SimpleCPR
SimpleCPR is a U.S.-based online CPR, BLS, and First Aid certification provider that sells self-paced, AHA-aligned courses to individuals, healthcare professionals, and organizations needing workplace safety compliance. Since 2004 it has certified over one million learners through its direct e-commerce platform.
- Company typePrivate
- Founded2004
- HeadquartersRancho Cordova, United States
- Headcount—
- GTM typeB2C
- OfferingServices
What SimpleCPR does
SimpleCPR (legal entity Simple Training, Inc.) is a privately held, online-only provider of CPR, BLS, and First Aid certification courses headquartered in Rancho Cordova, California. Founded in 2004, the company operates an e-commerce learning platform built on a self-service learning management system where individual buyers and groups can purchase, complete, and print certification cards without any in-person component. Courses are designed to run in 60 minutes or less, follow American Heart Association guidelines, and produce certifications valid for two years, with free unlimited exam retakes and an optional lifetime certificate add-on. Underlying technology is described as a standard LMS with instant digital certification, exam retake logic, and group purchasing workflows rather than any proprietary AI or simulation stack.
The business is product-led: customers buy courses directly through the website at $19.95 per single course or $34.95 for combination CPR+First Aid bundles, with discounts available for group purchases of five or more seats. Revenue mix spans one-time course sales, transaction-based group sales, and a small subscription-like recurring layer from the Lifetime Certificate add-on. Customer segments split between healthcare providers requiring BLS certification, organizations needing workplace safety compliance (named customers include Hilton, FedEx, Oregon State University, Sands, LA Fitness, Curves, Alcatel Lucent, Princess Cruises, and HMS Host), parents and caregivers, and the general public. Marketing is concentrated in owned digital channels: an educational CPR blog, hundreds of city-specific SEO landing pages, email automation, and SMS/MMS promotional flows.
The company has certified over one million people since founding and reports over 10,000 five-star reviews via Shopper Approved, alongside a six-year run as the top-voted CPR training website. Distribution is U.S.-focused with a Canada-specific product variant, and the firm is founder/owner-operated with no disclosed institutional funding, no public listing, and no announced M&A or partnership activity in the available source data.
SimpleCPR firmographics
Firmographics- Name
- SimpleCPR
- Legal name
- Simple Training, Inc.
- Website
- https://simplecpr.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- SimpleCPR is a U.S.-based online CPR, BLS, and First Aid certification provider that sells self-paced, AHA-aligned courses to individuals, healthcare professionals, and organizations needing workplace safety compliance. Since 2004 it has certified over one million learners through its direct e-commerce platform.
- Ownership category
- akta.pro rank
SimpleCPR industry classification
Industry- Product category
- Online CPR, BLS & First Aid Training and Certification
- NAICS
- Educational Services (61), Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Emergency Response, First Aid/CPR/AED & Incident Management Training (BPAKAOAJ)
- akta.pro secondary industry
- Professional & Applied Skills Noncredit Certificates (Non-licensure) (EDAAAEAD)
Keywords
Where SimpleCPR is headquartered
LocationHeadquarters
- HQ city
- Rancho Cordova
- HQ country
- United States
- HQ region
- North America
Markets served
SimpleCPR business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Course Sales: One-time purchase individual course sales ranging from $19.95 to $34.95 per course. Courses include CPR/AED, First Aid, and combination courses.
- Lifetime Certification: Optional add-on lifetime certification for $39.90, eliminating need to pay for recertification every 2 years
- Group Sales: Volume discounts offered for groups purchasing 5 or more courses
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Basic CPR/AED Courses |
| One time/ perpetual license | Pay-as-you-go | CPR & First Aid Combination Courses |
| Subscription | Multi-year contract | Lifetime Certification Add-on |
| Transaction based/ take rate | Pay-as-you-go | Group Discounts |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
SimpleCPR product offering
Product offeringCore offering
SimpleCPR (operating as Simple Training, Inc.) is a nationally accredited online training provider that delivers self-paced CPR, BLS, AED, First Aid, and Bloodborne Pathogens certification courses to individuals and organizations through its own e-commerce learning platform. Customers complete training in 60 minutes or less, pass an online exam, and immediately print a 2-year certification card that is nationally and internationally accepted under American Heart Association guidelines. Optional add-ons include a one-time lifetime certification purchase and Canadian-region course variants.
Product overview
SimpleCPR is an online CPR and First Aid certification platform offering a portfolio of seven core training courses. The product lineup includes standalone CPR/AED courses (Adult CPR/AED, Adult-Child-Infant CPR/AED) and Healthcare Provider BLS certification at $19.95 each, combined CPR & First Aid courses at $34.95, plus Standard First Aid and Bloodborne Pathogens Infection Control at $19.95 each. The platform provides supplementary offerings including Pediatric CPR, CPR Recertification Online, and Lifetime Certificate add-ons. Geographic variants exist for Canadian residents with specific training levels (Level C, BLS). All courses are designed to be completed in 60 minutes or less, follow AHA guidelines, and provide 2-year certifications with free exam retakes.
Differentiator
Problem solved
Functional benefit
Products and services
- Adult CPR / AED Online CPR and AED training course covering adult emergency response techniques; provides a printable 2-year certification card upon passing, priced at $19.95, and is targeted at individuals seeking personal certification or workplace compliance.
