Mercury/Suzuki distribution, and as an alternative brand Kode Marin's customers may consider.

Direct peers

• Marinmax: Swedish multi-brand boat and motor dealer chain with showroom-and-workshop retail across several Swedish regions. Directly comparable to Kode Marin & Maskin in product mix (boats, outboards, service, storage) and target customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kodemarinmaskin.se

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code Marine & Machine