CERS Group

What CERS Group does

CERS Group (Complexo de Ensino Renato Saraiva) is a Brazilian online education company founded in 2009 and headquartered in Recife, operating a self-serve e-learning platform for legal and public-service exam preparation. The company's core customer base consists of candidates preparing for the Brazilian Bar Examination (OAB), public-service competitions in courts, tribunals, police forces, and fiscal positions, and — through its subsidiary Faculdades CERS — postgraduate legal students. CERS also serves practicing attorneys via the Prática Jurídica continuing-education line covering labor, tax, real estate, social security, and electoral law. The platform delivers video-based courses through proprietary LMS tooling, augmented by a personalized study-schedule system (Cronograma de Estudos Direcionado), real-condition exam simulations with performance analytics (Simulado com Relatório de Desempenho), and a 72-hour doubt-resolution SLA (Plantão de Dúvidas) backed by WhatsApp VIP groups. A proprietary teaching methodology (Método 40 Pontos 2.0) anchors the OAB prep flagship, the OAB Acesso Total ATÉ PASSAR package. The catalog spans 44+ paid courses plus a freemium layer of free introductory content.

CERS monetizes through subscription-style annual course access priced between R$149.50 and R$1,348.65, with installment plans up to 12x interest-free, Pix/boleto discounts, and a Livelo loyalty-points payment option. Course revenue is augmented by postgraduate tuition through Faculdades CERS, capturing higher-education spend per learner. The go-to-market is fully digital and self-serve: students register on cers.com.br, browse a category-structured catalog (OAB 1ª Fase, 2ª Fase, Advocacia, Recursos), and complete purchase online. Marketing relies on content marketing, email newsletters, WhatsApp-based community, and organic referrals from university professors and alumni. The company operates with 101–250 employees and claims the position of Brazil's largest distance learning institution in the legal exam preparation sector, with 800,000+ students trained since inception across OAB, judicial, police, and administrative career tracks.

Name

CERS Group

Legal name

CERS

Website

https://cers.com.br

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

101–250 employees

Short description

CERS Group is a Brazilian online education company operating a self-serve e-learning platform for OAB bar exam and public-service competition preparation, serving law students, public-service candidates, and practicing attorneys, with a postgraduate vertical via Faculdades CERS.

Ownership category

akta.pro rank

Product category

Online Legal Education & Bar Exam Preparation

NAICS

Exam Preparation and Tutoring (611691), Colleges, Universities, and Professional Schools (611310), Educational Support Services (61171)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Professional Licensure & Certification Exam Prep (Bar/CPA/NCLEX/PMP, etc.) (EDAGADAD)

akta.pro secondary industry

Test Prep Tutoring Platforms (SAT/ACT/GRE/GMAT, etc.) (EDANAGAH)

Keywords

• Online legal education
• Bar exam preparation
• Public service training
• Exam preparation courses
• Postgraduate legal programs

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Course Sales - Subscription Model: CERS generates revenue through sales of online courses with subscription-style access periods. Courses are sold with 12-month access typically, with prices ranging from R$299 to R$1,348.65 for comprehensive packages. Payment options include monthly installments (12x), upfront payment with discounts, and Pix with additional 5% discount.
2. Freemium - Free Courses: Free introductory courses and trial content (degustação) are offered to attract students and demonstrate teaching quality before converting to paid courses. Free courses include OAB exam preparation, practice law courses, and exam simulation packages.
3. Postgraduate Programs: CERS offers postgraduate programs through their affiliated institution Faculdades CERS (pos.cers.com.br), generating additional revenue from higher-education services.
4. Livelo Points Redemption: Students can use Livelo loyalty points to purchase courses, creating a partnership-based revenue stream through point redemption.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CERS Group (Complexo de Ensino Renato Saraiva) operates an online education platform delivering preparatory courses for the Brazilian Bar Association (OAB) exam and public service competitions in Brazil. The platform combines video-based course delivery, proprietary teaching methodologies, exam simulation tools with performance analytics, personalized study schedules, and teacher-led doubt resolution, sold primarily as 12-month access subscriptions.