- Adult-Child-Infant CPR / AED Comprehensive online CPR/AED training covering adult, child, and infant emergency response techniques; provides a printable 2-year certification card upon passing, priced at $19.95, and is targeted at caregivers, parents, and individuals needing multi-age certification.
- Healthcare Provider / BLS Professional CPR Online BLS (Basic Life Support) professional certification course designed for healthcare providers, aligned with the latest American Heart Association guidelines and including infection control; provides a printable 2-year certification card, priced at $19.95.
- Adult CPR and First Aid Combined online CPR/AED and Standard First Aid training course for adults, offering comprehensive emergency response certification; provides a printable 2-year certification card, priced at $34.95.
- Adult-Child-Infant CPR and First Aid Full online emergency training covering CPR, AED, and First Aid for adults, children, and infants; provides a printable 2-year certification card, priced at $34.95, and is targeted at caregivers, parents, and group buyers needing broad certification coverage.
- Standard First Aid Standalone online First Aid certification course covering essential emergency response procedures; provides a printable 2-year certification card, priced at $19.95.
- Bloodborne Pathogens Infection Control Online training course focused on infection control and bloodborne pathogen exposure prevention; provides a printable 2-year certification card, priced at $19.95, and is targeted at healthcare workers, tattoo artists, and employees with occupational exposure risk.
- Online CPR and First Aid Courses (Canada) Online CPR and First Aid certification courses designed for Canadian residents, meeting OSHA and AHA guidelines with Level C and BLS training levels; provides 2-year printable certification, available in a Canada-specific storefront.
Quantifiable outcome
- 98% of students pass certification exams on first try
- +2 more outcomes
Companies that use SimpleCPR
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
SimpleCPR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
SimpleCPR partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
SimpleCPR competitors and assessment
Company assessmentDirect peers
- ProTrainings: ProTrainings is a direct online-only CPR, BLS, and First Aid certification provider serving individuals and groups with self-paced courses at similar price points to SimpleCPR. Operates the same product-led, instantaneous-certification model and serves overlapping customer segments including healthcare workers and workplace safety trainers.
- National CPR Foundation: NationalCPRFoundation.com is a direct online-only CPR/AED/First Aid certification competitor offering self-paced courses with immediate certification cards at comparable price points. Targets the same individual and employer buyers as SimpleCPR.
- CPR Certification Institute: CPR Certification Institute is an online-only CPR/AED/First Aid training provider offering immediate-certification courses for individuals and groups. Overlaps SimpleCPR on product, delivery model, and target buyer.
- EMS Safety Services: EMS Safety Services offers OSHA-compliant online CPR, First Aid, and workplace safety certification courses with group purchasing programs — a near-direct competitor for SimpleCPR's enterprise group sales motion.
Broad incumbents
- American Red Cross: The American Red Cross is a broad incumbent that issues widely accepted CPR, BLS, and First Aid certifications through in-person and blended learning formats. Sets a de facto industry trust benchmark that SimpleCPR's certifications must be measured against for employer acceptance.
- American Heart Association: The AHA is both the authoritative content publisher (SimpleCPR explicitly aligns to its guidelines) and a competing training program issuer. Functions as the de facto standard for employer acceptance in healthcare settings, making it both a partner and an indirect competitor.
- HealthStream: HealthStream is a large enterprise workforce training platform serving healthcare organizations, where BLS/CPR certification is a frequent training requirement. Represents the broader incumbent direction SimpleCPR's group sales motion could evolve toward — enterprise compliance training rather than pure consumer certification.
- AHA HeartCode: HeartCode is the American Heart Association's own online/blended BLS and ACLS training program, representing the gold-standard issuer's attempt to compete in the same online certification category where SimpleCPR operates.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
SimpleCPR social profiles
Digital presenceSimpleCPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
SimpleCPR leadership team
Management profileNumber of profiles
Profiles1 record
SimpleCPR funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SimpleCPR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SimpleCPR
What does SimpleCPR do?
SimpleCPR (operating as Simple Training, Inc.) is a nationally accredited online training provider that delivers self-paced CPR, BLS, AED, First Aid, and Bloodborne Pathogens certification courses to individuals and organizations through its own e-commerce learning platform. Customers complete training in 60 minutes or less, pass an online exam, and immediately print a 2-year certification card that is nationally and internationally accepted under American Heart Association guidelines. Optional add-ons include a one-time lifetime certification purchase and Canadian-region course variants.
Is SimpleCPR a public or private company?
SimpleCPR is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SimpleCPR founded?
SimpleCPR was founded in 2004.
Where is SimpleCPR based?
SimpleCPR is headquartered in Rancho Cordova, United States, in the North America region.
How does SimpleCPR make money?
Three revenue lines are on record. Course Sales are the primary driver. The others are lifetime Certification and group Sales.
Who are SimpleCPR's main competitors?
Direct peers on record are ProTrainings, National CPR Foundation, CPR Certification Institute and EMS Safety Services. Broad incumbents are American Red Cross, American Heart Association, HealthStream and AHA HeartCode.
Does SimpleCPR have an API?
No public API is recorded for SimpleCPR.
What industry is SimpleCPR in?
SimpleCPR's product category is Online CPR, BLS & First Aid Training and Certification. Its primary akta.pro industry code is BPAKAOAJ, Emergency Response, First Aid/CPR/AED & Incident Management Training, with a secondary code of EDAAAEAD, Professional & Applied Skills Noncredit Certificates (Non-licensure). Its NAICS code is 61 and its SIC code is 8200.