Product overview

CERS Group is an online education company (Complexo de Ensino Renato Saraiva) that operates a platform-based e-learning product portfolio focused on Brazilian legal education and bar exam (OAB) preparation. The core offering consists of the OAB Acesso Total ATÉ PASSAR comprehensive course and the Method 40 Pontos 2.0 system, supplemented by specialized OAB 1ª Fase (first phase) and OAB 2ª Fase (second phase) courses covering Constitutional, Administrative, Tax, Criminal, Civil, and Labor Law. Add-on modules include Practice Exam Packages (Pacote de Simulados), Repescagem catch-up courses, and the Prática Jurídica practical legal series. Free introductory courses serve as lead generation, while the affiliated CERS Faculty (Faculdade CERS) brand offers postgraduate programs (Pós-Graduação). The platform provides study schedules, daily question resolution, PDF materials, mock exams with performance analytics, WhatsApp-based teacher support, and LIVELO points payment integration.

Differentiator

Problem solved

Functional benefit

Products and services

• OAB Acesso Total ATÉ PASSAR Comprehensive OAB exam preparation covering both 1st and 2nd phases, providing continued access for students across exam cycles until they pass. Includes directed study schedule, daily question resolution, PDF summaries, and mock exams with performance reports. Targeted at Brazilian law students and graduates preparing for the OAB bar exam.
• OAB 1ª Fase - Método 40 Pontos 2.0 First-phase OAB exam preparation using the proprietary Método 40 Pontos 2.0, featuring directed study schedules, video library with PDFs, and pre-exam review sessions. For law students preparing for the objective first phase of the Brazilian Bar Exam.
• OAB 2ª Fase Combo Courses Second-phase OAB exam preparation combo packages covering specific legal practice areas including Constitutional Law, Administrative Law, Tax Law, Criminal Law, and Labor Law. Each combo provides 100 hours of course content plus practice exam packages. For candidates preparing the practical essay-based second phase of the OAB exam.
• Prática Jurídica CERS Practical legal courses for practicing lawyers covering specialized areas including Social Security Practice, Tax Reform, Extrajudicial Practice, Labor Practice, Electoral Law, Real Estate Law, Public Treasury in Court, Public Tenders, and Animal Law. Targeted at licensed Brazilian attorneys seeking continuing education and specialization.
• Pacote de Simulados Standalone practice exam packages for OAB 2nd phase preparation, available by legal area (Constitutional, Labor, Tax, Criminal, etc.), featuring individualized corrections, video corrections, and PDF model documents. For OAB candidates seeking additional exam simulation beyond core course content.
• Pós-Graduação CERS Postgraduate academic programs offered through the affiliated Faculdades CERS institution (pos.cers.com.br), providing advanced legal specialization qualifications. For law graduates seeking postgraduate credentials and academic specialization.

Quantifiable outcome

• 2520 students approved in OAB XXI exam
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• LivelominorOthersLivelo is a Brazilian loyalty points program that allows members to redeem accumulated points for CERS courses. This partnership provides an alternative payment method for customers and creates additional revenue through point redemption.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TEC Concursos: Subscription-based Brazilian test prep platform covering OAB and a broad range of public service exams, with PDF-driven and Q&A methodologies competing with CERS' video-centric approach.
• Alfacon Concursos: Brazilian online platform for OAB and public service exam preparation with subscription-based courses and professor-led video libraries, operating in the same vertical and audience as CERS.
• Gran Cursos Online: One of Brazil's largest online test prep platforms, Gran Cursos offers OAB and public service exam preparation with a similar self-serve online model, subscription pricing, and professor-led video content, directly competing with CERS in the same Brazilian market.
• Direção Concursos: Established Brazilian edtech offering OAB and concurso exam preparation courses online, with overlapping customer segments (law students and public service candidates) and a similar subscription-based course model.
• Damásio Educacional: Long-standing Brazilian legal education provider offering OAB prep and law school programs, historically a leader in the legal exam prep space and a key competitor to CERS for OAB candidates.
• Estratégia Concursos: Brazilian online test prep focused on OAB and public service exams with proprietary teaching methodologies, directed study schedules, and professor talent acquisition, competing head-to-head with CERS in OAB prep.
• Curso Jur.net: Specialized Brazilian OAB preparation provider with online courses and access to practice exams, targeting the same law student audience as CERS.

Others

• JusBrasil: Brazilian legal information platform providing jurisprudence, legislation, and lawyer directories, serving the same legal professional audience but operating as an information/content utility rather than test prep provider.

Regional players

• CEJUS - Centro de Estudos Jurídicos: Brazilian legal education institution offering OAB preparation and postgraduate programs, with similar product mix to CERS but smaller scale and regional concentration in its core market.

Broad incumbents

• LinkedIn Learning (Brazil): Global professional development platform offering continuing education courses in Portuguese for Brazilian professionals, providing competitive overlap in the practicing lawyer and postgraduate segments where CERS is expanding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/cers

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CERS Group